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Ranchonomics

Author: John Haskell, Ranch Right LLC

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Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn't mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It's time to harness the full potential of your operation.
76 Episodes
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Buying cattle in a high market can feel intimidating, but as Wally Olson reminds us, the price doesn’t matter nearly as much as the relationship. In this episode, John and Wally dig into how to buy cattle the right way, why you always need to sell before you buy, and how understanding the value of gain, weight classes, and local market culture helps you make confident, profitable decisions no matter where the market sits.Wally draws on decades of experience as a rancher, marketer, and educator to break down practical buying strategies, from barn cards to understanding how geography, humidity, forage quality, and reputation all shape performance and price. John and Wally walk through real-world examples, common pitfalls, and why good marketing, not good luck, is what drives long-term profitability.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why you should always sell before you buy, and how that drives cash flow and clarityHow to evaluate cattle across weight classes, age classes, and pregnancy status using the value of gainBuilding a dependable barn card and running the numbers to know exactly what you can payHow geography, humidity, forage quality, and local culture affect buying decisions and animal performanceWhen to use an order buyer, how to work well with one, and why reputation matters in both directionsSmarter strategies for packaging cattle, contracting, and marketing in high-price environmentsConnect with Wally:Check out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Value Of GainBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
It’s open-enrollment season, and if you’re sorting through health insurance options, you’re not alone. In this episode, John sits down with insurance expert Julie Davidson to walk through what ranch families need to know before choosing a Marketplace plan, from how subsidies actually work to what those deductibles and out-of-pocket numbers really mean.Julie breaks down why your modified adjusted gross income is the key number that drives your subsidy, why calling to enroll is almost always better than doing it online, and what to watch for if you’re choosing between work-provided coverage and Marketplace options. John and Julie also talk through real-world considerations like prescription costs, family deductibles, HSA-eligible plans, and why Medicaid isn’t always the safety net folks assume it is.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:How open enrollment works and why your modified adjusted gross income drives your subsidyThe pros and cons of Marketplace options vs. employer plans, and when to call instead of enrolling onlineHow to think about deductibles, out-of-pocket maximums, HSAs, and choosing the right level of coverageWhat to watch for with prescription costs, plus tools like GoodRxWhy insurance should be viewed as risk protection, not a prepaid health planHow to avoid surprise bills and tax-time subsidies gone wrongConnect with Julie:Send her an email at juliedavidsonhccc@gmail.comConnect with Ranch Right:HealthCare.govGoodRxHealthpilotSubscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
Most ranchers know their cow herd, but not everyone truly knows their inventory. In this solo episode, John breaks down why keeping track of what you own is one of the most overlooked (and most profitable) skills in ranching.Whether you run stockers or a cow-calf operation, knowing your inventory helps you make smarter sell/buy decisions, manage your assets like an investor, and keep your operation flexible in a changing market. John walks through simple, hands-on ways to track and tag animals so you always know what you’ve got, from age breakdowns and pregnancy status to an easy color-coded clip system that makes sorting and marketing decisions faster and clearer.If you’ve ever found yourself saying “I think we’ve got about…,” this episode is for you.Make sure to hit subscribe/follow so you never miss an episode! In this episode, I cover:Why inventory awareness is the foundation of asset-based ranch managementHow to tag and track cows for smarter marketing decisionsThe importance of age breakdowns and pregnancy status in herd planningManaging three-year-olds and maintaining cow condition through the winterHow to make better decisions with less complexity and more clarityConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
When should you sell your cattle, and how do you know if it’s the right move? In this episode, host John Haskell sits down with Wally Olson, longtime rancher and sell/buy marketer, to dig into the mechanics and mindset behind selling cattle well.From recognizing when your cattle are overvalued to choosing between selling in the country, through the sale barn, or on a video auction, Wally breaks down the numbers and the “why” to make smarter selling decisions. John and Wally also unpack real-world factors like shrink, commissions, and freight costs, as well as how to use tools like scales, slides, and contracts to protect your margins.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:How to identify overvalued and undervalued cattle in your herdThe hidden costs of different selling options (and how to manage them)Why relationships with sale barn managers and buyers matterPractical strategies for building confidence in pricing and marketing decisionsConnect with Wally:Check out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
Insurance might not be the most exciting part of running a ranch, but it can make or break your operation when things go wrong. In this episode, host John Haskell sits down with Julie Davidson, resident insurance expert, to unpack smart insurance moves and what every rancher should know about coverage, deductibles, and managing risk in a shifting market. Julie explains how rethinking your deductible could save you serious money, how to weigh the pros and cons of filing a claim, and what to look for when choosing between replacement cost and actual cash value coverage. Whether you’re protecting your ranch, your vehicles, or your home, this episode will help you stay covered (and smart), no matter what the market brings.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why reviewing your policy regularly can reveal hidden savingsHow to balance premiums and deductibles for your unique risk toleranceThe difference between replacement cost and actual cash value coverageTips for handling claims, documentation, and negotiation with your insurerConnect with Julie:Send her an email at juliedavidsonhccc@gmail.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 69. Avoiding Insurance Pitfalls: What Every Rancher Should KnowEpisode 66. Protecting Your Ranch: Insurance Insights with Julie DavidsonBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
Host John Haskell welcomes Julie Davidson to the podcast today to discuss trends in the insurance industry and how to avoid common insurance pitfalls. They discuss changes to underwriting and the increased use of drone technology, when to use insurance apps (and when not to), and what to consider before making an insurance claim. Julie also highlights the importance of understanding deductibles, especially for comprehensive coverage, and the potential impact of claim frequency on premiums. She highlights the need for proper eligibility checks when switching policies and the possible challenges of insuring in high-risk areas, such as those prone to wildfires.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:The increasing use of technology in underwriting, including drones and satellite imageryUsing insurance apps for checking premiums, coverages, and changing payment methods, but not using them for complex tasks like filing claimsThe importance of consulting agents before filing claims to ensure the best possible outcome and avoid unnecessary claimsWhat every rancher should know about transitioning insurance policiesInsurance eligibility, high-risk areas, and self-insuringConnect with Julie:Send her an email at juliedavidsonhccc@gmail.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 66. Protecting Your Ranch: Insurance Insights with Julie DavidsonBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
Ryan White is back on the podcast today to discuss the importance of land monitoring in ranching operations. He shares several SnapLand case studies that highlight the solutions provided by his ecosystem services company for businesses and landowners. These cases really show how different businesses and their leadership are taking some of the best feedback and natural resource accounting and turning that into revenue streams for their multi-generational operations. Ryan and John also discuss the value of data in land management, citing a food brand sale worth $300-$500 million based on land health. They emphasize the need for ranchers to take responsibility for their monitoring and leverage technology to create sustainable environments.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:How monitoring data helped ranchers come together and maintain their public grazing leasesThe challenges with government agencies' monitoring responsibilities and the importance of ranchers taking responsibility for their monitoringHow a small ranch operation saw a fourfold return on their monitoring program and received funds from the NRCS for improved grazing standardsThe value of empowering ranchers with the right information, trusting their own decisions, and using technology to their advantageConnect with Ryan:Check out his websiteSend him and email at support@snaplands.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 67. Ecosystem Services & Ranching’s Future with Ryan WhiteBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
SnapLands founder Ryan White joins host John Haskell on the podcast to discuss how their ecosystem services help people manage their land by creating efficient feedback loops between their land and businesses. With Ryan's background in land restoration, he shares why it's important to have a holistic approach to land management by creating a continuous improvement system for natural resources. Ryan and John also discuss the components of SnapLands' Land Management Impact Program and the packages and services offered by SnapLands to help ranchers optimize their land use and profitability. Their goal is to attract future leaders in the ranching industry and ensure sustainable, profitable land management.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:The importance of holistic management and thinking about the greater context in land managementHow SnapLands creates an efficient feedback loop from people's lands to their businesses, focusing on increasing profit through optimal resource useThe external benefits of ranching operations, such as reducing runoff and providing wildlife habitatThe three packages SnapLands offers and their commitment to educating clients and helping them make informed decisions about their land management practicesConnect with Ryan:Check out his websiteSend him and email at support@snaplands.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
Julie Davidson, an experienced insurance professional, joins host John Haskell on the podcast today to share her farm and ranch insurance insights and considerations for how to protect your ranch. Key insights include the importance of regular policy reviews, the pitfalls of outdated coverage, and the critical role of insurance scores in setting premiums. Julie also emphasizes the need for adequate liability insurance, including liability umbrella and premises policies, and explains the impact of claim frequency on insurance ratings.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:The role of an insurance adjuster and their involvement during claimsChallenges farmers face when switching agents or inheriting policies from previous generationsBasic livestock insurance options, such as coverage for death loss on the road, and why you shouldn't rely solely on blanket coverageThe necessity of maintaining adequate liability coverage to prevent severe financial consequences from lawsuitsSeveral elements that influence insurance scores, such as claim frequency, credit score, and the frequency of changing insurance providersConnect with Julie:Send her an email at juliedavidsonhccc@gmail.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
Alex McKiernan and John Locke are back with host John Haskell in this episode of the Ranchonomics podcast to discuss the concept of legacy in ranching. Building on the discussion from last week's episode about mission and vision, John Locke stresses that legacy begins with a vision and can be either a blessing or a burden, depending on how it's understood and managed. They share stories that illustrate the impact of past generations' decisions on future ones, emphasizing the need for reflective listening and intentional stewardship. This conversation also highlights the importance of creating value beyond financial assets, such as fostering innovation and community service, to ensure a sustainable legacy for future generations.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:The need to regularly revisit and adapt a business's mission and visionThe importance of not letting past generations' expectations limit future generationsBeing good listeners and understanding the intentions behind past generations' decisionsCreating value beyond assets and thinking about the long-term impact and how they can continue to provide value over multiple generationsConnect with John:Follow on FacebookSend him an email at johnclocke@hotmail.comConnect with Alex:Follow on Instagram @robinettefarmsCheck out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:What Would the Rockefellers Do? by Garrett B GundersonEpisode 64. Defining Your Ranch Legacy with Alex McKiernan and John LockeEpisode 63. Mindset and Emotional Barriers to SuccessionBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn...
Host John Haskell and co-host Alex McKiernan welcome back John Locke to discuss the distinctions between mission, vision, and purpose in both business and personal life to define your ranch legacy. They emphasize the importance of shared vision in driving decisions and actions, highlighting the ICA process, a four-step tool for defining and achieving vision, and stress the significance of emotional connection to goals. This conversation also touches on the challenges of change, the importance of defining wants over needs, and the role of values in guiding decisions.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Defining mission, vision, and purposeThe power of a shared mission and vision, and the importance of being emotionally connectedThe role of emotional investment and fulfillment, and the idea that wants are more important than needsTools and processes for visioning and mission creationThe importance of being open to new experiences, continuous revisioning, and the role of vision in guiding personal and professional growthConnect with Connect with John:Follow on FacebookSend him an email at johnclocke@hotmail.comConnect with Alex:Follow on Instagram @robinettefarmsCheck out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 63. Mindset and Emotional Barriers to Succession10x Is Easier Than 2x by Dan SullivanStart With Why by Simon SinekFind Your Why by Simon SInek, Peter Docker, and David MeadBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that...
John Haskell and co-host Alex McKiernan welcome John Locke, a sixth-generation rancher and instructor at Ranching for Profit, to the podcast today to discuss mindset and emotional barriers to succession in ranching. John highlights the importance of understanding emotions and effective communication, citing the need for extreme ownership and intentional listening. He shares his personal experience with a challenging succession event and the value of defining a legacy beyond physical assets.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Setting ourselves up for a successful succession eventHow fear is often the fundamental emotion that drives people away from conversations about succession planningUnderstanding your emotions to turn destructive communication into effective communicationPractical tools for effective communication, including reflective listening and asking questions to understandConnect with John:Follow on FacebookSend him an email at johnclocke@hotmail.comConnect with Alex:Follow on Instagram @robinettefarmsCheck out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Extreme Ownership by Jocko Willink and Leif Babin7 Habits Of Highly Effective People by Stephen R. CoveyLeadership And Self-Deception by The Arbinger InstituteHealthy Land, Happy Families and Profitable Businesses by David W PrattMindset Above All: Alex McKiernan's Resilient Journey Post-Accident (Part 1, Part 2,a...
Nic De Castro, Founder and CEO of LandTrust, is back on the podcast today with host John Haskell to talk all about LandTrust, a marketplace for outdoor recreation on private land. Nic shares who it's for, the symbiotic relationship between LandTrust and landowners, and the low-touch, high-control nature of the business and its potential to provide extra income. They also discuss the types of activities customers are seeking out on the platform and how LandTrust makes it safe and convenient for landowners by offering liability insurance, ID verification, and payment processing.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:What LandTrust is, who it's for, and what makes it workThe benefits to the landowner for listing their property on LandTrustGoing beyond hunting and the various activities customers seek outLiability insurance, maintaining control, and profit potentialConnect with Nic:Follow on Instagram @landtrust_huntCheck out his websiteCall LandTrust at 406-709-8450Connect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 61. Entrepreneurship with Nic De CastroEpisode 57. Financial Metrics To Focus On with Dr. David KohlEpisode 21. LandTrust with Taylor MoyerBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
John Haskell hosts Nic De Castro from LandTrust in a discussion about entrepreneurship. Nic shares his unique background in technology, his early startup experiences, and his transition from New York City to Bozeman, Montana. He discusses his philosophy on what makes a business successful and the concept of hypotheses in business. Nic also highlights the challenges and opportunities in working with multi-generational farm and ranch families, stressing the need for progressive thinking and succession planning.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:The importance of hiring competent, motivated adultsHow a business is a test of whether a customer is willing to pay for a product or serviceThe difference between marketing and salesThe two-sided marketplace model of LandTrust and the challenges and observations in working with landownersThe role of family dynamics in business decisionsConnect with Nic:Follow on Instagram @landtrust_huntCheck out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
Bob Metzger is back on the podcast to discuss social dynamics, the challenges and opportunities in America, and the importance of deferred gratification and realistic expectations with host John Haskell. They talk about how, despite economic ups and downs, opportunities are abundant for those willing to work hard and manage their finances. Bob highlights the resilience of previous generations who succeeded by saving and making do, and shares his views on needs versus wants. They also touch on the success stories of immigrants who thrive in the U.S. due to its opportunities.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why it is no harder to get ahead in America today than it was in the pastDelayed gratification and how expectations determine happinessThe historical context of hardship and the relative ease of modern life compared to past generationsThe importance of balancing wants versus needsThe opportunities available in the U.S., particularly for immigrants who come with nothing and succeed through hard workConnect with Ranch Right:SuperabundanceSubscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 59. Opportunity Cost with Bob MetzgerBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
In this episode of Ranchonomics, host John Haskell sits down with expert Bob Metzger to delve into the critical concept of opportunity cost in relation to both short-term and long-term investments. They explore the importance of factoring in interest payments when making financial decisions, as well as the power of compounding interest in maximizing returns. Metzger emphasizes that adopting a long-term mindset is essential for sustained success in ranching, cautioning against the allure of short-term gains that may lead to significant losses. The discussion also touches on the current “all-time-high” market, prompting insightful reflections on whether or not now is an opportune time to invest. This episode is packed with actionable insights that empower ranchers to align daily operations with strategic financial thinking, steering the business from chaos to clarity.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Opportunity cost as it relates to short term and long term investmentsAccounting for paying interest when evaluating the cost of a decisionConsidering compounding interest when evaluating return on investmentThoughts on the “all-time-high” cattle market and whether or not it's a good time to buyExamples of how short term mindsets may have big wins short term but will also have big lossesHow having a long-term mindset will win in the long termConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
Dr. David Kohl again joins host John Haskell to discuss the importance of a management mindset in farming and ranching operations. They discuss why, as a non-financial factor, having a strong management mindset matters and some tools you can apply to improve the various aspects of your business. Dr. Kohl highlights the significance of having a written business plan, setting specific, measurable, attainable, reasonable, and timely (SMART) goals, and regularly monitoring and adjusting plans based on changing conditions.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why the cranium is the "sixth C" in addition to the traditional five (cash flow, character, collateral, conditions, and capacity)Effectiveness over efficiency and the concept of being a "five percenter"Practical steps to start creating a business planThe importance of transition planning and giving up controlMonitoring business plans and adjusting them based on changing conditionsSensitivity analysis and risk managementConnect with Dr. David Kohl:Follow on LinkedInConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 57. Financial Metrics To Focus On with Dr. David KohlEpisode 56. Commonalities of Successful Farmers & Ranchers with Dr. David KohlBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work. Make this the year you stop guessing and start managing with clarity. Click the link below to learn more. New Year's Resolution
Dr. David Kohl is back on the podcast today to discuss key financial metrics for ranch operations. With his background in agriculture, finance, and entrepreneurship, Dr. Kohl shares why you should be paying attention to your net profit margin, debt coverage ratio, net operating income, working capital, operating expense revenue, and debt-to-asset ratio. Dr. Kohl and host John Haskell break down what these KPIs mean and what ratios and percentages to aim for. Dr. Kohl also emphasizes how, especially in agriculture, there is no one-size-fits-all approach when it comes to these financial factors and the importance of understanding how they all work together to create balance.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Examples of non-financial factors that can impact creditWhat net profit margin is and what percentage to aspire toBreaking down debt coverage ratio, risk management, and net operating incomeThe importance of knowing your working capital and aiming for at least 25%Operating expense revenue and debt-to-asset ratiosUnderstanding how all of these KPIs work together to create balance and ensure overall financial healthConnect with Dr. David Kohl:Follow on LinkedInConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Episode 56. Commonalities of Successful Farmers & Ranchers with Dr. David KohlBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
Virginia Tech academic Dr. David Kohl joins host John Haskell on the podcast today to discuss key factors and commonalities for successful farmers and ranchers. He emphasizes the importance of developing a monthly or quarterly cash flow plan, which he refers to as the REM factor (respond, execute, monitor), as well as regenerative practices for both resources and personal well-being. He highlights the significance of setting goals, introduces the 60-30-10 principle in finance, and the necessity of a risk management plan and community investment.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Dr. Kohl's extensive experience both in academia and running a 25-year-old cow-calf hay operation and dairy creameryTaking ownership of numbers, developing a cash flow plan, and understanding the operational planThe dangers of lifestyle creep and the importance of allocating time and resources effectivelyThe need for age-friendly livestock systems and prioritizing mental, physical, and spiritual healthThe importance of having a risk management plan, including crop and livestock insurance, and investing back into the communityConnect with Dr. David Kohl:Follow on LinkedInConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
Dallas Mount returns to the podcast to discuss the trend of over-specialization in ranching, highlighting the challenges and pitfalls of diversifying too much, too quickly. Dallas and host John Haskell emphasize the importance of focusing on a few core businesses that operate at scale and are profitable when talking about management experience and competence. Dallas notes that businesses with one, two, or three profitable enterprises are more likely to be successful. They also discuss the tendency to overestimate revenue and underestimate the costs of new enterprises, as well as the value of community cooperation and interdependence over self-reliance, advocating for strategic partnerships over independent expansion.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:The current trend of diversification vs. specializationHow many enterprises are too many, and the challenges of managing a diverse businessThe concept of "profit envy"Considerations for starting a new enterprise, including the scale and experience of the businessConnect with Dallas:Follow on Instagram @ranching4profitFollow on FacebookSubscribe on YouTubeConnect on LinkedInCheck out his websiteSend him an email at dallas@ranchmanagement.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama. Space is limited, so click the link below to grab your seat now.Ranch Right Retreat
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