RESTAURANT STRATEGY

#490 - The Death of Discounts (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   When you DISCOUNT your food, you're marketing with just one assumption... that the only reason people aren't coming to you is because of the cost. And that couldn't be more wrong. People don't patronize your restaurant for tons of reasons: They don't like the food They're not in the mood for that food tonight The service is bad They're not in the mood for that kind of vibe tonight It's inconvenient to get to you They don't have enough time for the full experience Or simply because...  You're not top of find when it's time for the to decide where to eat!!! Stop discounting and start marketing with authority.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#489 - Play By the RULES to Stay in the GAME  ***** Dr. James Carse wrote about this years ago: https://amzn.to/4o7uVce Simon Sinek expanded on the subject and modernized the lessons: https://amzn.to/4nLjib9 Alex Hormozi has a killer podcast on the subject: https://podcasts.apple.com/us/podcast/the-game-with-alex-hormozi/id1254720112   It's not about winning the game; it's about staying in the game!    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind...CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site...CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts...CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809     

#488 - How Much Should You Spend on Marketing? *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   Marketing is not a SPEND. It is an INVESTMENT.  Which means you have to be deliberate with what you're doing, and how you measure your efforts.  This episode will explain how.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809       

#487 - 45 Insights to Celebrate My 45th Birthday ***** Special shout-out to Codie Sanchez, host of the Big Deal Podcast. She released an episode with this format just a few weeks back and it inspired me to do the same. If you're not listening to her show, you're missing out.  I have spent my entire adult life working in this industry... the last 9 years have been spent consulting and coaching. Today I am sharing just a handful of the things I've leaned along the way.  Bookmark this one. Share it with your team. And return to it every once in a while.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind...CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site...CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts...CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809     

#486 - How to CRUSH with Community Events *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** "If you're going out there trying to make money, you're missing the whole point."    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809       

#485 - A 6-Step Leadership Framework with Coach Sal Rotolo ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Sal Rotolo is an industry veteran and one of the coaches of the P3 Mastermind. He works with hundreds of owners and operators each week to help them increase the profitability of their restaurants. Today he's sharing a simple 6-step framework for how to level up your leadership skills.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind...CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want to leave a 5-star rating/review on Apple Podcasts...CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809         

#484 - Marketing is About Standing Out in a Noisy Marketplace *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** Seth Godin said it best... "Be remarkable."     ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule    

#483 - Popmenu Co-Founders, Brendan Sweeney and Tony Roy *****   This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy *****   Are you ready for the all-in-one marketing solution that actually drives more dollars into the register?  EXPLORE POPMENU: https://get.popmenu.com/ads-2/restaurant-strategy     ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule    

#482 - How to Get More 5-Star Reviews on Google and Yelp (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   Reputation Management was once a fringe area of digital marketing. Those days are long gone. Online reviews now make a meaningful impact on search results. Which means... if you want to be found on the internet, you have to pay this some mind.    ***** Are you ready for consistent, predictable 20% profit?  Click to learn more about the P3 Mastermind:  https://www.restaurantstrategypodcast.com/increase-profits  

#481 - Tech Integration That Actually Pays Off ***** If you've been listening for a while you know I am NOT anti-tech. But I do think we have to be more intentional with the tolls we choose to bring on. Today's episode is all about that!     ***** Are you ready to generate consistent, predictable 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind Community:  https://www.restaurantstrategypodcast.com/schedule    

#480 - Talking AI with Inc Tank GTM Co-Founders *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   Inc Tank GTM was founded by Michael Beck and Chad Horn, who have learned a thing or two after a couple decades in the restaurant business. On today's episode they're talking about simple strategies for independent owners and operators to start leveraging AI to increase profitability of their businesses.  WEBSITE: https://inctankgtm.com/ LINKEDIN: https://www.linkedin.com/company/inc-tank-gtm/ CONNECT WITH BECK: https://www.linkedin.com/in/michaeltbeck/ CONNECT WITH CHAD: https://www.linkedin.com/in/chadhornboston/   ***** Are you ready for consistent, predictable 20% profit?  Click to learn more about the P3 Mastermind:  https://www.restaurantstrategypodcast.com/increase-profits  

#479 - Kitchen Efficiency and Waste Reduction Systems ***** Food waste represents as much as 5% points on your P&L. Do some quick math and you'll realize that for a $2MM restaurant, that's as much as an extra $100,000 that drops to the bottom line. It's a meaningful amount, and so that's why we're going to dig deep on today's episode.    ***** Are you ready to generate consistent, predictable 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind Community:  https://www.restaurantstrategypodcast.com/schedule    

#478 - Three Simple Frameworks to Level Up Your Marketing (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** We need a definition for marketing.  A framework for understanding how to market our product.  Finally, a system for putting our marketing plan into action.    ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule    

#477 - Labor Cost Optimization Without Sacrificing Service ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.   VISIT: https://timeforge.com/RestaurantStrategy/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy *****   Yes, you need a budget. But you also need a plan... a plan on how to deploy your most valuable resource. We're talking about your people, of course. And you need them as much as they need you.    ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule      

#476 - Direct-to-Consumer Revenue Streams *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** In no particular order, here are some additional ways to generate revenue: Takeout and Delivery Off-Site Catering At-Home Meal Kits Cooking Classes Merchandise Pantry and other retail items Subscription Boxes Private Chef Services And more...  Don't just rely on in-person dining to pay your bills.    ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule    

#475 - Menu Engineering for Maximum Profit Margins ***** This week's episode is brought to you by: TIME FORGE TIME FORGE provides labor management for efficient teams. Recruit, retain, and manage your talent with a powerful piece of software.   VISIT: https://timeforge.com/RestaurantStrategy/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy *****   Menu Engineering has been around since the 70's, and that's because it works. Using human psychology to sell more, but also to create a better guest experience. On today's episode we're sharing a bunch of actionable tips for how to get started.    ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule      

#474 - Hyperlocal Marketing in a Digital World *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   If you did the research, I think you'd find that 80% of your annual revenue comes from people who live within 3 miles of your restaurant. Multiple studies have confirmed that this is true for most small businesses... especially foodservice.  So let's not pretend we need to do anything too crazy to capture business.    ***** Are you ready for consistent, predictable 20% profit?  Click to learn more about the P3 Mastermind:  https://www.restaurantstrategypodcast.com/increase-profits  

#473 - Top 100 Restaurant Podcaster, Jeremy Julian *****  This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Jeremy Julian is the longtime host of The Restaurant Technology Guys Podcast, recently named one of the Top 100 Restaurant Podcasts. (And yes, we too made the list!)  PODCAST: https://podcasts.apple.com/us/podcast/the-restaurant-technology-guys-podcast-brought-to-you/id1601635183 WEBSITE: https://restauranttechnologyguys.com/ LINKEDIN: https://www.linkedin.com/company/the-restaurant-technology-guys/   ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule    

#472 - The Death of Traditional Social Media Marketing *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** The old ways don't work anymore. You have to stop treating social media as a megaphone and instead focus in on local marketing. Think of your Instagram feed as a community center. What would that do to your activity? All of that on today's episode.    ***** Are you ready for consistent, predictable 20% profit?  Click to learn more about the P3 Mastermind:  https://www.restaurantstrategypodcast.com/increase-profits  

#471 - Restaurant Profitability - The Five Killers and How to Beat Them *****  This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** PROFIT KILLER #1: RAZOR-THIN MARGINS PROFIT KILLER #2: HIGH LABOR COSTS AND TURNOVER PROFIT KILLER #3: FOOD COST VOLATILITY AND WASTE PROFIT KILLER #4: FIXED OVERHEAD EXPENSES PROFIT KILLER #5: INTENSE COMPETITION AND PRICING PRESSURE   ***** Are you struggling to generate consistent, predicatble 20% profit in your restaurant?  Let's talk about the power of the P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule