Radical Disruption

In today’s episode, I’m sharing one of the simplest Instagram growth strategies I’ve tested—and it only requires a $5-a-day ad budget. After unexpectedly regaining access to running Meta ads, I started putting a tiny budget behind posts that had already proven they could turn viewers into followers. The results? Hundreds of new followers from just a few dollars a day.I’m breaking down exactly how to choose the right post to promote, the results I’ve seen across multiple tests, and how long I recommend letting your ad run. But we’re not stopping at follower growth. I’m also sharing how to pair this strategy with DM automations so all that new traffic has the potential to turn into email subscribers, leads, and paying customers.What you'll learnHow to identify the best Instagram post to use for this $5-a-day ad strategyThe follower growth results I’ve seen from running these low-budget adsHow long to run your ad before swapping in a new top-performing postHow to use DM automations to turn increased profile traffic into leads and salesMy bonus strategy for welcoming new followers with a personal voice memo automationResources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down why content series are one of my favorite strategies for Instagram growth—and why their potential goes way beyond gaining followers. I’m taking you all the way back to 2021, when I posted Reels for 104 days before finally hitting 10,000 followers, and sharing how one recurring series became a major catalyst for eventually growing to 100,000 followers.I’m also pulling back the curtain on two recent content series—My Content Setup and Bought Back by AI—including the numbers they generated, what worked, what I wish I had done differently, and how I intentionally used them for different goals. One series brought in 636 new followers and 116,000 views, while the other generated 79,000 views, 283 followers, 800 email subscribers, my biggest brand deal to date, and helped support a $17,000 offer launch.Most importantly, I’m sharing how to think beyond “going viral” and strategically build a series around the offer you ultimately want your audience to buy. From stronger hooks and retention strategies to consistent editing, CTAs, lead generation, and positioning, this episode will help you create a series that doesn’t just get attention—it actually moves your business forward.What you'll learnWhy it took me 104 days of consistently posting Reels before I finally hit 10K—and what happened after that.How content series can build trust faster by getting your audience to spend more uninterrupted time consuming your content.The biggest lessons I learned from my recent content series, including ideal Reel length, stronger hooks, retention tactics, and engagement opportunities.How Bought Back by AI helped me grow my email list, land a brand deal, and strategically lead my audience into a paid offer.How to structure your own content series so people recognize it, binge previous parts, come back for future episodes, and ultimately move closer to becoming a customer.Resources & Links:Content series guide + library for FREE!ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m sharing the 10 things I stopped doing to make my business feel less like an emergency. For the first two years of my business, I felt like everything needed my immediate attention. I was checking emails, responding to clients, watching sales, and starting my workday before I even got out of bed. Eventually, I realized that constantly operating with that sense of urgency was taking a toll on me—and something needed to change.The surprising part? I didn’t need to completely overhaul my business. I didn’t change my marketing, take on fewer clients, or restructure my offers. Instead, I made small changes to the way I interacted with my business—like deleting email from my phone, limiting my time on social media, creating stronger boundaries with clients, building recurring revenue, and giving my team more room to do the jobs I hired them to do.If your business constantly makes you feel rushed, behind, or afraid that opportunities will disappear if you don’t respond immediately, this episode is for you. My hope is that these 10 changes give you ideas for creating more peace, stability, and flow in your own business—without feeling like you have to burn the whole thing down and start over.What you'll learnWhy I deleted the email app from my phone and stopped checking my inbox every dayHow app limits, phone restrictions, and no-phone Sundays helped me become more intentional with my timeWhy setting boundaries and no longer being available 24/7 actually benefits both me and my clientsHow monthly recurring revenue created more stability and removed the pressure of constantly starting from zeroWhy reducing social media consumption and letting go of micromanaging my team freed up time, energy, and mental space in my businessResources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m sharing the trial Reels strategy that helped me gain 4,000+ followers in just two weeks. And I have to admit something first: I was wrong about trial Reels. After previously saying they weren’t worth my time, I’ve now posted hundreds of them and completely changed my strategy after seeing what they can actually do for account growth.After five weeks of testing, I finally feel like I’ve cracked the code. I’m breaking down exactly how I’m using trial Reels right now—from posting five variations a day and repurposing winning concepts to experimenting with broader topics outside my niche. I’m also sharing how I turn views into actual followers, why your profile needs to be optimized before trying this strategy, and the simple posting-order mistake that could be limiting your reach.Most importantly, I want you to approach trial Reels as an experiment. Not every Reel is going to take off, but the data you collect can help you create stronger hooks, better content, and a smarter overall marketing strategy.What you'll learnWhy I’m posting five trial Reels a day and how I create them without coming up with five completely new ideasHow I use simple B-roll and hook variations to test concepts quickly and identify what resonatesWhy I keep reposting and tweaking winning concepts instead of constantly creating something newHow I’m using broader, non-niche content to reach new audiences while still attracting aligned followersThe CTAs, profile optimization, posting order, and testing strategies I use to turn trial Reel views into actual Instagram growthResources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I'm diving into a topic that has been weighing heavily on me lately: integrity in business. After seeing more and more examples of misleading marketing, inflated claims, and questionable business practices, I felt like this conversation needed to happen. This isn't about calling anyone out—it's about helping you become a more aware buyer, a more trustworthy business owner, and someone whose actions align with their values.I share why transformation should always come before revenue, how chasing numbers can quietly erode trust, and why integrity matters just as much from the client's perspective as it does from the business owner's. Whether you're creating offers, investing in coaching, or simply trying to build a business you're proud of, this episode will challenge you to reflect on the standard you're setting through your actions.What you'll learnWhy prioritizing transformation over revenue leads to a stronger, more sustainable business.The hidden cost of inflated results, misleading marketing, and teaching strategies you don't actually use.What integrity looks like from both the business owner and client perspective.Why payment plans aren't an exit strategy—and how to handle financial challenges with honesty and communication.A simple reflection exercise to help you evaluate whether your business practices truly align with your values.Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!