Real Estate Unscripted

Welcome to Real Estate Unscripted, where MOTIVATED Realtors and Loan Officers learn to implement tactics and systems to grow their business and focus on delivering Raving Fan service to their clients while having FUN. Listen in as Marjorie Adam, an energetic, top-producing Realtor, speaker, and real estate coach with 27 years of experience in the business dives in and interviews expert guests to learn about their insight, tools, and strategies to continue to grow their businesses by offering expert service and value to WOW their clients. Marjorie is unapologetically herself and she has a passion and love for making others great, so get ready to make some changes to take your business to the next level!

Connecting Through Community: The Power of Giving Back

In this episode of Real Estate Unscripted, Marjorie Adam, owner of Marjorie Adam Team, is joined by Stephen Knorr, NMLS #79352 a seasoned lender with ALCOVA Mortgage, NMLS #40508 with over 20 years of experience, to explore the importance of community involvement and giving back. Stephen shares how community engagement has been a cornerstone of his family's values and how it has shaped his professional approach. The discussion emphasizes the power of building relationships and the joy that comes from contributing to the community without expecting anything in return. They delve into the strategic use of social media to connect with like-minded individuals, stressing the importance of authenticity and engaging content that reflects personal passions and values. The conversation highlights the concept of social proof, showcasing expertise and authenticity through an online presence. Key takeaways from this episode include the transformative power of community involvement, the critical role of authentic engagement on social media, and the value of giving back. The dialogue underscores the significance of genuine connections and the positive impact such engagement can have on both individuals and communities. Overall, this episode offers valuable insights for realtors and lenders on how to effectively leverage community involvement and social media to grow their businesses and maintain motivation. The themes discussed are particularly relevant in today's world, emphasizing the benefits of authentic engagement in the real estate industry and beyond.

05-23
39:27

Strategies for Real Estate Success in Any Market

In this episode of Real Estate Unscripted, hosted by Marjorie Adam, owner of Marjorie Adam Team, is joined by Dani Hampton, a real estate leader managing a team of 10 in Texas with the Dani Hampton Group who also coaches realtors and has a presence on the TV show American Dream.  They dive into the theme of generating business in any market, emphasizing the importance of adopting the right strategies to thrive despite the fluctuations in the real estate landscape. Dani shares her journey from working within a team to leading one and the different challenges it presented.  The conversation covers tactical advice on leveraging social media, the significance of networking and engaging in meaningful conversations, and the benefits of consistently performing open houses. They also discuss the importance of personal branding and the need for realtors to adapt and learn continuously in order to succeed. The episode is packed with actionable insights for realtors and lenders aiming to grow their business and stay motivated through market ups and downs.

05-09
44:15

The Future of Real Estate: Navigating Changes in Commissions and Practices

In this episode of Real Estate Unscripted, hosted by Marjorie Adam, owner of Marjorie Adam Team, the focus is on the significant changes in the real estate industry, particularly around real estate commissions and lawsuits. The guest, David Lykken, owner of Transformational Mortgage Solutions, LLC (TMS) discusses the recent settlement with the National Association of Realtors (NAR) and the Department of Justice, highlighting the complexity of the lawsuit and the comprehensive resolution that’s awaiting ratification. The discussion uncovers how this settlement could benefit consumers, potentially improve the professionalism within the industry, and necessitate shifts in how real estate professionals operate. Specifically, the episode delves into the impact of these changes on realtors' practices, including the requirement for explicit buyer representation agreements and the need for realtors to articulate their value and services more clearly to clients. The conversation also explores how this settlement could encourage varied compensation models and introduce more accountability tools for realtors. The episode encourages realtors and lenders to become knowledgeable about the case and its implications to better support their clients through the transition.

05-02
37:32

Mastering Mindset and Strategies in Real Estate

"Real Estate Unscripted" offered a goldmine of advice from Marjorie Adam, owner of Marjorie Adam Team and Grant Wise, a consultant and Chief Growth Officer for top real estate teams as well as running a podcast “The Grant Wise Show”. Helping Ordinary Real Estate Agents Build Extraordinary Businesses at @likegrantwise. Think of it like matching your personality with your job—it's like finding the perfect puzzle piece. Grant stressed the importance of sticking to a plan and staying consistent, like keeping a steady rhythm in music. In the busy world of real estate, good communication and marketing are like the tools you use to build a house. But Marjorie and Grant reminded us to take a step back and think about what we really want, like planning the blueprint for our dream home. In real estate, you're not just making sales—you're creating something special. It's like being an artist in a constantly changing world. This episode wasn't just a chat; it was a roadmap to success, written in simple language for everyone to understand.

04-25
40:04

Mastering Instagram with Michelle Berman-Mikel

In this episode of Real Estate Unscripted, Marjorie Adam, owner of Marjorie Adam Team and guest Michelle Berman-Mikel, the CEO of Berman Media PD, will be discussing strategies for realtors and loan officers to help grow their business through social media, especially Instagram. Michelle shares her journey from quitting a traditional PR job to creating a successful media company that teaches how to leverage data for community building and conversion on social platforms. The conversation delves into the importance of personal connection, active prospecting, and engagement on Instagram, emphasizing the value of building relationships over seeking new followers. Michelle introduces her program, 'Beyond the Method,' a comprehensive course offering tactics and coaching for effective social media marketing, alongside a VIP program for more direct, customized coaching. The episode underscores the power of networking, storytelling, and genuine engagement in creating a vibrant, conversion-oriented online community.

04-19
29:29

Unlocking Success: Mastering Your Mindset

In the latest Real Estate Unscripted Podcast, we have an insightful and motivating discussion that touches on various topics relevant to realtors and lenders. Host Marjorie Adam welcomes Maddy Rodriguez, Chief Operating Officer at Volentum. The conversation that unfolds is filled with valuable insights and practical advice. The main themes and messages that emerge from the podcast include the importance of mindset and resilience in the face of challenges, the significance of establishing and maintaining effective routines, and the power of surrounding oneself with supportive and like-minded individuals. One of the key points raised in the discussion is the emphasis on the importance of mindset. Maddy emphasizes the need to focus on morning and evening routines, highlighting the impact they can have on setting the tone for a successful day. Additionally, the conversation delves into the idea of finding balance and the necessity of continuously learning and evolving, especially in the face of disruptors such as the COVID-19 pandemic. The hosts also discuss the significance of reaching out for support and guidance, whether that comes in the form of coaching, mentorship, or simply finding a supportive community. The importance of authenticity and being relatable in the real estate industry is also stressed, as it can help in building trust and meaningful connections with clients. Overall, the podcast underscores the idea that success in the real estate industry is not without its challenges, but by cultivating a resilient mindset, establishing effective routines, and seeking out support and guidance, realtors and lenders can navigate the complexities of the industry and continue to grow their businesses. This discussion is particularly relevant in the current climate, where industries are facing unprecedented challenges. The themes of resilience, adaptability, and the pursuit of excellence resonate across various sectors, making this podcast a valuable resource for professionals in real estate and beyond.

04-11
35:51

Real Estate Commissions Unveiled: NAR Settlement Impact

Welcome to Real Estate Unscripted, a podcast dedicated to equipping real estate professionals and lenders with valuable insights. During this episode, Marjorie Adam and her guest, President & Chief Transformational Officer of Transformational Mortgage Solutions David Lykken, examine the complex landscape of real estate commissions and lawsuits. They discuss the recent settlement reached by the National Association of Realtors (NAR) and how it has significant implications for the industry. They stress the importance of understanding the settlement and its impact on real estate professionals and their clients. One of the key takeaways from the discussion is the necessity for real estate professionals to become knowledgeable about the settlement and its consequences. They emphasize the importance of clear communication with clients regarding fees and services, as well as the need for transparency in negotiations. Additionally, they highlight the significance of buyer representation agreements and the need for clarity in compensation agreements between agents and clients. The conversation also touches on the evolving nature of the real estate industry and the opportunities it presents for professionals to differentiate themselves and provide added value to their clients. They emphasize the importance of adapting to change and the need for realtors and lenders to stay ahead of industry developments. Overall, the podcast provides valuable insights into the shifting landscape of the real estate industry and the opportunities it presents for professionals to enhance their services and provide added value to their clients. The discussion underscores the importance of clarity, transparency, and adaptability in navigating the changing dynamics of the industry. As the industry continues to evolve, staying informed and proactive is crucial for success in real estate.

03-22
37:32

Positive Real Estate: Navigating Change and Uncertainty

In this episode of the Real Estate Unscripted Podcast, host Marjorie Adam engages in a discussion with Dr. Joey Faucette about the importance of maintaining a positive mindset in the face of uncertainty and change within the real estate industry. The conversation kicks off with a focus on the timely release of Dr. Joey's book, "Work Positive in a Negative World," which emphasizes the power of positivity and the opportunities that can arise from adversity. The conversation delves into the concept of expecting and engaging with adversity, with Dr. Joey stressing the importance of learning and enduring through challenging times. The idea of surrounding oneself with positive influences and avoiding "energy vampires" is highlighted as essential for maintaining a positive mindset. The hosts also touch upon the significance of setting intentional actions and focusing on small wins to achieve success.  Throughout the discussion, there is an emphasis on the need for intention and action in the face of change, with a focus on practical steps like gratitude journals, morning routines, and the importance of providing value to clients. Dr. Joey underlines the significance of taking control of one's response to external factors and stresses the importance of setting intentional actions to overcome fear and pursue success. The main takeaway from this insightful conversation is the idea that amidst challenging times and industry shifts, there lies the potential for growth and opportunity. The messages shared by the hosts serve as a timely reminder for professionals in the real estate industry to embrace change, remain resilient, and maintain a positive and proactive mindset. This discussion resonates well in the context of the current real estate landscape, where professionals are navigating through industry shifts, changing client needs, and external uncertainties. The emphasis on intention, action, and positivity is crucial in ensuring success and adaptability in such dynamic environments.

03-21
33:57

Social Realty: Crafting Connections in the Digital Era

In the latest Real Estate Unscripted Podcast, host Marjorie Adam and guest Ally Carty from ActiveComply, a company who helps Organizations compliantly reach prospective homebuyers. They delve into the essentials of boosting your digital presence for realtors and lenders. The duo emphasizes the power of authentic, relatable content on social media, stressing consistency and providing practical advice for engaging and approachable content creation. They tackle the challenges of adapting to the evolving digital landscape, highlighting the need for real estate professionals to bridge the gap between industry jargon and accessible language, especially for Gen Z and first-time homebuyers. The podcast also explores the personal and emotional aspects of the real estate industry, emphasizing the significance of sentimental connections in building lasting relationships with clients. Marjorie and Ally underscore the shift towards digital platforms for networking and customer engagement, urging professionals to embrace this transformation for competitiveness. In conclusion, the podcast delivers concise insights into the evolving real estate marketing landscape, emphasizing the importance of leveraging social media and digital presence to connect with a younger demographic. The key takeaways include the crucial elements of authenticity, relatability, and emotional appeal for success in the digital era of real estate.

03-07
43:18

Lights, Camera, Action: The Power of Video in Real Estate

Welcome to Real Estate Unscripted! The real estate industry is ever-evolving, and in a world where digital presence is crucial, the importance of video content creation cannot be overstated. In this episode of Real Estate Unscripted, host Marjorie Adam welcomes guest Ryan Grams, a filmmaker, digital coach, and technologist, to discuss the significance of video production for real estate professionals. Ryan, the founder of Studio Upgrade, shared valuable insights into the world of video content creation and the essential tools and techniques that can help individuals and businesses elevate their online presence. They discuss the importance of authentic and engaging content, highlighting the necessity of connecting with audiences in a genuine and relatable manner. He stressed the value of practice and commitment to honing one's video production skills, emphasizing that anyone can start with the resources at hand, such as a smartphone and basic lighting. In addition, Ryan provided practical advice on selecting the right gear, such as microphones, and demonstrated the significance of good audio quality in video production. Furthermore, Ryan discussed the launch of his 14-day video starter course, designed to help individuals master the basics of video production and elevate their content creation abilities. The course covers essential topics such as camera framing, audio techniques, and gear selection, catering to beginners as well as those with some experience in video creation. The insights shared by Grams underscore the growing importance of video content creation in the real estate industry. As the demand for digital engagement continues to rise, real estate professionals can benefit from prioritizing video production and leveraging online platforms to connect with their audience. His knowledge and resources provide a valuable roadmap for individuals looking to enhance their video content creation skills and make a meaningful impact in the real estate industry.

02-22
24:34

Mastering Mindset: A Deep Dive into Real Estate Success

Welcome to Real Estate Unscripted, a podcast dedicated to equipping real estate professionals and lenders with valuable insights. In this episode, host Marjorie Adam engages in a dynamic conversation with Phil Treadwell, a renowned speaker, mindset coach, and the Founder of M1 academy — a coaching and consulting firm focused on mindset and business success. Phil stresses the pivotal role of mindset in achieving success and underscores the need to build a robust foundation around it. He explores the distinctions between fixed and growth mindsets, advocating for embracing failure as a stepping stone to learning and growth. The discussion extends to the importance of daily habits in the realm of business success. Phil highlights the significance of setting high standards, fostering a growth-oriented mindset, and maintaining clarity in goal-setting. Accountability emerges as a key component, ensuring that goals are not just set but met. Throughout the episode, Phil and Marjorie emphasize the gradual nature of success, emphasizing the necessity of consistent and persistent effort. They navigate the challenges prevalent in the real estate and mortgage industry, providing practical strategies and resources for overcoming these hurdles. Ultimately, this episode serves as a valuable resource for real estate professionals and lenders, furnishing actionable insights and tools to navigate the intricacies of the industry. The themes of mindset, daily habits, accountability, and proactive action resonate with anyone aspiring to achieve success in their professional pursuits. Tune in for a journey into the core elements of triumph in the real estate world.

02-15
36:53

Beyond Traditional Mortgages: The Secrets of Alternative Real Estate Financing

The real estate industry is ever-evolving, and in today's episode of Real Estate Unscripted, host Marjorie Adam brought together two industry experts, Mason Isgrig and Mindy Runion from ALCOVA Mortgage, to discuss the changing landscape of real estate investing and financing. The focus was on alternative financing solutions for investments and the opportunities available for realtors and lenders to grow their businesses. The discussion touched on a range of topics, including the debt service coverage ratio (DSCR) loan, prepayment penalties, interest-only options, and the benefits of brokered loans. Mason and Mindy emphasized the importance of understanding the various financing options to help investors grow their portfolios and navigate the complexities of real estate investing. One of the key takeaways from the conversation was the flexibility offered by alternative financing solutions, especially for investors looking to scale their portfolios. The discussion also highlighted the importance of good credit and the impact it has on interest rates and leverage. Both Mason and Mindy underscored the role of realtors in guiding investors through the financing process and the need for clear communication between all parties involved in a real estate transaction. They emphasized the value of education and the benefits of working with a knowledgeable lender to navigate the complexities of real estate financing. Overall, the episode shed light on the evolving nature of real estate financing and the opportunities it presents for realtors, lenders, and investors. The insights shared by Mason and Mindy underscored the need for continued education and awareness of the changing landscape of real estate financing, particularly in the current market conditions. This episode provided valuable insights into the current trends and options available in real estate financing, offering a timely and informative resource for professionals in the industry looking to stay ahead of the curve.

02-08
22:24

Lead Shift: Navigating the Changing Tides of Real Estate

Welcome to Real Estate Unscripted! Today's episode features a conversation between host Marjorie Adam and guest Andrew Pawlak, CEO and Co-Founder of rebel iQ, on the topic of lead generation for real estate professionals.  Andrew offers valuable insights into the shifting landscape of lead generation, particularly in light of new FCC regulations impacting online leads. He emphasizes the importance of capturing and converting leads through first-party lead generation, as opposed to relying on portals that sell leads to multiple competitors. The discussion outlines the implications of the new FCC rules, highlighting the need for businesses to adapt their lead generation strategies to comply with the changes. Furthermore, Pawlak stresses the significance of optimizing existing marketing efforts to maximize results, rather than solely focusing on acquiring new leads. He underscores the value of organic referrals and the trust factor inherent in such leads, advising real estate professionals to leverage their online presence to cultivate and convert organic referrals effectively. The conversation also touches on the importance of having robust lead generation systems in place to capitalize on both cold internet leads and warm referrals. Pawlak suggests that businesses should prioritize the optimization of their websites and existing marketing channels to enhance lead capture and conversion. Overall, the discussion spotlights the evolving nature of lead generation in the real estate industry and the need for professionals to adapt to these changes. The insights shared by Pawlak shed light on the shifting dynamics of lead generation and provide valuable guidance for real estate professionals looking to optimize their business strategies in a rapidly changing environment.

01-25
26:18

Guiding Growth: René Rodriguez and the Power of Mentorship in Real Estate

Welcome to Real Estate Unscripted! In today's episode, Marjorie Adam, owner of Marjorie Adam Team, is joined by best selling author René Rodriguez, author of the WSJ best selling book Amplify your Influence. Together they delve into the magic of mentorship and mindset in the real estate world. Learn how following mentors and embracing change propels personal and professional growth. Rodriguez shares a story about connecting with mentor Robyn Lavassaur at a conference. Get pumped about being coachable and pushing past comfort zones for success. Find out why accountability and time management are key in the competitive real estate field. Rodriguez's drops some great quotes like "Coachable first, successful second" and "awkwardness is a requirement for growth". Listen for upbeat advice on thriving in the dynamic world of real estate!

01-09
33:31

Brand Heroes: Neal Foard on the Art of Genuine Marketing Narratives

Welcome to the latest episode of Real Estate Unscripted. Host, Marjorie Adam, owner of the Marjorie Adam Team, and marketing expert Neal Foard discuss the pivotal role of storytelling in marketing and branding. Neal, an advertising guru, emphasizes the necessity of authenticity and genuine connections in building a brand that fosters lasting customer loyalty. He illustrates with real-life examples, highlighting the impact of hero stories. The conversation covers celebrating people, delivering genuine value to customers, and the crucial role of social media in shaping a brand persona. Neal announces an upcoming course on storytelling for brands, stressing the importance of providing value and genuine connection. The discussion underscores the vital role of storytelling in marketing and branding, with Neal's insights offering a valuable perspective in a saturated market. His upcoming course reflects his commitment to sharing knowledge and fostering meaningful connections in the industry.

12-28
57:22

Insights on Successful Partnerships in Real Estate

In the most recent episode of Real Estate Unscripted, host Marjorie Adam, owner of the Marjorie Adam Team, focuses on the dynamic and ever-changing real estate industry. The guest, Eva Gee Scott, an Insurance and Financial Services professional, highlighted the importance of strategic partnerships and the value of secondary team members in real estate. Throughout the conversation, Eva and Marjorie stressed the crucial role of both internal and external team members, encompassing office managers, sales teams, marketing professionals, insurance agents, property managers, and financial advisors. They emphasized clear communication, service ease, and creating seamless experiences for clients. They also underscored the need for collaborative efforts among realtors and lenders, leveraging technology, and implementing fun and useful systems for client interaction. Notable quotes included Eva's emphasis on dialing into the secondary team, and Marjorie's stress on collaboration between realtors and insurance agents for an enhanced client experience.  These insights are vital as real estate professionals navigate market changes and evolving client needs. Collaboration, strong partnerships, and exceptional client experiences are highlighted as key principles for success in the real estate industry, essential for thriving in 2024 and beyond. 

12-14
32:12

Strategic Success 2024: Navigating Business and Life with Proactive Planning

How will a proactive mindset shape your success in 2024? Welcome to Real Estate Unscripted! Today, Marjorie Adam, owner of Marjorie Adam Team, engages in a dynamic discussion with Jonathan Sweat, Branch Partner (NMLS #308553) of the Legacy Team at ALCOVA Mortgage (NMLS #50408) in Roanoke, Virginia. Together, they explore pivotal facets of preparing for 2024, both in the realm of business and personal life. Emphasizing the essence of clear goal-setting and reflective analysis of past successes, the conversation advocates for a proactive approach to planning amidst uncertainties. The key takeaway centers on approaching the year 2024 with a mindset rooted in optimism, intentionality, and proactive strategies. Delving deeper, the hosts underscore the significance of comprehensive planning, advocating for personal and professional growth while promoting harmony and sincere self-reflection. This robust foundation serves as a practical guide for achieving holistic success, attuned to the challenges of current events. The discussion further unfolds to spotlight seizing market opportunities, with a focus on specific goal-setting, effective marketing, and a proactive business planning mindset. As the conversation nears its close, Jonathan and Marjorie stress the enduring importance of advance planning, accountability, and continuous learning, highlighting their relevance in navigating the complexities of a changing world.

12-05
45:08

Rate Trends and Your Role in the Current Market

Need to figure out where you fit in today's challenging market? Welcome to Real Estate Unscripted! Today, host  Marjorie Adam, owner of Marjorie Adam Team is joined by Chris Maxwell, the 'master of rates,' Vice President of the Secondary Market with ALCOVA Mortgage. Chris helps clarify Fed misconceptions and predicts mid-to-low sixes in future rates. He advises against indefinite waiting for sub-4% rates, emphasizing personal needs over speculation. Explore real estate intricacies with insights from experts in this episode. Marjorie and Chris go on to speak about the dynamic real estate landscape, dismissing the notion of waiting for price drops. The conversation covers refinancing, debunking the '1% rule,' and predicting a potential rate drop. They delve into the role of lenders, urging expertise and transparent communication.  The episode wraps up with a discussion on realtors' value, emphasizing the need for expertise, tailored advice, and effective communication. The hosts stress the need for lenders and realtors to be trusted advisors, emphasizing adaptability and expertise. 

11-17
30:00

Setting the Stage for a Prosperous New Year: From Goal Setting to Finances

Ever wondered how you could set yourself up for success in the New Year? Well our host Marjorie Adam, owner of Marjorie Adam Team and our guest  Haley Garcia, founder of Haley Garcia Group unravel the secrets of goal planning and reflection, an essential step towards making your dreams a reality. They kick things off by discussing how to establish a theme for the year, celebrating their victories, and the importance of identifying energy leeches which may be holding them back. They also shed light on the importance of consistency when forming new habits and discuss how personal goals are just as important as their professional ones. Moving on they dive headfirst into the world of SWOT analysis – a critical tool when planning your goals. It's crucial to approach this process with honesty and transparency, especially when addressing potential weaknesses and threats within your teams. They offer strategies for personal and team growth and explore how they turn threats into opportunities. You'll hear them discuss the 'seven boxes of life exercise' and why having specific, attainable goals with a solid plan in place to achieve them is critical. Lastly, they roll up their sleeves and discuss one of the most important aspects of planning – financial reviews and lead tracking. From personal budgets and subscription services to the importance of an end-of-year lead tracker, they cover it all. They argue that understanding where your leads are coming from and how much each source is costing you is key to success. And of course, you can't forget about the significance of tracking vital information and analyzing year-over-year data to identify trends. So, strap in and prepare to ring in the New Year armed with the knowledge and strategies to make it your best year yet!  

11-08
30:33

Positive Motivation and Successful Strategies in Today's Real Estate Market

Feel the surge of positive energy and motivation as a dear friend JJ Mazzo and Marjorie Adam owner of Marjorie Adam Team navigate the challenging terrain of today's real estate market. They promise to equip you with their personal strategies to maintain mental clarity and motivation, discussing the importance of a rigid morning routine and the need to limit consumption of news and social media. Listen closely as JJ shares invaluable advice on cultivating a positive environment by surrounding yourself with like-minded individuals and severing ties with negativity. Dive into the practical strategies they have both utilized to achieve success in the current real estate climate. They underscore the need for massive action and goal setting as vehicles to overcome anxiety sparked by lack of results, while emphasizing the need for constant skill improvement and the forging of strong partnerships. They will also highlight the profound impact of giving back to the community and the significance of consumer education in our field. Lastly, take cue from their experiences and insights on how loan officers and realtors can leverage the opportunities in the current market. They will share their thoughts on recruiting top talent, generating leads, and building relationships with partners who could provide valuable services to clients. Also, JJ and Marjorie will share their methods to stay motivated, like visualizing the end goal and taking time to relax. They invite you to listen, take action, and seize your path to success.

10-30
34:31

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