Question Authority

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Conversion Rate Optimization With Drew Himel

We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

07-22
19:39

Shane Pittson: Quip Head Of Growth & Marketing

We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

07-07
17:27

Customer Experience with Alex Genov

We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

06-23
23:19

Zero-Party Data with Gen Furukawa

We ask about zero-party data with Gen Furukawa of Prehook.

06-09
21:12

Quant Vs. Qual with Sam Deutsch

We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

05-26
14:24

Behavioral Science with Lilly Kofler

We ask about behavioral science with Lilly Kofler.

05-12
21:24

Survey Research with Sam McNerney

We ask about survey research with Sam McNerney.

04-28
17:11

Offline Attribution with Krystina Rubino

We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

04-23
22:42

Ethnography with Allison Braund-Harris

We ask about ethnography with Allison Braund-Harris of Hardly.

04-23
22:19

Trailer

A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.

04-23
01:46

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