RESTAURANT STRATEGY

#518 - Eight Bold Predictions for the Future of Restaurants *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** PREDICTION #1: Technology Will Amplify Humanity, Not Replace It PREDICTION #2: Data Integration Will Become The Ultimate Competitive Advantage PREDICTION #3: The "Me-Me-Me Economy" Will Demand Hyper-Personalization PREDICTION #4: Experience Will Trump Everything Else PREDICTION #5: The High-Low Format Will Dominate PREDICTION #6: Value Will Be Redefined (And It's Not About Price) PREDICTION #7: Health-Conscious Customization Will Become Standard PREDICTION #8: Community Connection Will Beat Transaction Optimization   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#517 - Eight Leadership Tips for 2026 ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Be predictably calm. Chaos happens. Great leaders don’t add to it—they absorb it and steady the room. Set the standard in public, correct in private. Praise loudly, coach quietly. Your culture listens to how you handle both. Decide faster than you feel ready. Indecision is more exhausting to a team than a wrong call that gets corrected. Say “thank you” more than you think you should. Effort noticed is effort repeated—especially in a high-stress environment. Coach the why, not just the what. People don’t commit to tasks; they commit to purpose. Protect your best people from burnout. The schedule is a leadership tool, not just a staffing solution. Own the misses—out loud. Accountability from the top gives everyone else permission to improve. Work on the business in front of your team. When they see you planning, training, and improving—not just firefighting—they follow suit.   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#516 - What is GOOD Marketing? *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   Marketing is define by 3 questions:  - What's the product?- Who is it for? - How to you reach them?  Good Marketing is then defined by your focus, specificity, and intention.  This episode explains how to do that.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#515 - Embracing the Abundance Mindset ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** The Scarcity Mindset says that there's so much much to go around. One single pie with only so many pieces. The Abundance Mindset says that if you have the recipe, you can just bake more pies. There's always more than enough to go around.  In the year ahead I want you to change your thinking to change your life.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#514 - How to Optimize Your Restaurant for AI Search *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Rev's LinkedIn Newsletter Post About AI SEARCH: https://www.linkedin.com/pulse/secret-sauce-winning-ai-search-restaurant-ciancio-teewe FAQ Page Example: https://handcraftburgers.com/faqs Rev's Instagram: https://www.instagram.com/revciancio/ Rev's TikTok: https://www.tiktok.com/@revciancio Rev's LinkedIn: https://www.linkedin.com/in/revciancio/    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#513 - The Best Way to Map Out the Year Ahead *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** It's not nearly as cut-and-dry as you think.    *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#512 - Eight Simple Website Do's and Don'ts (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Remember that your WEBSITE is an extension of your restaurant. Don't just slap something up on the internet; it has to be crafted. Intuitive. Seamless.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#511 - The Surprising Truth About Goals *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Set a goal Write it down Break down the steps and make them specific Repeat it every morning Do regular weekly check-ins with an accountability partner Otherwise, keep it to yourself    *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#510 - Streamlining the Dirtiest Job in the Kitchen with RTI *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   RTI is a trusted expert and a brilliant partner when it comes to kitchen oil. They work with dozens of P3 Mastermind members. If you want to streamline this part of your operation, you should set up a call.  VISIT: https://www.rti-inc.com/   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#509 - The Keys to Expansion with Biz Dev Expert, Edie Weintraub ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Edie Weintraub is an expert when it comes to helping restaurant brands grow. A licensed commercial agent and a killer partner for founders who need someone in their corner. Get in touch with Edie Weintraub, Founder & Managing Director of Terra Alma:  WEBSITE: https://www.terraalma.com/LINKEDIN: https://www.linkedin.com/in/edieweintraub/   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#508 - The ONLY 3 Marketing Channels That are STILL Working Consistently *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   Google, Email, and four-walls marketing... I explain how to leverage them on today's episode.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#507 - The Only Growth Metrics That Matter ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** There are only 3 ways to increase revenue in our restaurats:  We can sell more ouf our THING.  We can sell our THING for more money.  We can sell a variety of different THINGS.  It's simple... and so we need to track simple metrics to make sure we're growing the way we want. That's what today's episode is all about.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#506 - James Beard Award-Winner, Chef Katie Button (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Chef Katie Button is a James Beard Award-Winner and she drops in to share a bit about her journey.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#505 - Two Mastermind Case Studies *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** What happens behind closed doors? And what sort of impact does the P3 Mastermind have?  This episode is for you... sharing 2 case studies from similar sized companies, though in very different markets. This is the power of the P3 Mastermind!    *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#504 - Dialing In the Guest Experience with Coach Sal Rotolo *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Restaurant Coach Sal Rotolo is back, and this time we're taking a deep dive into GUEST EXPERIENCE. What is it? Why does it matter? How do you get your team to care as much as you do? How do we make it obvious and intuitive to take care of people? How do we make serving cool?    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#503 - Simple Tricks for Growing Revenue with CEO of Frontline Performance Group *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Your servers are your frontline workers... your infantry... the first line of attack. They are responsible for the hospitality in your restaurant, yes. But they are also your salespeople. And if revenue is so important, the natural question is: What are you doing to level up your team? Frontline Performance Group is dedicated to that specific problem, and today's conversation with CEO Geoffrey Toffetti provides an answer to that question.  Frontline Performance Group: https://frontlinepg.com/ Geoffrey's LinkedIn: https://www.linkedin.com/in/gtoffetti/   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#502 - Understanding Personas and Pain Points (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   Sharing a case study from a restaurant I worked at from 2012 to 2020 to illustrate an important point about marketing restaurants. Do not miss this one!    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#501 - We Suck at Training, But This is How to Do It Better (ENCORE) ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** We suck at training, but we don't have to!    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#500 - Celebrating Episode 500 with Six Pieces of Wisdom *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   Celebrating our 500th Episode of the Restaurant Strategy Podcast!    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

#499 - How to Increase Check Average with Dessert Sales ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** If anyone tells you NOT to sell desserts, they are flat out wrong. They haven't learned how to sell desserts the right way and you should run far, far away. I could care less about the dessert itself, but I care deeply about the cappuccinos and after-dinner drinks we can get onto the check if we succeed in selling that dessert.  On today's episode I show you how to do it right.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809