Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

Do you ever feel like there's a certain way you need to sound to be heard online? An empath with a rebellious streak, Quiet Messenger Kat Frogosa is a natural-born nurturer with major resistance when being told to do things a certain way.  If it doesn't feel good deep down in her bones, she's not doing it. She had seen so many women — especially burned out, overwhelmed empaths — cringe when they heard the word "finances," and knew that there must be a better way. So she turned her background in finance into work as a Transformational Money Coach. But even though Kat was getting engagement on social media, her messaging didn't feel like it truly reflected her. She had come away from past copywriting trainings with catchy copy but confused and unsure what her voice was, feeling scared to be herself — and like she needed to put on a persona and brush up on pop culture to sound "cooler." Even when she knew what she wanted to say, she would stare at a google doc for 45 minutes, paralyzed to get it right before putting it out there.  She was holding herself back, not actively seeking clients.  Through joining a cohort of other Quiet Messengers, she began to see her sensitivity and empathic nature as a superpower rather than a weakness. She realized she could impact the lives of other women by teaching them the tools she'd learned to help herself.  She realized that she could be a quiet person AND a disruptor…if she gave herself permission to just be herself.  (And let out the bubbly, lots-to-say, magnetic voice of her inner Expressive Messenger Archetype!)  Her confidence in herself as a quiet leader grew, and she found herself no longer holding back. She started showing up more on Instagram, being more consistent with her newsletter, and trying new strategies — like creating a quiz and a meditation — that she would never have tried if she wasn't feeling so solid in her messaging (and her voice).  This led to discovery calls, being invited to interviews, and new clients…until she was finally ready to go all in with pitching to be on podcasts and revving up her referral system! Listen in to hear Kat's story. I bet you'll relate to a lot! Kat and I talk about: The exact messaging shifts that made her people really "get" it Why The Disruptor and The Empath are not opposites, and how they can coexist in you The difference between putting on a persona and bringing forward the quiet or rebellious part of yourself that has been suppressed How being rebellious and being in alignment are kinda the same thing Deeper support from me: What's your Messenger Archetype? Take the quiz. It's final enrollment for the winter cohort of the Messenger Mastermind! It's an intimate circle of sensitive, introverted women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line. Kat's Links Kat's Instagram @frogosaselitesolutions Kat's Website Frogosaselitesolutions.com "Letting Go of Money Regret" Meditation

Sarah Hennessey is a Sustainability & Wellness Coach supporting self-identified female misfits who are looking for a sustainable and alternative twist on living a truly healthy life. As someone who was too shy to speak in school growing up, Sarah spent most of her life definitely not seeing herself as a Messenger. When she started her business as an adult, she felt more comfortable as a virtual assistant behind the scenes of others' businesses.  Then she felt the pull to step out as a leader and share what she had to say.  She had a background working with kids on the spectrum of autism and a degree in Psychology with a concentration in child development and disability. But the pressure of visibility made her feel the need to hide her own neurodiversity and other differences that she thought would stop clients from hiring her. The dichotomy of online marketing is the push to differentiate yourself while simultaneously holding a fear of being seen as different.  Through joining a supportive group of other Quiet Messengers that didn't judge her, she realized that what she had to say — and who she was — was of value to people.  She didn't see any wellness coaches with ADHD, so she made herself her own role model – which led to her first paid coaching client. She created a brilliant niche and discovered her ideal client on a much deeper level and so was finally able to clearly and compellingly connect the threads of her messaging and communicate what she had to say.  Now she's talking about so many things she had never talked about in public before – like this episode where she speaks publicly about her neurodiversity for the first time.  She's learned that taking a stand is not about being super aggressive; it can just be confidently saying something meaningful.  Listen in. Sarah and I talk about: Why sharing her own personal stories – like being the child of teenage parents – creates connection points with potential clients The exciting and terrifying transition from behind-the-scenes Virtual Assistant to using her voice as a Messenger Her assumption that being an expert was about sharing facts, when in reality the posts with the most engagement and connection are the personal posts of her life and stories Where templates are helpful and where to yield to the power of being in relationship  A call for embracing neurodiversity — and why the world is a better place when we have all types of brains, perspectives, and folks who view the world in different ways How she's reclaiming and owning the word "misfit"  Deeper support from me: What's your Messenger Archetype? Take the quiz. It's final enrollment for the winter cohort of the Messenger Mastermind! It's an intimate circle of sensitive, introverted women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line.  Sarah's Links Sarah's Instagram Sarah's Facebook Group: #BestSelf Women's Club

Popping in with a quick note on my Messenger Mastermind – what it's all about, why I do it, how it supports Quiet Messengers – since we're in final enrollment for the January cohort! The Messenger Mastermind is an intimate circle of sensitive, introverted women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line.

This episode might seem to contradict the last. I said message clarity isn't everything, and that what we really need is an ongoing messaging practice.  That's still true.  But also, message clarity is the foundation that messaging practice is built on.  That's why I structure my Masterminds for Quiet Messengers with core content to keep generating new layers of message clarity + coaching calls to build your messaging practice on that clarity.  So in this episode, we'll focus on four keys to bring forward message clarity so you can be heard by the people you're here to help…without needing to shout.  And my advice isn't as "do this" or cookie cutter as you'd think.  It's not about following a formula for conversion to "get clients." It's about being a Messenger.  Which, yes, leads to clients, but through genuine connection and resonance with your people. Listen in. Deeper support from me: Join us in the upcoming free Message Clarity Challenge here. We start November 15th!  What's your Messenger Archetype? Take the quiz. The next cohort of the Messenger Mastermind is enrolling! It's an intimate circle of sensitive, introverted women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line. Warmth, Adria

Ever feel like you keep getting *this* close with your messaging and then…Ugh, actually never mind, I don't know if this is right.  Or do you clarify your messaging and then lose touch with it and forget…How do I talk about this again? Is this really what people want?  Two steps forward, one step back.  Two steps forward, one step back.  That's because messaging clarity isn't a replacement for messaging practice. Often people will reach out to say they just need a single session with me. That they just need that one aha moment that will finally bring them clarity on their message.  We think it'll be this big BOOM moment where we've got clarity and then we're done.  ​​Well, what we actually need is almost always much deeper than we think. (Same as is likely true for your clients and what they need.)  Being a Messenger doesn't mean you clarify your messaging once and you'll FOREVER onward feel confident about it and know how to talk about it.  It means you clarify your messaging and then continue to be in the PRACTICE of working with it.  There are a lot of assumptions and misunderstandings that get made when it comes to your message and messaging. I don't want THIS one to hold you back from being the leader you're here to be. Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  Earlybird Enrollment is here! The Messenger Mastermind is an intimate circle of women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line. Warmth, Adria

A couple of years back, when the book Disrupt-Her by Miki Agrawal (powerhouse cofounder of THINX and Tushy, two startups that disrupted the taboo categories of periods and toilets) came out, I read it, thinking:  "This wasn't written for me. I'm not bold or daring or loud. I'm not a disruptor. If anything, my natural tendency is to keep the peace."  Well, through a series of recent events – including claiming the Quiet Messenger title, I've changed my mind. (More on that in today's episode.) Because a clear message is inherently disruptive.  This has become more and more true for me this round of my Messenger Mastermind as I see these sensitive souls really showing up for their people and stepping into speaking out in ways that stretch them but feel so so important. The reason you and I think we're not disruptors is because, like in the leadership and business worlds, that term has an inherent bias that excludes traits like shy, introverted, quiet, and sensitive.  So we need to expand the definition to include us.  In ep 191 of Quiet Messenger, I break down my 5 Tenets for Quiet Disruption to help guide you to step into the disruptor that you ALREADY are, no need to be more bold or daring or loud.  Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Messenger Mastermind is an intimate circle of women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line. Links from the Episode: Quiet Messenger #186 – Being "On Brand" Doesn't Work for Quiet Leaders #167 – Which Sensitive Soul Messenger Archetype Are You? #180 – Tap into the Message that Moves You #181- Help Your People Say, "Hey, that's me"  #183 – Messaging That Lovingly Calls in Your People #187 – Sensitive Biz Owners are Actually Born Rule Breakers Warmth, Adria

Have you felt any friction, resistance, or misalignment with social media lately? I know I have, for a few years now.  So many of us are questioning: I can't keep up. I wish I could do more. Is there something wrong with me? Look at her successful life – will I ever get there? Does anyone even care what I have to say? I want to close my account – but don't I need it to market my business? Is posting the highlights of my life doing harm? Am I part of the problem? We're in a collective inquiry. I see it in groups I'm in, with friends, from clients. Especially those of us who are more sensitive.  When we see social media as an important biz and leadership tool, unhooking from it can feel extra sticky.  At the same time, it's also true that over the past year (and for many years for those with disabilities) social media has allowed many to foster connection through isolation. It's literally been a lifeline. It's complex. There are no absolutes, no 100% "good" or "bad."   In Quiet Messenger ep 190, we navigate this complexity together – not from a space of having all the answers but from a space of being able to be IN the questions. I want you to be equipped to make intentional choices that honor your capacity (a nod to last week's episode) and how you show up best.  Listen in. I talk about: How the algorithm works against sensitive, introverted folks (and what that means for you) My evolving relationship with Instagram and Facebook (and what still makes me feel self-conscious) Why using someone else's "tried and true" 10-step formula is STILL an experiment Ways to market more intimately, beyond social media, that have felt best for me for over the last few years An invitation to be creative, make your own rules, and experiment Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Messenger Mastermind is an intimate circle of women leaders who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging so they can grow a movement that matters ~ both to the world and to their business' bottom line. Links from the Episode: Social Media, Disability and the Cult of Witness – Lara Veleda Vesta Warmth, Adria

As a sensitive leader, I can lead a 90-minute coaching call for my Messenger Mastermind and be energetically DONE.  Even though it was a fantastic, connected session that brought tears and aha moments to my clients and enlivened, inspired, and fulfilled me.  I'm intense. Focused. In that hour and a half, I was fully present and gave my 100%. I left nothing on the table.  And after, I need to recharge.  In the past, I felt shame for that, for seemingly having a "lower" capacity than other leaders. If you're thinking, "me too," it's time for a reframe.  It's not that you don't have the capacity. It's that your capacity goes deep rather than wide.  And you know what happens if you don't honor your deep capacity, if you pretend you also have the capacity to go wide and just push through?  You get stuck circling the burnout / recovery loop. (Trust me, I know.) The good news is that, if your capacity runs deep, you don't also need to force yourself to go wide.  You don't have to deplete yourself by engaging with thousands of followers for hours every day or be "popular" to make money as a coach or to make an impact in people's lives.  You just need to reach the right people. And be able to communicate the core of your work and mission so your messaging calls in those people.  So then, how do you begin to go about honoring your true capacity? That's what Episode 189 is all about.  Listen in. I talk about: How to determine your client load sweet spot & what to charge to get out of the burnout cycle 4 key questions to ask to go from measuring yourself against mainstream biz advice (which keeps you depleted) to honoring your true capacity The necessary daily habit that most of us highly sensitive folks aren't making time for My personal practices over the past decade that have built a business that works for me as a sensitive leader Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Quiet Messenger Mastermind is an intimate circle of women leaders and deep feelers who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging to grow a movement that matters ~ both to the world and to their business' bottom line. Links: Naomi Osaka: 'It's O.K. Not to be O.K.' Warmth, Adria

When you're a coach, the right support is key to growing your business. And when you're a leader, the right support will help you unlock your voice and share your message with the world.  I've spent several years leading programs for quiet leaders and a decade navigating business programs, coaches, and courses as a sensitive, introverted leader in the online biz world. During that time, I've learned that crowded spaces where everyone has to shout over each other are NOT where I (or other quiet folks) thrive.  And that's okay.  It just means we have to recognize what we do need when we're looking for support. There are 4 important needs sensitive, introverted leaders have that often get overlooked – especially when it comes to coaching containers. In episode 188 of Quiet Messenger, I break down what to look out for to find support that fits your needs. Because if you've felt invisible, ignored, or overwhelmed in business programs, I want you to know that you're not the problem.  The problem is that the container wasn't designed for you. Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Quiet Messenger Mastermind is an intimate circle of women leaders and deep feelers who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging to grow a movement that matters ~ both to the world and to their business' bottom line. Have you ever been in a space that didn't fit you? What did you need to thrive? Let me know on Instagram. Warmth, Adria

Have you ever noticed that there's an assumption society makes that introverts and quiet folks MUST be followers? I had an aha moment while watching Nikki Ling's TEDx talk "Quiet Confidence: Follow the Introverted Leader" where words were put to a bias that now seems so obvious.  But, you know what I've noticed?  Sensitive biz owners are actually born rule breakers. This is a consistent theme I see in the folks I work with. (And in myself – yes, even me in all my Virgo Capricorn-ness.) As thoughtful, deep feeling introverts who like to reflect and let things percolate, we have a heightened need to break free of "do this" marketing advice – formulas, templates and 10-step strategies.  Part of the superpower of sensitivity is that we're really tuned into whether something feels right.  Or whether it feels off.  It may be inconvenient in that it's harder for us to just follow plug-and-play business advice. But it's actually a gift in being able to navigate our own way…if we're just given the space and guidance to bring our voice to the surface. That's why a huge part of the work I do in my Messenger Masterminds is helping Messengers tune into what's true for them. And why it's extra important for you and me to stay really aligned and really CLEAR.  It's time to reconnect to the Messenger part of you that doesn't need more rules and trust the part of you that already knows. That's what we dig into in episode 187 of Quiet Messenger. Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Quiet Messenger Mastermind is an intimate circle of women leaders and deep feelers who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging to grow a movement that matters ~ both to the world and to their business' bottom line. Where has your sensitivity given you intuitive clues that a strategy or do-this marketing tactic wasn't for you? Let me know on Instagram. Warmth, Adria

If you've gotten a lot of solid, smart marketing advice from business programs BUT have been listening to your intuition and it's telling you… That some of the strategies you were given don't actually mesh for you.  That what you were being told to do felt like putting on a persona. That the copy you created from that advice doesn't really feel like you. That the guidance didn't jive with your introvertedness, your sensitivity. Today's episode of Quiet Messenger is for you. And also… When something feels off or performative to you, I see that as wisdom. That's the wisdom of your sensitivity. It's not something to be bypassed or pushed through. It's not a sign you're not enough of a badass boss or that if you just do it this way it'll work.  In this episode, I'm talking about where the line is between clarifying a cohesive brand message — and focusing on being "on brand" in your messaging.  Because I've found being "on brand" really doesn't work for Quiet Messengers, introverted leaders and sensitive souls. In fact, it can be damaging, especially for those of us wanting to shed what society says we should be and embrace who we truly are.  Let this episode be your guide in showing up more yourself than being "on brand" ever could achieve.  Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Quiet Messenger Mastermind is an intimate circle of women leaders and deep feelers who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging to grow a movement that matters ~ both to the world and to their business' bottom line. If this show is landing for you, I'd love to hear. I invite you to share in a quick review on iTunes. (At the link simply click "Listen on Apple Podcasts.") Reading those means the world to me! Warmth, Adria

Often as introverts and sensitive folks in a loud, outward-focused world, we have needs that get overlooked or make us feel weak or "too much" in some way.  Whether it's a need to leave early from a social situation when we're tapped out, or to retreat to private space to ride an emotional wave, or to have less work tasks in a day to ease overwhelm and fully focus on each, those needs matter. We are allowed to set up our businesses and our work around the needs we have as sensitive introverts. The problem happens when all we see are leaders who are "on" all the time, who answer messages instantly and engage vigorously online, who manage 20 clients and five offerings, who always have the loudest voice in the room, who go from meeting to meeting without needing to take the rest of the afternoon off to recharge, who are direct and bold and decisive and fast.  When those are the leaders getting most of the airspace, we may think it's not possible to be a successful introverted, sensitive, deep processing or quiet leader without changing who we are or living at our depleted edge all the time.  But that's not the case. It IS possible to do business the way your body & soul need it to be. You just might need to see examples of people like you who are already doing it to understand that it's possible.  To recognize… "Ahhhh, there IS a way."  "Oh, I get it. This is what that looks like." That's where modeling comes in.  As in Role Models. Specifically Quiet Messenger Role Models.  So how do we find more models of quiet leadership that represent us?  That's what today's episode is all about.  Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Quiet Messenger Mastermind is an intimate circle of women leaders and deep feelers who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging to grow a movement that matters ~ both to the world and to their business' bottom line. Resources for Quiet Messengers  PODCASTS Quiet Messenger – Adria Sophia (me!) The League of Extraordinary Introverts – Katherine Mackenzie Smith The Quiet Rebels Podcast with Mai-kee Tsang The Chronicles of an Introverted Black Woman – Jeanette Hendrix Unapologetically Sensitive – Patricia Young TED TALKS Sarah Corbett – Activism Needs Introverts  Susan Cain – Blueprint for a Quiet Revolution  Marwa Azab – Are You Too Sensitive? Should You Change?  Nikki Ling – Quiet Confidence: Follow the Introverted Leader  BLOGS Introvert, My Dear – introvertdear.com/ The Quiet Revolution – quietrev.com/  What's your favorite resource for introverted leaders or sensitive souls? Let me know over on Instagram. Warmth, Adria

A month ago, I realized that there's a topic I've been dancing around with you for the last two years.  That my work is for sensitive introverts. Quiet Messengers. Big feelers who like cozy spaces for connection, growth and processing.  We might be vocal and spirited in the small, intimate container of our Messenger Masterminds, but putting things out into the world…that's different. Especially when we think we need to try to show up the extroverted, bold way that's been modeled for us since the dawn of online business and leadership.  And while we're often told we're not loud enough to be a leader, we also feel like we're too much in so many other ways. What I'm here to say is this… Quiet doesn't mean silent. And in a noisy room, it doesn't have to be the loudest person that gets heard. It can be the clearest person. Clear messaging cuts through the noise without having to shout above the crowd…or contort yourself into some marketing or leadership strategy that wasn't made for you in the first place.  What we'll be talking about on Quiet Messenger: Clarity on what you show up for and how to communicate it Making your people feel seen through what you're saying (and letting them see you) How to convey the true impact of your work Showing up in your thought leadership without burning out or needing to perform as someone you're not Embracing the superpowers of your sensitivity, your Messenger Archetype, and the nuances of the leader you already are  Listen to this episode for what it means to be a Quiet Messenger and what's in store for you going forward. And for an audio transmission of lightning fire to activate that deeper pull I know you feel. Deeper support from me: What's your Messenger Archetype? Take the quiz. Grab your free Message Clarity Kit.  The Quiet Messenger Mastermind is an intimate circle of women leaders and deep feelers who like cozy spaces for connection, growth and processing and who want to feel solid, confident & consistent in their messaging to grow a movement that matters ~ both to the world and to their business' bottom line. Have an idea or request for a future episode? Let me know over on Instagram. Warmth, Adria

Without being clear in your messaging, you can do a lot of marketing busywork that gets ignored, doesn't build your community or doesn't compel people to buy. YET… There's a lot of messaging out there that is very clear but is also manipulative, selling at all costs and using unethical tactics that don't leave customers making empowered decisions.  If you're anything like me… You don't just want to sell, you want to do it in a way that leaves the world better than when you found it. In this end cap to our season of Values-Based Messaging Foundations, I lay out what it means to be both clear AND connected in your messaging.  And how being clear can actually help you create connection.  Listen in. Deeper support from me: What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of 3-6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. Which do you struggle with most – being clear in your messaging or creating connection with your messaging? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

I know you've got a big heart and you're SO GOOD at your work…but in order to keep doing your work, you need paying clients.  That's where being able to clearly communicate what uniquely positions you comes in.  Because when you are the ONLY one qualified for the job, your dream clients will happily pay you.  Not in a way that's sleazy or manipulative or about "getting" clients.  In a way that's totally in service by communicating what you already, in your heart, know about how you'll be able to help them.  In this episode, I'm going to share with you my personal brand matrix to clarify and communicate what uniquely positions you.  The four S's. (Listen and you'll see what I mean!) I talk about: How to get specific on & integrate the 4 key elements into your messaging to own who you are as a coach so the right clients won't settle for anyone else Why you'll no longer need to worry about doing the same work as everyone else or having the same message that's been shared a million times before The story of how I went from a "C" to an "A" in Architecture school (17 years ago!) by uncovering what uniquely positioned me as an architect Deeper support from me: Join us for the Messaging Masterclass I'm leading Friday, March 26, 2021! There's still a couple of days to catch up! Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. The week of March 22nd, 2021! What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. What unique combo of skills, solution, story and stance makes you a one-of-a-kind Messenger? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

Okay…so let's talk about getting crickets and what it feels like to always be chasing clients.  Ugh, I know. Frustrating stuff. Want to know one of the biggest challenges I see to coaches and leaders reaching their people?  First, let me say that this is not about popularity, likes or followers.  It's about really reaching your people on a deeper level where they feel connected to what you're saying and like it's for them. So what's the challenge? When what you say is general and generic.  Because when your messaging isn't specific and relevant to ONE PERSON, it doesn't connect with anyone.  So how do you let your people know your work is truly for them? And what about if you don't want to leave anybody out?  That's what today's episode of Unforgettable is all about. I talk about: The key to clearly expressing what you say so it lands for your people A visualization to help you build the narrative of who your work is for How to CONNECT through messaging in integrity rather than manipulation Deeper support from me: Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. Starts March 22nd, 2021!  What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. As a Copywriter, I write messaging for Your Website that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up.  What makes your people say "hey, that's me"? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

If you're anything like me, there are likely one or two TED talks that have made a big impact on you.  Two for me are Susan Cain's The power of introverts and Chimamanda Ngozi Adichie's The danger of a single story. What do they have in common that made them land so powerfully? A clear message.  But if you're going to use your voice and share your truth, you first need clarity on what you're saying. Today's episode is dedicated to helping you tap into your message. (or the next evolution of it) Because even if you KNOW you have something BIG to say… Sometimes you're just not sure what.  Or you have an idea but it's fuzzy. Or what you've been talking about no longer feels congruent.  Or you're ready to claim what you want to be known for.  Listen in. Deeper support from me: Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. Starts March 22nd, 2021!  What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. As a Copywriter, I write messaging for Your Website that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up.  What's the message you're here to share? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

Today begins a brand new season of Unforgettable! A season dedicated to taking us back to the foundations of messaging.  Starting with… What is messaging, really? Believe me, I've heard a lot of myths and misunderstandings in the past several years I've been leading messaging workshops and Masterminds! That it's all about wordsmithing or dialing in your elevator pitch.  That there's a "right" way to do it — following formulas and scripts that work for others.  That it's about selling at all costs and has to feel icky or robotic to be successful.  But when you're a sensitive Messenger who cares deeply, values-based messaging is where your power lies. Because there's a difference between simply following copywriting rules and marketing tactics and messaging according to your integrity. So, fresh on the heels of the Speaking to What Matters series, it's time to re-define what messaging really is.  We start with today's episode, where you'll learn the difference between core message and messaging plus how to reset how you think about messaging and start crafting messaging that's in alignment with your values. You'll learn Listen in. Deeper support from me: Join the FREE 5-day Message Clarity Challenge to cut through the noise and calls in your people…without having to change who you are. Starts March 22nd, 2021!  What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. As a Copywriter, I write messaging for Your Website that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up.  Links from the Episode: Chimamanda Ngozi Adichie's TED Talk: The Danger of a Single Story  Tiq Milan & Kim Katrin Milan's TED Talk: A Queer Vision Of Love and Marriage Maysoon Zayid's TED Talk: I Got 99 Problems…. Palsy Is Just One  #173 Evolving Your Work to Have a Social Justice Lens with Cher Hale #174 Feminist Marketing & Copy That Doesn't Oppress with Kelly Diels #175 Is My Niche Excluding Marginalized People? With Trudi Lebron #176 Cis-Centering, Pronouns and Leadership with Tamala Poljak #177 Speaking About Issues Without Co-Opting Them with Nisha Moodley #151 Why I Stopped Sacrificing Integrity for Strategy #152 Values-Based Marketing: How to Lead with Integrity Playing Big by Tara Mohr What's your biggest takeaway about values-based messaging? Listen to the episode then let me know in the comments over on Instagram. Warmth, Adria

Closing out Speaking to What Matters: Conversations on Messaging for a More Just World, here is my personal debrief with specific aha moments and learnings I took away from each leader about how to show up for social justice in your messaging. Listen in. A Few Takeaways: You can't slap up new inclusive messaging on your website and expect more diverse clients to come. Messaging is the end point after you've done the internal work and learning. (Hat tip to convos with Cher Hale and Trudi Lebron.) Be discerning. There's no formula for knowing when to pass the mic / when to speak up / what to say / how to do any of this. (HT Erica Courdae and Nisha Moodley.) Be really clear, specific and explicit about who your work is for. More words vs collapsing people into narrow labels for the sake of tidy marketing. (HT Kelly Diels and Trudi Lebron.) Slow down. Harm often happens when we're moving so fast and not taking time to be intentional and present and see the actual humans in front of us. (HT Tamala Poljak, Nisha Moodley, and Trudi Lebron.) Values-based marketing is when you attract people who don't just have the problem you solve but who share the same values. (HT Trudi Lebron and Kelly Diels.) It's not about being an "expert," it's about being a leader. And being a leader is more about how you show up than about doing it perfectly or right. (HT Nisha Moodley, Tamala Poljak and Erica Courdae.)   Deeper support from me: What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.  Did these conversations create any shifts or realizations for you? Anything you're implementing into your business? Let me know in the comments of this episode's post over on Instagram. Warmth, Adria

We're all continually learning & navigating how to share in these times which are highly polarized and where a lot of our collective trauma is at the surface.  As my guest today, Nisha Moodley, points out, we're just at the beginning of learning how to be together on the internet. And we're unlearning + relearning how to do it in a different, more generative way. Nisha is an Integrative Leadership Coach who's been supporting women to liberate their leadership and weave their gifts in service of our shared vision for the past 10 years. With an Indian father who escaped apartheid in South Africa and a mother who traveled around the world consulting with the UN on democratic elections, she grew up having justice-oriented conversations at the dinner table.  This can be a scary time to share our ideas, thoughts, hearts and work online, especially if we are empaths, highly sensitive, or naturally more private or quiet.  And also, with the rush of social media and online business training ingrained into us, it can be easy to unintentionally co-opt or capitalize on important issues without meaning to. In this convo, we dive into how to share in a way that is intentional and sensitive to big traumatic world events…even if you're in the middle of a launch. Listen in. Nisha and I talk about The importance of holding the framework of "we're learning" so we don't get attached to "how do I do it RIGHT" How people are willing to give one another more grace when we're met with genuine openness, receptivity and humility The blurry line between sharing our experiences and centering our own experiences What it means to be willing to "learn in public" for those of us who have an online business or share parts of our lives and work online How can we slow down, come into our humanity, and connect with what is happening and who it's happening to? Why using your voice requires you to face your internal perfectionism and attachment to being seen as right or good Deeper support from me: What's your Messenger Archetype? Take the quiz. My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business' bottom line. As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up.  Nisha's Links: Devotion Podcast Instagram @nishamoodley Nisha's Website What sparked for you from my conversation with Tamala?  Let us know in the comments of this episode's post over on Instagram. Warmth, Adria