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Convergent TV ad serving solutions are at the heart of what Beachfront provides its partners. What does this mean for broadcast television sales executives looking to maximize ROI for a client?Chris Maccaro, a media and ad tech veteran with more than 20 years of experience leading, transforming, and driving growth across a wide range of organizations who was named CEO of Beachfront in 2018, chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about the power of programmatic and why a cross-platform approach remains key to any marketing campaign.
The broadcast media industry is abuzz over the availability from December 6 in the U.S. and Canada of "Never Ride a Rollercoaster Upside Down," a first-person tale from Emmis Communications Founder and CEO Jeff Smulyan that dives into deep detail about his experiences running a company that at one time owned radio and television stations across the country.Smulyan first offered an exclusive glimpse into what's in the book at Forecast 2023 in a conversation with Juliet Huddy. Now, he's shared more about his long and fascinating story with Media Insultant co-hosts Jackson Weaver and Keith Samuels.Weaver and Samuels offered excerpts of their chat for use in the latest InFOCUS Podcast, presented by dot.FM.
If you can’t collect on a client, it creates a major headache and impacts the bottom line. Has debt collection increased in need since the start of the pandemic? That's just one of the questions posed to Randy Neff, the 26-year executive at Szabo Media Collection Professionals in this fresh InFOCUS Podcast.
What is the purpose of AM radio? Does it have much of a future, given the rise of the electric vehicle and the removal of AM radio accessibility in several EV models from the likes of Tesla to BMW?Those are just some of the questions RBR+TVBR Editor-in-Chief Adam R Jacobson discussed with automotive technology expert Jim Motavalli in an interview airing on WPKN-FM 89.5 in Bridgeport, Conn., at 9:30pm Eastern on November 22.The full conversation can be heard on WPKN, either live or on demand through the end of 2022. We are pleased to offer excerpts of that conversation in today's InFOCUS Podcast, presented by dot.FM.
"Radio remains a constant source of news and information and music and listenership and the power it provides advertisers has never wavered," says Cathy Atkins, the Inbound Marketing Consultant for Fuse 32, an in-house marketing and creative agency at Zimmer Communications in Columbia, Mo.Fuse 32 was launched in 2015. And, one of the big reasons was to share information and attract leads via the website. The benefit has been big, and Atkins discusses how Zimmer's "Radio Advertising Resource Guide" came to life in this exclusive RBR+TVBR InFOCUS Podcast, presented by dot.FM.
As Fitzco, the Atlanta-based full service advertising agency that includes media and was named AdAge Small Business of the Year for 2022, sees it, linear and digital continue to collide.Michelle Chong, Group Director of Planning at Fitzco, is in the front seat at ensuring marketers get the greatest ROI. This involves flipping the script, if you will, by putting the audience at the center and letting tactics, and their respective machines, be in service to Fitzco’s priority: addressability.What are some of the challenges in cross-platform marketing? How does one even approach planning a campaign with cross-platform marketing a front and center topic and need? RBR+TVBR Editor-in-Chief Adam R Jacobson asks these questions and more in a fresh InFOCUS Podcast, presented by dot.FM.
With Carlos Santiago, co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing, and AIMM Executive Director Karla Lucia showing attribution analysis that validates that culture is a critical to sales growth, CarMax executive Clary Leffel shared how the brand has been testing the impact of culture in their total market, Black and Hispanic creative at a ANA Multicultural and Diversity Conference session we've summarized in this InFOCUS Podcast, presented by dot.FM.
"The news is good, and the news is positive moving forward." That what Saga Communications interim CEO Warren Lada had to say as he opened the radio broadcasting company's third quarter 2022 earnings call on Thursday.It was Lada's first call in four years, and comes after the untimely August 2022 passing of Saga's founder, Ed Christian. Lada shared his thoughts on Christian's legacy and how it will continue, and how strong Saga is today, as CFO Sam Bush reviewed the Q3 financials and SVP/Operations Chris Forgy offered additional thoughts on Christian and how the company's future looks.Their comments have been consolidated and can be heard in the latest RBR+TVBR InFOCUS Podcast, presented by dot.FM.
How is Delilah's investment in the first radio station she ever set foot in, hometown KDUN-AM in Reedsport, Ore., paying off? What impact has it had on a struggling Pacific Coast town no longer the home of a lumber mill?Delilah shares her thoughts in this second of a special two-part conversation with Jackson Weaver and Keith Samuels, conducted for their "Media Insultants" podcast. Weaver offered excerpts for the RBR+TVBR InFOCUS Podcast, presented by dot.FM, and we are pleased to share them with our audience.A video podcast of this second interview can be found on Vimeo from October 28.
"God put me in KDUN when I was a teenager," says Premiere Networks syndicated radio host Delilah, heard in evenings on Adult Contemporary radio stations across the U.S.She's a legend, and in this special guest InFOCUS Podcast, presented by dot.FM, long time radio executives Jackson Weaver in Seattle and Keith Samuels in Los Angeles chat with Delilah in the first of a two-part podcast for their "Media Insultant" series.The full podcast can be listened to on Apple Podcasts. Simply search for "Media Insultant."
In June 2022, Cari Hernandez, a 25-year veteran news producer and documentary maker while at WFOR-4 in Miami, was promoted to News Content Director at TEGNA's flagship television property, WUSA9 in Washington, D.C.Reporting to VP and Station Manager Michael Valentine, Hernandez has excelled in bringing more diversity to the newsroom while ensuring that the local newscasts offer viewers unique and informative content they can't get anywhere else. This, she shares in this InFOCUS Podcast, presented by dot.FM, includes mastery of trust and verification in each and every report distributed both via Channel 9 and across its digital and social media platforms.
As someone who has been focused on digital for pretty much the last twenty years, Jared Lake, the SVP and head of media investments at Ocean Media LLC, is on the frontlines when it comes to what brands actively seeking audience through audio and video-based media are doing in 2022 with respect to media buying and planning.For Ocean Media's clients, the rise of Connected TV and SVOD and even FAST channels is real. But, is that coming at the expense of broadcast television? At the same time, interest -- and dollars -- in podcast advertising is up. How can broadcast radio capitalize?Lake shares his thoughts in this RBR+TVBR InFOCUS Podcast, presented by dot.FM.
On a normal weekday, syndicated fare including El Bueno, La Mala y El Feo and Alex Sensation's show can be heard on an FM translator and AM radio station serving the Suncoast region of Florida — Sarasota, Bradenton and Lakewood Ranch. Further inland, where Spanish-dominant Hispanics are vital to the agricultural and farming communities in DeSoto and Hardee Counties, regional Mexican "La Zeta" is the local home of "Erazno y la Chokolata," the top Spanish-language syndicated program in the U.S.On September 28, that programming ceased as the entire six-person Solmart Media team took their part in providing vital, in-language coverage of Hurricane Ian as it barreled across the six-county area the company's radio stations serve.In this InFOCUS Podcast, presented by dot.FM, Solmart co-owner Tomás Martínez, who cut his teeth in Miami media and is no stranger to hurricanes, shares with Boca Raton-based Adam R Jacobson how serving local listeners with unique content on-air and online came together in a time of emergency.
When it comes to progressive advertising shops, DiGo, a New York-based creative agency promoting better habits by building businesses using Positive Behavior Change marketing, has gained notice for its work with such clients as Hello Fresh, Weight Watchers and the Bronx Zoo.For its founder and creative chief, Mark DiMassimo, ensuring these brands activate media campaigns across all consumer touchpoints — including broadcast television — is an essential cog in the media mix. Why? Find out in this fresh InFOCUS Podcast, presented by dot.FM.
"Political advertising has been a real motivating and mainly a good thing for us in 2022."That's how Steven Passwaiter, Vice President of Growth & Strategy in the Media Intelligence division of Kantar and a CMAG Senior Advisor, began a TVB Forward Conference presentation midday Thursday that offered a plethora of fresh data on how political ad dollars are trending across the 2022 election season."It's one for the record books," he said before sharing 2018 and 2020 political ad dollars. With 47 days until Election Day, we are now 10% over the presidential year and 50% over 2018.Even more, Kantar has upped its record-breaking political ad spending estimate to $9 billion. Los Angeles and Las Vegas are attracting many of those ad dollars. The No. 1 station for political ad revenue? It's Cox Media Group's flagship property, WSB-2 in Atlanta.The issues most coming up in advertising? Inflation, reproductive rights, healthcare and public safety are tops. What another big takeaways did Passwaiter share? They're all here in this special InFOCUS Podcast, presented by dot.FM, recorded live on September 22 at Chelsea Piers in New York to close out the live General Session of the TVB Forward Conference.
What's the biggest constant and perhaps the biggest change seen in the world of Spanish-language sports media and the fan interest of those who enjoy deportes?That's one of the questions Unanimo Sports Founder Lino Garcia answers as the RBR+TVBR InFOCUS Podcast, presented by dot.FM, celebrates the start of Hispanic Heritage Month.Garcia shares with Adam R Jacobson how Unanimo, three years after its launch, is today a "multiplatform digital radio" platform reliant on Audacy, iHeartMedia and TuneIn to connect with consumers. But, is over-the-air radio in the works for Unanimo? Yes, Garcia says.
In this InFOCUS Podcast, presented by dot.FM, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with veteran media broker Dick Foreman, who handled some deals for Clear Channel under the late Lowry Mays' ownership, about his legacy and his many charitable efforts — including those with the Broadcasters Foundation of America.
The latest InFOCUS Podcast, presented by dot.FM, features Peter Saad, the Executive Director of the LPTV Broadcasters Association. He recently stepped into the role, joining founder “SuperFrank” Copsidas in championing what the group is calling “Local Power TV” on Capitol Hill. To share what the legislative goals of the LPTV Broadcasters Association are going into 2023, when the complexion of Congress may look a bit different, Saad joins us today from Connecticut.
What is IBC2022? It's not like the NAB Show but has a lot of similarities — and many U.S.-based broadcast technology companies are readying their conference expo booths and have much to share with the international radio and television community for the first time in three years.There's a lot of excitement about the Amsterdam-based event, scheduled from September 9-12, and public relations pro Brian Galante will be on hand to work with such clients as ENCO, MultiDyne, Thomson Broadcast and GatesAir, Macnica and StreamGuys.In this IBC2022 preview, Galante shares with RBR+TVBR Editor-in-Chief Adam R Jacobson how the Netherlands-based affair differs from the NAB Show and why U.S.-based broadcasters may wish to keep an eye on the technology getting their global debut and what they may be asked to approve a purchase order for in 2023!Tune in now to learn what's in store for IBC2022 participants and vendors in under 15 minutes by listening to this fresh InFOCUS Podcast, presented by dot.FM!
Due to technical difficulties with our third-party e-mail newsletter distribution service, we are unable to send Tuesday's newsletter as normal. As such, a special audio version of today's newsletter has been produced.As a reminder, all stories are available at this time at RBR.com. Set a bookmark now!
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