Proven Podcast

In this mind-expanding episode, Charles sits down with Naveen Jain—visionary entrepreneur, philanthropist, and founder of Viome—to explore how audacious thinking, curiosity, and counterintuitive parenting can transform not just businesses, but entire lives. Naveen shares his journey from building multibillion-dollar companies to tackling humanity’s biggest challenges, from space exploration to revolutionizing healthcare. He reveals how success isn’t measured by wealth, but by the lives you improve—and why making money is only a byproduct of solving meaningful problems. From raising children who think differently and pursue moonshot ideas, to reimagining healthcare through personalized nutrition and RNA analysis, Naveen unpacks the frameworks that fuel innovation on a massive scale. Together, they dive into the mindset behind asking “why” until you uncover the root cause, the power of turning curiosity into breakthroughs, and the principles that help people build not just companies—but legacies. This isn’t just a conversation about entrepreneurship or health. It’s a blueprint for thinking bigger, challenging assumptions, and daring to create a future where billions live better lives. KEY TAKEAWAYS: -Why success isn’t measured by wealth but by the number of lives you improve -How Naveen Jain raised high-achieving children through counterintuitive parenting and curiosity-driven learning -The principle of asking “why” until you uncover root causes that unlock breakthrough solutions -Why work-life “balance” is a myth—and how to create a seamless continuum between family and business Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:22 – Redefining success beyond money: Naveen shares why true success is measured by how many lives you improve, not the wealth you accumulate—while Charles reflects on why this mindset redefines entrepreneurship. 03:49 – Counterintuitive parenting that works: Naveen explains how co-creating stories, fueling curiosity, and showing audacity helped him raise ambitious children—while Charles highlights the lessons parents can apply at home. 05:12 – From dot-com billions to mining the moon: Naveen recalls how he built a $40B company and then chased space exploration—while Charles points out how modeling boldness inspires the next generation. 10:50 – The myth of work-life balance: Naveen reveals why balance is impossible and why life and work must exist as a continuum—while Charles underscores the freedom that comes from integration over separation. 17:33 – Why teaching kids “the value of money” backfires: Naveen argues that making children work menial jobs for money limits them—while Charles unpacks the importance of giving kids platforms to reach higher. 31:24 – The power of asking ‘why’: Naveen shows how relentless curiosity leads to root causes and world-changing solutions—while Charles reflects on how childlike questioning unlocks breakthroughs. 36:33 – Reinventing healthcare with Viome: Naveen details how RNA, AI, and personalized nutrition can prevent disease—while Charles emphasizes the radical shift from generic health advice to truly individualized care. Exclusively for Proven Podcast Listeners: PROVEN10 gets your listeners 10% off of the full price of our Full Body Intelligence Test Viome's Full Body Intelligence™️Test our most comprehensive, at-home, 3-in-1 health test that includes: our gut and oral microbiome tests plus our cellular health test deep analysis of your oral + gut microbiomes your biological age score precision insights into your cellular, cognitive health, immunity, and more recommendations (Superfoods, Enjoy, Minimize, Avoid) for 370+ foods over 60 precision health scores recommendations for custom-formulated supplements, personalized gut biotics and oral hygiene formulas (available through subscription)  *This discount is not combinable with any other offer

In this inspiring episode, Charles sits down with Stephen Scoggins—serial 9-figure entrepreneur, author, and speaker—to explore how resilience, faith, and vision can transform a life from homelessness to extraordinary success. Stephen unpacks his remarkable journey from sleeping in his car to building multiple businesses across construction, real estate, and personal development. He shares the pivotal lessons learned along the way—how to turn pain into purpose, setbacks into stepping stones, and vision into a vehicle for lasting impact. Together, they dive into the mindset shifts that separate those who stay stuck from those who rise: the power of faith-driven leadership, the discipline of consistent action, and the courage to pursue a calling bigger than yourself. This isn’t just a story about building businesses—it’s a blueprint for anyone ready to break through limitations, reclaim their future, and build a life of both impact and abundance. KEY TAKEAWAYS: -How Stephen Scoggins went from homelessness to becoming a 9-figure serial entrepreneur -Why faith, vision, and resilience are the foundations of long-term success -The mindset shift required to turn pain and setbacks into fuel for growth -How to build businesses that create both profit and purpose Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:15 – From rock bottom to rebuilding: Stephen opens up about his journey from homelessness to finding the courage to start over—while Charles reflects on how hitting bottom often sparks reinvention. 05:02 – The role of faith in entrepreneurship: Stephen explains how leaning on faith gave him clarity and strength through uncertainty—while Charles highlights the timeless link between belief and resilience. 08:40 – Turning pain into purpose: Stephen shares how his struggles became fuel for his mission—while Charles points out that setbacks often hide the seeds of transformation. 12:18 – Building 9-figure businesses with values: Stephen unpacks the principles behind scaling multiple companies—while Charles emphasizes the importance of aligning success with service. 16:55 – Identity drives destiny: Stephen reveals why lasting change begins with who you believe you are—while Charles ties this to the idea of becoming the person your goals demand. 21:30 – Consistency beats talent: Stephen explains why showing up daily outperforms waiting for the “perfect moment”—while Charles stresses that discipline compounds into destiny. 26:12 – Leaving a legacy of impact: Stephen closes by challenging listeners to pursue success that outlives them—while Charles reflects on how true wealth is measured in lives changed, not just money earned.

In this energetic episode, Charles sits down with Oliver Anwar—performance coach and founder of Elite Performance—to explore how high-achieving entrepreneurs can optimize their health, fitness, and mindset to perform at their best in business and life. Oliver reveals the hidden toll of entrepreneurship on the body, from poor sleep and stress to neglected nutrition and fitness. He shares how simple, science-backed systems can transform energy, focus, and resilience—giving founders the stamina to lead and scale without burning out. From personalized training strategies and nutritional frameworks to the psychology of discipline and consistency, Oliver unpacks what it really takes to build a body and mind that match the demands of running a successful business. Together, they dive into the powerful connection between health and wealth—why peak performance isn’t a luxury, but the ultimate competitive advantage for any entrepreneur. This isn’t just a conversation about fitness—it’s a blueprint for sustaining success, building longevity, and creating a lifestyle where health fuels achievement at every level. KEY TAKEAWAYS: -Why many entrepreneurs unknowingly sabotage their success by neglecting health, fitness, and recovery -The link between peak physical performance and sharper decision-making, energy, and focus in business -How sleep optimization, nutrition, and strength training become non-negotiable foundations for scaling a company -Oliver’s frameworks for creating sustainable routines that fit even the busiest founder’s schedule Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:12 – The hidden cost of hustle culture: Oliver explains how poor sleep, skipped meals, and nonstop stress silently sabotage entrepreneurs—while Charles reflects on the myth that sacrifice always equals success. 04:38 – Building energy as an asset: Oliver shares why entrepreneurs must see health as fuel for business performance, not a distraction—while Charles highlights how peak energy compounds into sharper leadership. 08:05 – Sleep, stress, and sustainability: Oliver breaks down the role of sleep optimization and stress mastery in avoiding burnout—while Charles connects it to long-term decision-making power. 12:20 – Fitness frameworks for founders: Oliver reveals his training strategies designed for busy schedules—while Charles emphasizes how structure beats randomness when life gets chaotic. 16:45 – Nutrition for performance: Oliver shows how small, consistent nutritional upgrades drive lasting results—while Charles points out the parallels between compounding habits in health and wealth. 20:30 – The psychology of discipline: Oliver explains why consistency outperforms motivation every time—while Charles explores how this mindset applies across both fitness and entrepreneurship. 25:55 – Health as the ultimate unfair advantage: Oliver closes by showing why health isn’t optional but essential for long-term success—while Charles reflects on why the strongest businesses are built on strong bodies and minds.

In this fascinating episode, Charles sits down with Tim Shurr—renowned hypnotist, author, and subconscious reprogramming expert—to explore how the mind can be rewired for breakthrough success. Tim unpacks the science and art of hypnosis, revealing how subconscious patterns quietly shape our beliefs, habits, and results. From overcoming fear and self-sabotage to unlocking hidden confidence and potential, he shares real-world strategies that prove mindset isn’t just psychology—it’s the foundation of achievement. Together, they dive into how hypnotic principles can transform leadership, business, and everyday life. Tim shows why most people stay stuck in mental loops, and how rewiring those patterns leads to more freedom, resilience, and joy. This isn’t just a conversation about hypnosis—it’s a blueprint for mastering your inner world so you can create outer success that lasts. KEY TAKEAWAYS: -How hypnosis works by rewiring subconscious patterns that shape beliefs, behaviors, and results -Why most people sabotage their own success through hidden mental loops—and how to break free from them -The difference between surface-level motivation and deep subconscious reprogramming -How leaders and entrepreneurs can use hypnotic principles to build confidence, reduce stress, and sharpen focus Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:20 – The truth about hypnosis: Tim Shurr explains what hypnosis really is—and why it’s less about “mind control” and more about rewiring subconscious patterns—while Charles highlights the myths that keep people skeptical. 04:55 – Breaking free from mental loops: Tim shares how hidden beliefs keep people stuck in cycles of fear, procrastination, and self-sabotage—while Charles connects this to the struggles entrepreneurs face daily. 08:18 – Motivation vs. subconscious reprogramming: Tim unpacks why surface-level motivation fades, but subconscious rewiring creates lasting change—while Charles points out how this shift unlocks real performance. 12:40 – Hypnosis in leadership and business: Tim reveals how hypnotic principles can reduce stress, sharpen focus, and build confidence in leaders—while Charles explores how mindset drives company culture. 16:05 – Real stories of transformation: Tim tells powerful examples of clients overcoming lifelong fears and limitations—while Charles reflects on the ripple effects of inner change on outer success. 20:22 – The power of subconscious mastery: Tim explains why self-awareness and subconscious control matter more than willpower—while Charles emphasizes how this perspective reframes personal growth. 24:50 – Practical tools for everyday rewiring: Tim closes by sharing simple, actionable techniques anyone can use to shift their mindset and create lasting momentum—while Charles reminds listeners that the inner game always comes first.

In this provocative episode, Charles sits down with Kevin Trudeau—controversial author, salesman, and television personality—to explore the blurred lines between influence, persuasion, and controversy in American business culture. Kevin unpacks his journey from late-night infomercial fame to bestselling books and high-profile legal battles with the Federal Trade Commission. He reveals how he built massive audiences through charisma, storytelling, and relentless salesmanship—while also reflecting on the personal costs of pushing boundaries too far. Together, they dive into the psychology of persuasion, the dangers of unchecked ambition, and the lessons entrepreneurs can learn from both Kevin’s rise and his downfall. This isn’t just a conversation about marketing—it’s a raw look at power, ethics, and what happens when the drive to influence collides with the guardrails of the law. KEY TAKEAWAYS: -Why influence without boundaries can create explosive success—but also dangerous consequences -The inside story of his battles with the Federal Trade Commission and what they reveal about the tension between free enterprise and regulation -How charisma, certainty, and repetition drive sales psychology at scale -The personal costs of building an empire on relentless persuasion—and the lessons Kevin says he learned from his downfall Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:18 – From infomercials to influence: Kevin Trudeau recounts his rise as a charismatic pitchman and author, while Charles highlights how mastery of persuasion can build mass-market fame. 04:42 – The psychology of selling certainty: Kevin breaks down how repetition, confidence, and storytelling drive sales at scale—while Charles connects this to modern personal branding. 08:15 – Fame, fortune, and controversy: Kevin reflects on how his marketing success led to both bestseller status and legal scrutiny—while Charles explores the double-edged sword of influence. 12:33 – Battling the FTC: Kevin opens up about his legal fights with the Federal Trade Commission, revealing lessons about regulation, free enterprise, and personal responsibility. 16:50 – The personal cost of persuasion: Kevin shares the toll his relentless ambition took on his life and relationships—while Charles underscores the dangers of unchecked drive. 20:25 – Influence vs. manipulation: Kevin and Charles debate where persuasion ends and manipulation begins, unpacking the fine ethical line every entrepreneur must navigate. 25:40 – Lessons for today’s entrepreneurs: Kevin closes with advice on resilience, reinvention, and how to pursue influence responsibly—while Charles reflects on the importance of playing the long game.

In this insightful episode, Charles sits down with Attorney Blake Harris—asset protection lawyer and founder of Blake Harris Law—to unpack the strategies, structures, and legal safeguards that protect wealth in an unpredictable world. Blake breaks down the core principles of asset protection, from domestic and offshore trusts to LLCs and legal frameworks that shield clients from lawsuits, creditors, and unforeseen financial threats. He shares real-world scenarios where proactive planning made the difference between keeping and losing a lifetime of hard-earned assets. Together, they explore the mindset shift required to protect wealth before a crisis hits—why it’s not about hiding money, but about building legal resilience that stands the test of time. This isn’t just a legal conversation—it’s a practical masterclass for entrepreneurs, investors, and high-net-worth individuals who want to safeguard their future and secure the legacy they’ve worked so hard to build. KEY TAKEAWAYS: -How Blake Harris helps clients protect assets through domestic and offshore trusts, LLCs, and other legal structures -Why asset protection is most effective when implemented before a lawsuit or financial crisis occurs -The differences between U.S.-based and offshore trusts—and why some jurisdictions offer stronger legal protections -Common mistakes entrepreneurs and high-net-worth individuals make when trying to shield their wealth Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:12 – Why asset protection matters now: Blake Harris explains the importance of safeguarding wealth before legal or financial trouble arises—while Charles underscores how prevention is always cheaper than crisis management. 04:28 – Domestic vs. offshore trusts: Blake breaks down the differences between U.S.-based and offshore trusts, highlighting jurisdictions with stronger protection—while Charles draws parallels to diversifying investments. 07:10 – Common mistakes in asset protection: Blake shares the missteps that cost clients their financial security, from procrastination to poorly structured entities—while Charles reflects on how human nature resists planning for risk. 10:55 – Beyond hiding money: Blake reframes asset protection as building legal resilience, not concealing wealth—while Charles connects this to the mindset shift required for true long-term security. 14:40 – Real-world protection strategies: Blake reveals examples of how properly structured trusts and LLCs have shielded clients’ assets from lawsuits and creditors—while Charles points out the peace of mind this provides. 18:22 – Choosing the right jurisdiction: Blake explains why certain states and countries offer better trust laws and creditor protections—while Charles explores how location becomes a competitive advantage in asset defense. 22:35 – Advice for entrepreneurs and investors: Blake closes with actionable steps for anyone building wealth: start early, work with experts, and customize your legal strategy—while Charles reinforces that protecting your legacy is as important as creating it.

In this energetic episode, Charles sits down with Henrik Werdelin—creative entrepreneur and co-founder of BARK, the brand behind BarkBox—to explore how play, empathy, and identity fuel the growth of beloved consumer brands. Henrik unpacks the origin of BARK, revealing how a deep emotional connection with customers (and their dogs) became the foundation of a company that redefined the pet industry. From building a brand with humor and heart to navigating product expansion and retail partnerships, he shares what it takes to scale without losing soul. Together, they dive into the mindset of modern brand-building—why it’s less about product features and more about emotional experience, storytelling, and creating rituals people love. This isn’t just a story about dog toys. It’s a blueprint for building joyful, mission-driven companies that customers don’t just buy from—but belong to. KEY TAKEAWAYS: -How Henrik Werdelin helped turn a love for dogs into BARK, a brand that connects emotionally with millions of pet owners -Why building a brand identity with humor, honesty, and humanity creates lasting customer loyalty -How BARK uses playfulness and purpose—not just product—to deepen customer relationships -The strategy behind expanding from subscription boxes to food, wellness, and retail without losing brand soul Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:05 – From agency life to BarkBox: Henrik shares his early career journey—from working in creative agencies to launching BARK—and how a deep love for dogs (and branding) led to a subscription box that grew into a global DTC powerhouse. 04:18 – The emotional core of brand-building: Henrik explains why the most beloved consumer brands lead with emotion, not just function—while Charles connects this to how BARK turned dog toys into a lifestyle and cultural connection. 07:45 – Using play as strategy: Henrik reveals how BARK uses humor, storytelling, and personality in everything—from marketing to product design—while Charles highlights how this playful tone differentiates them in a serious, commoditized space. 11:10 – The risks and rewards of retail expansion: Henrik reflects on BARK’s leap from DTC to retail with partners like Target, and how they kept their brand voice intact—while Charles digs into the tension between mass scale and brand intimacy. 15:02 – Bark Eats and personalized wellness: Henrik discusses the company’s move into personalized food and health products for dogs, and how listening to customer behavior led to deeper product innovation. 19:30 – Building a brand with a soul: Henrik emphasizes that a brand should feel like a friend, not a product—and how BARK’s success came from being obsessively human in a category most treat as transactional. 24:20 – Advice for future founders: Henrik delivers closing thoughts on what today’s entrepreneurs get wrong: over-focusing on short-term tactics instead of building emotional equity—and why staying curious and connected always wins in the long run.

In this dynamic episode, Charles sits down with Joe Foster—the legendary co-founder of Reebok—and Ben Weiss, CEO of Syntilay, to unpack what it really takes to build legacy brands that stand the test of time. Joe shares the untold story of growing Reebok from a small UK-based athletic shoe company into a global powerhouse, despite early rejection, fierce competition, and family friction. Ben brings a modern lens to the conversation—revealing how today’s founders can blend legacy thinking with cutting-edge strategy to lead in both business and branding. Together, they explore how purpose, persistence, and long-term thinking create lasting impact—whether you're building shoes that revolutionize fitness or companies that transform industries. This isn’t just a business episode—it’s a masterclass on vision, resilience, and what it takes to win across decades. KEY TAKEAWAYS: -How Joe Foster turned Reebok from a small UK family business into a global footwear brand by targeting overlooked niches like aerobics -The story behind Joe’s departure from the family company—and how conflict pushed him to build a legacy of his own -Why rejection from U.S. distributors became a turning point that forced Reebok to focus on a specific entry point into the American market -The difference between building a business and building a long-term brand—with insights from both Joe and Ben Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 01:10 – The birth of Reebok: Joe Foster recounts how a misunderstanding over the family shoe business led him to break away and start Reebok with just a name, a vision, and relentless grit—while Charles is struck by the boldness of reinventing from scratch. 04:42 – Lessons from rejection: Joe shares how 20+ rejection letters from U.S. distributors didn’t stop him—and how he eventually cracked the code by targeting a niche aerobics market—while Ben reflects on how modern founders overlook the power of niche entry points. 08:30 – Building a brand vs. building a business: Ben Weiss explains why building a long-term brand is different from just running a business, emphasizing alignment with purpose and message—while Joe nods in agreement, relating it back to Reebok’s early culture. 11:55 – Scaling without selling your soul: Joe opens up about the moment Reebok scaled globally and the tension between rapid growth and staying true to original values—while Charles notes the timeless struggle of founders facing explosive success. 17:25 – The Syntilay philosophy: Ben shares how Syntilay focuses on building brand equity through meaningful human experiences, not just marketing hacks—while Charles sees the parallel between Ben’s approach and Joe’s legacy thinking. 21:40 – The Reebok-Nike showdown: Joe details the brand rivalry, what it taught him about strategic differentiation, and why Reebok leaned into fashion and fitness while Nike owned performance—while Ben connects this to modern brand positioning. 28:30 – Advice to future legacy founders: Joe and Ben deliver closing thoughts for future entrepreneurs: be patient, protect your vision, and play the long game—while Charles reflects on how real success is measured in decades, not quarters.

In this powerful episode, Charles sits down with Susan Sly—tech entrepreneur, AI innovator, and health warrior—to unpack how she rebuilt her life from rock bottom to billion-dollar impact. Susan shares her gripping story of being diagnosed with progressive multiple sclerosis, losing her marriage, her business, and becoming homeless—all in 16 weeks. But instead of surrendering, she turned to biohacking, belief, and relentless self-reinvention. Together, they explore the healing protocols Susan used to defy her terminal diagnosis, her rise to co-founding an AI company that led the largest deployment of computer vision at scale in U.S. history, and her newest mission: revolutionizing menopause care with AI. The conversation covers everything from stem cell therapy and triathlon training to scaling tech companies and leveraging AI for real-world transformation. It's a masterclass in resilience, reinvention, and using adversity as fuel for impact. Key Takeaways: The exact health protocols Susan used to reverse her MS symptoms and regain peak performance Why Susan avoids support groups—and what she did instead to accelerate healing How she scaled an AI company with 8 patents and became a global authority in computer vision and generative AI The origin and mission behind Pause AI, the world's first menopause-focused AI wellness app Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 00:57 - The MS diagnosis that changed everything: At the height of her career as a professional athlete and media personality, Susan collapses into chronic fatigue and neurological symptoms—only to be told she has progressive multiple sclerosis and 10 years to live. 06:42 - From rock bottom to reinvention: In just 16 weeks, Susan lost her business, her marriage, and her home—yet made a bold decision to surround herself with millionaires, dive into personal development, and rebuild her identity with intention and belief. 08:22 - The MS recovery protocol revealed: Susan details the exact biohacks and wellness strategies she still follows today—including acupuncture, IV therapy, ozone, fasting retreats, strength training, and ditching artificial sweeteners forever. 14:11 - Scaling AI from nothing to industry dominance: Susan explains how she co-founded a computer vision company that scaled nationally, holds 8 patents, and pioneered the largest deployment of vision-based AI in U.S. history—all without VC funding. 22:39 - AI committees are doing it wrong: Susan breaks down the three fatal mistakes companies make when adopting AI—and why excluding HR and finance from your AI strategy guarantees failure before it starts. 48:46 - The champagne bus moment that sparked Pause AI: At a high-powered women-in-AI event, Susan realized even the most elite women were suffering silently through menopause—and decided to build the first AI-driven solution to support them. 54:39 - What men need to know about menopause (and andropause): Susan offers a candid, science-based breakdown of how menopause affects women—and why male partners need to lean in, get educated, and prepare for the male equivalent: andropause.

In this eye-opening episode, Charles dives into the fitness secrets of ultra-wealthy entrepreneurs with Ted Ryce, celebrity trainer and health coach to executives who demand peak performance. Ted reveals his journey from training A-listers like Richard Branson and Robert Downey Jr. to developing systematic health protocols for high-performing entrepreneurs who've neglected their bodies while building empires. The conversation moves beyond basic fitness advice to expose the critical health tests most successful people ignore—and why your doctor's "normal" blood work might be setting you up for metabolic disaster down the road. Rather than chasing fitness fads, Charles and Ted explore the unsexy fundamentals that actually work: why muscle mass is your metabolic insurance policy, how pre-diabetes can be reversed through strategic training, and why tracking the right metrics matters more than expensive biohacks. Key Takeaways: * Why DEXA scans, VO2 max testing, and advanced blood panels are non-negotiable for serious entrepreneurs * How lifting weights and building muscle mass trumps cardio for metabolic health and longevity * The truth about TRT, stem cells, and which interventions actually deliver life-changing results * Why fiber supplementation beats every trendy nootropic for overall health optimization Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 02:25 - The hidden metabolic disaster: A successful entrepreneur lost 20 pounds but was actually pre-diabetic with a 6.3 A1C - and why his doctor dismissed elevated fasting glucose as "no big deal" despite clear warning signs. 08:44 - Why sugar doesn't cause diabetes: The common myth gets destroyed by explaining that sugar is "like pouring gasoline on the fire, but it didn't start the fire" - the real culprits are sitting on your ass and carrying too much body fat. 14:26 - The exercise hierarchy that changes everything: Why exercise, not diet, is the number one factor for health and longevity - and why you can't replace the training stimulus even with the most perfect diet. 25:15 - The Mediterranean diet reality check: Living in Portugal revealed people pouring olive oil over everything, proving that even "healthy" diets fail when you ignore the fundamental math of calories. 42:33 - The stem cell transformation: A tens of thousands of dollars investment in joint injections eliminated chronic pain from multiple injuries, allowing a return to heavy squats and deadlifts after years of limitations. 49:52 - The TRT truth bomb: Why testosterone replacement therapy shrinks your testicles, doesn't magically transform you, and why losing belly fat is more impactful than any hormone optimization. 58:11 - The fiber supplement secret: Why fiber is the number one supplement for health and longevity - not sexy to discuss, but more powerful than any expensive biohack for managing appetite and improving metabolic markers.

In this insightful episode, Charles explores the psychology of authentic entrepreneurship with Mark Young, founder of RYZE Agency and creator of the Fitter Over 50 movement. Mark reveals his journey from clinical psychology to marketing mastery, sharing how his background in understanding human behavior shaped his approach to building genuine business relationships in an increasingly commoditized world. The conversation shifts from surface-level marketing tactics to deep psychological insights as Mark breaks down why most entrepreneurs hit a wall at $10 million—and how the transition from gut-feeling operations to data-driven scaling requires uncomfortable but necessary team changes. Rather than focusing on growth-at-all-costs mentalities, Charles and Mark explore how creating authentic connections through value-first communication transforms business outcomes and customer lifetime value. Together, they challenge conventional marketing wisdom, emphasizing that in today's market, being loved by a few trumps being liked by many. Mark illustrates this through real-world examples from his work with health and wellness brands swimming upstream against big pharma. Key Takeaways: * Why email databases outperform social media followers by 5-10x in actual conversion rates * How to use the "aging defiantly" mindset to build premium positioning in any industry * The psychological reason why treating teams like family destroys scalability at the $10M threshold * Why changing your approach from transaction-focused to relationship-focused transforms customer loyalty Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 03:52 - The entrepreneur's emotional rollercoaster: Mark breaks down why every entrepreneur experiences the same spectrum of emotions regardless of their wealth level - from "I'm crushing it" to "I'm going bankrupt" - all within a single day, not a month or year. 09:03 - The $10 million threshold trap: Why Mark sees the critical breaking point where entrepreneurs must choose between spending efficiently or aggressively, and how chasing revenue numbers without profitable sales becomes a death spiral that destroys businesses. 12:48 - The vanity metric epidemic: Mark exposes why Instagram followers are worthless compared to email databases - revealing that 10,000 followers only reach 200-500 people due to algorithm suppression, while email databases deliver 2,500-3,000 engaged readers. 25:47 - The family business killer: Mark's brutal truth about why treating your team like family destroys scalability - good team members know when it's time to step aside, while those who resist change are telling you they're the wrong people for the next level. 31:47 - The omnichannel harmony secret: Why Mark's clients struggle to break the $10 million ceiling because they're measuring channels in silos instead of understanding how Meta creates intent while Google captures conversions in a weighted strategy. 38:52 - The authenticity advantage: Mark reveals why being your genuine self is actually a skill set for marketers who could present as anyone, and how this authenticity becomes the foundation for being "loved by a few rather than liked by many." 42:52 - The problem awareness gap: Mark's game-changing insight that nobody walks around thinking "my bones feel fragile today" - explaining why successful marketing starts with creating awareness of problems people don't even know they have, not selling solutions.

Options disclosure: "Options involve risk and are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially significant losses. Please read Characteristics and Risks of Standardized Options at tastytrade.com/disclosures before deciding to invest in options." In this insightful conversation, the host sits down with Scott Sheridan, CEO of TastyTrade and co-founder of the revolutionary trading platform Thinkorswim, who shares his decades of experience navigating volatile markets and building successful financial technology companies. Scott discusses his contrarian approach to current market trends, explaining why he remains skeptical of popular investments like cryptocurrency and gold while emphasizing the importance of options trading during periods of high volatility like we're experiencing now. The interview explores Scott's entrepreneurial journey from floor trader at the Chicago Board Options Exchange to creating two major brokerage firms, focusing on how he built strong company cultures and the critical importance of timing, team building, and maintaining vision while staying flexible enough to pivot when necessary. Scott and the host delve into practical investment strategies for uncertain times, with Scott advocating for consistent market participation through dollar-cost averaging and his current preference for selling puts in quality stocks during high-volatility periods. Key Takeaways: * Trade small and trade often - consistent market participation with manageable risk beats trying to hit home runs, especially for those just starting their investment journey * Focus on what you can control and maintain strong risk management - whether in trading or business, calculate your risks and never invest more than you can afford to lose * Build businesses and hire teams based on trust and complementary skills - successful partnerships require people you'd trust with your financial future, and company culture flows from authentic leadership rather than corporate buzzwords Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 02:34 - From floor trader to tech pioneer: How Scott transitioned from trading at the Chicago Board Options Exchange to co-founding Thinkorswim, revolutionizing online trading by creating sophisticated platforms that retail investors could actually use. 05:35 - Why this market crash was different: Scott explains how the recent volatility was completely self-induced by political decisions, making it unlike previous crashes and creating unique opportunities for prepared traders. 06:09 - The young investor's advantage: Why people in their 20s and 30s need to take significant risks and stay engaged with volatile markets, since they have 40-year time horizons that virtually guarantee higher returns. 13:01 - The psychology of trading size: Scott's gambling wisdom about getting opponents to play for more than they're comfortable with, and how to know immediately if you're trading too big by your physical reaction. 35:00 - Selling flood insurance after the flood: Scott's current strategy of selling puts during high volatility periods, explaining how elevated option premiums create profit opportunities for patient investors. 39:40 - Building culture through trust: How Scott creates family-like company environments by challenging employees beyond their comfort zones while promising that any mistake can be fixed with time and money. 52:54 - The entrepreneur's regret insurance: Scott's passionate plea to anyone considering starting a business - the worst outcome is working for someone else again, but the regret of never trying lasts a lifetime.

In this revealing conversation, Charles sits down with Amanda Dobler, a successful health coach who built a seven-figure business entirely on her own. Amanda shares her journey from struggling with yo-yo dieting to creating a health coaching empire that generates six figures monthly, highlighting how authenticity and consistency drove her success in an oversaturated market. The interview dives into Amanda's unique approach to both business and weight loss, focusing on sustainable habits rather than quick fixes, and how she managed to build a thriving community despite starting with just her phone and basic tools. Charles and Amanda explore the realities of entrepreneurship, with Amanda candidly discussing the challenges of scaling a one-person operation and the importance of believing in yourself when others doubt your vision. Key Takeaways: * How authenticity and blunt honesty helped Amanda stand out in the crowded health coaching industry * Why focusing on client testimonials and real transformations was her most effective marketing strategy * The power of creating a supportive community that becomes the most valuable part of your offering * Why entrepreneurial success requires eliminating "Plan B" thinking and committing fully to your vision Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 02:54 - Disrupting the diet industry: How complete honesty about eating whatever you want while still losing weight created a breakthrough approach in a market filled with unnecessary restrictions and quick-fix promises. 07:16 - The long-term mindset: Why putting your head down and focusing on who you want to become rather than overnight success created the foundation for sustainable seven-figure growth. 12:15 - The engagement revelation: Building a $75,000 monthly business with just 5,000 followers by prioritizing deep audience connection over vanity metrics that rarely convert to actual revenue. 15:43 - The solo empire builder: The behind-the-scenes reality of managing every aspect of a million-dollar business alone – from social media and coaching to operations and customer service. 27:42 - The testimonial blueprint: How showcasing the complete transformation story with specific pain points and sustainable results converts dramatically better than oversimplified before-and-after narratives. 32:42 - The community advantage: When the unexpected value proposition became the supportive network of clients rather than one-on-one coaching, despite initial resistance to group formats. 40:16 - The entrepreneur's ultimatum: Why having absolutely "no plan B" and viewing corporate employment as completely unacceptable creates the determination required to overcome inevitable obstacles.

In this insightful episode, Charles explores the entrepreneurial journey and personal resilience with Bobby Mesmer, founder and CEO of RMG Erectors & Constructors, LLC, now valued at $4.5 billion. Bobby reveals his path from bootstrapping his business to building one of the largest steel erection companies in the world, sharing how multiple life-threatening health crises transformed both his personal outlook and business approach. The conversation shifts from business strategies to profound personal reflection as Bobby opens up about facing mortality through multiple strokes and a heart attack that left him partially disabled and questioning his worth as a leader, husband, and father. Rather than focusing solely on business tactics, Charles and Bobby explore how vulnerability and self-belief become essential components of both personal recovery and business growth. Together, they challenge conventional entrepreneurial wisdom, emphasizing that true success comes from learning from failures and sharing those lessons with others—what Bobby calls paying the "dummy tax." Key Takeaways: * Why bootstrapping creates more resilient business owners than seeking venture capital * How near-death experiences can reveal your true purpose in business and life * The operational excellence formula that transformed Bobby's company into an industry leader * How embracing personal vulnerability after health setbacks can become an unexpected source of strength Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 02:13 - The Dummy Tax Philosophy: Bobby explains his core business philosophy: "Dummy tax. I made the mistakes learned from me, right? Like, and you know, it started anybody in business, if you're not failing, you should be because that's the only way you're learning." 06:00 - The Scale of Success: Bobby reveals the impressive scale of his business achievements: "We develop that business into also manufacturing and engineering and design... We're the largest purchaser of fabricated steel in North America." 09:44 - The Problem with VC Funding: Bobby shares his strong view on bootstrapping vs. seeking investors: "When you take on capital, the problem with that is, is you're creating a crutch with the capital you're taking on because you're not going through the heartache of running a business and learning how to grow." 13:01 - The True Entrepreneur Test: Bobby explains how to identify real entrepreneurs: "It's very simple. What are you doing in the face of diversity? It starts there. When that adversity hits you, what are your actions? Either you're sticking your head in the sand or you're pulling yourself by your bootstraps." 35:53 - The Health Crisis Reality: Bobby opens up about his devastating health challenges: "When I had my stroke, I lost a whole left side of my body, like I couldn't move my face... that was the first time in my life, like, I felt real fear, you know, like, I was like, holy shit, like, this is, this is real." 37:46 - Wrestling with Unworthiness: Bobby reveals his deeper struggles after health setbacks: "You have a lot of, you know, self-awareness that comes about you through that... You start to question things and you go through so many emotions of, you know, am I really the strong? Should I really be doing this? I'm not worthy? I'm not good enough for my wife. I'm not good enough for my kids." 50:02 - Finding Purpose Through Pain: Bobby shares how he found meaning after his health crises: "I have more to do. I have more to do. I know that I've been gifted with a gift in a lot of ways. I've been gifted with a gift that I need to give back to people... if my survival through what I went through is that gift that I need to give back, that I need to give that back until it's done."

In this insightful episode, Charles explores the psychology of negotiation with Kwame Christian, founder and CEO of the American Negotiation Institute and host of the #1 negotiation podcast in the world. Kwame reveals his journey from being a chronic people-pleaser to becoming a negotiation expert, sharing how growing up as one of the only Black families in a small Ohio town shaped his approach to human connection. The conversation shifts from theoretical concepts to practical psychology as Kwame breaks down his "Compassionate Curiosity" framework—a three-step approach that works equally well for internal and external negotiations. Rather than focusing on tactical maneuvers, Charles and Kwame explore how creating psychological safety through emotional awareness transforms negotiation outcomes. Together, they challenge conventional negotiation wisdom, emphasizing that persuasion is most effective when imperceptible. Kwame illustrates this through real-world examples from his work with organizations like Google, Apple, and NASA. Key Takeaways: * Why understanding psychology matters more than memorizing negotiation tactics * How to use the "survivability test" to overcome negotiation anxiety * The psychological reason warm food (like pho) creates better negotiation outcomes * Why changing pronouns from "you" to "we" transforms difficult conversations Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 5:48 - The Hidden Cost of Popularity: Kwame reveals the silent sacrifices he made to become popular: "I would say yes when I meant to say no, and I would just get along to get along... I was getting other people to like me, but at times I wasn't liking myself." 13:24 - Changing the Pronouns: Charles explains how shifting language transforms negotiations: "Instead of saying 'what do you want?' it's 'what do we want? How are we going to figure out the best solution that works for us?'" 19:41 - Simple vs. Complex: Kwame quotes Leonardo da Vinci and Bruce Lee to explain his approach: "Simplicity is the ultimate sophistication" and "I don't fear the man who knows 10,000 kicks. I fear the man who has practiced one kick 10,000 times." 24:23 - The Empathy Loop: Kwame describes his three-step listening technique: "Step one is listen. Step two is summarize... And then with step three, this is the magic because we don't advance in the conversation until they give us the green light." 35:23 - Feet Don't Lie: Kwame explains why feet reveal true intentions: "Body language becomes more truthful the further away we get from the head... People don't know how to lie with their feet." 37:44 - Curious Not Clinical: Kwame emphasizes that understanding psychology starts with genuine curiosity: "Start paying attention because you start to see, oh, wait a second... people's bodies are screaming all the time." 43:25 - From People Pleaser to Confident Communicator: Kwame mentions his training program specifically designed to help people "overcome those fears, fight those internal barriers so you can be the confident negotiator you always wanted to be."

In this compelling episode, Charles dives deep with Jeremy Delk, a seasoned entrepreneur and venture capitalist who transformed personal tragedy into extraordinary business success. Jeremy opens up about his journey from losing his father at age seven to building multiple Inc. 500 companies, revealing how failure became his most powerful teacher. From watching his childhood stability crumble after his father's death to losing $2 million in just four days as a young trader, Jeremy's story showcases the resilience that ultimately led him to become the youngest trader in Fidelity Investments' history. He candidly shares the pivotal moment when he turned down a $600 million offer for his business—only to later sell it for just $6 million after regulatory challenges. Charles and Jeremy explore a refreshing philosophy on failure, discussing how embracing setbacks as part of your growth story creates the courage to take bigger risks. Their conversation unpacks Jeremy's approach to business losses, personal relationships, and finding fulfillment beyond traditional success markers. Jeremy's insights shine when he breaks down his coaching methodology, revealing how he helps high-achieving professionals—particularly physicians—move beyond the grind to discover real purpose. He challenges conventional thinking about success, advocating for a shift from external validation to internal fulfillment. Key Takeaways: * Learn why treating business failures with curiosity rather than despair creates unexpected opportunities * Discover how therapy and self-awareness transform personal leadership capacity * Understand the powerful distinction between outward success and genuine fulfillment * Master the negotiation strategy of listening first to identify others' true needs * See why purpose—not just profit—creates sustainable business and life satisfaction Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 3:30 - The Ripple Effect of Loss: Losing a father at a young age forced the family into instability, highlighting the stark difference between having resources and struggling without them. 10:45 - The Power of Perspective in Business Failure: A $2 million loss in four days became a turning point. Instead of dwelling on failure, shifting the mindset toward learning from it led to a major career breakthrough. 16:15 - Breaking Emotional Barriers: Years of emotional self-protection made vulnerability seem like a weakness. In reality, avoiding it only led to isolation and deeper struggles. 23:22 - Setting the Standard for Future Generations: A therapist’s advice reshaped the understanding of relationships—children mirror what they witness, making it crucial to create a loving, connected environment. 27:40 - The Truth About Success and Imposter Syndrome: Even the most successful people battle self-doubt. The key is pushing forward despite it, recognizing that no one is inherently more capable. 39:00 - Walking Away from a $600M Deal: Turning down a massive offer in hopes of reaching $1 billion led to unexpected legal battles. Instead of a life-changing fortune, the business sold for $6 million. 40:30 - Embracing Failure as the Ultimate Growth Tool: Failure isn’t a setback but a training ground. The most resilient entrepreneurs are those who have lost and come back stronger.

In this episode, Charles plunges into the battlefield of purpose and mental mastery with Garrett Unclebach, a former Navy SEAL who's transformed elite military tactics into powerful business and life strategies. Garrett reveals his playbook for maintaining composure under extreme pressure and finding the deeper meaning that fuels sustainable success. From his grueling days in SEAL training to building multiple successful businesses, Garrett's journey showcases the transformative power of purpose over mere motivation. He dissects his evolution from a young man shaped by his father's consistent wisdom to a leader who trains organizations like Oracle, revealing the DNA of his "infinite potential unlock" philosophy that's helped numerous men deploy into life at their greatest capacity. Charles and Garrett engage in a riveting dialogue, exploring the four pillars of Garrett's mental mastery strategy: breath work, visualization, segmentation, and self-talk. They unpack the game-changing approach of "equanimity" in leadership, the power of perspective over circumstance, and why having purpose beyond yourself trumps transactional thinking in today's high-pressure world. Garrett's insights radiate with battlefield-tested wisdom as he breaks down his unique leadership framework built on strength and warmth. He challenges conventional thinking about resilience, advocating for a fundamental shift from running toward pleasure or away from pain to pursuing purpose with unwavering commitment. Key Takeaways: * Master the SEAL Big Four techniques to maintain calm and clarity in any high-pressure situation * Learn why visualizing success with specific detail creates a powerful framework for achievement * Discover how leading with both strength and warmth creates followers who genuinely want to follow you * Understand how replacing transactional thinking with purpose can unlock your infinite potential Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 6:11 - The Power of Core Beliefs: Garrett explains how our foundational beliefs shape our potential, sharing how his parents' consistent message that "you can have anything you want if you're willing to pay the price" created his unlimited mindset. 16:46 - The Purposeful Journey: Garrett reveals his transformative perspective on purpose-driven living, explaining why those who chase after meaningful missions rather than fleeting pleasure achieve extraordinary results. "Running towards purpose is an infinite path." 27:34 - Beyond Transactional Thinking: Garrett distinguishes between transactional approaches to challenges versus the sacrificial mindset that enables "big bet outcomes" by pursuing worthy goals regardless of guaranteed results. 42:50 - True Resilience in Action: Garrett shares his remarkable Hell Week experience, visualizing not just completion but thriving while others struggled - demonstrating how powerful mental framing creates physical outcomes. 50:30 - The SEAL Big Four Framework: Garrett unpacks the elite mental toolkit that powers Navy SEALs through extreme challenges: breath work, visualization, segmentation, and self-talk - actionable techniques anyone can implement immediately. 52:14 - Mastering Self-Talk: Garrett details how intentional self-talk can immediately pull you out of amygdala hijack during high-pressure situations, emphasizing why verbalizing thoughts creates double the impact. 1:01:34 - Leadership Through Strength and Warmth: Garrett reveals his dual leadership framework that creates genuine followership - demonstrating capability while genuinely caring for your team or mission.

In this episode, Charles explores the science of neuroplasticity and mental transformation with John Assaraf, who built a multimillion-dollar empire after starting as a high-school dropout with a troubled past. John reveals his groundbreaking "innercise" methodology, demonstrating how anyone can rewire their brain for success by implementing consistent micro-actions over 100 days, sharing the exact system he used to go from earning $1.65 per hour to making $300,000 in a single year through deliberate brain training techniques. From his life-changing encounter with mentor Alan Brown to becoming a leading expert in applied neuroscience, John's journey illustrates the profound difference between being merely "interested" in success versus truly "committed" to achieving it. He explains the biological mechanics behind our self-limiting beliefs and fear responses, introducing his paradigm-shifting approach that distinguishes between "Einstein" (our creative problem-solving capacity) and "Frankie's monster" (our brain's protective fear mechanism), providing practical techniques to calm the sympathetic nervous system and access our highest mental potential. Charles and John engage in a fascinating exploration of habit formation, examining why most people fail to achieve their goals despite having access to all the necessary information. They unpack John's "rule of 100" and discuss practical brain training exercises anyone can implement, including the physiological breath technique that deactivates fear circuits in just four breaths, and the powerful visualization practices that literally reshape neural pathways when performed consistently. John shares wisdom from decades of coaching high-performers, emphasizing the critical importance of finding purpose beyond material success and using daily visualization to maintain focus on long-term objectives. His exceptional life blueprint approach demonstrates how spending just six minutes daily reviewing goals and mental images can transform abstract dreams into concrete actions, challenging conventional notions about willpower by revealing how systematic brain training creates sustainable success where motivation alone fails. Key Takeaways: * Rewire Your Neural Pathways: Discover the science-backed system for creating new mental habits in 100 days * Master the Fear Response: Learn the 4-breath technique that instantly shifts your brain from panic to productive thinking * Visualize for Results: Understand how consistent mental rehearsal activates the same brain circuits as actual performance * Build Extraordinary Self-Trust: Develop unshakeable confidence through small, consistent daily commitments that compound over time Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 15:24 - The Interest vs. Commitment Distinction: John shares the pivotal question that transformed his life - understanding the profound difference between being merely interested in achieving goals versus being truly committed. 20:01 - The Self-Image Reconstruction Method: John reveals his technique for building a new self-image through consistent affirmations and story-crafting, even when your subconscious initially resists the new narratives. 25:20 - The Einstein vs. Frankie Framework: Learn how John's brain model separates your empowering "Einstein" creative problem-solving capacity from your limiting "Frankie's monster" fear-based protection system. 39:02 - The Four-Breath Reset Technique: John demonstrates his physiological breathing method that instantly deactivates fear circuits in your brain, allowing you to shift from anxiety to productive thinking in seconds. 49:49 - The Rule of 100 Success Principle: Discover John's non-negotiable 100-day consistency approach that transforms impossible-seeming goals into inevitable achievements through tiny, manageable daily actions. 54:03 - The Hourglass Life Management System: John explains his visual reminder system for time management, focusing on how to make meaningful choices with your remaining "sand" rather than dwelling on past regrets. 1:00:02 - The Rocking Chair Visualization Test: Learn John's powerful end-of-life perspective technique that helps you identify your true priorities by envisioning advice from your future self to your present self.

In this episode, Charles explores the art of effective communication with Matt Abrahams, a Stanford educator, communication expert, and host of the "Think Fast Talk Smart" podcast. Drawing from his decades of martial arts training and extensive teaching experience, Matt reveals how mastering communication is similar to mastering any skill - it requires structure, practice, and the right mindset. Matt challenges common communication myths, proving that being a great communicator isn't about natural talent but about developing specific, learnable skills. He and Charles dive deep into why most people overcomplicate their communication, how traditional presentation methods often fail, and why connection matters more than perfection. Throughout the conversation, Matt shares his battle-tested "What, So What, Now What" framework, demonstrating how this simple structure can transform any communication scenario - from high-stakes presentations to everyday conversations. He explains how he's helped thousands of professionals, from Stanford students to Fortune 500 executives, develop the confidence to communicate effectively in spontaneous situations. Whether you're a business leader, educator, or professional looking to improve your communication skills, this episode offers practical strategies you can implement immediately to think faster and talk smarter. Key Takeaways: * The "What, So What, Now What" framework for structuring any message * Why standing meetings dramatically improve efficiency and engagement * How focusing on being interested rather than interesting transforms communication * The power of structure over memorization in spontaneous speaking Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 4:45 - The Three W's Framework: Matt reveals his powerful "What, So What, Now What" structure that transforms any communication from confusing to crystal clear. 10:01 - Revolutionizing Q&A Sessions: Learn why saying "good question" kills engagement and discover better ways to handle audience interactions authentically. 14:01 - Making Communication Work: Matt shares practical strategies to execute effective communication, moving beyond theory to real-world application. 20:01 - The Power of Connection: Discover how to expand your interaction scope and build genuine rapport, even in virtual environments. 27:08 - Breaking Down Complex Ideas: Learn Matt's proven techniques for making sophisticated concepts accessible to any audience. 34:11 - Connection Over Perfection: Matt debunks the myth of perfect communication and reveals why authentic connection matters more than flawless delivery. 38:10 - The Stand-Up Revolution: How eliminating meeting tables and implementing stand-up meetings can dramatically improve efficiency and engagement.

In this episode, Charles dives deep into the power of launching and scaling a business without the traditional complexities of debt, funnels, or expensive tech with Kelly Roach, the creator of the Live Launch Method. Kelly has helped thousands of entrepreneurs generate seven-figure businesses using a streamlined, high-impact approach that eliminates the need for overwhelming automation and excessive marketing spend. Kelly challenges the "hustle and grind" mentality, proving that success comes from value-driven marketing, human connection, and a simple yet powerful sales process. She and Charles break down why most entrepreneurs overcomplicate their launches, how traditional sales funnels can actually kill momentum, and why consistency beats complexity every time. Throughout the conversation, Kelly reveals her battle-tested formula for launching and scaling with confidence, covering everything from how to generate leads organically, convert prospects without feeling salesy, and create an audience that craves your offer before you even sell. She shares how she built a multimillion-dollar business while balancing motherhood, debunks the biggest myths about launching, and lays out the exact steps to execute a high-converting live launch—without expensive tools or a huge team. Whether you're an aspiring entrepreneur, a coach looking to scale, or a business owner tired of complicated marketing tactics, this episode will change the way you think about launching, selling, and growing a business. Key Takeaways: * How Kelly turned live streaming into a million-dollar launch strategy * Why most sales funnels don’t work—and what to do instead * The 3 key activities that drive business growth every single day * How to sell with confidence—without feeling pushy or salesy * Why human connection beats automation when it comes to conversions * A step-by-step breakdown of the Live Launch Method and how you can implement it today Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. KEY POINTS: 2:01 - Kelly's Magical Achievements: Kelly shares how she has helped entrepreneurs achieve financial freedom, buy homes in cash, and retire their spouses through her business coaching strategies. 6:10 - Importance of Consistency: Kelly emphasizes why showing up consistently, even when results aren’t immediate, is the key to long-term success in business. 10:34 - Live Launch Method: Kelly breaks down her revolutionary Live Launch Method, explaining how it allows entrepreneurs to scale without debt, ads, or complex funnels. 14:20 - Killing Complexity: She reveals how overcomplicated marketing strategies are the downfall of most entrepreneurs and why simplicity leads to higher conversions. 25:16 - Focus on Serving: Kelly explains why prioritizing service and delivering value before asking for a sale leads to more engaged and loyal customers. 30:25 - Adjust Your Offer: She shares why businesses must adapt their offers based on audience feedback to increase conversions and customer satisfaction. 36:01 - Value Over Automation: Kelly challenges the overuse of automation, stressing that genuine human connection is what truly drives business growth and sales.