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The Ranking Revolution Podcast is the source for strategies and ideas for SEO, growth, and business.
Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth.
Each episode is a deep dive into the tactics and strategies employed by the masters in the industry.
And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume.
I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.
Join me as we embark on a journey to go deep into the weeds of SEO, content creation, and organic growth.
Each episode is a deep dive into the tactics and strategies employed by the masters in the industry.
And some episodes will feature my own strategies about operations, project management, or mindset. Those episodes should be short, bite sized, and easy to consume.
I’m your host, Doug Cunnington. Founder of Niche Site Project and creator of the Keyword Golden Ratio.
48 Episodes
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I interview Paul Andre de Vera, also known as Dre, about his work in SEO consultancy. Dre shares insights about his solo operation, working mainly with startups and B2B clients, often former colleagues. He covers the challenges of being a consultant, his pricing strategies, and potential future steps like starting an agency. Connect with Dre:Main WebsiteYouTubePodcastInstagramLinkedIn 00:00 Introduction to the Interview with Dre00:49 Dre's SEO Consultancy Journey05:07 Challenges and Benefits of Consulting08:54 Building a Personal Brand11:35 Pricing Strategies for Consultants15:24 Final Thoughts and Advice18:49 Conclusion
I interview Paul Andre de Vera, a 20+ year B2B digital marketer renowned for his innovative SEO strategies and live streaming expertise. We cover building a personal brand on YouTube, and he shares his experiences in live streaming and content creation. Additionally, we discuss practical tips for securing sponsorships and leveraging Google entities for better search ranking. Connect with Dre:Main WebsiteYouTubePodcastInstagramLinkedIn 00:00 Introduction and Episode Overview00:55 Meet Paul Andre de Vera02:36 Dre's Journey into Digital Marketing03:10 From Corporate to Entrepreneurship05:05 The Birth of SEO Video Show08:22 Live Streaming Challenges and Toastmasters17:33 Monetizing the YouTube Channel18:47 Subscriber Milestones and Earnings19:40 Ad Revenue and Sponsorships20:24 Live Streaming and Ad Interruptions21:48 Sponsorship Strategies23:49 Event Coverage and IRL Streaming25:39 Monetization Tips and Media Kits28:28 Sponsorship Management33:58 Final Thoughts on YouTube and Live Streaming35:30 Conclusion and Upcoming Content
I explore Key Performance Indicators (KPIs) and their significance in SEO, content creation, and online business. I explain what KPIs are, discusses their benefits, and elaborate on the importance of KPI dashboards to provide clear visual data for better decision-making. 00:00 Introduction to the Ranking Revolution Podcast00:13 Understanding KPIs: Key Performance Indicators01:34 The Importance of Dashboards in Tracking KPIs04:01 Leading and Lagging Indicators Explained04:56 SEO Examples of Leading and Lagging Indicators06:54 Setting Expectations with Clients08:20 Conclusion and Upcoming Episodes
I continue my conversation with Olga Czar as she discusses her journey in the SEO industry, including the origins of her blog SEO Sly, her methodology for creating in-depth content, and the the importance of building a personal brand. Olga shares insights on how she leveraged social media, particularly Twitter and LinkedIn, and repurposed content to grow her brand and client base. She also touches on the use of AI to optimize and enhance her content strategy. SEO Course📌 Course will open up in November so sign up for the waitlist!🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!NewsletterSEOslySEOsly CloudYoutube00:00 Introduction and Recap of Part One01:09 Olga's Journey into SEO03:14 Building SEO Sly and Early Success05:05 Transition to Full-Time SEO Consultant06:07 Current Work and Future Goals08:08 Content Strategy and AI Utilization18:50 Advice for Aspiring SEO Experts20:53 Conclusion and Final Thoughts
I interview Olga Czar, an experienced SEO consultant known for her detailed and comprehensive SEO audits. The discussion focuses on the intricacies of performing SEO audits, including techniques, tools, and pricing. SEO Course📌 Course will open up in November so sign up for the waitlist!🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!NewsletterSEOsly00:00 Introduction and Episode Overview01:17 Meet Olga Czar02:00 Olga's Journey in SEO Auditing04:28 The SEO Audit Process13:01 Tools and Techniques for SEO Audits16:11 Ideal Clients and Pricing24:29 Challenges and Client Management30:14 Final Thoughts and Course Promotion31:40 Conclusion and Next Steps
I dive into the Keyword Golden Ratio (KGR) and its potential to attract clients to your SEO agency. I explain the fundamentals of KGR, along with the advantages and limitations.I also provide step-by-step guidance on integrating KGR into your sales process, addressing client pain points, showing case studies, and creating a content plan, all designed to help you land more business and upsell additional services.00:00 Introduction to the Ranking Revolution Podcast00:26 Understanding the Keyword Golden Ratio (KGR)02:35 Why KGR Matters for SEO Agencies04:39 Implementing KGR in Your Sales Process09:06 Pros and Cons of Using KGR11:36 Conclusion and Final Thoughts
I chat with SEO expert Kyle Roof about the Keyword Golden Ratio (KGR). We explore its benefits, pitfalls, and how it can be a pivotal tool for small to large agencies to achieve client success. The discussion includes tips on combining KGR and avalanche theory for a highly effective SEO strategy, and they also touch upon the impact of AI in the SEO industry and the importance of foundational SEO practices.00:00 Introduction to the Ranking Revolution Podcast00:26 Meet Kyle Roof: SEO Expert and Innovator01:34 Deep Dive into the Keyword Golden Ratio (KGR)04:47 Understanding Avalanche Theory and Its Application07:44 Combining KGR with Avalanche Theory for SEO Success15:19 Practical Tips for Agencies Using KGR18:16 Future of KGR and SEO in the Age of AI21:01 Conclusion and Final Thoughts
I interview Kyle Roof, an expert in SEO testing and co-founder of the SEO Estonia Conference. The discussion revolves around running effective SEO tests, common pitfalls, and best practices. Kyle provides valuable insights on how to set up and execute SEO tests, and reveals how he uses these strategies to inform his approach to on-page SEO with tools like Page Optimizer Pro (POP). POP: Page Optimizer ProYouTube00:00 Introduction to the Ranking Revolution Podcast01:01 Meet Kyle Roof: SEO Expert and Innovator03:10 SEO Testing: Methods and Common Mistakes05:54 Running Effective SEO Tests: Practical Examples10:40 Advanced SEO Testing Techniques18:57 The Importance of Scientific Method in SEO29:48 Page Optimizer Pro: Features and Benefits31:08 Conclusion and What's Next
I explore how to conduct meetings more efficiently. I provide practical tips for improving meetings, such as having a clear goal, an agenda, and a dedicated facilitator. I discuss the difference between standup meetings, status meetings, and issue meetings, emphasizing the importance of keeping these distinct to ensure productivity. 00:00 Introduction to the Podcast00:14 The Inefficiency of Meetings00:48 Personal Anecdotes on Meetings02:40 Making Meetings More Effective03:37 Tips for Running Efficient Meetings06:56 Types of Meetings08:35 The Importance of Separating Status and Issue Meetings13:21 Final Thoughts on Meetings16:43 Conclusion and Listener Engagement
I continue my interview with Alex Drew from ODYS Global, the conversation focuses on the significance and value of attending live, in-person events. It highlights networking benefits, building stronger relationships, and the personal and professional growth that comes from these interactions. Alex shares insights about the SEO community, the welcoming nature of such events, and the ROI that might not be immediately measurable in sales but is invaluable for forming lasting connections. Odys Global - I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!Facebook LinkedInTwitterOdys Podcast on YT00:00 Introduction 00:32 The Value of Live In-Person Events01:00 Networking and Building Relationships01:43 The Friendly SEO Community02:03 ODYS's First In-Person Event Experience03:22 The ROI of Attending Events05:26 Introverts at Events05:50 Masterminds and Their Value10:52 Adapting to Market Changes16:21 Diversifying and Building a Real Brand18:57 Conclusion and Final Thoughts
I interview Alex Drew, CEO and founder of ODYS Global, a leading marketplace for vetted domains and websites with SEO value. Alex shares insights on the importance of discipline in the SEO industry, the effective use of age domains for businesses, and the potential pitfalls in the marketplace. He also addresses Google's recent updates and clarifies misconceptions about expired domain abuse. Odys Global - I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!Facebook LinkedInTwitterOdys Podcast on YT00:00 Introduction 00:51 Meet Alex Drew: Journey and Insights04:36 ODYS Global: Mission and Vision06:03 Premium Age Domains: Value and Strategy15:21 301 Redirect Service: Benefits and Use Cases20:09 Google Updates and Content Websites30:24 Expired Domain Abuse: Google's Stance38:21 Conclusion and Upcoming Events
I explore the benefits and drawbacks of operating as a solo entrepreneur, working with a small team, and scaling up to a larger team. I share personal experiences and insights, discussing factors such as autonomy, speed of implementation, cost-effectiveness, and the challenges of communication and responsibility at each stage. 00:00 Introduction00:40 Advantages of Working Solo03:18 Challenges of Working Solo07:43 Pros of Small Teams09:25 Cons of Small Teams10:57 Scaling Up: Large Teams14:18 Challenges of Large Teams17:29 Final Thoughts and Takeaways19:57 Closing Remarks
I continue discussing with Alex Horsman his unique and effective approach to link building inspired by Ryan Holiday's book, 'Trust Me, I'm Lying.' Alex shares valuable strategies for building brand mentions through a structured media tier system and explains the importance of tactical execution and relationship building for successful link building campaigns. Shitty SEO AdviceAlexHorsman.comYouTubeLinkedInX00:00 Introduction and Recap of Part One00:53 Diving into Link Building Strategies02:19 Understanding Media Tiers and Outreach05:00 Tactical Steps for Effective Link Building12:39 Building Relationships with Journalists20:51 Common Mistakes and Success Stories26:39 Final Thoughts and Where to Find More
In this episode of the Ranking Revolution Podcast, host Doug Cunnington discusses SEO, getting started in the field, and transitioning to other roles with Alex Horsman. They focus on the power of email marketing and converting leads to paying clients, emphasizing independence from Google reliance. Shitty SEO AdviceAlexHorsman.comYouTubeLinkedInX00:00 Introduction 00:41 Welcome and Guest Introduction02:23 Alex's Journey into SEO04:49 Building and Scaling Affiliate Sites10:45 Email Marketing Strategies13:05 Creating Effective Lead Magnets20:57 Implementing Tripwire Funnels28:39 Tools and Platforms for Email Marketing31:46 Optimizing Email Sequences38:28 Conclusion
In the second part of the conversation with Nick LaRoy, the discussion pivots toward the importance of using Key Performance Indicators (KPIs) to showcase results to clients in SEO and the broader business context. Nick emphasizes the necessity of clear communication, defining and aligning on KPIs, educating clients, and demonstrating the financial value of SEO efforts. Main Website LinkedInXSEOJobs.comSEO For Lunch00:00 Introduction to Part Two with Nick LaRoy00:37 Aligning on KPIs with Clients01:11 Kickoff Meetings and Setting Expectations02:58 Prioritizing and Communicating Value06:46 Templates and Systems for Efficiency10:00 Measuring and Communicating Results14:47 Final Thoughts and Resources18:03 Conclusion
Doug Cunnington interviews Nick Leroy, a freelance SEO consultant and newsletter author. They discuss how Nick got started in SEO amidst the 2008 job crisis, his journey through various roles and agencies, and ultimately his transition to solo consulting. Nick shares the challenges and rewards of starting his agency and explains his unique offering of a fractional SEO director role. Main Website LinkedInXSEOJobs.comSEO For Lunch00:00 Introduction to the Episode00:37 Meet Nick Leroy: SEO Consultant and Author01:50 Nick's Journey into SEO06:43 Learning and Growing in the SEO Field10:21 Transition to Freelancing24:59 The Fractional SEO Director Role
I share insights on hiring strategies for small teams and solopreneurs. I discuss my approach to maintaining a lean team, the benefits of trial jobs over traditional interviews, and tips to avoid common hiring pitfalls. Episode 2900:00 Introduction03:00 The Lean Team Approach05:21 The Power of Trial Jobs12:45 Common Pitfalls and How to Avoid Them18:17 Hiring in Stages and Final Thoughts20:03 Unexpected Hiring Sources21:47 Conclusion and Contact Information
I talk with Julian Goldie. The discussion focuses on how he successfully uses YouTube to grow his SEO agency. Julian shares detailed strategies for content creation, community building, and tracking metrics to convert views into clients.🔥 Connect with Julian:YouTube @JulianGoldieAgency Goldie Agencyhttps://juliangoldie.com100x Content Machinehttps://chatgpt.com/g/g-Ydd9OKLzu-100x-content-machine00:00 Introduction to the Interview Series00:51 Julian's YouTube Journey02:50 Content Strategy for Agencies07:50 Tracking and Conversions12:06 Building and Managing Communities16:38 Conclusion and Final Thoughts
I interview Julian Goldie, CEO of Goldie Agency. Julian shares insights into his journey in the SEO world, his experience running an agency, and how he has integrated AI to streamline operations, improve profitability, and drive growth.🔥 Connect with Julian:YouTube @JulianGoldieAgency Goldie Agencyhttps://juliangoldie.com100x Content Machinehttps://chatgpt.com/g/g-Ydd9OKLzu-100x-content-machine00:00 Introduction00:58 Julian Goldie's Background and SEO Journey03:46 Scaling the Agency and Client Acquisition07:01 Current Agency Structure and Operations09:31 Integrating AI into the Agency11:38 Using AI for Marketing and Content Creation25:26 Challenges and Lessons Learned31:26 Conclusion and Next Episode Teaser
I share insights and lessons on scaling a business, drawing from my extensive background as a Project Management Professional (PMP) and experiences with consulting and entrepreneurship. I cover the pros and cons of scaling, including potential revenue and efficiency gains, alongside the challenges, such as increased complexity and potential for inefficiency. 00:00 Welcome to the Ranking Revolution Podcast00:11 Scaling Your Business: Dreams vs. Realities00:32 Doug Cunnington's Journey: From PMP to Entrepreneur02:44 The Pros and Cons of Scaling Your Business08:41 Common Mistakes When Scaling and How to Avoid Them22:10 Identifying the Right Time to Scale Your Business32:20 Final Thoughts and Next Steps
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