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Racing Forces

Author: Racing Forces Media by Abby Rakshit

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Racing Forces Media explores the evolving worlds of motorsports and automotive industries and the threads that connect them endlessly, featuring a range of content across automotive, sports, and the culture around them.

The “Racing Forces podcast” features a range of motorsport personalities who are asking the important questions and are forces making a positive change around them. On a mission to normalize the tougher conversations in the industry covering everything from diversity and gender, racial and socioeconomic equity, mental health, and the culture and business around motorsports and F1.

Racing Forces Media is also home to the latest addition to the Racing Forces stable, “Engines, EVs and Espresso.” The high caffeine, high energy, high vibe podcast with hosts discussing caffeine, machines, and everything between the on and off-track world of automotive and racing!

Founder, Co-Host: Abby Rakshit

Co-Host, Producer: Molly Oxner

Producer, Editor: Allie Wheeland

Producer, Editor: Shameem Fahath

Music (Intro/Outro): Jacob Porter

Music (Transitions): MF Butch

Find us on IG  @enginesevsandespresso

 and 

 @racingforces on IG

 or tweet us at @racing_forces

For business inquiries, email us at e3@racingforces.co

50 Episodes
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The E3 crew is going on hiatus! But don't worry, it's for good reason - on this week's episode Abby and Molly share some exciting professional developments that are keeping them busy these days, and Allie hints at what's next to come for the Racing Forces family of podcasts. Plus, the team reminisces about what E3 has meant to them so far - from lessons learned to recurring arguments about the merits lavender lattes. Grab a cup of caffeine and join us for some signature E3 chaos befor...
This week, “Engines, EVs, and Espresso” is having another special team takeover! Join hosts Allie, Emilie, and Sabrina as they dive deep into the evolving landscape of women-focused sponsorships in motorsport…..and an in depth discussion on potato chips. Kicking off the conversation, Emilie explores the “Caitlin Clark Effect” and the disproportionate challenges women athletes encounter in securing sponsorships and gaining visibility. Sabrina then leads the discussion about the current trends...
In this episode of Engines, EVs, and Espresso, we’re exploring the importance of knowing your core competencies through Liberty Media’s recent acquisition of MotoGP. Molly and Abby dive into what this deal means for MotoGP and how it bears well with Liberty Media’s current portfolio of products. On the other hand; the co-hosts also discuss Apple's mysterious ‘Project Titan’ - the reported autonomous EV project - and the importance of understanding your core market and product market fi...
In this week’s episode of Engines, EVs, and Espresso, we’re gearing up for an insightful discussion as our co-hosts Abby and Molly return from their hiatus and share their experiences as women in STEM working in the motorsport and automotive industries. They delve into their professional journeys, highlighting the challenges they’ve faced and the improvements they hope to see in the workplace for women. As we welcome the spring season, the team also shares their favorite coffee preferences ...
In this special edition of Engines, EVs, and Espresso, we’re turning the spotlight on women in sports in honor of Women’s History Month. Join our host, Allie, along with co-producers Sabrina and Emilie, as they discuss the statistics and business behind women’s sports and how we think current teams can do better. Emilie shares insights on thoughtful hiring and marketing strategies that can help elevate sports to diverse fan communities and make them more accessible to a wider audience, ...
In this week's episode of Engines, EVs, and Espresso, we're celebrating International Women's Month by shining a spotlight on women coffee roasters. All month long, we'll be featuring these talented roasters on our social media channels, so be sure to follow us for some exceptional coffee recommendations. Shifting gears to the track, Abby and Molly steer into the world of NASCAR. They discuss some key fundamentals and tech in stock cars and racing, what we can expect from the series moving ...
In this episode of Engines, EVs, and Espresso, we're diving into the latest trends and developments in the world of F1 sponsorships with the start of the 2024 season. Allie gives us a hack for getting the best coffee to your door with rising popularity in coffee subscriptions and shares her favorites. Abby examines the controversial rise of online gambling sponsorships in F1, drawing parallels to the past with tobacco sponsorships. Molly shares her observations from recent testing sessions, p...
In this week’s episode of Engines, EVs, and Espresso, we’re back from our hiatus and revving up for the exciting 2024 motorsport season! Join us as we kick off with our coffee highlights from the break. Abby, Allie, and Molly dive into their thoughts on this season’s Formula 1 car liveries, with Molly giving us an expert’s view at car reveals and what secrets they maybe concealing. Abby tells us her thoughts for this season of racing and teases what’s in store for our listeners this year.&nbs...
Welcome to Episode 2 of Radio Check - the podcast where our very own Allie Wheeland dives into the motorsport fan community to investigate how and why racing moves people. This time Allie sits down with Manvi Mittal, content creator and host of the Females in Motorsport podcast to discuss the growing contingency of female fans in Formula 1 and how women have led her journey into the world of motorsport so far. Plus she gives us the low down on what it's like to take a hot lap, and dishes abou...
Join us for Part 2 of our Austin recap here at Engines, EVs, and Espresso - this time we’re covering our experience at the track, from high-touch and luxurious hospitality suites, to a tour of the Aston Martin garage mid-free practice session, to the…F1 Medical Centre?! We’re using our time at the Circuit of the Americas to interrogate all aspects of the Formula 1 fan experience - including some aspects we didn’t expect to encounter ourselves! As always, stay curious and stay caffeinated!
Join us for a special edition of Engines, EVs, and Espresso: Austin Caffeine Chronicles! Our time at the US Grand Prix was too incredible to fit into one episode so we're splitting it up into two parts, starting with this fully-caffeinated special. We're breaking down all of our favorite coffee-fueled moments of this action-packed week - from oat milk lattes to espresso martinis, both on- and off-track. As always, Stay Curious and Stay Caffeinated!
On this week’s episode of Engines, EVs, and Espresso, we gear up for Austin GP week by giving you all of our favorite Austin coffee recommendations. Then the worlds of coffee and cars collide as Abby tells us all about Starbucks’ status as one of the world’s leading cash reserves (aka a bank) and their intentions to move into the EV charging space. Molly then talks us through the nuances of the tyre drama at the Qatar GP and the improvements that need to be made in order to avoid another disa...
On this week’s episode of Engines, EVs, and Espresso, we chat through the overpriced pitfalls of fancy coffee packaging and the (literal) value of coffee education. Abby leads a discussion on the current power couple of the NFL and the impact that a surge of new fans can have on a sport, making comparisons between American football and the Drive to Survive era of F1 and understanding how marketing to generate hype for extended periods can impact fan engagement within a sport. Molly walks thro...
On this week’s episode of Engines, EVs, and Espresso, we each share our go-to fall drinks (shocker: none of us choose a pumpkin spice latte!) before diving into a fascinating discussion around Toyota’s rumored discussions with McLaren’s F1 team and what Abby and Molly view to be an interesting strategy for unlikely alliances around power units in the world of racing and passenger cars alike. Molly then gives us the scoop on Alpine’s attempts to alleviate their organizational woes through a tr...
Welcome to Radio Check with Allie - the brand new mini podcast from Racing Forces designed to connect you to the incredible fan community in our wonderful sport of racing. Hosted by Engines, EVs and Espresso producer Allie Wheeland, this upbeat short-form interview show will highlight diverse and sometimes unexpected members of the motorsport fan community to get at the crux of how racing moves people. In this inaugural episode Allie sits down with Ron, the owner of Nürburgink Tattoo - which,...
On this week’s episode of Engines, EVs, and Espresso, we chat all about our upcoming Creators & Coffee event for the Formula 1 USGP at Austin, and our producer Allie tells us about her visit to the Bialetti store in Florence. Abby takes us on a deep dive into the logistical snafus and media reporting surrounding MotoGP’s inaugural Indian race and why racing still operates in a vacuum across series in 2023. Molly leads a discussion around some of Honda’s latest moves in motorsport, their p...
On this week’s episode of Engines, EVs, and Espresso, we start with the fascinating parallels between modern-day coffee culture and mindfulness practices. Abby helps us dive deep into a discussion of market signals for the next era of F1 with the recent media reports of the Concorde agreement renewal and the purchase of hospitality provider Quint Events, and Molly catches us up on the Sim4STEM event in Detroit as we unpack the viability of the sim-to-racing pipeline and a framework of how to ...
On this week's episode of Engines, EVs, and Espresso - Abby and Molly lovingly feud over the return of the infamous Lavender Latte and debate which purple drink will become the official drink of E-Cubed. They chat about Abby's recent visit to the Petersen Automotive Museum in LA and discuss the principles behind why women love cars as much as the other gender(s) and why they've played a unique role in our modern-day identities. They finally dissect a few pieces of news surrounding the p...
On this episode of Engines, EVs, and Espresso, Abby and Molly tell a tale of two coconut coffees and you get to decide which you would like to try, and we take a look at MotoGP’s aero war and Honda’s efforts to bring more Formula 1-esque influence into their chassis design. With F1 2023 race season finally resuming, we discuss how the Dutch GP organizers might actually be able to stop fans from bring flares to the track and debate event and communication strategy for other sports and live eve...
On this week’s episode of Engines, EVs, and Espresso, Molly gives us the inside scoop on the coffee culture of the IndyCar paddock, and we brainstorm about the future of coffee activations in motorsport. Abby and Molly take a deep dive into Toyota’s 1:6:90 announcement and the case for hybrids (PHEVs and mild hybrids) vs. fully electric vehicles (EVs) in a constrained economy and quickly changing climate conditions. Finally, we analyze the evolving business model between Red Bull's F1 team an...
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