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REWORK

Author: 37signals

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A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

309 Episodes
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How does 37signals decide when software is ready to ship? In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson discuss the company's Seven Shipping Principles. They dive into when a product update is good enough to ship and the importance of making updates to solve actual problems.Key Takeaways:00:11 – We only ship good work.03:36 – The problem with MVPs04:41 – We ship when we're confident.10:08 – We own the issues after we ship.13:41 – We don...
In this episode (originally aired February 1, 2022), 37signals’ co-founders Jason Fried and David Heinemeier Hansson sit down with Shaun Hildner to discuss the consequences of building a business solely with the intention to sell. They share their perspective on building a business for the long haul versus for an exit.Key Takeaways:00:46 – Building a company to sell can encourage mediocre output07:14 – Taking shortcuts is a reflection of one's character09:41 – Why it's better to have a commit...
Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways:00:35 – The biggest clients can quickly become the biggest burden and the biggest risk07:10 – The hidden costs of “whale-sized” clients12:35 – Things to consider when defining y...
As the year winds down, 37signals’ co-founders Jason Fried and David Heinemeier Hansson join host Kimberly Rhodes to talk about the company's end-of-year routine. They explain their process for the last few weeks of the year that aren't part of a formal six-week cycle, and they share what they gain from this transitional period of "wandering."Key Takeaways:00:43 – The informal end of year process05:24 – Self-directed work, bug fixes, and tying up loose ends08:22 – Using the downtime for forwa...
A Product Pivot

A Product Pivot

2024-12-0422:24

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.Key Takeaways:00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the outco...
Remaining profitable in business is a simple equation — sales revenue exceeding operating costs. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson explain why controlling costs should be a bigger focus than what your competition is doing. They share some simple strategies for analyzing costs and share why operating without a formal office space might be worth considering.Key Takeaways:00:37 – Why you should stop worrying about what everyone...
Every week, we invite listeners to send in their questions for 37signals’ co-founders, Jason Fried and David Heinemeier Hansson. In this episode, they tackle a fresh set of asks, covering topics from managing multiple product lines, the company’s bonus structure, and their thoughts on incorporating AI into their tools.Key Takeaways:00:37 – How 37signals' looks at AI and using AI while exiting the cloud03:47 – How to prioritize work when managing multiple product lines11:33 – Deciding what pro...
What are You Replacing?

What are You Replacing?

2024-11-1328:431

When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.Key Take...
Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.Key Takeaways:00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for ...
V1 is for Us

V1 is for Us

2024-10-3032:43

In this week's episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share their approach to product design, explaining why the first version of a product (V1) is always built for the company's internal use case. They discuss responding to user feedback and the importance of actively using their own products to uncover issues. They also dive into the challenges they've faced when building software for someone else's needs vs. their own.Key Takeaways:00...
37signals’ co-founders Jason Fried and David Heinemeier Hansson share insights from their write-up, The 37signals Guide to Internal Communication. They discuss effective communication strategies within the company and with the public, offering practical advice to consider when conveying messages.Key Takeaways:00:41 - The backstory of how the guide was created02:39 - The write up serves as both an internal reminder and a practical manual for how communication is handled at 37signals06:36 - Why...
Say No by Default

Say No by Default

2024-10-1632:33

In their book REWORK, 37signals’ co-founders Jason Fried and David Heinemeier Hansson write about the power of saying no. This week on the podcast, they revisit that idea, diving into the hidden costs of saying yes and the burden of commitments that often come with it. They also discuss how saying no preserves simplicity and helps maintain focus.Key Takeaways:00:45 – Saying yes often comes with regret03:00 – Yes feels good until it’s time to fulfill the commitment07:58 – Adding features to pr...
Twice a year, 37signals brings the entire team together for a company meet-up. In this week’s episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson reflect on how these meet-ups began and how they've evolved over time. They also discuss how they prepare for the meet-ups and the importance of the venue selection.Key Takeaways:00:50 - Jason shares the early history of 37signals' meet-ups02:18 - Why in-person conferences build deeper connections than online meetings...
Achieving Optionality

Achieving Optionality

2024-10-0220:27

37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.Key Takeaways:00:41 - The launch of Writebook confirmed 37signals' achievement of optionality03:19 - Ideas and dec...
It's been reported that up to 75% of the population has a fear of public speaking. This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, recount some of their previous speaking engagements and share a few tips for building the skill. They discuss the styles of successful speakers and their thoughts on being over prepared.Key Takeaways:00:47 - Jason recalls his first speaking gig02:30 - David shares his preferred style of delivering a talk 06:48 - Preparing for ta...
Everybody Works

Everybody Works

2024-09-1826:21

37signals' co-founders Jason Fried and David Heinemeier Hansson discuss their unique approach of operating without full-time managers. They reflect on the company's experience with full-time managers and share why they've moved to a flatter organization.Key Takeaways:00:54 - The before and after of 37signals' experience with full-time managers08:34 - The founders thoughts on being directly involved in the business10:36 - Why the company's management hierarchy works best for the founders17:17 ...
Dare to Be Basic

Dare to Be Basic

2024-09-1124:59

This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.Key Takeaways:00:34 - The power of keeping things simple10:55 - Why small businesses don't need to act like big businesses12:04 - The beauty of embracing what you don’t know when starting something new18:01 - Build...
37signals works in 6-week cycles, which begin with a Kickoff and wrap up with a Heartbeat. In this week’s REWORK podcast, co-founders Jason Fried and David Heinemeier Hansson break down the purpose and benefits of the Kickoff and Heartbeat documents and share tips for implementing this process across an organization. Key Takeaways00:40 - When 37signals started using Kickoffs and Heartbeats 02:13 - Details of the Kickoff write-up process07:34 - How much input Jason and David have in ...
This week on the REWORK podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer another round listener questions. Jason and David talk about the ups and downs of their long-running business partnership and friendship, tackle a critical question about Basecamp, and share their thoughts on starting a new company. Plus, they reveal the inspiration behind their Campfire software.Key Takeaways00:34 – How Jason and David's partnership has stood the test of time09:21 – A liste...
In this episode, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, return from a summer hiatus to answer a new set of listener questions. They dive into topics like the role of A.I. in writing and their updated thoughts on staying Facebook-free. REWORK host, Kimberly Rhodes also gets in a question of her own.Key Takeaways00:38 - Emphasizing the importance of using your own voice in writing rather than relying on AI05:50 - Discussing how targeted advertising can be beneficial...
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Comments (4)

Jonathan Harvey

This reads more like an attempt at bad PR for the previous hosting platform and the representative made really good points. I agree, I wish there was more privacy on the web, however the rant about being upset that we haven’t figured out any other way to make the internet work without ads seems naive.

Nov 3rd
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Nghia Dang

Awesome episode! Thank you very much!

Feb 12th
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Peter Orlovacz

this was so great - can't stop smiling after listening to it :) - thanks guys!

Sep 12th
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