Claim OwnershipReady, Set, Paid Ads
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Do not spend another cent on paid advertising, until you listen to this Podcast!
Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!
I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed.
I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success.
Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings.
Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder.
It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
If you want to find out more visit www.maryanneamies.com
Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!
I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed.
I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success.
Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings.
Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder.
It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
If you want to find out more visit www.maryanneamies.com
153 Episodes
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In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off.
We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are important and the critical role of creative content, and testing and optimising ads. Practical tools like Meta, Klaviyo, Google Analytics, and ChatGPT are mentioned to enhance ad performance.
It's a must-listen for anyone who uses paid ads as a strategy in their business, but isn't driving the results they expect.
In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend.
Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your targeting, and optimise your ad copy to improve click-through rates, quality scores, and cost per click.
The quick fixes discussed will help you make the most out of your ad campaigns by directing more relevant traffic to your site.
In this episode of Ready Set Paid Ads, we delve into Meta's latest update, Andromeda, which promises a revolution in ad targeting and personalisation.
We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus key takeaways to leverage Andromeda’s full potential.
The episode provides practical advice on adapting to this new system, ensuring your ad strategies are both effective and scalable and what to do right now to start seeing the results
In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads?
The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human engagement in business operations. The episode also tackles the frustrations with Meta’s ad accounts and how businesses can adapt and leverage tools and human-centric strategies for long-term success.
Whether you’re looking to streamline operations or navigate the complexities of digital advertising, this episode provides valuable insights and actionable steps.
You can connect with Michelle across Instagram and LinkedIn, by searching Kerry Anne Nelson.
In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget.
We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical tips on optimising content, improving landing pages, and enhancing the quality of leads are shared to help listeners achieve better insights and marketing success with a smaller investment.
A must listen to help you maximise ads with even a small budget!
In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you'll learn in this 10 Minute Hack.
I'll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab attention with a compelling hook, address the customer’s problem, present your offer, and guide them towards action. Plus use tools like ChatGPT to generate even more ad copy variations for testing.
This episode is packed with practical tips on improving your ad copy efficiently to achieve better results in your ad campaigns.
In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need.
The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into creative tips to really stop the scroll and get warm audiences converting.
This episode aims to help marketers refresh stale retargeting campaigns and maximise their impact.
In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses.
She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how businesses can effectively build their presence organically on LinkedIn.
The conversation also touches on the role of ads, misconceptions about their value, and how proper targeting on LinkedIn can open new avenues for businesses. The discussion concludes with practical tips for business owners to improve their LinkedIn profiles and increase their network.
You can connect with Kate on LinkedIn, by searching Kate Merryweather.
In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns.
Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer clarity, optimising your landing page, and ensuring pixel and tracking setup.
The episode is packed with practical tips for making your ads compelling, ensuring fast page load times, and thoroughly tracking conversions to optimise your campaign's performance. This episode is a must-listen for anyone looking to turn their ad spend into successful conversions.
In this episode of Ready Set Paid Ads, we dive into the latest meta AI enhancements with a 10 Minute Hack.
I'm sharing what to embrace, as well as what enhancements to avoid like advantage+ (especially if brand identity matters to you!). I even open up the Ads Manager platform and walk step by step through what to say yes to when it comes to creative enhancements, to make sure your ad is optimised but on brand.
You'll earn how to leverage AI while maintaining control over your advertising strategy to optimise performance and results. A quick listen that is packed with actionable tips.
In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business.
I'm sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget.
We'll break down signs that indicate a campaign is ready to scale, the importance of stable performance metrics, and strategies for incremental, horizontal, vertical, and creative scaling.
Plus, the episode covers crucial metrics to monitor during scaling and offers practical advice on making data-driven decisions for sustained campaign success.
If you're thinking of scaling, or are wondering why your scaling has tanked your results, this is a must listen!
In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?
Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting without ongoing professional development. Turning to an agency provides access to strategic experts and broad insights but may lack deep brand familiarity.
Practical tips for each option are discussed, helping you decide which is best for your business stage and goals.
Tune in to gain valuable insights into optimising your ad management strategy.
Click here for the Wise Up Marketing website and to find out more about our Ads Health Check.
In this episode of Ready Set Paid Ads, we're back with another 10 Minute Hack .
Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics, and landing page experience. Plus, there's a bonus hack to ensure your ad resonates with your audience.
In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results.
We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and planning assistance. Plus the pros and cons of Creative.AI for rapid generation of creative ad variations and much more!
Find out which tools can work for you and can be integrated into your tech stack to improve ad campaign performance and streamline your workflow.
In this episode of Ready Set Paid Ads, we're joined by Christine Corcoran, a business mindset coach and high ticket sales strategist.
We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting effective sales processes, and the benefits of leveraging paid ads to broaden business reach.
It's a great conversation that will uplift and motivate you too!
You can connect with Christine across Instagram and LinkedIn, by searching Christine Corcoran. Or head to Christine's website here.
In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle.
We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and using AI tools to ideate and create new content efficiently.
Practical tips on using analytics, rotating creative formats, and maintaining a robust testing protocol provide invaluable guidance for sustaining ad performance and preventing fatigue.
Download the Creative Refresh Checklist here: https://maryanneamies.com/creative-refresh-checklist-2/
In this episode of Ready Set Paid Ads, we introduce the new 'Ad Hacks' series featuring practical, 10-minute episodes focused on actionable advertising tips.
The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than audience targeting or creative content. By using clear, actionable, emotionally engaging, and timely CTAs, you can better guide your audience and increase conversion rates.
You'll hear CTAs tailored for different stages of the customer journey, to test and measure in your campaigns and find the most effective approach.
In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build awareness, generate leads, and convert at launch. Lastly, we discuss a Low Ticket Self-Liquidating Offer Funnel ideal for creators and educators with digital products, offering insights on making digital offers that quickly cover ad costs. Whether you are involved in professional services, coaching, or e-commerce, one of these funnels, or a hybrid of them, can help you set up and optimise your first-ever funnel campaign.
In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversation also explores the impact of cultural and familial money memories, the advantages of new technologies like AI in advertising, and the importance of diversification in marketing strategies. This episode is packed with insights for entrepreneurs looking to balance mindset work with practical business strategies.
In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads.
We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You'll hear Ashley's thoughts on the role of creative strategy, the integration of AI in ads, and the need for a holistic approach to digital marketing, encompassing organic growth, email strategies, and more.
Ashley emphasises investing in mentorship and education to effectively navigate the complex landscape of Meta ads, while sharing her expertise and lots of laughs along the way. A must-listen for anyone navigating Meta Ads!
You can connect with Ashley across Instagram and LinkedIn, by searching Ashley Boston.
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