Remote Marketing Podcast

I had an insightful conversation with my CEO a couple of months ago and my notes from that call became this episode. Are you struggling with moving forward with a marketing initiative? Are you out of ideas for a new channel? Are you unclear about the way forward for a strategy? Happens to everybody. This episode is a reminder on why getting on the phone with people is so important.

There are so many marketers that dream of becoming entrepreneurs someday but fall into the "I don't have a tech co-founder" or "struggle with monetisation" trap. A year after leaving his job at Baremetrics, Corey's built a tech business that makes $3k MRR without writing a single line of code. In this episode, Corey shares his learnings from his 1 year old entrepreneurial journey.

Affiliate recruitment is one of the two key pieces to make your program successful (the other one being optimizing the performance of existing affiliates). I've been tackling this piece for the last couple of months and spoke to a bunch of affiliate experts about this. In this episode, I'll share some ideas that you can implement TODAY to scale affiliate recruitment for your program.

We had an insightful chat with LiquidWeb's Director of Affiliate Marketing about the ins and outs of managing a large affiliate program. Saralyn's been an affiliate marketer for almost a decade and she's worked with best of the best. We talked about building an affiliate marketing team, recruiting top 1% affiliates at scale and improving the performance of existing affiliates.

We spoke with Dustin Howes (former affiliate lead @ WP Engine) on acquiring affiliates at scale. It's a well known fact that top 20% affiliates bring in 80% of customers. In this episode, we chat through Dustin's learnings on acquiring these top 20% affiliates at scale.

I've been doing Year-in-Reviews for over 4 years now and they've proven much more effective to me than New Year Resolutions. This episode will give you a template to do your own Year-in-Review, irrespective of if you're an individual or a business. This is an encore episode first released in 2019. Also, here's my 2020 in review: https://madhavb.com/2020-review/

I spoke with Michael Gutman who's an affiliate marketing consultant and former Director of Marketing at Flexjobs. In this episode, Michael reflected on his top learnings from growing Flexjobs popular affiliate program.

In this episode, I shared how I write a remote job description, my method to find the right salary range for a role and shared our actual application process. This episode is great for anyone who's planning to hire for a new role or expanding their team.

I started looking for a Head of SEO at Bonsai earlier this year and Alex Birch (today's guest) ended up being that person. We chatted about internal linking - why it's important, best practices, how to scale it, internal linking examples from famous companies (like Canva) that achieved hockey-stick growth doing it well. Tip - I was a big Wordpress advocate until I came across Webflow a year ago. I love it because it allows us to make SEO changes at scale (like internal linking) programmatically without any help from devs.

Bonuses are a great tool to create high performance teams. Bonuses also happen to be one of the most desired job perks for most remote workers. In this episode, I shared my top learnings from designing bonuses for my remote teammates.

I chatted with Andrew about his journey with Churn.fm - how he started the podcast, operations behind every episode and how he manages to publish an episode every Wednesday without fail (despite having a full time job + family life + new startup). Insightful episode if you're thinking of building a podcast. Notes - https://remotemarketing.org/podcasting-tips/

If you're a business that's investing deeply in SEO, managing a content team is a big part of it. I invited Ilia Markov to talk about building a team of writers and managing them based on his decade long experience as a blog editor.

1/5 of remote workers are actively struggling with loneliness while working remotely. It's time to find a long term solution.  Notes & spreadsheet link - https://remotemarketing.org/lonely-remote-worker/

I didn't want to do link-building in-house, so I started looking for a good, affordable & reliable link builder. This episode documents ALL my research. Full list of link-building services - https://remotemarketing.org/link-building-services/

VP of Marketing at Hotjar (100% remote), Typeform, GetApp... the list is endless for Sançar. We chatted about the common issues that Heads of Marketing face - from managing expectations of CEOs to managing your marketing budget like an investment portfolio. Insightful conversation! Notes - https://remotemarketing.org/marketing-leader-traits/