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Real Estate Coffee Talk

Author: Sarah Hilton

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Welcome to Real Estate Coffee Talk, your go-to weekly show for all things real estate! Join us every week as we sit down with industry experts from various sectors of the real estate world. Whether you're a seasoned real estate agent, or just getting started, this show channel offers invaluable insights to help you learn, grow, and scale your real estate business.

🔑 What We Offer:

Pro Tips from Real Estate Experts
Strategies for Generating & Converting Deals
Advice on Building a Referral Network
Market Trends & Investment Analysis
Home Buying & Selling Tips
Don't miss out on the late
51 Episodes
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Hey everyone! Grab your cawfee because today we're sitting down with Kimberly O'Sullivan with Call Rail, a company that leverages call tracking + AI to turn calls into leads, closings, and conversions. Listen to learn how their software helps investors keep an eye on what their money is doing, where they should focus their efforts, and how AI can help them maximize their lead gen efforts. Learn more at https://www.callrail.com/.
Grab your cawfee and get comfortable, because today, we’ve got a hot episode that’s going to make your Instagram game explode in 2025. Imagine this: Instagram called me—yes, personally—and they spilled the tea on what you need to do to stay ahead. 📞 The person I spoke to gave me 5 killer tips that are going to help you level up your Insta game, grow your audience, and get more engagement. These strategies are fresh, future-proof, and perfect for real estate agents looking to crush it on social media in the new year...plus, they're straight from the horse's mouth. Why it’s important: 79% of consumers use Instagram to research products and services, including real estate, before making a decision. This highlights Instagram’s role in the discovery process for homebuyers and sellers. They’re not just looking at listings—they're vetting agents, checking reviews, and learning about the local market. ------------------ Follow me on Instagram at ⁠⁠@theleadsuite⁠⁠ – Get more real estate marketing tips, hacks, and strategies to grow your business! ------------------- Resources Mentioned in This Episode: Get the AI Insta-Agent Accelerator HERE (and use code AI30 for 30% off!) Grab ⁠50 Free B-roll ideas⁠ for real estate agents. Jump on the ManyChat for Real Estate waitlist ⁠ -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! ---------
Hey guys ! Grab your cawfee and get ready to geek out with us! Today, we’re sitting down with the dynamic Tampa-based sibling duo, Patricia and Tony, who are changing the way real estate agents thrive in this crazy market. Not only are they total rockstars at Trans States Realty, but they’re also the brains behind The Unengaged Agent—where real estate pros are getting a crash course in all things AI, automation, and next-level marketing strategies! In this episode, Patricia and Tony spill the tea on how modern agents can work smarter, not harder, using automation and AI to crush it with lead generation, client follow-ups, and so much more. They’ve got the tricks of the trade, and trust me, you won’t want to miss out! What You’ll Learn: How AI and automation are changing the real estate landscape and what it means for YOU. Insider tips on streamlining your workflows, saving time, and closing more deals with less effort. The power of social media and how to leverage it to skyrocket your business (yes, TikTok isn’t just for dance videos!) Why working with the right tech tools can take your client interactions from good to mind-blowing. 👉 Want more of this goodness? Head to www.theunengagedagent.com to learn more about them, get in on their FREE webinar, and start transforming your real estate hustle TODAY! Make sure to subscribe, leave a review, and share this episode with every real estate agent who needs that extra boost! See you in the next one! 🎧 ---------------- Follow me on Instagram at ⁠⁠⁠@theleadsuite⁠⁠⁠ – Get more real estate marketing tips, hacks, and strategies to grow your business! ------------------- ⁠Join the VIP waitlist⁠⁠⁠ for the ManyChat lead gen course & templates! Drive leads with automations and chatbots! ------------------ Resources Mentioned in This Episode: ChatGPT ⁠Repurpose.io Grow & get more leads on Instagram ⁠⁠with this baby⁠⁠. Grab ⁠⁠50 Free B-roll ideas⁠⁠ for real estate agents. ⁠⁠⁠
Hey you guys! If you're a real estate agent trying to grow your local audience, boost engagement, and capture more leads (because let’s be real, who isn’t?), then you need to hit play on this one ASAP. In today’s episode, we’re diving into 5 creative ways to use Instagram Reels to build a hyperlocal following(**cough cough** NOT OTHER AGENTS) that’s totally obsessed with your content. Learn how to use ManyChat automations to drive people into your DMs, send them lead magnets, and get them into your CRM without even lifting a finger. Talk about working smarter, not harder! 🙌 Key Takeaways: Why checking search data before you post is key to creating content your local community actually wants to see! How to set up Google Alerts to stay on top of trending events, new developments, and hot neighborhoods in your area. How to use each strategy to capture leads using ManyChat automations. Why It Matters: Building a hyperlocal audience with Instagram Reels not only boosts your visibility in your community, but also turns followers into potential clients—helping you capture leads and grow your real estate business faster than ever. ---------------- Follow me on Instagram at ⁠⁠@theleadsuite⁠⁠ – Get more real estate marketing tips, hacks, and strategies to grow your business! ------------------- Join the VIP waitlist⁠⁠ for the ManyChat lead gen course & templates! Drive leads with automations and chatbots! ------------------ Resources Mentioned in This Episode: Google Alerts AnswerThePublic Grow & get more leads on Instagram ⁠with this baby⁠. Grab ⁠50 Free B-roll ideas⁠ for real estate agents. ⁠ -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! ---------
What's up everyone! Grab your cawfee and join me for a chat with TJ Walsh—an internationally exhibited artist, creative clinician, brand strategist, and Licensed Professional Counselor with a seriously impressive resume. But it's TJ's personal story that truly stands out. Back in art school, two professors changed TJ’s life, and now he's paying it forward by helping others navigate their mental health journeys. As mental health struggles are on the rise—especially in the high-pressure world of real estate—TJ offers insight that hits close to home. We dive deep into how burnout, stress, and anxiety are affecting agents, and how to know when it’s time to ask for help (or step in when you see a friend or colleague in need). Whether you’re feeling the weight yourself or want to be there for your team, this conversation is a must-listen. What You'll Learn: How to spot the signs of burnout, stress, and anxiety in yourself and others. When and how to ask for help—before it’s too late. The importance of building wellness measures into your life and work You can connect with TJ at https://www.tjwalshcoaching.com/ or listen to his podcast here. ============== Follow me on Instagram at ⁠https://www.instagram.com/theleadsuite/ – Get more real estate marketing tips, hacks, and strategies to grow your business! Grow & get more leads on Instagram ⁠with the AI Insta-Agent Accelerator. Grab ⁠50 Free B-roll ideas⁠ for real estate agents. JOIN THE VIP WAITLIST for the ManyChat lead gen course & templates! Drive leads with automation and chatbots! -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much!
Tired of cold calling, open houses and door knocking? So is Noah. Based about an hour of Charlotte, NC, Noah Jenkins has revolutionized his real estate business with innovative video marketing strategies and retargeting techniques. With paid ands and a strong nurture funnel behind them, Noah forges strong parasocial connections, attracting new leads daily. In this episode, we discussed: How digital marketing and retargeting work How much agents should expect to invest How long it takes to see closed deals How to leverage your work through assistants and editors Follow Noah on Instagram (@noahjenkinsrealtor) , Facebook at https://www.facebook.com/noahsjenkins and YouTube. Noah also put together an excellent resource for helping you get going with ads. GRAB IT HERE. ============== Follow me on Instagram at ⁠@theleadsuite⁠ – Get more real estate marketing tips, hacks, and strategies to grow your business! Grow & get more leads on Instagram ⁠with this baby⁠. Grab ⁠50 Free B-roll ideas⁠ for real estate agents. JOIN THE VIP WAITLIST for the ManyChat lead gen course & templates! Drive leads with automation and chatbots! -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! ---------
Hey frienddddd, grab your cawfee and creativity today, because we're diving into 4 psychology-based hacks guaranteed to help real estate agents increase social media watch times, engage their audience, and ultimately close more deals. Whether you're creating content for Instagram Reels, TikTok, or YouTube (specifically YouTube shorts), these tips will stop the scroll and keep eyeballs on your content...which is an important part of your video strategy! Discover how simple tactics—like sparking curiosity, and using information gaps—can revolutionize your real estate content strategy. You'll learn how to leverage these hacks to not only boost views, but spark engagement and attract more leads and clients through your social media platforms. Tune in to learn these easy actionable tips that can transform your online presence! And don't just listen, DO! Literally anyone with a pulse can implement some of these, and when you post the video, I want to see it! Why It Matters: Longer watch times = better algorithm performance = more eyes on your content = more leads for your real estate business! It's like that, boo. Resources Mentioned in This Episode: Follow me on Instagram at @theleadsuite – Get more real estate marketing tips, hacks, and strategies to grow your business! Grow & get more leads on Instagram with this baby. Grab 50 Free B-roll ideas for real estate agents. Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with automations and chatbots! -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! ---------
Hey friends, grab your cawfee and relax for another episode chatting with one of the leaders in the real estate industry! Today we're chatting with Michaela Farwell, owner of Fairspring Design, an interior design studio that focuses on crafting one-of-a-kind environments by designing thoughtful and functional spaces. Michaela began her career working in the design center for a builder, helping hundreds of buyers hand pick their hundreds of homes, and then launched out to create her own business. In this episode, we're chatting about the meaning of home, what interior designers do, when you should connect them with your clients, and how virtual design works! You can follow Michaela on Instagram at @fairspringdesign or learn more about her services at FairspringDesign.com. ================ Connect with me on Instagram at @theleadsuite! Resources: - 50 B-Roll Ideas for Real Estate Agents - The AI Insta-Agent Accelerator - Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word! -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! ---------
Hey you! Grab a cawfee and get comfortable, because it's time for our marketing check in! In this episode, I'm diving back into Instagram, and answering the question of how the heck real estate agents can get more followers on Instagram. If you've been posting often and the only thing growing is your frustration, this post is for you! In the episode, I'm giving you four easy, actionable changes you can start making today in an effort to attract more valuable followers and future leads. Take some notes and follow along! You can connect with me on Instagram at @theleadsuite. ================ Resources mentioned: - 50 B-Roll Ideas for Real Estate Agents - The AI Insta-Agent Accelerator (Use code AI30 for 30% off!) - Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word! - Join the Real Estate Led Gen Lounge! -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! ---------
Hey hey! Today we're joined by the beautiful Erika Brown! Erika is a multi-passionate entrepreneur, with a 7-figure real estate portfolio, a real estate team, and the owner of Owning It & Living It, where she teaches people of color how to live on their own terms through Real Estate Investing. We're chatting about all the things today, including: How she got started with real estate investing How she scaled so quickly How communities of color can begin to build wealth through real estate investing How she homeschools her kids while being an absolute BOSS ================= If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! Resources for you: 50 B-Roll Ideas for Real Estate Agents The AI Insta-Agent Accelerator Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word! Join the Real Estate Lead Gen Lounge! --------- You can connect with me on Instagram at @theleadsuite.
Hey you! Grab a cawfee and get comfortable, because it's time for our marketing pow-wow! In this episode, we dive into the world of SEO for Instagram. Search Engine Optimization isn't just for Google anymore, learning how to make your Instagram account a powerhouse for attracting real estate leads and closing deals by optimizing your content for better discoverability. Why not maximize your efforts? Key Takeaways: SEO for Instagram helps make your posts more discoverable to the right audience. Crafting a keyword-rich bio and captions can significantly enhance your reach. ChatGPT can help you optimize any piece of content to be SEO-optimized Balancing popular and niche hashtags can keep your content engaging and relevant. Geotagging your posts can increase local visibility and attract potential clients in specific areas. Take some notes and follow along! ================ Sites mentioned: - SEM Rush - Answer The Public Resources: - 50 B-Roll Ideas for Real Estate Agents - The AI Insta-Agent Accelerator (Use code AI30 for 30% off!) - Join the VIP waitlist for the ManyChat lead gen course & templates! Drive leads with just ONE word! - Join the Real Estate Led Gen Lounge! -------------- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me on Instagram at @theleadsuite.
It's cawfee time! Come in, sit down, and chat with me, Brittany Wrenn and Jodie Cordell, staff writers at The Close. We're discussing how to navigate all the NAR changes, what it means for your business, what needs to change and what DOESN'T need to change! We also chatted about all things lead gen - from the tried and true "old school" strategies, to video, niche marketing and more. You will leave this episode better than you come, feeling empowered and ready to take on your market! --------- Be sure to check out The Close for lots of helpful content created just for agents. Follow Brittany on Instagram: @brittanywrenn Follow Jodie on Instagram: @thejodiecordell Connect with me on Instagram: @theleadsuite ------------------ Resources: Ready to get more leads on Instagram? Grab your AI Insta-Agent Accelerator here.
Hey hey, it's cawfee time...and today we're sitting with Ann Rudd, a Charlotte-based Realtor, sales coach and small business owner! Hailing from a robust real estate lineage as a third-generation agent and holding licenses across multiple states, Ann's depth of knowledge is unparalleled. But today, we're diving into a game-changer for any real estate business—leveraging the power of Virtual Assistants (VAs). See, Ann isn't just a bossss real estate agent, she’s also the CEO behind Real Assist Pros, where she connects American real estate agents with top-notch overseas talent. With years of experience, Ann has honed the art of picking the perfect VA to propel your business forward and help you make more money. In this can’t-miss episode, we talked about: How to know when you're ready for a VA What to look for in a VA and why the right match can make all the difference. Common pitfalls of VA hiring and how to sidestep them. The worst time to hire a VA How Ann manages a successful career, coaches globally through Epique Realty, and still finds time to raise horses and support her daughter who is part of the University of South Carolina band (Go Gamecocks!). You can connect with Ann via call/text at 704-617-0847 or online at https://annruddgroup.com/. --------- You can connect with me on Instagram at @theleadsuite. Instagram: https://www.instagram.com/theleadsuite/ Download 50+ B-Roll ideas here!
Hey you! Grab your cawfee because it's just me and you talking about your marketing today (your favorite topic, right? 🤣). Today, I'm diving into 7 simple yet powerful steps to boost your Instagram leads and get your account churning out leads on demand for you. It's not a matter of guessing and throwing jello at the wall, it's a matter of setting up these foundational underpinnings of your Instagram strategy and then sharing content. That's really...it. If you can dedicate the next month to setting this all up, AND posting your content consistently, your account will almost drive and collect leads in the next 60 days...and once those numbers start piling up, so do the conversions. 🤌🏼 Take some notes and enjoy the show! ----- Resources mentioned: InstaLeads Accelerator (this one has the step-by-step Manychat Training along with a ton of content creation help!) 100+ ChatGPT Prompts for Real Estate Agents Send me a DM on Instagram if you have questions or are curious about a VIP Day ManyChat (IG automations - *affiliate link) Download 50+ B-Roll ideas here! If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me here: Instagram: https://www.instagram.com/theleadsuite/
Hey guys! Today we're having a cup of cawfee with Lindsey Smith, one of the youngest top producers in the booming city of Austin, Texas, and a proud honoree of the NAR 30 Under 30 award. In this episode, Lindsey reveals the secrets behind her swift success in the real estate market, particularly focusing on her innovative methods for assisting first-time homebuyers and "move-up" buyers. We talked about: Client Engagement: How Lindsey hosts unique events that attract and expand her sphere of influence, while also creating community! Targeting Niche Markets: How she niched down to homebuyers in a certain stage of life and became their go-to agent. Her Hustle: How she scaled her business SO quickly as a young person in a new city. You can connect with Lindsey on Instagram at ⁠@lindseysellsaustin.⁠ ----------- Want to create more video? Grab your free list of 50+ B-Roll ideas ⁠here⁠! If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me on Instagram at ⁠@theleadsuite⁠.
Hey you! Grab your cawfee and join me for another solo episode. Today, we're taking a deep dive into 6 mistakes you might be making on your Instagram account that are stalling your growth and slowing down your lead gen. The good news? They are typically SIMPLE tweaks that are easy to change so you can get back on the wagon and going in the right direction. Building an Instagram account that drives leads isn't about guessing what works, it's about science and analytics and using the data to inform your strategy... And then just doing it over and over again. Have fun with it, and let's go make this money honeyyy! ----- Grab the AI Insta-Agent Accelerator Course HERE! ---- Download 50+ B-Roll ideas here! If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me here: Instagram: https://www.instagram.com/theleadsuite/
You can't help but love today's guest, Brian Howse of Goosehead Insurance, who’s basically making Jake from State Farm quake in his khakis! In this episode, Brian shared his insider tricks on what Realtors (and lenders) can do, and what they should avoid, to ensure smooth and cost-effective closings for their clients, especially in this tough insurance climate we're currently in throughout most of the country. Brian is based in Charlotte, NC, and has built his business by positioning himself as a right-hand help to real estate agents across the area, showing up at open houses and partnering for events, late-night calls and last-minute insurance coverage before closing. Brian is also known for his personal touch with clients, especially those buying for the first time—ensuring they’re not just insured, but well-informed.  You can connect with Brian Howse here: goosehead.com/Brian-Howse (704) 386-6304 brian.howse@goosehead.com -------------- Grab our AI Insta-Agent Accelerator Course ⁠HERE⁠. ---- If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me here: Instagram: https://www.instagram.com/theleadsuite/
Hey you! It's just me and you again on today's solo episode of Real Estate Coffee Talk! Grab your cawfee and your listening ears (and a notepad if you're not driving), and let's dive into 4 strategies for creating Instagram Reel ideas that will take you less than 5 minutes to create, grow your audience quickly, and start converting them into automated leads. In today's episode, I covered: Optimizing Your Account & Creating Your Strategy Identifying and Target Your Audience Generate Engaging Hooks and Content Ideas Automating Your Lead Gen Streamline Your Workflow ----- Grab the AI Insta-Agent Accelerator Course ⁠HERE⁠. ---- Have fun with it, and let's go make this money honeyyy! If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me here: Instagram: https://www.instagram.com/theleadsuite/
It’s impossible to create a title that fully captures the essence and energy of who Jenn Grandjean is, and once you hear her, you’ll get it! Jenn is a real estate agent and coach based out of the Portland, Oregon area. She has completely reinvented the real estate coaching game with a no-nonsense, tech-savvy approach that respects the hustle every agent has in their own way. In today's episode, she's sharing her no-nonsense methods to building your business, how to use your personal strengths to succeed, and how to have the grit you need to make it big in this business...especially with all the upcoming changes. Jenn doesn’t just talk the talk, she lost a TikTok audience of over 50k followers after a wrongful ban, and instead of bowing to the pressure, came back with the tenacity and grit needed to rebuild her audience to 20k in only 6 months. You can connect with Jenn on TikTok at @estateofjennofficial and on her website at https://estateofjenn.com/. If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me here: Instagram: https://www.instagram.com/theleadsuite/ Join the waitlist for the Instagram AI Lead Gen course here: https://bit.ly/TLS_IGWAITLIST
Hey you! It's just me and you again on today's solo episode of Real Estate Coffee Talk! Grab your cawfee and your listening ears (and a notepad if you're not driving), and let's dive into 4 MUST-KNOW tips for creating videos that will make homebuyers in your area line up to work with you. In today's episode, I covered: Using Storytelling to Highlight Success Stories: Discover how sharing real-life success stories can emotionally connect with your audience and show off your expertise. Leveraging Data-Driven Insights: Learn how to present market data in a way that builds trust and makes you the go-to expert in your area. Utilizing Behavioral Psychology: Tap into what truly motivates buyers and create videos that resonate on a deeper, emotional level. Creating Engaging, Shareable Content: Get tips on making your content interactive and share-worthy to increase your reach and visibility. Have fun with it, and let's go make this money honeyyy! If you enjoyed today's show, please follow it and leave a review! I would appreciate it SO much! --------- You can connect with me here: Instagram: https://www.instagram.com/theleadsuite/ Join the waitlist for the Instagram AI Lead Gen course here: https://bit.ly/TLS_IGWAITLIST Get data driven marketing ideas at https://answerthepublic.com/
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