Purpose Under Pressure

Technology can either fuel your business or drain it. For many leaders, IT once meant keeping the lights on. Today it defines whether a company can compete at all. The difference comes down to clarity, culture, and a willingness to grow without losing who you areIn this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Becky Cross, Vice President of Client Partnerships at FIT Technologies, a Cleveland-based managed IT services firm that supports clients nationwide. FIT has become known for its people-first culture, earning 11 consecutive NorthCoast 99 awards and maintaining steady growth while helping companies navigate complex technology challenges with clarity and purpose.Becky shares how FIT grew through the pandemic, doubling in size while preserving authentic client relationships and learning to scale responsibly. She explains how the company’s employee ownership structure and use of the Entrepreneurial Operating System (EOS) helped stabilize growth, strengthen internal culture, and reinforce a shared mission during turbulent times.The discussion explores what’s next for business technology — from cybersecurity to the rise of AI — and underscores how purpose-driven leadership and genuine partnerships can turn pressure into progress.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Growth works best when it’s built on trust and authentic relationships, not transactions-A strong company culture protects both employees and clients when pressure hits-Expanding too fast can expose cracks, but it also reveals where systems need strengthening-Employee ownership creates accountability that naturally improves service and outcomes-Structure and clarity (like the EOS model) can turn chaos into direction-Cybersecurity must be treated as a constant priority, not a one-time project-AI should be approached thoughtfully — use it to enhance people, not replace them-Technology decisions are business decisions; both require purpose and perspective-Partnering with experts can help small and midsize businesses compete at a higher level-Staying true to your “why” helps you adapt without losing your identity——————-Helpful Links:Becky Cross, VP Client Partnerships, FIT Technologies: https://www.fittechnologies.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Pressures don’t wait for a convenient moment. Talking about immigration and diversity is perhaps easier to put off than tackle.  But, perhaps, it's the things that make us most uncomfortable that are the most important to talk about.  In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Christian Ponce, Executive Director for University Marketing at Indiana State University. Chris is a higher education marketing executive, an immigrant, a first-generation college graduate, and now a passionate advocate for multicultural marketing and inclusion in higher education.Together, they explore the challenges that international and multicultural students face, from loneliness and cultural barriers to the pressure of navigating systems not built with them in mind.This conversation is both candid and practical. It calls leaders, educators, and communities to recognize the changing demographics, to break down silos, and to embrace a new mainstream that is already here.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Pressures in higher education mirror the pressures of life: they demand resilience, adaptation, and clarity of purpose.-International students often experience deep loneliness, cultural dissonance, and language barriers that require intentional outreach.-Universities can’t rely on marketing “gloss”. Authenticity matters, and students will walk away if promises don’t match reality.-Inclusion and multicultural marketing make both moral and business sense, especially as demographics shift toward greater diversity.-Corporate America has long understood the value of speaking to diverse markets; higher ed can learn from that pragmatism.-Institutions must recognize the “new mainstream” — a generation that is majority diverse — and adapt their language and practices.-Mission clarity is vital: not every school can be everything to everyone, but each must be true to its identity.-Leadership must involve honest conversations about relevance, strategy, and breaking down silos across campus.-Authenticity, purpose, and mission-driven focus are the keys to thriving under pressure, for both individuals and institutions.——————-Helpful Links:Christian Ponce: https://www.chrisponce.com/Indiana State University: https://indianastate.edu/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Pressure has a way of testing us. Whether it comes through work, family, or unexpected challenges, it forces us to decide who we are and what matters most. In those moments, resilience and purpose often rise to the surface.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Gail Laux, founder of the Ohio Bird Sanctuary. She shares how a small project grew into one of Ohio’s leading nature and education centers, and how she navigated the difficult balance of family, leadership, and community expectations along the way.The conversation explores the realities of running a nonprofit like a business, the pressures of succession planning, and the personal trials that shaped Gail’s journey. She reflects on why the sanctuary has always been about more than birds, and how accessibility, education, and people remain at the heart of its mission.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Nonprofits thrive when treated with business discipline.-Listening to the community builds lasting support.-Leadership transitions require planning and patience.-Family challenges can reshape and strengthen mission.-Accessibility makes nature meaningful for everyone.Running a nonprofit means stewarding resources wisely.-Resilience is built by leaning on others.-Legacy lives on through people who carry the mission forward.——————-Helpful Links:Gail Laux, Ohio Bird Sanctuary: https://www.ohiobirdsanctuary.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Balancing a demanding career, raising children, and building a new business all at once takes resilience, creativity, and a clear sense of purpose. It’s the kind of challenge that forces you to slow down in some areas, speed up in others, and constantly adapt while staying true to what matters most.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Sruti Baz, co-founder of Moumas, a company making authentic Indian lentil kits accessible to families across the U.S. Sruti shares how food became her bridge for passing down culture to her children, why lentils offered both nourishment and opportunity, and how a late-night spark grew into a business with real momentum.From experimenting with homemade spice blends to selling at farmers markets and landing on grocery shelves, Sruti opens up about the ups and downs of building a startup. She talks about the operational hurdles, the importance of listening to customer feedback, and the lessons that come from taking risks one step at a time.Whether through scholarships, community engagement, or making healthy meals more accessible, Sruti shows that success is about more than profit; it’s about aligning business with purpose.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Even small risks can spark a business.-Friends and community feedback are invaluable for shaping new ideas.-Incremental growth builds confidence and keeps momentum steady.-Packaging, sizing, and presentation make a real difference in customer retention.-Balancing business with family requires constant re-centering and tough choices.-A supportive network, both personal and professional, is essential.-Staying true to values gives a company lasting direction.-Every challenge is a chance to refine and improve the product.-Success begins the moment you take the first step.——————-Helpful Links:Sruti Baz, Mouma's Indian Staples: https://www.eatmoumas.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some conversations force us to face realities we’d rather not think about. Behind closed doors and in neighborhoods that look picture-perfect, children are struggling. Abuse, neglect, and trauma don’t discriminate—they show up everywhere. When we pause long enough to recognize that, it changes the way we see our role as neighbors, friends, and community members.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Ashley Krause, Executive Director of the Children’s Center of Medina County. Ashley shares her journey into child advocacy, beginning with years of front-line work in child abuse investigations and leading to her role guiding a multidisciplinary team that supports children and families in crisis.Ashley opens a window into the day-to-day reality of the Children’s Center. She also talks candidly about the personal toll this work takes, how she balances her professional responsibilities with raising her own children, and why community awareness and kindness are essential in addressing child abuse.Ashley reminds us that even in the darkest situations, purpose can break through the pressure. Every act of belief, every moment of compassion, and every choice to get involved creates a pathway toward healing. The work is never easy, but it’s always worth it—because a child’s future depends on it.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Abuse and neglect happen everywhere, regardless of income or neighborhood.-The Children’s Center provides forensic interviews, foster visitation, advocacy, and prevention programs.-CASA (Court Appointed Special Advocates) gives children a voice in the legal system.-Post-COVID realities and increased openness about mental health are influencing abuse reporting.-Community awareness is crucial—“child abuse is a community problem that requires a community solution.”-Nearly 500 cases of abuse or neglect were investigated in Medina County in 2024 alone.-Many children know their abusers, making disclosure and prosecution complex.-Internet exploitation and generational cycles of abuse add new layers of difficulty.-Self-care and prevention education are critical for both professionals and parents.-Everyone can help—by volunteering, fostering, mentoring, or simply by showing kindness.——————-Helpful Links:Ashley Krause, Children’s Center of Medina County: https://medinacountychildrenscenter.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When the pressure mounts in leadership, especially in education, how do you keep moving forward with clarity and conviction? Today’s conversation explores how purpose and discipline sustain leaders in both education and. business when challenges threaten to derail progress. From educators to entrepreneurs, the same truths apply: it isn’t just about managing the present but about creating a culture that thrives in the midst of change.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Scott Barron, Founder and Chief Reinvention Officer of School Growth and Educators Among Us. With years of experience as a school administrator, entrepreneur, and leadership coach, Scott shares his insights on how to support educators, build resilient cultures, and lead with both love and accountability. His work through School Growth and Educators Fellowship is transforming how schools and organizations adapt to change and sustain excellence.Scott and Bryan dive into the habits that make leaders effective, from communication that builds trust to creating cultures rooted in clear values. They explore why excellence isn’t just about goals but about habits of character and trust, and how the right culture becomes a competitive advantage no competitor can copy. The conversation also highlights the unique challenges educators face, why burnout happens, and how both schools and businesses can learn to thrive by leading with purpose.As the episode wraps, Scott outlines practical ways leaders can engage with his work—whether through his bestselling book Love Them and Lead Them, his upcoming book Laws of the Grapevine, or the Educators Fellowship. It’s a call to leaders everywhere: lead with clarity, reinforce culture with discipline, and never forget the power of purpose when the pressure is on.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Change is inevitable, but thriving requires leaders who know how to guide others through it.comes not from lofty goals but from daily habits of character, trust, and learning.-Communication should be viewed as a tool to build trust and engagement, not just information delivery.-In schools and businesses alike, culture is the ultimate strategy—and it’s what you tolerate that defines it.-Burnout is real, and leaders must intentionally rekindle passion to sustain purpose.-Hiring people who already embody values is easier than trying to train culture into them.-A strong culture is nearly impossible to copy, making it the strongest competitive advantage.-Leaders need humility and curiosity to listen deeply, adapt, and innovate.-Coaching accelerates learning curves and provides perspective that leaders can’t always find within their own organizations.-The true product of a school isn’t just the students—it’s the educators and the daily experience they create.——————-Helpful Links:Scott Barron: https://www.schoolgrowth.com/ and https://www.edfellowship.org/home-1Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media...

Life has a way of testing us with pressures we never anticipated. Sometimes those pressures come in the form of obstacles at work, struggles in leadership, or moments of personal hardship that seem impossible to overcome. The question isn’t whether those pressures will come—it’s how we respond when they do. What does it look like to hold on to purpose when life knocks us down, and how do we rebuild when everything changes?In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with his close friend and pastor, Bill Ludwig, senior pastor at Five Stones Community Church and founder of Confluence. Bill is a pastor, but he’s many other things. He’s a serial entrepreneur, a leader, and someone who lives out a multi-vocational approach to purpose. Together, they explore Bill’s journey of helping others reach their potential, why curiosity is central to his calling, and how he uses every role he takes on as a way to connect with people.Bill also opens up about the devastating semi-truck accident that nearly took his life in 2022. He shares the raw details of recovery, the identity struggles that came with pain and setbacks, and how community, surrender, and a shift in perspective brought him through the darkest days. His story is one of resilience, contentment, and the surprising growth that can come from starting over.From curiosity-driven leadership to finding meaning after loss, this conversation offers wisdom for anyone facing obstacles. Bill reminds us that stopping, asking better questions, and giving ourselves permission to pursue what we truly want can transform pressure into purpose.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Purpose is often discovered in hindsight by looking at how experiences connect.– Multi-vocational leadership creates synergy between passions, income streams, and impact.– True connection happens when curiosity leads us into new places and relationships.– After catastrophic setbacks, surrender and community are key to recovery.– Hopelessness is often countered by people who refuse to let us stay there.– Small steps forward, even unnoticed, can lead to profound growth.– Pressure can cause us to lose identity—but it can also refine it.– Contentment often comes when we release control and embrace help.– Curiosity opens doors to solutions when obstacles seem insurmountable.– The best life is lived authentically—being yourself in every role.——————-Helpful Links:Bill Ludwig, 5 Stones Community Church: https://www.5stones.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When life throws its hardest punches, some people fold—but others rise with a drive that can’t be broken. Grit shows up in near-death moments, in the fight to recover from devastating setbacks, and in the relentless push to keep going when the odds are stacked high. It’s about refusing to quit when quitting would have been easier, and finding strength in places most people never even tap into.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes back Khash Saghafi, owner of Liberty Home Mortgage. Khash first appeared with Bryan in 2022 on the Dash of Grit podcast, sharing his journey of resilience and determination. Now, years later, he returns with fresh perspective on what it means to lead under pressure—whether mentoring high school wrestlers, rebuilding a business in a struggling industry, or living with the gratitude of someone who survived being stabbed and left for dead.The conversation explores what it looks like to push forward when everything says stop. Khash opens up about clawing his way back from financial collapse, what he learned from his father and wrestling coaches, and why honesty about struggles has built trust with his team and clients. He also shares how those lessons translate into guiding others, from young athletes to employees determined to weather the storm.And there’s even an unforgettable moment that proves Khash’s commitment: a mortgage closed from the side of a mountain at 14,000 feet. Under pressure, the people who refuse to quit aren’t just surviving—they’re leading, building, and inspiring others to do the same.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, FloridaKey Takeaways:-Resilience is built in the toughest moments, not the easy ones.-Wrestling taught Khash to live life action by action, inch by inch.-Nearly losing his life gave him a daily drive rooted in gratitude.-Leadership is about showing up and working alongside your people.-Culture thrives when truth is prioritized over perfection.-Motivation comes from life itself, not just business wins or losses.-Real success isn’t about chasing money—it’s about trusting the process.-Employees buy in when they see leaders living the values they preach.-Struggles don’t weaken credibility—they prove authenticity.——————-Helpful Links:Khash Saghafi: https://www.libertyhomemortgage.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some storms come from within. Others come from a past you thought you left behind. But what if everything you were taught to believe—about God, salvation, and what it means to be "good enough"—wasn't the truth after all? What if discovering the truth cost you everything you ever knew? That’s the kind of pressure that reshapes a life, and for one man, it became the start of something greater.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Eli Yoder, known by millions as the “Preaching Truck Driver.” Raised in a deeply conservative Old Order Amish community, Eli eventually left everything behind—his family, his upbringing, and even his name in some ways—to pursue a life of freedom, truth, and purpose. Today, he drives a truck and spreads the Gospel to millions online. His journey from legalism to liberation, from tradition to truth, is raw, real, and refreshingly honest.Bryan and Eli talk about what it means to be truly “deceived” by religion, why Eli left his Amish community the moment he turned 18, and how he found freedom in the pages of an English Bible. They explore Eli’s struggles with guilt, identity, and the courage it took to not only escape, but to speak out. Through stories of personal loss, joy, and transformation, Eli shows how purpose often reveals itself after the pressure breaks you open.Whether you’re curious about Amish tradition, wrestling with your own questions of faith, or just in need of a reminder that you’re not alone in the struggle, this conversation will meet you right where you are. It’s not about being perfect. It’s about being real, and being willing to step into something better.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, FloridaKey Takeaways:-Eli was raised in a strict Old Order Amish community that rejected modern conveniences—and salvation by faith.-His grandfather founded a more conservative sect of Amish, emphasizing manmade rules over Biblical truth.-Eli left the Amish at age 18 to avoid the cycle of guilt and shame he saw his father endure.-He lived in fear for years, believing he was doomed for leaving.-In 2017, a fellow ex-Amish friend challenged him to read the Bible in English. That changed everything.-Eli found Christ in the book of John while sitting in his semi-truck—and he hasn’t stopped sharing since.-His online videos, sermons, and Q&As reach millions and inspire people from all backgrounds.-His book Undeceived tells his full story, from Amish tradition to Christ's redemption.-Despite criticism, Eli remains committed to preaching grace, faith, and relationship over religion.-He continues to visit Amish communities, love others unconditionally, and live on purpose every day.——————-Helpful Links:Eli Yoder: https://eliyoder.com/Buy the Book: https://www.amazon.com/Undeceived-Amish-Tradition-Christs-Redemption/dp/1644577682Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: a...

Some stories don’t come easy. Especially those learned from days of war. They’re buried beneath years of silence, painful memories, and misunderstood history. But when someone has the courage to tell theirs, we would do well to listen. If we don’t, we risk forgetting what matters most and repeating the mistakes we swore we’d never make again.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Greg Gorrell—Vietnam War combat veteran, author, and Ashland, Ohio native—to share the story behind his book Vietnam Survival There and Home. Greg served in the Mekong Delta in 1967 and returned to a country unprepared to understand or honor what he had endured. Decades later, he breaks his silence not just for himself, but for the thousands of veterans who never had the chance—or never found the words.The conversation weaves through combat, homecoming, heartbreak, and redemption. Greg opens up about the emotional scars of war, the failures of strategy and support, and the overwhelming need for our nation to remember. Through his book, he's helping families understand what their loved ones went through, especially the many veterans who never spoke of it. And he's urging others to share their stories while there's still time.This is more than a veteran's memoir. It's a call to action. A challenge to listen, to learn, and to pass these truths on to the next generation so we don’t repeat the tragedies of the past. Whether you're a veteran, a family member, an educator, or simply someone who cares, this episode will stay with you.Key Takeaways:-Greg served as an infantry combat soldier in Vietnam in 1967 during major troop build-ups.-Upon returning home, he—like many veterans—faced rejection, misunderstanding, and silence.-His book aims to give voice to his story and help others understand the cost of war.-Vietnam veterans are dying at a rapid rate; their stories must be told now.-The war's lack of strategic clarity and political interference led to devastating loss.-Greg returned to Vietnam with his sons to find healing and honor fallen comrades.-Proceeds from his book go to local veterans’ initiatives and events.-The Veterans Appreciation Event in Ashland celebrates all veterans and welcomes families.-Saying "Welcome home" to a Vietnam veteran can have profound meaning.-We must listen to our elders and veterans—before it's too late.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, Florida——————-Helpful Links:Greg Gorrell: gggorrell@gmail.comBuy the Book: https://www.amazon.com/Vietnam-Survival-There-Home-Story-Gorrell/dp/B0FGVLCJ1HAshland Veterans Appreciation Day Event: https://www.acvad.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some people thrive in pressure-packed environments, not by pushing harder, but by stepping back, staying calm, and leading with intention. In a noisy world full of shifting expectations, it’s easy to lose sight of what really matters. But what if the key to consistent success is the clarity to slow things down, see around the corner, and invest deeply in the people around you?In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Fred Hunt, Director of Sales and Marketing at RW Beckett Corporation. With a background as an Air Force pilot and officer and years of experience in corporate leadership, Fred brings a unique perspective to growth, sales, and people development. Fred shares how his military training shaped his ability to lead through calm confidence, how he “chair flies” through business challenges, and why he believes the most important metric isn’t revenue, but the growth of people. From implementing Sandler’s sales methodology across international teams to integrating acquired companies into a values-first culture, Fred breaks down what it means to lead with both excellence and empathy.You’ll hear how purpose becomes more powerful under pressure when it’s lived consistently, not just spoken about. We are digging into the habits and mindset that allow leaders to remain steady when the heat is on, both in the cockpit and in business.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, FloridaTakeaways:-Leadership is not about telling—it's about walking alongside-Seeing “around the corner” enables resilient decision-making-Equal business stature creates stronger sales relationships-Strong cultures are built on lived values, not just mission statements-Leadership requires calm in chaos—like a pilot in turbulence-Growth of people always comes before growth in numbers-A values-driven business can still scale without losing its core-The right environment brings out the best in people-Shared language improves performance across global teams——————-Helpful Links:Fred Hunt: https://www.beckettcorp.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When most kids dream big, they think about dance recitals or football games. But when Charlie Johnson was six years old, she wanted to start a business. Now at just ten, she’s the CEO of Big Guns Coffee, pitching national retailers, closing major deals, and inspiring everyone who meets her.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Marine veteran, motivational speaker, and entrepreneur T. Shane Johnson, who shares the incredible journey he and Charlie have been on, from a small-town café to building America’s first indoor hydroponic coffee farm and landing shelf space in over 900 major retail stores. He reflects on the deep pain that fuels his drive, the lessons learned from surviving death and homelessness, and the intentional decision to center his daughter in both life and business.Whether you’re a parent, entrepreneur, or just someone looking to stay on-purpose in the middle of life’s chaos, this conversation is for you. It’s not just about coffee or business growth, it’s about what matters most when the pressure is on. T. Shane and Charlie’s story is a living reminder that success isn't just measured by revenue or reach, but by the laughter, love, and legacy you leave behind.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways:-Kids are capable of incredible things when you’re present and believe in them-Big Guns Coffee grew from a trailer to 900+ stores in just 2 years-T.Shane’s daughter Charlie personally pitched and landed deals with Walmart and Sprouts-Business growth came with real struggles, including cease and desist orders and production crises-Homeschooling, hydroponic farming, and national sales—all managed by a 2-person team-Shane’s military experience and second chance at life drive his relentless pursuit of purpose-Success is about freedom, laughter, and choosing a better future—not desperation-You don’t need a thank-you for serving, just live a life worth the sacrifice of others——————-Helpful Links:T. Shane Johnson: BiggunsCoffee.comSandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Logistics in the food, beverage, and gasoline industry is what drives this country. And what drives these logistics is truck drivers. Their job is not an easy one, filled with long hours, pressure-packed road conditions, and expectations that allow near-zero room for error. We owe much to them, yet we rarely give it a thought. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, speaks with Gray Silva, the Executive Vice President of Sales at KAG North America, about the logistics industry and the pressures faced by truck drivers. Gray shares insights on KAG's growth, the challenges of just-in-time inventory, and the importance of maintaining customer satisfaction. And they discuss the logistical nightmare that was the COVID -19 pandemic. The conversation also touches on the truck driver shortage, the effects of tariffs, and the lessons learned from recent economic changes.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-KAG is focused on growth through acquisitions.-Truck drivers face unique pressures on the road.-Just-in-time inventory is crucial for logistics.-COVID-19 drastically changed the logistics landscape.-Consumer behavior shifted during the pandemic.-Leadership comes with personal pressures and responsibilities.-The trucking industry faces a driver shortage.-Tariffs impact transportation costs and logistics.-Doing the right thing is essential in business.——————-Helpful Links:Gray Silva, Vice President, Sales, KAG North America - https://www.thekag.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Who is responsible for sales success? Is it the sales person? Is it the Sales Director? Is it the marketing department? (Some salespeople will point to them!). For our purposes, let’s take marketing out of the mix, ok? Leadership matters. But at the end of the day, it’s the sales person that brings in the bacon. Sales training can add heat to the frying pan.   In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies discusses the challenges and strategies of sales with Matt Rocco, a sales trainer and coach from Sandler by the Ruby Group. They explore the importance of building trust in sales, the role of leadership in sales success, and the necessity of adapting to new technologies. Matt shares insights on effective business development, the significance of asking the right questions, and the long-term commitment required for successful sales training.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Purpose Under Pressure focuses on how pressure affects our work lives.-Sandler by the Ruby Group emphasizes ethical sales practices.-Business development is about building relationships, not just closing deals.-Trust is essential in sales; rapport must be established first.-Salespeople often struggle with rejection and must maintain a positive mindset.-Leadership plays a crucial role in the success of sales teams.-Sales training requires time and consistent practice to be effective.-Technology can enhance sales efficiency and effectiveness.-Asking the right questions is key to understanding client needs.-Sales success is a combination of mindset, strategy, and relationship building.——————-Helpful Links:Matt Rocco, Sales Trainer and Coach, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

There’s no shortage of opinions when it comes to what others think you should do with your life. And for a while, we all try to do as we’re told. But, sooner or later, that “Purpose” starts to kick in and push back. When do you push back from your purpose because of what they say, and when do you go all in, no matter what they say.   In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Katie Navarra-Bradley, a content development specialist and leadership coach with KatieTheCoach.com. They discuss Katie's journey from a successful sales career to freelancing and ultimately launching her own business. The conversation highlights the importance of relationships in sales, the challenges of transitioning to entrepreneurship, and the impact of community and support in building confidence. Katie shares her experiences with pressure, personal growth, and her passion for leadership development, including her work with horses as a unique coaching tool.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Building relationships is key to success in sales and business.-Freelancing can lead to entrepreneurship if managed well.-Experiencing burnout can be a catalyst for change.-We all suffer from imposter syndrome-Finding a niche outside of your comfort zone can be beneficial.-Pursuing multiple passions can lead to a fulfilling career.-There’s plenty for everyone in any industry.-Take that chance before it's too late.-You still need to do the work yourself.-Trust your gut. If your gut is telling you now is the time, do it now.——————-Helpful Links:Katie Navarra-Bradley, Katie Navarra Creative Services and Katie the Coach: https://katienavarra.com/ and https://katiethecoach.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Purpose under pressure means having the guts to stick to what you’re made for, instead of giving in to the easy path or the short road. When things get dicey, do you stand strong? It matters in business, and it matters at least as much in marriage. What choice will you make when the going get’s tough? In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Darlene and Samir Rashed, co-owners of Crefco Financial Group. They discuss the challenges of balancing marriage and business, the importance of resilience in both areas, and how they adapt to changes in the mortgage industry. This is their second time on the Purpose Under Pressure podcast, and it is interesting to explore where they are now, both in business, and as a couple. Together, they share insights on maintaining a strong relationship while navigating the pressures of their professional lives, emphasizing the need for communication, intentionality, and education in their business practices.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Resilience is key in both business and marriage.-Work-life balance is about integration, not separation.-Intentional communication strengthens relationships.-Adapting to change is crucial for success.-Education is essential for informed decision-making.-Challenges can strengthen personal and professional bonds.-Empathy in business leads to better customer relationships.-Understanding the market helps in guiding clients effectively.-Learning from experiences shapes our approach to challenges. Couples are increasingly taking individual leadership in home buying.——————-Helpful Links:Darlene and Samir Rashed, CREFCO Financial Group: https://www.cfgohio.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Career Education is interesting because it seems so pigeonholed. Isn’t career education what school in general is all about? Yet, career education is funded differently, received and perceived differently by parents and students, and separated from public and private schools in general. Still, despite the stigma and the odds, career education is booming, and it’s helping to rebuild local businesses and economies that need a stronger workforce to survive.   In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Mike Parry, the superintendent of Grant Career Center, about the importance of career education and the challenges faced in providing it.They discuss the growth of the center, the need for community and business support, and the evolving landscape of education funding. Mike shares his vision for the future of career education, emphasizing the need for collaboration and innovative thinking to better serve students and prepare them for the workforce. The conversation also touches on the role of parents in guiding their children’s career paths and the importance of adapting to the changing educational environment.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Career education is crucial for preparing students for the workforce.-Community support plays a vital role in the success of career education programs.-The growth of Grant Career Center reflects the increasing demand for vocational training.-Funding and resource allocation are significant challenges in education.-Partnerships with businesses can enhance career education opportunities.-Parents should be involved in their children's career decisions.-The timeline for education and career paths is changing.-Career education should be accessible to all students, regardless of background.-Innovative thinking is necessary for the future of education.——————-Helpful Links:Mike Parry, Grant Career Center: https://www.grantcareer.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When we’ve reached the pinnacle, are we necessarily done? Or is it ok to take another leap, take on another challenge, and work to deliver excellence again? Is it ok? I think for life’s successful individuals, it’s not just OK. It’s a way of life.  When life calls, we need to be prepared to answer the call. There is a reason, and that may just be your purpose.  In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Dr. Jon Parrish Peede, the president of Ashland University. They discuss the importance of purpose in leadership, the challenges faced in higher education, and the role of community in fostering character in students. Jon shares his journey to Ashland, the calling he felt to lead, and the financial pressures that universities face today. He also touches on his service to the United States government through appointments of the Bush, Obama, and Trump administrations, and talks about the need for accountability in government funding.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Higher education plays a crucial role in community development.-A calling in leadership can come unexpectedly.-Fear and anxiety are common in leadership roles.-Life’s calling is intended to help us to be all that we can be-The landscape of higher education is changing rapidly.-Ashland University aims to create a unique identity that welcomes diverse perspectives.——————-Helpful Links:Jon Parrish Peede, Ashland University: https://www.ashland.edu/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

We see the empty field, or the abandoned storefront, and perhaps we wonder…”What if?” Then, maybe we see a realtor’s sign in front of that same space, and perhaps we wonder…”Could I?” You see, every one of us dreams. Some of us make dreams come true.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Nick Kyriazis, the developer of Market 42 in Brunswick, Ohio. They discuss the vision behind Market 42, a unique dining destination featuring a variety of restaurants and vendors. Nick shares the challenges he faced in building the project, the importance of maintaining a strong mission, and the support he received from the community. The conversation highlights the significance of purpose in overcoming obstacles and the excitement surrounding the upcoming opening of Market 42.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, FloridaTakeaways-Purpose drives us to overcome pressures in business.-Building something from scratch requires vision and determination.-Choosing the right mix of partners, purposefully is crucial for success.-Compromises are sometimes necessary, but mission alignment is key.-Culture within a business is essential for delivering quality service.-Community support can significantly impact project success.-Future growth and expansion are part of the long-term vision.-Persistence is vital in the face of challenges.-Success is about making dreams a reality, not just dreaming.——————-Helpful Links:Nick Kyriazis, Market 42: https://themarket42.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When you see a product on the store shelves, do you ever think about what it took to make that happen? Do you think about the family behind the business and the challenges they’ve overcome together. Do you think about the future in front of the business and what it will take to keep that product in demand? Or do you simply chalk it up to “overnight success” and move on with your day?  In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Lena Wilson, founder and CEO of Uncle Crunch, a company specializing in freeze-dried treats. Uncle Crunch is experiencing skyrocketing success. But that growth comes with its own unique challenges and pressure.  Lena shares her journey from being laid off to starting her own business, emphasizing the importance of purpose, community, and resilience. The conversation explores the challenges of rapid growth, the significance of networking, and the role of family in her entrepreneurial journey. There’s much more to know about most businesses that achieve seemingly “overnight” rapid success. Lena’s story serves as an inspiration for aspiring entrepreneurs, highlighting the value of learning from failures and staying true to one's purpose…under pressure.  Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, FloridaTakeaways-Purpose and family drives Lena's entrepreneurial journey.-Family involvement is key to Uncle Crunch's success.-Navigating regulations is crucial for food businesses.-Growth requires careful financial planning.-Networking has opened doors for Lena.-Community support is vital for local businesses.-Lena’s kids inspire her to work hard.-Learning from failures is essential for growth.-Staying local is important for Lena's vision.-Future plans include expanding product lines for pets.——————-Helpful Links:Lena Wilson, Uncle Crunch: https://www.unclecrunch.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/