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Proptech Espresso

Author: Mark Hurst

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Learn everything you need to about Proptech from the real estate professionals, entrepreneurs, and visionaries at the forefront of this evolution. Proptech encompasses the wider digital transformation of real estate as innovators reimagine, reinvent, and rebuild the real estate industry. It considers both the technological and mentality change of the real estate industry, and its consumers to our attitudes, movements and transactions involving the built environment. Are you ready? Join the cutting edge of the Proptech movement on Proptech Espresso.
121 Episodes
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What was it about political theory that convinced Julie to study political science at university? What was occurring within the technology industry that created an opportunity for Facebook to do things in new ways for consumers which resonated with Julie and drew her to work there? Why was it so fascinating to be leading corporate development for a well-positioned adtech firm during the period of mass consolidation? What about management consulting strategy work led Julie to definitively know...
What sort of building inspections are required in Europe before a building is taken down? As someone new to tech startups, what were the lessons learned from building the Airbnb for boat holidays from the ground up? What did participating in Antler's startup accelerator program lead to for Ieva? How does circularity in construction prolong the life of a material and prevent it from entering a dump? What are the factors driving the recent surge in interest in circular construction? How is Mate...
Why is there no user manual to run your house? Are the critical thinking skills you learn as an English literature major valuable in your work and personal life? How did Katie never study in college and become an auditory learner? What about the auditory learning skill set that Katie picked up in college lead to a career in tech? How did a summer job in Manhattan between high school and college lead to an interest in business? Why was developing a streamlined implementation process for a hosp...
Has proptech over the last decade or so become largely an attempt by entrepreneurs to throw process optimization software at real estate operations? What are micro-apartments and why did this approach of better space utilization largely fail to take hold within the built world? Why haven't innovations such as moving walls and transforming furniture become mainstream components in multi-family living and residential housing? What is data driven architecture? Why are we designing and building h...
Did Bryan coin the term IoT? Does a built world vendor ecosystem framework of Design, Finance, Build, and Use cover all categories? Why do proptech startups take a while to validate and establish? How has Autodesk become so integrated in today's built environment projects? What led Autodesk to invest heavily in construction tech? Why is there almost no payroll in the residential homebuilding industry outside of public homebuilders? Why is timely payment so important for homebuilding GCs? Is t...
Did Mark Andreessen's famous essay about software eating the world lead to the term Proptech being coined? How did having family members who were real estate investors, developers, and property tax collectors establish a deep foundation of real estate understanding for a young Joseph? What allowed Jospeh's grandfather, an immigrant hairdresser, to become a land baron in the northeast? Why are the off-the-shelf assessment models used by tax districts inherently flawed? What early entrepreneuri...
When understanding the definition of proptech, why does it make sense to look at who the definition is serving? How did a mechanical engineering student make their way to the Boston tech startup scene? What was it like building a social networking company during the pre-Facebook days? Why was Boston the wrong place to try to raise capital for a consumer technology startup in the early 2000s? What was the difference between Amazon and most other e-commerce companies during the post dot-com day...
Does exposure to family entrepreneurship at an early age impact the likelihood of pursuing a startup later in life How extensively is fractional ownership touching the different real estate asset classes? Why is it important to get experience receiving a lot of "NO's" when pursuing a startup idea? Why is it important to find a champion when introducing a new product to a corporation? How did helping stand up the Payroll Protection Program (PPP) during COVID at Capital One prove to be an inval...
How did an Environmental Sciences degree lead to a career in sustainability? How did attending DesignX at MIT sow the seeds for TULU? Why did Yael become a minimalist? Where did the name TULU originate? Why did TULU believe fast experimentation was extremely important when building an MVP? What did TULU learn early on about customer preferences and did the usage data bear this out? How is the TULU app helping it become a data driven company? Why are brands and retailers partnering with TULU a...
What was it like to be involved with the European proptech scene as it started to gain momentum and formalize into a tech space? How did a Latvian trait of resourcefulness continually re-enforced by his grandfather inspire Mikus to provide real estate agents with tools to help them create visualizations themselves? Why did the first wave of VR tools and solutions lead to bespoke and niche visualization projects for high-end real estate? When brainstorming ideas for his next company, what drov...
How did an investigation into 3D printing houses spark an interest in real estate? On ICON's first marketing flyers, what price did they believe they would be able to sell their 3D printed homes for? Why does Germany build denser housing than the US? Why are there so few books on real estate development? What makes local city real estate decisions so difficult to identify and analyze? How does the age/maturity of a city influence the types of real estate decisions being made? What unintention...
How did an early career in consulting shape an understanding of the need to deliver both on time and at the highest level of quality? Why is it important for entrepreneurs to be able to step into the shoes of their customers every single day? What are some of the challenges of long-term business planning that the quarterly reporting cycle for public companies creates? How does investing in real estate provide more predictability on outcomes vs other alternative investment markets? Why is comm...
Does construction tech end once occupancy of a building happens? Why is it important to be able to professionally reinvent yourself? What was the draw to the clean tech space after spending time in the aerospace industry? Why has construction insurance costs ballooned? What can GCs do to mitigate risk and thereby help keep insurance costs in check? Why has water become such a larger driver of construction related insurance costs? What have been the drivers of IoT device adoption on the constr...
What was it like growing up as part of a multi-generational family construction business? How did being immersed in the family construction business provide unique benefits while working on Bryce's master degree in college? Why were the inefficiencies that Bryce observed in the asphalt industry such a professional draw for him? How do you change the image of the construction industry as being unsexy, consisting of long hours, and lots of callouses? Why has the adoption of technology accelerat...
Is robotics the ultimate tool for giving humans superpower capabilities? Why are snake robots Kevin's nemesis? What prompted Kevin to learn to code? Why is it transformational to bring robots out of the lab/factory and into everyday human environments? How did a summer job in construction provide the basis for focusing on bringing robotics into the built world? What robotic research project with the US military inspired the movie Big Hero 6? Why did the idea of soft robots ultimately not prov...
Why is there so much bespoke design happening with real estate development projects? What is meant by design productization? Why have some companies championed vertically integrated construction? What was Katerra's business model and secret sauce? Why is innovating in construction tech so difficult? What are the challenges for VCs when considering non-software investments in construction tech? Why is the construction industry facing major challenges when manufacturers are investing in industr...
Why can long tenures in industries stifle innovation? How did John and his wife end up in Mountain View, California? What were some of the memorable dates that John took his wife on? Why was it beneficial to write business plans on any idea that John researched? What prompted the research and launching of Sara Schools Music Program? Why was the concept of leasehold improvements so frustrating to John? What lessons and struggles came with running a service business? What divine inspiration did...
Which emerging trend caused Skye not to pursue a degree in architecture? What was it like building a startup within Oracle? How did personal experience draw Skye into the proptech space? What realization around purchasing a home was the inspiration for starting Crib Equity? Why are third-party investors interested in helping unknown individuals purchase a home? What are the systemic structural issues that first-time homebuyers are faced with today? Why are homebuyers no longer putting 20% dow...
Despite many advances in proptech, has it also regressed in certain senses? Why has the technology adoption chasm been so big to cross in proptech? Can proptech solutions hope to introduce change management to companies that still solely rely on Excel to run their business? Why did Kyle see technology as an advantage over his potential commercial real estate broker colleagues? What has it been like launching a technology startup with no prior background in technology? What is an asset operati...
Is the right way to think about proptech to frame it in terms of how humans live, work, and function in our communities? What is the proptech scene like in Romania? Why were real estate developers experiencing so many issues in their sales process and turning to tech solutions to solve these? What has led to Romania having such a high property ownership rate? Why are Romanian property valuations continuing to grow year over year? What impact is AI having on the real estate industry? Why was i...
Why has proptech evolved from initially innovating and disrupting the four walls of a physical asset to now primarily encompassing secondary industries such as financing and servicing which are asset light? Does ESG fall under the big umbrella of proptech? What are the benefits of having job experience in an industry and getting the exposure necessary to be able to speak the language of an industry? How was the New York startup scene changed since the early 2010s? What are some of the most im...
Why are many of the most successful real estate agents true entrepreneurs at heart? How is Redfin able to focus on solving the core issues of the real estate agent and in turn solve problems for the homebuying consumer? What has been the driver of more and more homebuyers looking to purchase real estate properties outside the US? Why is purchasing real estate internationally such a black box? What are the primary differences between purchasing a home in the US and purchasing a home in Mexico?...
Why does coming to terms with the fact that you won't lose everything by becoming an entrepreneur help founders cross a mental threshold for diving into a new venture? How did the term 'burn it to the ground' directly apply to the entrepreneurial ventures of Brandon's family? Why is galvanizing a team and building a great culture central to entrepreneurial success? What was the importance of Geokey being hardware agnostic? Why is it important to use data to make better decisions and to then p...
Why is it important to include supply chain in the proptech tent? How do asset lifecycles contribute to the complexity of the real estate industry? In what ways did a class in entrepreneurial marketing at Harvard Business School cause a reset of notions around who can be an entrepreneur? How did a personal experience with a shipping oil spill in her backyard cause Kathleen to rethink how commerce and the environment need to interact? Why does the built environment provide such a large opportu...
What macro factors motivated Eric's initial decision to enter the construction field right out of college? Why is it so difficult to drive change within the construction industry? Is technology adoption within the commercial construction sector finally starting to the hit the adoption hockey stick? What are the cost advantages of using technology in pre-construction to minimize in the field problem issues? Where is the bulk of cost in construction projects? Why are back-office construct...
How are many investors today differentiating proptech and construction tech? Is entrepreneurship genetic or learned? Why are the siloed dynamics typically involved in construction processes? What are the realities and challenges that residential homebuilding laborers face on the job site today? Why do we need a supply side solution to the housing crisis? How is BotBuilt's robotic system optimizing for cost efficiency? Why is velocity important in building momentum for a new startup brand and ...
How are smart cities and proptech-related terms? Which other investing domains typically fall under smart cities? What are all the different real estate asset classes that airports manage as part of their operations? How do the sizes of typical multifamily properties differ in North America compared to Europe? Does vertical transportation differ in European vs North American multifamily properties? How has the rise in interest rates provided a shock to startup tech entrepreneurs and reminded ...
What was it like to work at WeWork during its hypergrowth phase? Which businesses outside of the WeWork mothership were Aleks involved with? What did Aleks learn about the right cost of capital for different business models while at WeWork? Why are boutique hotels generally not profitable? What serendipitous introduction led to the Cuby Technologies co-founders meeting? How do the start-up costs for an industrialized construction company differ from that of most other proptech companies? Why ...
How do investors in businesses fundamentally differ from operators of businesses? What is intellectually compelling about building and running a business that has not been done before? Are there unique challenges for high-growth proptech businesses? Why do proptechs need to fundamentally understand how humans value where they live? What are the ripple effects within society of having a massive lack of housing supply? Why are smaller entry homes not being built by production homebuilders? What...
Are we in the early days of proptech or have we moved into a period of real estate technology maturity? Why has it taken so long for deeper technology solutions to be introduced into proptech? What are the parallels between automobile manufacturing advancements and building automation advancements? Why have mentorships become a cultural tenant at PassiveLogic? When designing solutions, why is it important to allow yourself to be a novice again and design the right solution for the problem at ...
Does it make sense to be thinking about proptech as the technology that real estate companies should be building but can't? How is the digital transformation of media companies relevant to real estate owners and operators? Have we already entered a transition point where we are moving from the flat two-dimensional web (screen) to the spatial web (location)? Is the real world becoming the canvas for the digital world, and if so, isn't real estate a huge player in this transformation and the ly...
Do investors or customers drive the naming of tech sectors? Will co-buying be rebranded as mommunes or boommates as shared housing continues to explode? Why leave the Bay Area to experience winters and explore self growth? Which traditional routes of homeownership are now showing up as alternative modern options? What does the phrase act with urgency and maintain patience mean and how does it apply to start-ups? How can homeownership be hacked? Why might people buy their second home first? Wh...
Is the correct definition of proptech the application of all things technology to real estate in order to achieve improved business results in the 21st century? What are the benefits of working on large built world infrastructure projects on multiple continents? Why did Arunabh switch from working for multinational firms to starting his own company? What are the supply chain challenges of hyper-local residential renovation? Why switch from real estate development into real estate investment? ...
Why did the pace of social impact work cause a career pivot to technology and data analysis? What makes culture so important in company building? What were some of the technical hurdles that needed to be solved in order to stream audio from satellites? Did the lack of challenges while working at the DoD set the stage for a professional move into entrepreneurship? How did a lack of female technology mentors also contribute to Masha's desire to start her own company? What was the opportunity in...
What is the definition of industrialized construction and how does this fit within proptech? Which benefits to construction should be realized with the adoption and ongoing innovation of industrialized processes? How does American foreign policy on energy relate to housing? How did a student group at MIT help shift leadership from traditional energy to sustainable energy? What is building science and how does it relate to energy? Who famously said "building energy efficiency isn't the low han...
What challenges does the range of real estate asset classes present to technology innovators? Does an interdisciplinary approach to the challenges faced by the built world provide a beneficial approach? How did the concepts of ecosystem revival intersect with real estate during graduate studies at Stanford? Why has curiosity to improve the impact humans have had on the planet been a driving force for pursuing a career in the built environment? How did a diversity of educational backgrounds an...
Where do proptech and construction tech intersect and where do they diverge? What was life like growing up in a family homebuilder business in Finland? What entrepreneurial ventures did Harri get involved with as a kid to enable him to buy Christmas presents for his family? Did Harri's initial foray into software coding lead to a lucrative early professional career? What pulled an independent entrepreneur back into the family homebuilding business? How do you build credibility with the workfo...
Are WeWork and Airbnb proptech companies? How did attending SXSW influence and create a desire to participate in the startup technology sector? What large data problem was Wines.com facing and how was this similar to data problems the MLS is resolving? How do you get a product management job without even knowing what product management is? Why do great technology companies fail if they cannot create a monetization strategy? How do unsuccessful startup experiences create a fire to do the start...
Does proptech have a fixed definition or is it in a constant state of evolution? What makes Los Angeles a particularly challenging real estate market to have success in? How did a customer focused approach of relentlessly seeking opportunities for clients create success despite a limited track record in the luxury home market? Why is building relationships the cornerstone of success, whether as a real estate agent or as a tech entrepreneur? How do the sales cycles of luxury real estate differ...
What is the real estate lifecycle and why is this different from other sectors? Why did Derek experience a rebellious phase during college that entailed exploring career options outside of the engineering track he was ushered down? How does one become a strategy consultant by accident? Why did getting to know a tennis shop customer lead to a career change into real estate development? What else did Derek do to go all in on real estate as a profession? Are the advantages to working in a small ...
Is the headline "Proptech Needs to Die" hyperbole or does it point to a distorted truth? What are the lifecycle stages of ownership and how does this differ by real estate asset class? How did an accounting close process lead to a career interest in data intelligence and analytics? What is the Netflix culture deck and why is Netflix's culture so revered in tech companies? Why was participating in On Deck so beneficial as an aspring entrepreneur? What are some of the challenges faced when tran...
Why did Chase's parents convince him to attend UVA and how has it become one of the best decisions that he ever made? What program offered by the NFL allowed Chase to finish his master's degree? How did a degree in sports administration establish a foundation for Chase's future entrepreneurial endeavors? What is the difference between move-in day and turn at college campus housing? How was Chase able to create a nationwide company helping off campus student housing with turn from an opportuni...
What does it mean to streamline the real estate industry? How might AI further seep into the proptech sector beyond content creation and visual generation? Will AI be a part of every company going forward or is this a temporary tech fad? What was it like to work (at the time) in the largest square foot building in the US? Are there unique challenges when working for a company that has both employees and unions? How many roles did Ali apply to at Uber before finally getting her foot in the doo...
Can entrepreneurship be taught in school or does it need to be learned on the job? What sorts of opportunities can you create for yourself by taking a chance and directly immersing yourself in an emerging space? How critical to scaling a business is knowing how to sell? Why is listening an underappreciated aspect of being successful in sales? Can introverted people actually make good sales people? How are entrepreneurs and sales people alike? What is attractive about real estate investing whi...
How did an internship for Senator Barbara Boxer lead to attending George Washington University? What transformative event happened while attending George Washington University resulting in a move back to the West Coast to attend the University of Southern California? How did a family event as a teenager in Ukraine spark an initial interest in real estate? Why leave a promising career in real estate investment banking to move to Hong Kong? How did an investment banking background prove to be a...
How did the desire to be a writer lead to an opportunity to be part of the emerging web 2.0 scene within social media marketing? Why were technical skills in account/brand management roles so valued by digital marketing agencies? What are some attributes of successful startup employees that can also make them not the best college or university students? How have the scope of problems that startups are solving for today become much more complicated than those being built in the early days of w...
How did life on a farm stoke the entrepreneurial spirit of a young kid? What sorts of problem-solving skills were instilled as part of daily life on a farm? How did an advanced engineering degree further complement the entrepreneurial skill set developed growing up on a farm? How did a love for fixing cars and pickups create enough side hustle income to pay for college? What finally compelled a services based entrepreneur to transition to a technology product entrepreneur? How did a teacher d...
How would one describe the current state of skilled trades in the built world? What are the transitions that the construction industry is facing? How many open jobs in the skilled trades are there at the moment in the US? Why are skilled tradespeople in the workforce aging out faster than new workers entering the profession? How can an increase in diversity within this industry help alleviate some of the resourcing needs? How can we create excitement around the skilled trade profession so mor...
How has the definition and usage of the term proptech expanded as the space has matured? Why has proptech innovation historically been extremely limited compared to other industries? How did effective data management allow M7 to differentiate itself for other real estate asset managers? Prior to Coyote entering the market, what tools were firms using to manage real estate asset data? Why did M7 decide to spinout Coyote instead of keeping it as a proprietary internal tool? What is the process ...
Why is the reasoning from first principles approach so successful in unlocking creative solutions to complex problems? What can you do to differentiate true customer needs from the noise of what customers are asking for outloud? How long does it take the average homeowner to save up their down payment on their first home? Why does the real estate industry thrive on information asymmetry? What is the benefit to the individual investor of cutting out the middlemen currently involved with most r...
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