Raising Unicorns: A Harmon Brothers Podcast

In the past 8 years, Harmon Brothers has helped raise 5 unicorns—yes, that's 5 companies with a BILLION dollar valuation, with at least 6 more right on the cusp. But it's not ALL about the money, it's also about the impact. This is the podcast designed to show you how to create a positive impact and super charge your businesses growth…or what we like to call “Raising Unicorns."

New Season, New Poop Jokes

In this episode of Raising Unicorns, we start our new season (which we are calling Season 5) with Show and Sell with Ryan and Shane. Enjoy the pitches!!As for the rest of this season, we are planning on quality over quantity, so while we won't have as many episodes released this season, we are planning on giving you better content this season. Stay tuned.If you still have questions and would like to ask them, please don't hesitate to reach out and leave us a message!Don’t forget to like, subscribe, and share. Episodes published every Thursday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

09-03
18:53

Were This Year’s Super Bowl Commercials Worth Millions Of Dollars?

In today’s episode, find out why you remember some Super Bowl ads but forgot about the others. Our creative directors review their favorite ads, why they were so successful, and decide whether or not they were worth millions and millions of dollars.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

02-21
19:52

The Power (and future) of Short Form Video

In today’s episode, you’ll learn some easy tactics to create short form content for Tik Tok. If Scrub Daddy can do it, so can you. Plus, you’ll hear some cool updates about Dry Bar Unscripted, the sister comedy channel to Dry Bar Comedy.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

02-14
30:50

Elevate Your Ad Campaign With Graphic Design

In today’s episode, you’ll learn how graphic design can make your video ads pop! There are distracting graphics, and enhancing graphics. Our graphics design guy, Gibson, will walk you through the things you should add in your next ad campaign.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

02-07
24:37

Using Artificial Intelligence in Your Marketing

In today’s episode, robots may not have brains, but that won’t stop them from leveling up your copywriting. Learn how to streamline your ads with Chat GBT.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

01-31
21:59

New Year: New Hook Intros To Your Ads

In today’s episode, you’ll hear about our tried and tested approach to capturing your ad viewer’s attention in less than a second. To create killer hooks in your video ads, you don’t need a huge budget, but you might have to question your gut.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

01-24
33:08

Make Video Ad Content That Speaks To YOUR Consumers

In today’s episode, you’ll learn how to diversify your ads, and what type of ad your company should lean into, depending on your business’s marketing budget, stage of growth and overarching goals for your ad campaign.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

01-17
21:06

Our Secret Sauce: Make Better Ads With Better Feedback

In today’s episode, our insanely talented Creative Directors open the curtains on how Harmon Brothers has narrowly missed some bad video ad decisions: We are obsessed with getting creative feedback the right way.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

01-10
35:50

Raising Unicorns Holiday Break Announcement

Ho ho ho and merry podcast-mas to all. We’re excited to celebrate a year of Raising Unicorns episodes. Thank all of you incredible listeners who made that possible. Hopefully you’ve learned a thing or two and scored a big enough revenue to make your holiday dreams come true, like a new car, or a pet reindeer you use as a car. We’re taking a break this week on December 26, so you can relax and wear ugly sweaters in peace. But starting January X, episodes of Raising Unicorns will be back and better than ever with more marketing magic and video ad wizadry. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseHarmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

12-27
00:38

Best Marketing Hacks We Learned In 2022—And You Should Too

In today’s episode, we rank our top episodes of the year and brush up on the most valuable lessons we share with you. You can’t afford to miss out on some of these killer marketing practices.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

12-20
24:12

Let Fun Be Your Guide To Creating Ads

In today’s episode, our creative directors open up about how they create creative ad content, all the way down to receiving harsh feedback, watching Scorsese films, and finding the right creative environment that works for you.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

12-13
37:21

A Look Behind Harmon Brothers Crazy Visual Effects

In today’s episode, you’ll hear from our insanely talented Visual Effects Supervisor. Whether you want to remove some mics from your video ads, or create a talking dog, he gives you some hot tips that make VFX more accessible.If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

12-06
24:09

Make An Offer Too Good To Refuse

In today’s episode, we take a dip into the psychology of a good offer. Sometimes it’s more than what you sell—it’s how you sell it. Learn how to inspire your customers to buy right now with urgency, scarcity, status, transformation, and above all, honesty.If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

11-29
42:36

Edit Your Video Ads— Harmon Brothers Style

In today’s episode you’ll hear from our extremely talented editors who perfect the video ads you know and love, including our most recent collab with Kodiak Cakes. After production, these awesome folks put their nose to the keyboard and perfect the timing, special effects, graphics, etc. If you’re making DIY ads, you’ll find a lot of value in the insight they have to offer. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

11-22
24:22

How Our Ads Helped Raise $30M In Crowdfunding

In today’s episode we break down our marketing journey for crowdfunding projects like the Tuttle Twins TV Show, Angel Studio’s Platform, Wingfeather Series, etc. to collectively raise $30M. For anyone marketing an investment opportunity, you’ll definitely want to tune in.If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

11-15
26:35

Remarketing In A Cookie-Less World

In today’s episode, our top ad buyers will help you save your marketing budget with some easy remarketing tools—even without the yummy and informative cookies we love so much. With the right email strategy, you can still work in the touchpoints you need to rack up your sales.If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

11-08
18:07

The Secret To A Successful Business—Testing

In today’s episode, you’ll learn the best practices of testing your business from the eight-time successful startup founder, Scott Brown. Whether you’re an exploring entrepreneur in a brick mortar shop or online, testing your business can save you tons of time and money down the road. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

11-01
37:43

Get Adventurous With Your Ads: Next Stop, Anywhere But Facebook

In today’s episode, we show you how to convert your ads on Facebook to other social platforms. Facebook is user friendly, and a great way to test your messaging and find what works—so we’re not saying you should jump ship. But chances are you can grow your reach, audience, and conversions by diversifying your video ads. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

10-25
21:19

Why Video is No Longer "Nice to Have," It's Necessary

In today’s episode, we explore the cold, hard stats of video ads. Once you’re convinced to step up your video ad game, you’ll learn how to get the best value out of your video ads, different ways to optimize videos in general, and how to start preparing for a future ahead of video—and yes, that could mean the metaverse. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourseDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

10-18
28:27

How to use objective data to dominate your market

In today’s episode, we dive into our past campaign with Purple Mattress, what you can learn from their incredible success, and why objective measurements can help with your sales. You’ll get a sneak peek into our messaging process, and how we create product demos that prove our clients are undeniably the best option.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com. And if you want help creating your own ads, try out our HBU courses on sale for a deal too sweet to pass up.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

10-11
26:34

Apolonia Davalos

Love the perspective that we live in different contexts. We have multiple selves and it's the healthiest way to view yourself in life! BIG FAN of acting with true intention!

05-22 Reply

Gibson Smith

These guys are absolutely the best in the business and they've got some seriously awesome guests! The preview they put out shows Jay Shetty, Rachel Farbswoth, Ryan Deiss and other heavy hitters. Can't wait till those are released. 👍

05-09 Reply

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