RESTAURANT STRATEGY

#404 - Eight Simple Dos and Don'ts for Leveraging Third Party Platforms *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** If you're going to put your restaurant on the third party platforms, then you need to have a plan to win on those platforms. On this episode I share a simple 8-step checklist for CRUSHING the competition.    ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page!  CLICK HERE: https://www.instagram.com/restaurantstrategy/  

#403 - A Four-Step Framework for Developing Your Team ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.   VISIT: timeforge.com/RestaurantStrategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Hire for it...  Train for it...  Model it...  Then coach.    ***** Get access to THE SERVER PLAYBOOK now and learn ten new scripts and tactics for driving as much as 20-25% more revenue in 2025!  ACCESS FOR FREE: https://restaurantstrategyagency.com/server-playbook1  

#402 - The Smartest Restaurant Marketer I Know, Rev Ciancio *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Join us for the P3 MARKETING SUMMIT, January 26-28, 2025 in Salt Lake City, UT. This 3-day event will teach you everything you need to know about how to successfully market your restaurant. Best of all, it's capped at 100 attendees.  GET YOUR TICKETS: https://restaurantstrategyagency.com/checkout-1798  

#401 - The Future of Tipping with Kickfin and Mastercard ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal   ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ *****   This future is here... and we need to listen to the smartest ones in the room to be ready for it.  Ready to learn more about Kickfin? Click the link above.    ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#400 - Insights from Our 15 MOst Popular Episodes of All Time!  *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Our 10 Most Downloaded Episodes of All Time 161 - 10 Mistakes That Keep People from Max Profits 147 - A System for Everything in Your Restaurant 224 - Creating Better Restaurant Managers 188 - Two Things All Restaurants Need to Survive 200 - Everything I Believe About Running Profitable Restaurants 264 - The Psychology of Price 186 - What Makes Great Hospitality? 221 - Mastering Operations with Rick Camac 214 - 12 Stupid Simple Marketing Hacks 238 - How to Get Better Waiters   Chip's 5 Favorites (that didn't make the big list):  331 - Interview with Kevin Boehm 241 - Anthony Valetta  382 - John Taffer 377 - Key Differences Between Leadership and Management 355 - Katie Button    ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#399 - The Secrets to Effective Management ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal   ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ *****   This is the companion piece to an episode we did a few weeks back all about leadership. This one is for all the operators out there!     ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#398 - Social Media: Organic versus Paid  *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** Social media is not marketing. It's a tool available to the marketer. And the best way to leverage these platforms is to utilize both sides: ORGANIC & PAID. On today's episode, I walk you through exactly how to do that.      ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page!  CLICK HERE: https://www.instagram.com/restaurantstrategy/ Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule

#397 - The Importance of First Approach *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose *****   You only have one chance to make a first impression. For servers and bartenders, FIRST APPROACH is perhaps the most imprtant interaction they'll have with the table. I'm sharing four keys to making the most of it. (Script included!)    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule  

#396 - Three Simple Frameworks to Help Your Marketing  *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** It's really ain't that deep.     ***** You want a FREE copy of my book. Just DM me the word 'BOOK' at our Instagram page!  CLICK HERE: https://www.instagram.com/restaurantstrategy/   Have you already read my book? Leave a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8   Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule

#395 - Eight Keys to Being a GREAT Leader *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose *****   Leaders aren't born; they're made. This is a good place to start.    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    

#394 - Do You Need to Hire a PR Company? *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Press can be a powerful way to generate attention and interest for your restaurant. It's not exactly marketing, but should be part of your strategy. Do you need a PR Company to do it for you? Or can you do it yourself?  Answers on today's episode.    ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#393 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Here is a strategic approach for setting up a KILLER training program in your restaurant.     ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#392 - Launching Your Own Cooking Show with Lenzy Ruffin *****  This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** Connect with Lenzy Ruffin and learn more about what he does: WEBSITE: https://www.parkroadstudios.com/ YOUTUBE: https://www.youtube.com/channel/UC0wbsAMuRgi-MnpdWESlm3g   ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#391 - Getting More Orders with Chowly CEO, Sterling Douglass ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ *****   Like many of us, Sterling Douglass took the side door into our industry... but he now runs one of the most impressive tech companies that exist to support restaurants. Chowly is laser focused on helping independent restaurants and thus... this conversation!  LEARN MORE ABOUT CHOWLY: https://chowly.com/chip/    ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page  

#390 - The 3 Things You Need to Do During a Slowdown (ENCORE) *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** It's simpler than you may have realized...    ***** Have you read my book? Leave me a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8 Ready to learn more about the P3 Mastermind?  CLICK HERE: https://www.restaurantstrategypodcast.com/schedule

#389 - Why You MUST Reverse Engineer Your Business for PROFIT *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose ***** Before you figure out how to get PROFIT, I want you to decide what you're going to do with it once you get more of it. The key is reverse engineering your business... but let's get clear on why it's important.    ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    

#388 - Ten Restaurants That Are CRUSHING Social Media Right Now *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: https://averoinc.com/   *****  This week's episode is brought to you by: CHOWLY Chowly Off Premise Platform helps restaurants create, capture, and convert demand to help drive more profits into the bottom line. Empower your restaurant with Digital Marketing, Chowly Online Ordering, Smart Pricing, and Third-Party Marketplace POS Integrations. VISIT: https://chowly.com/chip/   ***** Here are 10 restaurants that are absolutely crushing it on social media right now. Look, learn, and get inspired! No excuses anymore... NOMA - https://www.instagram.com/nomacph/ FRY THE COOP - https://www.instagram.com/frythecoop/ WENDY'S - https://www.instagram.com/wendys/ BAD ROMAN - https://www.instagram.com/badromannyc/ HARD ROCK CAFE - https://www.instagram.com/hardrockcafe/ HANDCRAFT BURGERS AND BREW - https://www.instagram.com/handcraftburgers/ OXOMOCO - https://www.instagram.com/_oxomoco_/ SHAKE SHACK - https://www.instagram.com/shakeshack/ CRUMBL COOKIES - https://www.instagram.com/crumblcookies/ SPEEDBOAT BAR - https://www.instagram.com/speedboatbar/   ***** Have you read my book? Leave me a 5-star rating and review on Amazon! CLICK HERE: https://amzn.to/4eUTBk8

#387 - Christin Marvin, Author of The Hospitality Leader's Roadmap *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Explore New Financing Options: HONEYCOMB CREDIT Are you looking for capital for your business? Sure, you have traditional lenders like SBA and commercial banks... or you could raise money from investors. But what if you could leverage your community? I recommend a quick conversation with the folks at Honeycomb Credit.  LEARN MORE: https://www.honeycombcredit.com/chip-klose ***** Over the past few years Christin Marvin has become a colleague and friend. Like me, she coaches restaurant owners and operators to help them improve their businesses... but she also wrote a book. And it just hit shelves last week. I've got my copy and now you need to get yours. I hope today's conversation opens your eyes to a new way of running your restaurant. And I hope you'll go get the book to dive even deeper.  GET THE BOOK: https://www.solutionsbychristin.me/book   ***** What you do is too difficult to not make money doing it. If you have a busy restaurant, but struggle to generate a consistent, predictable 20% profit every month... then set up a call to chat with me or someone from my team.  SCHEDULE A CALL: https://www.restaurantstrategypodcast.com/schedule    

#386 - How to Win with a GREAT Organic Social Media Presence (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: INKIND To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true. VISIT: https://www.inkind.vip/restaurantstrategy   ***** SOCIAL MEDIA is NOT marketing. It is a tool available to the marketer, and it can be an incredible resource to establish your brand and get the word out about your offerings. But to get the most out of it, there are a few things you need to do...     ***** Want a FREE copy of my book?  CLICK: https://www.instagram.com/restaurantstrategy/ And DM me the word 'BOOK' so we can send you the link.    ***** Ready to increase the profitability of your restaurant? Set up a call to learn more about my coaching program, The P3 Mastermind.  CLICK: https://www.restaurantstrategypodcast.com/schedule  

#385 - Teaching Your Team to Think Like You ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher than ever. That’s why they provide products and services that help restaurants meet those demands.  VISIT: https://www.torkusa.com/your-business/solutions/overview/foodservice/restaurant-workflow?utm_source=podcast&utm_medium=paid-social&utm_campaign=US_Tork_Social_PH-HoReCa_PH-All_Brand-Information_Brand-24-Hor_Influencer-Podcast_2024-01_2024-12_Internal ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** I talk to tons of owners who all say something similar: "I just have eyes for the restaurant. I walk in and immediately I know what needs to be done. I go behind the line and I just know what needs to get done. I can send a server home and step in without missing a beat."  The problem is that your people WANT to do a good job; you just haven't done enough to show them HOW to do a good job. Today's episode shares some techniques for fixing that.      ***** Want to get a copy of my book for FREE? Click the link below, just pay shipping, and we'll send you a signed copy!  ORDER YOURS HERE: https://restaurantstrategyagency.com/free-book-page