Public Relations Review Podcast

195 Episodes

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If You Can't Accept Hard Truths You Cannot Lead!

2026-08-2433:03

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What Is PR Leadership, Really? Having a title doesn't make you a leader — having buy-in does. In this episode of the Public Relations Review Podcast, Professional Certified Coach Ken Jacobs breaks down what effective leadership actually means in practice for public relations and communications professionals, who are routinely expected to influence s...

You Can Get Press For Anything If You Find The Story

2026-06-2231:31

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast. We talk through a repeatable PR launch strategy: build...

Building A Solid Crisis Team And Communication Plan

2026-06-0828:07

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about w...

How Results-Based PR Pricing Wins Earned Media

2026-06-0835:36

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot aff...

How To Write Media Pitches Journalists Actually Open And Use

2026-04-2026:15

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her backgr...

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