Reel Talk: The Customer Insights Show
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This is Reel Talk: The Customer Insights Show with Christoph Trappe.
Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions.
We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme
The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg
Thanks for listening.
Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions.
We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme
The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg
Thanks for listening.
124 Episodes
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Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together. Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt
Read next:
From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/
Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/
Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/
Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it.Grab a copy of the book here: https://amzn.to/3NElC4w
Related content:
What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/
How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/
How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/
Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."
Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/
Other content mentioned:
What’s new product innovation and how does it happen?
How to run advertising testing for better campaigns
The importance of genuine relationships to understand customers
We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades.
Human Connection: Why Customer Empathy Matters
Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work. Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Connect with Diane: https://www.linkedin.com/in/dianehaluszka/
Read next:
Creating Loyalty with a Customer-Centric Mindset
Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED.
How Voxpopme power users get the most out of this qualitative research software
Create Products Customers Crave: Design Thinking 101
What business growth strategies are best for my business?
Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty. Jenn Mancusi is joined by Greg Ambrose, a Toronto-based strategy, loyalty, and research professional, to discuss the topic.Join us. Connect with Greg here: https://www.linkedin.com/in/gregambrosecpx/
More relevant content you don't want to miss:
Make the right business decisions with actionable insights
Presenting data in research in a way that makes sense
Why your mom is not going to give you actionable insights
All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights. But what are the best practices for doing that, and how can companies use insights to make the right decisions? To discuss the topic, Jennifer Mancusi is joined by Steven Snell, Principal Survey Methodologist at Goldman Sach.Join us and connect with Steven here: https://www.linkedin.com/in/steven-snell/
More market research content:
Master the Art of Proper Data Quality in Research
Guaranteed Customer Connection: 17 ways to understand your customer
Explore customer understanding through online research communities
Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing. To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.Join us and check out Research Defender here: https://lnkd.in/gxBeTFji
"Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com
Don't miss these episodes:
Do you follow these steps to ensure data quality in research?
Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Finding the right participants for your quant and qual studies
The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods.
To discuss this topic, Jennifer Mancusi is joined by Laura Eddy, VP of Research and Insights at Realtor.com, who has led teams to implement advanced research methods.
Join us and for more insights content and to learn about conversational insights visit http://voxpopme.com
Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.
Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show."
"Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Connect with Brett: https://www.linkedin.com/in/brettrtownsend/
Episodes to listen to next:
Making insights simple when revenue streams and customer groups are complex
Solving complex business problems with customer insights
Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.”
Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers value, and where the company can stand out from the competition. To discuss that topic, Jenn Mancusi is joined by Dennis Devlin and Jeff Jones, authors of “Three Wise Monkeys.”
Join us and grab a copy of the book here: https://www.amazon.com/Three-Wise-Monkeys-Culture-transformative-ebook/dp/B0B6QDGMVR/ref=sr_1_4?crid=1J82HZI6K7QYC&keywords=three+wise+monkeys+book&qid=1677864088&sprefix=three+wise+monkeys+book%2Caps%2C131&sr=8-4
Don't miss these episodes:
How to always stay curious
What role does foresight play in the future of market research?
Top skills for researchers: How to keep learning
At the end of the day, customers, consumers, users, and whatever else you call them, are humans!
So does understanding the entire HUMAN experience help companies to be better partners to consumers?
And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader.
Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/
Don't miss these episodes:
How to humanize business
How humanizing the customer helps us understand them better
How market research technology helps in customer-centricity
The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out.
Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show."
Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders.
We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We’ll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough.
Join us and feel free to check out Voxpopme.com for your own analysis.
Listen to our most popular podcast episodes:
How humanizing the customer helps us understand them better
How DISH Network uses video surveys to make customer-centric decisions
The future of market research will be here before we know it
How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.
We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...
Join us.
Learn more about Pedro's company here: https://lnkd.in/gemT2WnE
Related episodes to listen to:
How to do audience research on social media and the web - feat. Rand Fishkin
Exploring the evolution of digital insights
Creating a good customer experience - a chat with Lonnie Mayne
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
At times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it.
To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY.
Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Grab a copy of Sherwette's book here: https://lnkd.in/g2gzcmdE
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode.
Join me.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy.
Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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