Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm.   But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table.   By leveraging innovative marketing strategies and modern technology, we can transform the way we approach buyer and seller leads. Instead of traditional cold calling, how can we utilize targeted online advertising, social media outreach, or content marketing?   In this episode, co-founder of Devon and Dustin Fox Homes and best-selling author Dustin Fox joins me to talk about buyer and seller leads, reviews and why they’re so important as well as what it means to attain real results by taking action.   You’ll also learn; -The influence of reviews. -Why the only way to win is to actually win. -Generating buyer AND seller leads.  -Video content strategy and why it matters. -Why no budget doesn’t mean no solution.    Guest Bio Dustin Fox, alongside his wife, Devon, lead a top real estate team in the DC Metro area. High school sweethearts and devoted parents to three daughters, they have been in the real estate business for over eight years.    Their rapid growth is notable, rising the ranks to amongst the top of their market in just 24 months, even in a declining market. Dustin attributes much of his learning to non-real estate resources, emphasizing the value of books in gaining new perspectives. His routine, involving long working hours punctuated by reading business biographies and advertising books, reflects his dedication to his career. Dustin has an obsession for all things advertising. Between Youtube Ads, Facebook, Instagram, and Google PPC, Dustin shares exactly how to scale your real estate business quickly in his book "Six Weeks to Real Estate Success." Whether you're a brand new agent, or a seasoned vet looking for help to modernize your marketing, this is the book for you. This book is a comprehensive roadmap, offering step-by-step video instructions and valuable insights for both new and experienced agents.   Buy Six Weeks to Real Estate Success: An Actionable Guide For Ambitious Agents on Amazon here: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24  Buy the Kindle edition here: https://www.amazon.com/Six-Weeks-Real-Estate-Success-ebook/dp/B0CSC6RMCT  Visit https://www.foxessellfaster.com/

In today's competitive business landscape, nurturing leads and maintaining a robust database is paramount for sustained success. Without a streamlined system in place, valuable leads can easily fall by the wayside, costing us both time and money.   Potential clients slip away, opportunities for repeat business are missed, and our revenue potential remains untapped. Without personalization and relevance in our approach, prospects may feel disconnected and disengaged.   How do we stay up to date with leads? How does remembering detail when it comes to clients help us keep them engaged? What is the role of personal touch when it comes to lead generation and follow ups?   In this episode, we share 8 tactical and practical steps for lead generation follow ups and how to stay in contact with your database. We also talk about the context behind them from both agent and lender perspectives.   You’ll also learn; Creating conversation to bring value to other people The importance of personal touch How to understand rejection How to nurture your circle Why we don’t always have to gain from opportunities     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's fast-paced world, the norm is to juggle multiple jobs to secure financial stability. However, this leaves little room for personal freedom and life choices. With the unpredictable nature of the real estate market, agents often find themselves vulnerable to fluctuations in income, which can create financial pressure.   Enter the world of passive income—a gateway to financial freedom and flexibility. By diversifying our income streams, we can break free from the shackles of a traditional 9-5 job and let our money work for us.   How do we get started and work our way up? What are some of the simplified passive income strategies that we can start with? How can earning multiple streams of income help us to reclaim control over our financial future?   In this episode, we talk about the many different ways to make your money work for you, low-effort strategies and some tried and tested passive income hacks. You’ll also learn; Micro-savings. How to work your way up. Dollar diving. Where to put your focus. Is online the best place to maximize income?   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

AI can do so much for the real estate agent. It has the power to analyze vast amounts of data in real-time, providing us with invaluable insights into market trends, buyer behavior, and property valuations. Yet so many people are not taking full advantage of it.   Many agents are still confused about the different AI products and programs and don’t know how to make it work for them.   How do we implement AI into our business for maximum results? How can we use it to unlock new opportunities? What are some of the AI programs we can use to boost our business?   In this episode, founder of Likely.AI Brad McDaniel joins us to break down all things AI for the real estate space, some of his favorite AI programs and how utilizing AI can take our businesses to the next level.   You’ll also learn; The nuances between different AI products Where are we within the AI ecosystem? The data problem with AI The level of discretion needed to use AI What is Grok?   Guest Bio Brad McDaniel founded Likely.AI—a company that uses machine learning and predictive analytics with incredible accuracy to help real estate agents find the leads in their market who are most likely to move. His tools and strategies are game changers that can give agents a significant and much-needed edge against the megabrokers.    Subscribe to the Likely.AI YouTube Channel here @LikelyAI  Join the Likely.AI Facebook Group here @Likely.AI Visit https://likely.ai/ Find Brad on LinkedIn @Brad McDaniel Find Brad on Twitter @AgileBrad      Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

Love is indeed in the air, and what better way to celebrate it than by embarking on a journey of buying, selling, or investing in properties with your loved ones? Whether it's with a partner, friends, or family, the prospect of joint real estate ventures can be thrilling.    However, beneath the excitement lies a potential minefield of challenges that could strain even the strongest relationships.   What happens when things don't go according to plan? Why is it important to understand the nuances of the person that we’re buying with? How can we take calculated risks with our partners, friends and family?   In this episode, we talk about getting started when buying a home with a loved one, how to think strategically when it comes to shared responsibilities and different things to consider when going into a joint venture.   You’ll also learn; The importance of transparency Get invested and reinvested Versatility and opportunity Understanding the situation your relationship is in Fiscal responsibility     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's fiercely competitive landscape, turning leads into loyal clients is a constant challenge across industries. The need to build lasting relationships and establish trust has never been more critical.   The digital age has also ushered in a new era of consumer behavior, where attention spans are fleeting, and trust is hard-won.   How do we make our clients feel truly significant in a world where everyone is vying for their attention? How can we be a valuable asset to people and serve them before we sell?   In this episode, we talk about lead generation in 2024, why interpersonal connection is still so important in the industry and why we should take care of our sphere. You’ll also learn; The importance of simply showing up Cold calling: The top of the funnel Be a connector, not a leech How to come together for honest conversations Different people = Different procedures Online versus offline ads   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

Generating leads can be an arduous task. Sometimes all our efforts result in wasted time and resources chasing after unqualified prospects. Traditional methods may not yield the desired results, leaving us frustrated and struggling.   In a crowded real estate market, differentiation is key. By doing things differently, we not only capture the attention of potential leads but also demonstrate our commitment.    How do we step out of the cookie-cutter idea of what an agent should be? How does standing out attract more leads? Can the conversations we have with clients foster meaningful connections?   In this episode, professional real estate consultant Wayne Hitt joins us to talk about supercharging lead generation, how he ensures he stands out from the rest even when cold calling and how to tap into our full potential.  You’ll also learn; Why how we present ourselves is so important How to get rid of commission breath The skill of conversing and networking How to handle rejection Why we should double down on consistency The psychology of cold calls    Guest Bio Wayne Hitt, immersed in the realms of Architecture and Engineering since childhood, possesses a wealth of knowledge instrumental in optimizing real estate asset value. With a robust twelve-year tenure in the industry and a solid grounding in Customer Service, he adeptly navigates the varied landscape of homeowners, individual investors, and fluctuating market dynamics. Wayne's approach is characterized by astute leadership, profound industry acumen, and an unwavering dedication to service.   A cornerstone of Wayne's professional ethos is continuous education. Recognizing the role of perpetual learning, he commits a substantial portion of his time—dedicating at least 52 days annually—to enhancing his skills and knowledge, both in business and personal spheres. Additionally, Wayne is deeply entrenched in volunteering and Community Involvement, an integral aspect of his life. Whether assisting teachers with classroom projects, participating in neighborhood tree-planting initiatives, or engaging in activities with his daughter's Girl Scouts troop, he eagerly extends his support wherever needed.   For Wayne, the essence of fulfillment lies in diligently pursuing one's passion alongside cherished colleagues, all while giving back to the community. This ethos embodies his belief that true satisfaction derives from the harmonious convergence of professional excellence and altruistic endeavors.   Visit https://thehitthomegroup.com/  Find Wayne on LinkedIn @Wayne Hitt    Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In the fast-paced world of real estate in 2024, B2B growth is the name of the game. However, amidst the hustle and bustle, many businesses find themselves stuck in a rut.   The B2B landscape often feels stale, lacking the excitement and innovation that drives success in other sectors. So how can we change this?   Can adopting a B2C mentality propel your B2B business to new heights of success? How does developing a well-thought-out strategy not only provide direction but also ensures consistency in our approach?   In this episode co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about B2B mastery for massive growth, why there is no consistency without strategy and she shares her top tools for marketing.    You’ll also learn; Why AI can’t replace human connection Strategy: how it can make or break success Curated content on a business level Leveraging tools to put out better content Serving people and showing up   Guest Bio Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.   Visit https://www.brandstateu.com/  Visit https://jacirusso.com/  Follow Jaci on Instagram @jacirusso Find Jaci on LinkedIn @Jaci Russo     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Building a global team is a daunting challenge for many businesses. The process is dragged down by communication barriers, cultural misunderstandings, and establishing a cohesive work environment across different time zones.    That doesn’t mean it can’t be done though…   What are the first steps to take if we want to expand globally? How do we figure out which opportunities will help us to build our business on an international scale?    In this episode, real estate trainer and bestselling author, Lisa B joins us to talk about strategies to grow businesses on a global scale.  You’ll also learn; Tapping into resources we already have Seeing opportunities in everything Building relationships How to attract the right people The importance of having a strong support system     Guest Bio   Lisa is an entrepreneur who has been in real estate since 1993 owning many real estate offices and marketing businesses. She is an accredited Life Coach and Qualified NLP Master Practitioner, as well as the creator of The Real Estate Club.   As a Business Coach, she brings her extensive experience from many years in various business aspects. Lisa is known for her big picture thinking and the ability to assist with multiple aspects of a business.   With six Best Selling Books to her name, Lisa is an established author. Additionally, she extends her expertise to help other authors in the process of publishing their own books.   Lisa B has served as a Master Trainer and Coach for specific events, including Elite Agents TRANSFORM. Her diverse background and skills contribute to her effectiveness in guiding and coaching others.   Visit https://lisab.com.au/  Find Lisa on LinkedIn @LisaB Follow Lisa on Instagram @lisab.exp     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

Property investors, both new and seasoned, often overlook crucial aspects of insurance and claims management. The lack of awareness around intentional considerations in this realm can lead to significant financial setbacks.   In the world of property investment, ignoring insurance and claims processes can be a costly oversight. By understanding the nuances and actively mitigating risks, we can can safeguard our investments   Where do we get started when it comes to risk management? What are some of the common risks we should be aware of? Is there professional help that we can seek?   In this episode, owner of Hope Public Adjusters, Cole Kline joins us to talk about top tips for new property investors, common issues and how to avoid them as well as why people need public adjusters.    You’ll also learn; Different nuances in real estate Is all coverage the same? Understanding deductibles The devil is definitely in the details Pre-claims.     Guest Bio   Cole Kline is the owner at Hope Public Adjusters, where he strives to assist home and business owners with their property damage claims. The firm, under his leadership, is a large loss entity focused on commercial and fire insurance claims.   Cole and his team employ a variety of proven processes and tools that have been strategically implemented over the years. They take a technical approach to settling claims, collaborating with roofing contractors to facilitate the claims process and educate their teams on achieving higher levels of performance and efficiency.   Additionally, Cole Kline holds the position of President of the American Association of Public Adjusters and is the Founder of Public Adjuster Business Systems.   Visit https://www.hopepublicadjusters.com/  Find Cole on LinkedIn @Cole Kline  Follow Cole on Facebook @Cole Kline      Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

In the world of real estate, many agents find themselves trapped in a cycle of traditional approaches that yield limited results.    A lot of people are of the mindset that success is reserved for those who have reached a certain level, creating a barrier that many struggle to overcome.   How do we shift from this mindset of limitation and look at new experiences and realities to unlock opportunities? How does this help us to challenge ourselves and grow?   In this episode, Seattle agent and investor Aaron Hendon joins me to talk about inner game strategies to level up success, conversations we have in real estate and the importance of being honest about who you are. You’ll also learn; Countering shiny object syndrome Emotional freedom technique (EFT) Communication processes: Texting vs. talking Overcoming limitations Acknowledging reality Gratitude   Guest Bio Aaron Hendon’s extensive experience in real estate and entrepreneurship has given him a unique perspective on how to navigate even the most unstable market conditions. His expertise has helped over 10,000 people, from all walks of life, get unstuck and grow sustainably as entrepreneurs and leaders. As an educator and international speaker, Aaron is passionate about sharing his knowledge with others and helping them achieve their goals.   Aaron’s journey began in New York where he graduated from SUNY Purchase with a BFA in 1987. After discovering that his fine art degree made him eligible to work in the food service industry anywhere in the country, he started waiting tables and eventually opened his own bakery, Fred’s Bread & Bagel, a real New York bagel shop in Albuquerque. He sold it 9 years later as a business grossing over $1,000,000 annually. In 2000, Aaron landed in the Pacific Northwest where he has since established himself as a prominent figure in the real estate industry.   He’s been a top selling Realtor for 10 years and is currently the Managing Broker for Christine & Company, a top eXp team in Seattle and now lives on a small island off the coast of Seattle with his brilliant wife, Kael, his two brilliant children, Leela and Jonah, and his adoring GoldenDoodle, Rozy.   Visit therealtorsedge.com  Visit https://www.aaronhendon.com/  Find Aaron on LinkedIn @Aaron Hendon      Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

In an ever-evolving economic landscape, the outlook on the housing market and interest rates, coupled with insights into where the economy is headed, is vital information.    Without a clear understanding, people find themselves ill-equipped to make informed decisions about investments and the financial future.   How do we break down and understand what the economy truly means for us and our businesses? Where exactly is the economy headed in 2024? What does the housing market and interest rates look like for the new year?   In this episode, internationally acclaimed economist and public speaker Elliot Eisenberg joins us to talk about the economics forecast for 2024 and what it means for real estate.   You’ll also learn; Is the economy actually doing great? The impact of inflation What is traditional affordability? Housing formation Never negotiate against yourself   Guest Bio   Elliot Eisenberg, Ph.D. is an internationally acclaimed economist and public speaker specializing in making economics fun, relevant and educational. He earned a B.A. in economics with first class honors from McGill University in Montreal, as well as a Masters and Ph.D. in public administration from Syracuse University. Eisenberg, is the creator of the multifamily stock index (the first nationally recognized index to track the total return of public firms principally involved in the ownership and management of apartments), the author of more than eighty-five articles, and is a regular consultant to several large real estate professional associations, hedge funds and investment advisory groups.    He has spoken to hundreds of business groups and associations, as keynote speaker. Dr. Eisenberg has been invited to testify before lawmakers and is often asked to comment on proposed legislation. His research and opinions have been featured in Bloomberg, Business Week, Bureau of National Affairs, Forbes, Fortune, and many other publications. He is a regularly featured guest on cable news programs, talk and public radio.   Visit https://econ70.com/  Find Elliot on LinkedIn @Elliot Eisenberg Text Bowtie to 668-66    Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In 2024, technology is set to revolutionize the way we do business even further. It's not just about staying relevant; it's about thriving in a landscape where innovation is key.    AI is not here to replace us but is a tool that can make our jobs easier, increase efficiency, and unlock new possibilities.   What is AI doing right now? What's coming down the pipeline in 2024, and how will it reshape our business landscape?   In this episode, Realtor and leader in the delivery of Project and Program Management solutions for Support Geeks, Michael Fielden joins us to talk about the latest AI developments, functionality, and embracing the fun and different ways technology can enhance our work. You’ll also learn; Should we keep making cold calls? Moving forward with marketing Breaking into different marketplaces Authenticity and AI How to get in front of people   Guest Bio   Michael Fielden is a leader in the delivery of Project and Program Management solutions for Support Geeks. He is a licensed REALTOR®. He has been actively involved in real estate, and real estate technology for over 25 years, and he has worked in a VP level role with firms of all sizes – from boutique to Top 50 brokerages.   He is happily married with two great teenagers and feels blessed for his time with family and friends. He enjoys his Bay Area community and the small business environment that it supports.   Prior to Support Geeks, he spent 14+ years at Fidelity National Financial-owned J. Rockcliff Realtors, starting as a director of technology before being promoted to Vice President of Technology. He continued to grow in leadership, ultimately assuming the role of Vice President of Technology for Christie’s International Real Estate Sereno after they acquired J. Rockcliff Realtors.   When he is not in the office, he is usually enjoying spending time with his family, enjoying his dog, Tucker, and exploring the Bay and surrounding areas.   Visit https://supportgeeks.com/  Visit https://michaelfielden.com/  Find Michael on LinkedIn @mfielden  Follow Michael on Facebook @michaelcfielden       Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies.    Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The last thing we want is to become known for misleading content or for a client to take action based on misinformation    How do we deal with misinformation, can we use it to grow our social media following without breaking the rules? In this episode, we talk about how to navigate the crazy world of online content, fake news, clickbaiting and misleading information.    You’ll also learn  Why we shouldn’t sacrifice facts for views  If courting controversy a good social media strategy  The best places to post our content  The difference between misinformation and information lacking context How to create engagement without being unethical  Verify before you post  How to ignore the noise and focus  Where to source reliable information and factual data    Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.    Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!    Resources + Links    https://mortgagecurrentcy.com/ https://www.inman.com/ https://www.housingwire.com/ https://realtytimes.com/

As real estate agents, guarding and protecting our people is crucial for sustained success and well-being. In these difficult times, everyone needs kindness, and the absence of comradery can make the journey feel lonely and overwhelming.    Why is comradery so important, and what value does it bring to our lives and businesses? How does it create a support system that helps us navigate challenges? Do we need a little more kindness in our lives?   In this episode, real estate pros Ali Garced, Shelby Johnson and Jason Boice join us to talk about how to help others in our space to feel like they belong and why it's important to ask questions. You’ll also learn; If there’s power in silence What a mindset shift looks like for a new agents How to avoid being distracted by the opinions of others Why it's important to have options that benefit us Difficulties breed champions   Guest Bio   Ali Garced is an Active Duty Air Force Major as well as a full-time Realtor, with a goal of helping others achieve financial independence. In the Air Force, she serves as a Special Agent, running felony-level crimes for the Office of Special Investigations.   As a Realtor, she specializes in assisting military homebuyers and sellers during PCS relocations, and she also helps seasoned investors acquire properties for their personal portfolios. In her first 8 months as a Realtor, she achieved a ranking in the Top 24% of Buyer's Agents in Pima County based on the number of transactions. She and her wife own a portfolio of rental properties and have been featured on several podcasts related to real estate investing.    Visit https://linktr.ee/Ali_the_Agent  Find Ali on LinkedIn @Alexandra Garced   Shelby (Osborne) Johnson's remarkable journey in the real estate industry showcases her determination and success. After dedicating 6 years of service in the Army and leaving with the rank of Captain, Shelby delved into the real estate world. In her first year as a solo agent, she achieved an impressive feat by closing 48 deals, earning twice the payout of a Captain's salary. This early triumph earned her the prestigious title of Keller Williams Rookie of the Year 2018 in the Carolinas Region.   In 2019, Shelby established the Five Pillars Team, a model inspired by the MREA system, and later moved her team to eXp. Over the following 2.5 years, her team accomplished an astonishing 570 transactions, resulting in over 1.3 million in GCI. Shelby's dedication and innovation were evident in her decision to shift away from the traditional team model in 2021, steering Five Pillars towards becoming a nationwide community for Agents.    Follow Shelby on Instagram @theshelbyshow__ Find Shelby on LinkedIn @Shelby Johnson    Jason Boice, a seasoned real estate agent in Connecticut, is known for his multiple years of experience in the industry. He specializes in serving the needs of sellers and buyers throughout the state. Having worked in numerous levels of real estate throughout his life, Jason looks forward to bringing his knowledge and experience to homeowners in all neighborhoods of Connecticut.   His expertise in Connecticut's real estate market allows him to offer clients well-informed decisions. Whether the client is a first-time homebuyer or an experienced investor, Jason provides personalized solutions to meet their unique needs.   Jason's negotiation skills are finely tuned to secure the best deals and ensure favorable terms for clients. He offers comprehensive market analysis and insights, providing clients with the information needed to make sound decisions.   Visit https://jasonboice.com/  Find Jason on LinkedIn @Jason Boice Realtor Follow Jason on Instagram @jasonboice.realtor       Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Many real estate agents today are so focused on the negativity of today’s market, instead of going after the opportunities these conditions create. Some of the wealthiest people in real estate today started the process of investing all the way back in 2008 when things were rough. If we made the same moves and focused less on transactions, we’ll be massively successful in the next 10 years.    How did Ricky Carruth shift to an investing mindset when he was already doing so well as an agent? How do we become students of the marketplace and focus on the opportunity, no matter what’s going on?    In this episode, real estate broker, coach, investor and YouTuber, Ricky Carruth returns to talk about how to set yourself up for massive success when everyone’s running scared. We’re also joined by special guest Joseph Haj later on in the show!    You’ll also learn  The secret to unbiased market forecasting  How to win no matter what’s going to happen in the market  The quantum leap mentality  How to shift to an investor mindset  How to use a quiet market to lay the foundation for massive growth How to focus 3 years out  The biggest hack to this entire industry    Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44.  Guest Bio   Ricky Carruth is a real estate broker, coach, investor and YouTuber. He is a top real estate agent in Alabama. In 2017, he started speaking, writing and coaching through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. His dedication to his clients, hard work ethic and market knowledge are his key attributes that have placed him a step ahead of the rest.    For more information, head to https://zerotodiamond.com/ find Ricky on LinkedIn and subscribe to Ricky on YouTube.    For Ricky’s free email templates, head to startmyweeklyemail.com.    Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

In a world saturated with information, it's really hard to create content that grabs attention and also builds a strong and resonant brand.   As markets shift and evolve, the struggle to create content that remains relevant and engaging is huge.    How do we navigate the changing tides, ensuring our content not only stays afloat but rises above the noise? How do we identify what sets us apart and figure out our content staple?   In this episode, team leader of Team BC Bryan Casella joins Alisa Glutz (Color My Credit) and I to talk about taking content to the next level of relevance and exposure and why content creation should be an extension of what we’re already doing.   You’ll also learn; The power of video in content creation Getting back to basics. How to deal with negative comments  The value in collaboration videos Committing to content creation for business   Guest Bio   Bryan Casella is the #1 ranked Real Estate Educator by INMAN Los Angeles and the best-selling author of “Door-to-Door Mastery 101” and “Listing Presentation Mastery”   As founder and CEO of Team BC, the real estate industry’s leading coaching and training company, Bryan’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching.   Bryan has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.   He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world. Bryan’s love and passion for life is fueled by a commitment to discipline and holding professionals accountable to fulfill their greatness.   Visit https://www.bryancasella.com/  Follow Bryan on Instagram @bryancasella Find Bryan on LinkedIn @Bryan Casella      Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

For many real estate agents, the fear of prospecting comes from not knowing how to approach clients and exactly what to say. Agents find themselves balancing between finding the words and accurately reflecting the market conditions.    The reluctance to embrace scripts is common, but it’s the key to solving both these issues and having more ease in our conversations.    Can using scripts even out the playing field? How do scripts help us to talk to our clients in their language? In this episode, I talk about why scripts are valuable tools designed to guide conversations, and how to implement them effectively.   You’ll also learn; The importance of tonality How to take a softer approach Prospecting products 3 tops scripts for prospecting   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In a competitive market, it's not just about doing more; it's about doing things strategically to stand out and rise above the rest. The lack of clear strategies may lead to a lack of engagement and hinder our path to maximum success.     Without a clear point of differentiation, we risk blending into the crowded market, making it challenging for clients to choose us over competitors.   How can we be more strategic in our real estate business? Is it crucial to identify and understand Key Performance Indicators (KPIs)? Does understanding our personality type actually help us maximize strategy?   In this episode, co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about how to get more strategic in our businesses, and how our core values and identity can serve as a powerful point of differentiation.   You’ll also learn; Crisis communication Why we should share and serve before we sell The impact of being authentic Understanding the competition in the market   Guest Bio   Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.   Visit https://www.brandstateu.com/  Visit https://jacirusso.com/  Follow Jaci on Instagram @jacirusso Find Jaci on LinkedIn @Jaci Russo     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

In a market where homes often seem indistinguishable, standing out can be a significant challenge. What if there was a way to not only enhance the appeal of our properties, but also expedite the selling process?   Enter Accessory Dwelling Units (ADU’s), a potential game-changer in the world of real estate. They offer sellers a unique opportunity to increase the attractiveness of their property and provide buyers with added flexibility.   Can ADUs help make housing more affordable? What else should we be aware of when it comes to ADU’s? What do the newly passed laws regarding ADU’s mean for us?   In this episode, we talk about the potential ADU’s have, the new laws that have passed regarding ADU’s and what it means for us financially. You’ll also learn; Tapping into equity How to increase purchaseability Maximize the value of the home you’re living in Adding value to property inexpensively. Become a dominant player in the real estate space.     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!