This episode goes straight to the foundation of everything you are trying to build in your life. It is a reminder that your health is not a side project or an optional extra. It is the engine that drives every pillar of your mission. When your health drops, everything else follows. When your health rises, everything in your life gains clarity, stability and strength. Inside this episode, we explore how your physical, mental and emotional fitness determine the standards you live by and the results you produce. You will learn how to plan your health with intention, how to build a routine you can actually stick to and how to use fitness as a daily reset for your mind. In this episode, I cover: • Why health sits at the top of the mission balance code and why it influences every other pillar • How to design a weekly training plan that creates strength, structure and consistency • The power of three hard workouts, two medium sessions and two recovery days for long term progress • Why planning your workouts first creates discipline and removes impulsive decision making • How physical training releases pressure and stops the kettle effect of stress and overwhelm • Why mental and emotional fitness require deliberate practice through meditation, breath work and daily pauses • How small rituals such as the bench effect bring calm and clarity into your day • Why taking care of your health is the only way you become the asset that can actually hold your mission This is a practical and grounded episode. It will help you reset your relationship with your health, take ownership of the way you feel and bring strength back into every part of your life. Your mission needs a healthy man. Your family needs a healthy man. Your future needs a healthy man. Start there. Remember The Misison JB Join Our Mission Hub for business owners > Join Here
This episode brings us back to the one thing that determines the quality of your life, your leadership and your direction. It brings us back to the mission. Most men drift because they lose connection to the deeper reason for why they are doing any of this. The goals become noise. The routines feel mechanical. The work becomes something you manage rather than something you lead. This conversation is a reminder to return to the centre. It is a call to rebuild your connection to the mission that is meant to anchor your identity, sharpen your actions and guide the way you show up day after day. Alongside this, I share how we are upgrading the entire Mission 365 journey so that your development continues to evolve with structure, clarity and genuine purpose. In this episode, I cover: • Why most missions lose their meaning and how to reconnect with clarity, emotion and intention • How to create a mission that guides your daily behaviour rather than sitting as empty words • The new and upgraded Recruit Phase that focuses on planning, mindset, strategy and presence • Why progression through the phases must be earned through consistent action rather than assumed • How the Wednesday coaching sessions and Friday development calls help you stay focused and accountable • Why tracking your progress matters and how the percentage markers keep you honest with yourself • A preview of the new Life Raft process which is a twenty eight day reset for men who have lost momentum and want to realign quickly This is a grounding episode. It reminds you that the mission is not a concept. It is the standard you live by. When you reconnect with that standard, everything in your life moves forward with greater purpose and greater strength. Remember the mission. Lead yourself first.
Recorded high in the French Alps, just outside Chamonix, this episode is a reflection on why personal development matters, not as a luxury, but as a necessity. I talk about what it really means to keep growing as a man, a father, and a business owner, to keep evolving, learning, and investing in yourself when most people choose comfort. Inside this episode: The truth about why most men fail to grow on their own How accountability, structure, and standards drive transformation The three biggest excuses that keep people stuck in chaos Why identity, vision, values, and villains shape everything you do How to continuously evolve into the next version of yourself Whether you're running a business, leading a family, or simply trying to get better, this episode will remind you that progress doesn't happen by accident. You have to invest in it. 👇 Take the next step: 1️⃣ [Complete the Scorecard] find out if you're operating as a Recruit, Operator, or Commander. 2️⃣ Share this episode with a man who needs to hear it. Your evolution starts with a decision to grow.
Recorded on a cold, rain-soaked Monday morning before heading to Chamonix, this episode dives deep into one of the most powerful frameworks I teach inside Mission 365 The Three E's: Evolve, Execute, and Embody. These three stages are the foundation for growth, consistency, and becoming the man capable of holding the life, business, and relationships you say you want. In this episode, I break down: What it truly means to evolve, the process of shifting identity and mindset to meet the next version of yourself. How to execute with clarity and consistency, even when motivation fades. Why embodying your standards and systems is where true transformation begins. You'll learn how to spot which stage you're currently in, why most men get stuck halfway through, and how to build the depth, structure, and self-leadership required to reach the next level. These are the same principles I teach to the men inside our live Focus Days, simple, practical, and game-changing when applied properly. 👇 Take the next step: 1️⃣ [Take your Scorecard] — find out how well you're commanding yourself right now. 2️⃣ [Watch the Playlist] — go deeper into The Three E's and other realignment tools. Have a great week — evolve, execute, embody.
Success isn't complicated, but most men make it that way. In this episode, I share eight of the most powerful lessons I've learned over the last decade of coaching business owners, leaders, and men who are serious about raising their game. These are the principles that separate those who talk about success from those who actually build it. From doing what you said you would do to leading from the front at home and in business, these eight rules will help you get back in control, sharpen your standards, and start operating with intent. Inside this episode, you'll learn: Why keeping your own word builds unshakable self-respect How to audit your environment and cut out negative influences The power of self-talk and how it shapes your future identity Why imperfect action beats endless planning The habits that create real wealth and financial leadership How to lean into adversity to build resilience The danger of comfort and complacency Why success must start at home before it can last in business This one is a wake-up call for men who are drifting, playing small, or overcomplicating what it means to win. No fluff, no theory just eight proven principles to help you perform at your best in every area of life.
This episode was recorded right in the heart of London — walking through Leicester Square, surrounded by the noise, the chaos, and the reality of life happening all around. It is a raw reflection on comfort zones, identity, and what it truly takes to grow. I talk about the lessons that come from saying yes when everything in you wants to say no, the power of keeping promises to yourself, and how small acts of courage compound into something life-changing. From sitting alone in a busy bar to walking into a Royal Marines gala for the first time in fifteen years, this week forced me to face the parts of myself that had quietly slipped into comfort. And that is what this conversation is about — breaking cycles, facing fear, and becoming the man capable of holding the life he says he wants. Inside this episode, you'll hear: Why confidence comes after action, not before How discomfort becomes the training ground for self-belief The difference between waiting for the perfect moment and creating it How showing up for yourself builds identity, discipline, and pride This one is for the men who know they're capable of more but are still standing on the edge. Get uncomfortable. Say yes to the thing that scares you. Do it because you said you would. That is how you evolve. That is how you build your mission.
Recorded straight from the streets of London — this episode captures the raw energy of stepping outside your comfort zone. As I walk through Leicester Square, surrounded by noise, chaos, and life happening all around me, I talk about what it really means to push yourself into the unknown. From meetings with mentors and corporate leaders to walking alone into a Royal Marines gala after fifteen years away from that world, this week has been all about testing limits and finding growth on the other side of fear. Because comfort kills potential. Inside this episode, I share real reflections on: The moments that almost stopped me from showing up How identity shifts when you act differently from the man you've always been Why the best opportunities appear only after you step through discomfort How legacy is built through courage, not convenience This one is for the man who knows he's capable of more but keeps finding excuses to wait. The man who's tired of playing small, tired of staying safe, tired of being comfortable. Your life, your business, your legacy — they all depend on how often you're willing to walk into the room, even when it feels uncomfortable. Break the cycle. Show up. Do the thing you've been avoiding. Because growth never happens in comfort.
Even the strongest men hit breaking point. Last week, I did. And I'm sharing it, because too many men suffer in silence thinking they shouldn't. In this episode, I open up about one of the hardest weeks I've had in years. The kind where your thoughts spiral, where you feel detached, heavy, and overwhelmed, even when life looks fine from the outside. I talk about where that pain really came from… childhood trauma, loss, uncertainty, and the deep triggers that still live under the surface. And more importantly, how I found my way back through it — not by pretending to be okay, but by refusing to quit. This one is about the power of resilience, self-leadership, and staying in the fight when everything in you wants to stop. Because true strength isn't about being unbreakable. It's about never staying broken. In this episode: Why even high performers and leaders fall apart sometimes. How childhood experiences shape your reactions as an adult. What happens when uncertainty takes control of your thinking. How to use pain as a reset — not a reason to quit. The reminder that showing up is the win. If you've been feeling behind the pace boat, this episode will bring you back to centre. 🔥 Final Call — Mission Advance Closes Wednesday 29th at 21:00 If you're ready to rebuild your focus, resilience, and structure for 2026, this is your last chance to join Mission Advance. It's where we take high-performing men who are drifting, realign them with purpose, and rebuild them into disciplined, grounded operators for life and business. 👉 Join Mission Advance before doors close
There's a gap between the goals you set and the man you need to become to achieve them. This episode dives deep into the real internal work that most men avoid the work of building identity, defining values, and closing the gap between how you show up and who you know you could be. Because you can have the goals, the mission, the ambition… But if you're still operating from the same identity that created your old problems, nothing changes. In this powerful session recorded live after our recent Mission Retreat we unpack what it truly means to build the man behind the mission. You'll hear stories, examples, and raw truth about: Why most men are fighting the wrong war chasing external success while losing internal alignment. How burnout doesn't come from doing too much, but from doing the wrong things. The five pillars of identity that shape how you think, lead, and live. How to recognise when you're lying to yourself, and what it takes to build the integrity to change it. The real meaning of calm, confidence, and consistency. This isn't about performance hacks or motivation. It's about self-leadership understanding your values, raising your standards, and becoming the man capable of holding the life you say you want. If you've felt misaligned, drifting, or unsure who you're becoming, this one will hit deep. 🔗 Want to go deeper? Join us inside Mission Pro a 12-month system designed to rebuild your structure, identity, and self-leadership from the inside out. Learn more and apply here: https://qdgpsuzcr7b.typeform.com/to/adDI3POa
In 2011, I made the hardest decision of my life. I left the Royal Marines. On paper, it looked simple come home, be with my kids, be the dad who's present, not the one watching from a distance. But the emotional reality was anything but simple. I wasn't just leaving a job. I was leaving an identity. The Marines had shaped everything my purpose, my mindset, my belonging. And when that went, so did my sense of who I was. That drive home from South Wales was four hours of silence, tears, and questions I couldn't answer. Was I walking away from everything I'd built? Or finally stepping into who I was meant to become? This episode is about those moments the ones that break you open, that strip away the old identity so you can meet the next version of yourself. It's about the loneliness, the fear, the doubt… and how they're not signs of failure, but signals that you're evolving. Because the truth is, uncertainty builds capability. Every next level of your life will demand a version of you that you haven't met yet. And sometimes, the hardest decisions aren't wrong — they just demand courage before they deliver clarity. If you're at that crossroads right now, this episode will hit deep. Listen in, reflect, and remember — your next level isn't built in comfort. It's built in courage. 🔗 Ready to take the next step? If this message hits home and you know you're ready to evolve — not just survive — then join the Mission Pro priority list today. We're opening the doors this Sunday with the biggest offer we've ever released, including £500 cashback and a £2,500 Focus Day with me. 👉 Join the Priority List Here
Last week, I sat with a CEO of a multi-million-pound company. Sharp suit. Clear strategy. Huge responsibility. But beneath it all, low confidence. And that's what this episode is about. Because even men at the top — business owners, leaders, high performers — face the same internal battle: the quiet conflict between who the world thinks they are and who they truly know themselves to be. We talk about: ⚔️ The silent weight of wearing the mask. ⚔️ Why self-leadership isn't about status, but identity. ⚔️ The difference between performing strength and living it. ⚔️ How to reconnect with your truth so you lead from presence, not pressure. If you've ever walked through your front door, head down, wondering when you stopped feeling like yourself, this one's for you. Ready to rebuild your confidence from the inside out? Take the next step with me and learn more about the Mission Advance experience, where men evolve into the leaders they were meant to be. 👉 Click here to apply.
Ever feel like you're grinding through life but not really cutting through? This episode is a reminder that you are the sword and if you don't keep sharpening yourself, everything around you dulls too. Recorded from the hills of Shrewsbury during our Top 1% retreat, James reflects on the power of staying sharp as a man, a leader, and a father. You'll hear how small, daily actions — the reflections, routines, and systems keep you battle-ready for life's chaos. Inside this episode: ⚔️ The difference between being "busy" and being effective ⚔️ Why sharpening your identity matters more than sharpening your skills ⚔️ How to operate from your foundations family, health, and purpose not your chaos ⚔️ The mindset shift that stops burnout and builds fulfilment ⚔️ And the truth about what really makes a man's sword blunt This one's about staying connected to what keeps you sharp — not just for business, but for life. If this episode hits home and you're ready to sharpen your own sword… Apply to join the 2-Day Mission Reset Retreat — two powerful days to realign your identity, rebuild structure, and reset your mission. 👉 https://www.rtm12.com/missionreset
Who You Need To Become (Real Talk From the Mission Room) This one's raw, practical, and needed. Inside a live Mission session we tackle the real blockers: identity, negative self-talk, overwhelm, money fear, and the habit of playing small. Highlights you'll hear: Identity > Tactics: Why you'll never hold the life you want with the identity that created your current problems. From excuses to edge: Catching the "I've got a disadvantage" narrative and replacing it with I'm a winner. I lead. Surf the waves: A simple way to handle pressure—60-second resets, brain-dumping, and staying just ahead of the chaos. Money mindset reframe: From monthly panic to perspective—know your "live number," raise your target, and build systems, not stress. Age is not a ceiling: 47 isn't halftime—it's go time. Kill the self-limiting language and act like the man you're becoming. Daily mission statement: How to use intentional self-talk to hard-wire belief and presence your family can feel. If you've been stuck in cycles of overwhelm or waiting for perfect conditions, this episode will hand you the mirror—and the method. Listen, take notes, then choose: Who do you need to become to hold the life you say you want?
Ever set a goal, build a plan, and still find yourself falling short? This episode dives deep into why that happens — and it's not because the mission is wrong. It's because most people never become the person capable of holding it. Fresh off running a half marathon, the first checkpoint in his journey toward a 100-mile ultramarathon, James breaks down how long-term missions aren't just about endurance, they're about evolution. You'll learn: ⚔️ Why your identity must evolve before your results do ⚔️ The difference between programs that fade and systems that become DNA ⚔️ How to align your habits, mindset, and structure to actually become the man who can hold the life you're building This is about rewiring who you are, not just what you do. Because the mission isn't achieved through willpower. It's achieved through becoming. 👉 If you're ready to step into that next version of yourself, head to Instagram.com/jamesboardmanuk and comment READY 28 to join the 28-Day Built to Win program.
Ever catch yourself saying "I should be further ahead by now"? That quiet whisper becomes a toxic narrative that chips away at your confidence, your self-worth, and your drive. In today's sunrise seafront walk, I'm sharing a brutally honest perspective on the trap of entitlement, the cost of comparison, and the mindset shift that saved me from burning out chasing a version of success I hadn't even defined. Inside this episode: ⚔️ Why "I should be further ahead" is silently destroying your self-esteem ⚔️ The real cost of ignoring how far you've come ⚔️ How to reframe your journey from pressure to perspective ⚔️ A powerful journaling exercise to re-anchor your mission This is for the high performer who keeps pushing… but forgets to stop and acknowledge the mission he's already building. Take this one in. Write the list. And lead yourself like the man you're becoming. 👇 🔗 instagram.com/jamesboardmanuk 🛡️ Comment READY 28 to join the 28-Day Built to Win mission
What does the Ryder Cup, a 5AM dog fight, and emotional resilience have in common? This episode is raw, real, and packed with insight into one of the most critical traits for any leader: emotional control. ⚔️ Whether it's abuse from the crowd, pressure from business, or chaos at home how you respond matters. ⚔️ In this episode, I dive into what we can learn from high-pressure performers like Rory McIlroy, how to channel emotion rather than be ruled by it, and why your emotional state either builds your legacy or burns it to the ground. We're talking: ✅ Storms in life vs. systems that carry you through ✅ Why "why me?" is a dead-end question ✅ The power of letting actions not reactions do the talking ✅ What your emotions are costing you without structure and awareness This one's for the man who leads or wants to. Listen in. Lock in. And learn how to lead through the storm. 🔗 Instagram: @jamesboardmanuk
🎯 Q4 Focus Group Session: "Finish the Mission" This is not just another quarterly planning session, it's a mission recalibration. Inside this deep-dive coaching session, James Boardman breaks down the five core pillars every man must master to finish the year strong: Resilience – Your ability to stay standing when life pushes back Consistency – Why slow, steady effort trumps intensity every time Emotional Regulation – Learning to control your state before it controls you Belief Systems – Crushing the inner voice that says "I'm not enough" Identity Shift – Becoming the man who finishes what he starts ⚔️ This episode is a call to arms for high-performing men who refuse to crawl into 2026 dragging the same excuses, lack of planning, and emotional chaos. You'll hear raw personal stories, hard truths, and direct challenges to step up and lead yourself through Q4 like a warrior, not a worrier. This one is intense. It's structured. And it will give you the mental edge to dominate your next 90 days.
This one hits hard... After stepping back onto the mats for a Jiu-Jitsu interclub tournament, I got humbled fast. Gassed. Outclassed. Mentally caught out before the first grip. But this episode isn't about losing. It's about what happens after the loss. When the confidence is rocked. When the old stories creep back in. When the easy option is to back away quietly and lick your wounds... That's when you either break, or bounce. In this episode, we go deep into: The mental chatter that breaks most men before the fight even begins The importance of getting uncomfortable, again and again The cycle of Learn → Grow → Repeat that separates the weak from the winners How identity slips when you stop competing — and how to reclaim it Why every setback is a test of your mission mindset This is more than Jiu-Jitsu — it's about the way you lead yourself through life. If you're doubting yourself, drifting, or feeling like you've lost your edge this one's for you. 📲 Listen now. Share it with a man who needs it. 🔥 Then get to work. 🔗 instagram.com/jamesboardmanuk
In this episode, I take you inside the battles I've faced. From breaking down in Royal Marines training… To standing at the edge of giving up on my business… To wondering if I had the strength to keep going… Quitting has always been an option. But I never took it. And that's why I'm still here. This one's raw. It's real. And it's for the man who's on the edge ⚔️ The guy who feels lost in chaos. ⚔️ The man questioning if he's built for this. ⚔️ The one convincing himself that maybe "average" will do. It won't. In this episode, I break down: What quitting really costs you The difference between pain and suffering Why most men cave at the first sign of pressure What it takes to become the kind of man others are proud of The exact mindset I built to stay in the fight This is your line in the sand moment. If you're about to give up don't. Listen to this instead. 🔥 Ready to stop drifting and get your edge back? Join our 28-Day Built to Win Program. To apply: https://www.instagram.com/jamesboardmanuk/ 📲 DM me the words "READY 28" and I'll send you the next steps.
This episode is a fire re-cap from our recent Top 1% Focus Day an elite training experience for business owners and high-level professionals inside my mentoring group. We dive deep into lifestyle design what it really means, why most men get it wrong, and how to realign the way you live with what actually matters. 🧠 This isn't about vague vision boards or fluff. This is about brutal self-awareness, cutting the drift, and actively designing a life that aligns with your values, energy, and mission. Inside this episode: Why most men are drifting and how to stop it A 6-part framework to audit and redesign your life ROI of your time: where are you wasting energy and getting nothing back? The mission balance code across health, relationships, business, and YOU How to build a vision for 90 days, 12 months, and 5 years What alignment actually looks like and why most never feel it The cost of staying stuck in chaos vs. investing in real change 🎯 Free resource: Download the exact audit & worksheet we used at the Focus Day. It's in the description below. Print it out. Dive in. Redesign your life. Click here to get resource 🔥 Ready to stop drifting and finally step into structure, clarity, and control? Join our 28-Day Built to Win programme. To apply, click here: https://www.instagram.com/jamesboardmanuk/ 📲 DM the words "READY 28" and we'll send you the next steps.
Pete Rae
This mindset is the perfect way to see though not only your week but your year. its a reminder for me to not let anxiety overwhelm me and to plan and prepare my state of mind for the challenges I expect to face throughout the week. love this and I plan to replay this often.
Paul Brooks
yep that's me :( is it down to my personality type ? ISTP-T
Paul Brooks
thanks, could relate to that
Tom Jackson
Been listening 2 days, already made an impact on my attitude. Iv been more focused and proactive on my goals. I have got lots to catch up on and cant wait.
Mark Hamill
Thanks James hoping to join you with your 5 day challenge !