Real Estate Agent Playbook

Real estate is getting weird in all the right ways - and dangerous in all the wrong ones. From hyper-local inventory splits to wire fraud schemes that can drain six figures in a blink, this roundtable with Justin Core, Brooke Landow Chang and Matt Atkins gives agents and industry pros the reality check they need right now.Justin, Brooke, and Matt break down why one Orlando neighborhood is flying while another sits dead, how school zones, equity-rich move-up buyers, and Airbnb oversupply are creating totally different market realities, and why the people still making deals are often the ones who have been watching from the sidelines until the perfect house appears. If you’ve been trying to read the market off headlines, this conversation makes one thing clear: you need to look block by block, not broad-stroke by broad-stroke.You’ll discover:why contracts can slow even while closings still look stronghow equity from 2018-era purchases is driving move-up demandwhy some buyers are finally active again while others are still waitingwhat’s really happening with mortgage rates, par pricing, and buy downswhen a seller credit makes sense and when it’s just expensive moneyThen the conversation turns into a must-hear warning for anyone handling transactions. Brooke lays out exactly how title fraud works behind the scenes, why vacant properties and fake identities are such an easy target, and why the real prize is often the wire transfer, not the house itself. Matt adds a lender’s perspective on wire instruction scams, rate locks in a volatile market, and the mistakes that happen when buyers focus on one shiny number instead of the full monthly payment.Brooke also explains the safeguards title companies use to catch fraud before it closes, why agents should never be in the middle of moving money, and what can go wrong when people trust a last-minute email or a cloned domain. The result is a blunt, practical look at how deals get made, how they get derailed, and how professionals can protect clients before it’s too late.Essential listening for real estate agents, lenders, title pros, and buyers who want to make smarter decisions in a market where the rules keep changing and the scams are getting smarter.

The conversation delves was recorded live from our Tuesday call but discusses the importance of prioritizing relationships, identifying natural overlaps, and being intentional about building connections. It also explores the concept of the greatness tracker and the hierarchy of relationship-building activities.TakeawaysPrioritize relationshipsIdentify natural overlapsUtilize the greatness tracker for relationship-building activitiesChapters00:00 Prioritizing Relationships03:11 Identifying Natural Overlaps06:02 The Greatness Tracker and Relationship Hierarchy

Anthropic just shipped Record a Skill. You record yourself doing a task once, and Claude turns it into a repeatable skill it can run for you.Justin Core walks through the use case that sold him on it: editing his Riverside videos. He recorded the process one time, capturing screen, clicks, typing, and voice, sent it to Claude, and got back an automation that saves him 10+ minutes per video.In this episode:• How Record a Skill works inside Claude• The full walkthrough, from recording the task to running the finished skill• Why this is more like training a new hire than writing a prompt• What not to leave on screen while you record• How to figure out which of your recurring tasks are worth recording firstIf you do the same task every day or every listing cycle, it is probably replaceable. This episode shows what that looks like in practice.

The conversation explores the challenges of real estate transactions, including inspection issues, negotiating repairs and costs, considerations for both buyers and sellers, and guiding customers through the process. It emphasizes the importance of understanding the mindset of buyers and sellers and helping them navigate the complexities of property repairs and maintenance.TakeawaysUnderstanding the challenges of real estate transactionsGuiding customers through property repair and maintenance processesChapters00:00 Challenges in Real Estate Transactions02:25 Uncovering Inspection Issues05:20 Negotiating Repairs and Costs08:15 Considerations for Buyer and Seller11:15 Guiding Customers Through the Process

Justin Core shares his experience at EXP Con International in Paris, highlighting the differences from the US event and the potential for rapid growth in the international market. He also discusses the impact of AI on real estate agents and the announcement of a new platform called Nexus by EXP.TakeawaysEXP Con International offers a more intimate experience compared to the US event, and the international market shows potential for rapid growth.AI is a significant topic for real estate agents, with EXP's announcement of the Nexus platform aiming to streamline business operations and integration with AI assistants.Chapters00:00 EXP Con International Experience03:23 International Market Potential05:46 Impact of AI on Real Estate Agents07:42 Announcement of Nexus Platform