Radical Disruption

On today’s episode, I’m so excited to have Michelle Pualani here to talk about how to prioritize yourself and your business. Michelle helps her clients prioritize themselves and find what work/life balance means for them.In this episode, we talk about Michelle’s background, where she started, and how pivoting a few times in life opened doors for her. You’ll love her “jump now, and the net will appear” energy as she shares so much powerful wisdom about self-care and pushing forward. In today’s episode, we cover:How to push through doubt, shame, and guiltHow to pivot on a passion instead of an offer, product, or programWhat resilience can look like when things don’t go as plannedHow to find your “why factor”Why experimenting is importantLessons on why to invest in yourselfWhat work/life balance can really meanWhy it’s important not to compromise your health and well-beingResources & Links:Fit CEO: From Hustle to Harmony programAriana Huffington: The Sleep Revolution and ThriveJamie Kern Lima: Worthy150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Michelle: Follow on Instagram @her.healthy.habitsFollow on Instagram @tobehonestbevConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/10/15/how-to-prioritize-yourself-and-your-businessMentioned in this episode:Join IG University!IGU

In today’s episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement. In this episode, we talk about creating high-income months without going viral or having high engagement. It’s all about conversion, and Hannah is an expert at teaching clients how to increase their sales on Instagram. In today’s episode, we cover:Why you don’t need to go viral to have a high conversion rateA behind-the-scenes look at how Hannah has high-income monthsWhat automatic systems you should have in place to increase your incomeIdeas for mini funnels and master funnelsBest practices for creating a freebie that will naturally lead prospects into your sales funnelA step-by-step of what formats of freebies work well and how to measure their successWhat percentage of a conversion rate to aim forTools to create and automate funnelsThe importance of a value propositionMistakes to avoid when creating your value propositionResources & Links:Flodesk [affiliate link]150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Hannah:Follow on Instagram @hannahmarieromeroConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/10/08/how-to-have-high-income-months-w-out-going-viral-w-hannahmarieromero-episode-88/Mentioned in this episode:Join IG University!IGU

In today’s episode, I talk about how asking questions can create more sales in your business. I often hear people say they’re struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I’ll walk you through how asking your customers questions leads to useful data and information you can use to sell more. In today’s episode, I cover:Why asking questions is so powerfulHow you can get data and testimonials from asking questionsWhere to find opportunities to ask questionsHow to use language from the answer you receive to sell moreFour scenarios of how you could ask questions to your customersResources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/10/01/how-asking-questions-can-create-more-sales-in-your-business-episode-87/ Mentioned in this episode:Join IG University!IGU

In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience.In today’s episode, I cover:What selling the lifestyle meansWhy selling the lifestyle works wellWhy creating an emotional connection with your audience is critical to marketingIdeas on how to sell the lifestyle your offer promisesHow to become a representation of what you are teaching Resources & Links:30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeRelated Episodes: Episode 83: How to get into the habit of selling daily - 1/4 selling seriesEpisode 84: Taking a mundane story & turning it into a sales story - 2/4 selling seriesEpisode 85: Balancing hard vs soft selling - 3/4 selling seriesMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/24/selling-the-lifestyle-4-4-selling-series-episode-86/ Mentioned in this episode:Join IG University!IGU

In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help!In this episode, I cover: What the difference is between hard and soft sellingWhy both methods of selling matterExamples of both hard and soft sellingWhat people are missing when it comes to their sales strategyHow often you should be doing hard or soft sellingHow to combine hard and soft selling What type of selling to use in the different phases of a launchListen to the next episode in this mini-series to learn about selling the lifestyle. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below. Resources & Links:30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templates Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeRelated Episodes: Episode 83: How to get into the habit of selling daily - 1/4 selling seriesEpisode 84: Taking a mundane story & turning it into a sales story - 2/4 selling seriesSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Make sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/17/balancing-hard-vs-soft-selling-3-4-selling-series-episode-85/ Mentioned in this episode:Join IG University!a...

In today’s episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can have. In this episode, I cover: How I take regular stories and niches submitted by my Instagram community and turn them into sales storiesExamples of how to use a story to sell in an email rather than an Instagram storyHow evoking emotion can help you sellHow mundane stories are what people relate to, which means they’ll relate to your offerListen to the next episode to learn hard versus soft selling. If you want help with selling, I am linking 30 Selling on Stories Prompts, a three day masterclass, and a 160 story template bundle below. Resources & Links:30 Selling on Stories PromptsStories that Sell MasterclassStory Template Bundle150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesSome of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/10/taking-a-mundane-story-turning-it-into-a-sales-story-2-4-selling-series-episode-84/ Mentioned in this episode:Join IG University!IGU

In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business. In this episode, I cover: What exactly I did to get into the habit of selling dailyIdeas and rationale on how to map out how you’re going to sell each day using your calendarTips such as finding the hook in your day to use for your contentHow if you don’t have a lot going on, use your direct messages, case studies, and emails to help create content The value of sharing things that are important to youListen to the next episode to learn how to turn your day-to-day stories into sales stories. If you want help with selling, I am linking 30 free selling prompts and a masterclass below. Resources & Links:FREEBIE: 30 Selling on Stories PromptsStories that Sell Masterclass150 Free HooksList Building 101ManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/09/03/how-to-get-into-the-habit-of-selling-daily-1-4-selling-series-episode-83/ Mentioned in this episode:Join IG University!IGU

In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented. In this episode, I share few of the lessons I learned from the incredible women at the retreat:Try utilizing different package deals when pitching brandsConnecting people is what it’s all aboutIt’s easy to look at everyone’s timeline and think you’re behind, focus on your own timelineYou always want to make decisions with the future of business in mindVulnerability brings people togetherThe energy is powerful when you bring people together in the same roomThe details matterListen to this episode for a deeper dive into lessons I learned including words of wisdom I received from the co-founders of Flodesk. Resources & Links:Flodesk [affiliate link]Radical Disruption Episode 73: How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee150 Free HooksList Building 101Stories that SellManychatIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with the women at the Flodesk retreat on Instagram:@candice.coppola@nataliefranke@marthabitar@rebecca.shostak@lashondambrown@missellenyin@myanichol@joannawaterfall@thewhimsysoul@praaaise@by.rosanna

In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is.In this episode, I share what I learned from this experiment:Using this feature can be a good way to do a/b testingIt can be a way to collect data from your customers to help set an official price pointWhen I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offerI ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great resultsNew customers might not see the value in a paid offer like your current customers doPeople see the value that you assign to the offerIt’s through your marketing that you’re attaching value to the amount you’re charging for the offerPick a price you can stand behind and work on your marketing messaging to show the worthResources & Links:The Online BlueprintStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the full show notes here: https://myanichol.com/2024/08/20/i-tried-out-a-pay-what-you-want-option-on-an-offer-heres-how-it-went-episode-81/ Mentioned in this episode:Join IG University!IGU

Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try. In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as: Post reel or content that relates to the offer that you can use a CTA withTarget a specific group or segment from your email list to send content tolShare a different perspective on the offer that you haven’t shared beforeAsk people what’s holding them back from purchasing and listen to their feedbackMake small tweaks to marketing messaging to see what gets better tractionExtend deadline of launchAdd a bonus for the next X amount of people who join the offerRelaunch your offerRefine your offerFor additional guidance, check out The Launch Bundle. Resources & Links:The Launch BundleProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: https://myanichol.com/2024/08/13/is-your-offer-launch-not-going-as-planned-episode-80/ Mentioned in this episode:Join IG University!IGU

In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more.Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Utah. In this episode, we cover: Ideas for engagement such as freebies, challenges and promptsWhat a “leak in your funnel” could be fromPre and post sell funnel strategiesWhy messaging in your emails and offers is crucialHow many touchpoints are needed to build an audienceTools to help you automate funnelsBrittni is a speaker at the Profit Mavens Summit and we both hope to see you in October!Resources & Links:Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams By Jeff WalkerGo for No: Yes Is The Destination. No Is How To Get There. By Richard Fenton and Andrea WaltzProfit Mavens SummitStories that SellIG UniversityKajabi 30 day free trial + 20 free story templatesAround the Clock MasterclassConnect with Brittni:Follow on Instagram @brittni.schroederCheck out her websiteGet her FREEBIE: High Converting Sales Funnel GuideListen to her Redefine PodcastConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Find the complete show notes here: 

Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients.  I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.   In this episode, we cover:  Katie's entrepreneur story and how she got to where she is today The risks and rewards of choosing a clever versus clear name Balancing clarity and creativity when developing a name Naming strategy for digital products, physical products, and brands The linguistics of naming and some of the methods Katie uses Using AI, market research, and taglines   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Stories that Sell Manychat IG University Kajabi 30 day free trial + 20 free story templates   Connect with Katie: Follow on Instagram @katiepannell Check out her website Get her free resource: Never never names   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/ Mentioned in this episode:Join IG University!IGU

There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach. In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that sells. These tips are: Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they’re searching for. Infuse your copy with effective language that speaks directly to your ideal follower or ideal client’s aspirations or challenges to drive conversion Leverage Chat GPT to help you understand your ideal client’s thoughts (I share a prompt below to use).  Use the exact language your ideal client is using   Find the prompt you can use in Chat GPT here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/    Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes (and the Chat GPT prompt!) here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ Mentioned in this episode:Join IG University!IGU

I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation!  In this episode, we cover:  How this principle applies to you and your business Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/16/your-weakness-is-your-greatest-superpower-episode-76/ Mentioned in this episode:Join IG University!IGU

What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey. Listen along as I share some of the tough things I’ve been dealing with: I had my lowest income month I’ve ever had in the last 2.5 years A student in one of my offers told me I’m not embodying what I teach A student was plagiarizing one of my offers I had a tragedy in my personal life recently I lost a very large investment in another business I goofed up with something I taught in one of my offers While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 12: How I’d navigate that Episode 20: A hard week: bts reality of my business. Episode 21: How I’d navigate that part 2 Episode 45: Recent failures in business Episode 53: Difficult situations I’ve navigated recently + how   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/07/09/what-do-you-do-when-the-going-gets-tough-episode-75/ Mentioned in this episode:Join IG University!IGU

Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips for how to overcome them and move forward to find success. She takes a deep dive into: High functioning anxiety Generalized anxiety Imposter Syndrome and how we perceive competency The importance of healthy self talk How critical restorative rest can be Sustainable habits and routines to combat burnout Why slowing down matters Resources & Links: The 5 Minute Journal [affiliate link] The Secret Thoughts of Successful Women: Why Capable People Suffer from the Imposter Syndrome and How to Thrive in Spite of It by Valerie Young [affiliate link] Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template Connect with Dr. Vincent: Follow on Instagram @dr.kellyvincent Visit her website Download her FREEBIES: Anxiety Toolkit Imposter Syndrome Workbook Holistic Strategies to Boost Mood Nourish Your Nervous System Somatic Practices to Support Your Nervous System Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website li...

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.   Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times! Kahlea shares: What to say or do to reach out to partnerships to pitch yourself How to turn gifted partnerships into paid partnerships A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates What and what not to have in your media kit What metrics brands are looking for when hiring a creator or influencer What to watch out for or make sure is included in contracts What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands How to pitch to a brand for a long term partnership How to attract brands through your content and accounts   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template   Connect with Kahlea: Follow on Instagram @kahleanicolee Follow on Threads @kahleanicolee Follow Alora Socity on Instagram @alora.society Download her FREEBIE: Brand Partnership Pitch Template   Connect with Mya: Follow on Instagram @myanichol Join my...

On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups. In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.   Emily dives into: What’s changed in the digital marketing landscape since starting her business in 2017 What’s the best business for women in 2024 in the online space What did the transition from the corporate world to becoming a service provider look like How do you know how to get started in the digital world as a service provider How to avoid burnout How do you create your profitable package formula so you can scale your business and gain client retention Advice on getting started in the virtual assistant world   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Emily: Join The VA School Use code: MYA for $500 off the annual membership Follow on Instagram @emilyvdw Visit her website Check out her TikTok Don’t miss the FREE ebook: 4-step Playbook to Set Up a Successful Virtual Assistant Business in 2024   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: 

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.   In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about: Changing platforms and steps to use to make that an easier transition How she grew her membership to over 8k and social following to over 650k Why experimenting with content to see if it works is important Accepting you won’t always be in 100% growth mode Leveraging what you’ve already built and continue to build off of it How she handled pricing increases with customers  Taking four years to add two new stand alone courses The success of her membership bringing in 150k a month   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Carly: Follow on Instagram @the.blonde.chronicles Visit her website Check out her TikTok   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/Mentioned in this episode:Join IG University!IGU

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.  In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.   I’ll dig deeper into these questions: How can you sell the lifestyle that your offers provide? What is the physical representation of the emotional aspect that you help people with?  What stories can you tell that will create more community connection? How can you create a legacy for your brand? Does your life represent your message?   Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon Episode 69: Business effects part 3 - Apple   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/Mentioned in this episode:Join IG University!IGU