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Rep Path Podcast

Author: Joe Licata

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New podcast The Rep Path Podcast – Real Talk for Medical Sales Careers
Hosted by industry veteran Joe Licata, The Rep Path Podcast is your unfiltered guide to launching, growing, and thriving in the world of medical and pharmaceutical sales.

Whether you’re breaking into the industry, climbing to your next big role, or navigating the complex terrain of distributor life, this podcast delivers the insights you won’t find in job boards, career blogs, or corporate webinars.

Each episode features candid conversations with top-performing reps, hiring managers, and sales leaders who’ve been in the trenches — plus solo episodes packed with actionable strategies on everything from interviews and resumes to networking and OR access.

What You’ll Learn:
How to break into medical sales without experience

What hiring managers really care about in interviews

How to network with purpose and land referrals

Resume and LinkedIn strategies that actually get noticed

Interview closing tactics that convert

The truth about 1099 life, device vs. pharma, and more

No fluff. No sugarcoating. Just straight, real-world advice for sales reps serious about winning.

🎯 Ready to stand out and get hired?
Book your free coaching call at https://reppath.com and use promo code 0721 for exclusive discounts if you’re a Lobby member.

📢 New episodes every week. Subscribe, rate, and review — and follow Joe on LinkedIn for daily career tips.

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111 Episodes
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🚀 Ready to break into medical sales? Join the RepPath Academy and work with Joe until you land the role: https://reppath.com/pages/program Stop. Before you hit “apply” on one more medical sales job, watch this. If you’ve sent out dozens of applications and heard nothing back, the problem probably isn’t your resume. It’s your approach. In this episode of the RepPath Podcast, Joe Licata shares the 5 things he would do before applying to another medical sales role, based on what he sees every day as a recruiter. What Joe covers: Know what you’re getting into. Device, pharma, diagnostics, and DME are completely different jobs. Pick a lane. Apply to roles you’re actually qualified for. Make the recruiter’s life easier with one simple email format. Stop spraying and praying. Talk to at least three reps at every company you apply to. Own the interview. Experience usually isn’t why you lost. Joe and James also answer live questions on getting ghosted, follow ups, referrals, video intros, career changes, and showing up at a company’s office in person. Plus, hear how one Academy candidate walked into an Arthrex office, met the hiring manager face to face, and got the job. 👉 Join the RepPath Academy: https://reppath.com/pages/program 🎙️ New episodes every Monday and Wednesday at 3 PM Eastern. Subscribe so you don’t miss one. #MedicalSales #MedicalDeviceSales #PharmaSales #BreakIntoMedicalSales #RepPath
Ready to break into medical sales? Join the RepPath Academy and get a proven system, real coaching, and a team that works with you until you land the job. 👉 https://reppath.com/pages/program Everyone wants the $300K medical sales job. Very few know how to actually get there. In this episode of the RepPath Podcast, Joe Licata breaks down what it really takes to earn $300K in medical sales. It almost never happens in your first role, and only about 10% of reps hit that number consistently. But the ones who do tend to follow the same path, and Joe shows you which first job sets you up to follow it. In this episode: • Why the highest paying entry level offer is often the wrong choice • How to reverse engineer a $300K career by studying reps who already got there • The specialties that pay the most long term • Why job hopping for a bigger base can hurt your career • Associate vs. clinical specialist vs. territory manager, and what to ask in interviews • The access story every candidate needs (hint: it's not "I have thick skin") Plus live Q&A on taking a lower base with upside, how long to stay at your first job, great managers vs. great companies, and what future $300K reps do differently in their first six months. We go live every Monday and Wednesday at 3 PM Eastern. Subscribe to the RepPath Academy channel for free medical sales content every day. Join the RepPath Academy: https://reppath.com/pages/program #MedicalSales #MedDeviceSales #PharmaSales #RepPath #SalesCareer #BreakIntoMedicalSales
🚀 Ready to break into medical sales? Join the RepPath Academy. We work with you until you land the job: https://reppath.com/pages/program Great resume. Solid background. Still no callbacks? You're probably not unqualified. You just can't see what's happening on the other side of the hiring process. In this episode of the RepPath Podcast, Joe Licata draws on nearly 25 years in medical sales and recruiting to break down what recruiters and hiring managers are really thinking, and why so many good candidates keep getting ghosted. In this episode: • Why leaving your city and state off your resume makes you invisible in the ATS • Why headshots, skill-rating graphs and AI templates are hurting you • What hiring managers want on a sales resume: results, rankings, percent to quota, sales growth and awards • How to lower your "risk" in the eyes of a hiring manager • Who recruiters actually work for, and the email format that gets them to respond • How to beat candidates with 10+ years of experience (hint: you outwork them) • How to close an interview the right way Plus a live Q&A on AI resumes, career portals, internal referrals, vendor credentialing, and what to do when a better offer shows up after you've already accepted one. 👉 Join the RepPath Academy: https://reppath.com/pages/program The Lobby members: use promo code LICATA for an additional discount. Live every Monday and Wednesday at 3 PM ET. Subscribe so you never miss an episode. #MedicalSales #MedicalDeviceSales #BreakIntoMedicalSales #RepPath #InterviewTips #ResumeTips
👉 Ready to break into medical sales? Join the RepPath Academy and get coached until you land the role: https://reppath.com/pages/program Think you can’t compete with candidates who already have medical sales experience? Think again. Joe Licata breaks down how a candidate with zero medical sales experience just landed a role at Stryker over a field of experienced reps. His hiring manager said he was the most prepared candidate they had ever seen. It wasn’t luck or a perfect resume. It was work, and Joe shows you exactly what he did. In this episode: The thank you email to send BEFORE the interview Why you should talk to as many reps at the company as possible, and what to actually ask them How to build and present a territory specific business plan Why one personalized video message beats 100 copy and paste LinkedIn messages How to show coachability with no sales background A stronger answer to “Why medical sales?” Live Q&A on the weakness question, LinkedIn profiles, and which backgrounds hiring managers prefer Once you get the interview, everyone is on an equal playing field. The candidate who proves they want it more gets the offer. 🎯 The RepPath Academy works with you until you break in. No hidden fees. You put in the work, we’ll help you get there. https://reppath.com/pages/program Subscribe for new medical sales content every week. #MedicalSales #MedicalDeviceSales #BreakIntoMedicalSales #RepPath #JoeLicata #InterviewTips #CareerChange
🚀 READY TO BREAK INTO MEDICAL SALES? Join the RepPath Academy today: https://reppath.com/pages/program We work with you until you land the role. No questions asked. $150K Base in Pharma vs. $75K Base in Device: Who Actually Wins After Commission? Same $225K OTE. Two completely different offers. Which one would you take? Most reps grab the bigger base without thinking twice. But in this episode of the RepPath Podcast, Joe Licata breaks down why that higher guaranteed salary can sometimes be a trap, and why the “lower” offer might end up paying you far more. The truth is, the base salary is only one piece of the puzzle. What’s hidden in the comp plan, the territory, and the company’s history matters a whole lot more. If you’re comparing offers, negotiating your first role, or thinking about making the jump between pharma and device, this is one you can’t afford to skip. In this episode, you’ll learn: Why an OTE is NOT a guarantee, and the one question you need to ask to find out if it’s real How the company knows more about your earning potential than you do (and how to close that gap) Why two reps with identical comp plans can earn completely different incomes The quota reset trap: how you can grow your business and still make LESS money How commission structures and product priorities quietly shape your selling behavior Recoverable vs. non-recoverable draws, and why the difference could cost you thousands Why huge accelerators mean nothing if nobody on the team is hitting them The real hourly math: how a $400K device rep can earn less per hour than a $250K pharma rep Why you should talk to at least three reps before accepting ANY offer Plus, Joe answers live questions from the audience: Is pharma commission really capped? Has anyone actually made $1 million in device sales? Is it true that once you leave pharma you can’t get back in? Which looks stronger on a resume five years from now: pharma or device? What happens to a device rep’s income when a hospital moves to a single supplier? What should you ask a current rep before accepting an offer? Don’t judge an offer by one number. Do the research, talk to the reps, and make the move that’s right for your career. Struggling to break in? Stuck in final interviews or getting ghosted? The RepPath Academy has helped reps across the country land roles at top medical sales companies. 👉 Join now: https://reppath.com/pages/program Connect with Joe Licata on LinkedIn to set up a call. 🔔 Subscribe for free, real, actionable medical sales content every week. New live episodes every Monday and Wednesday at 3 PM Eastern. #MedicalSales #PharmaSales #MedicalDeviceSales #RepPath #SalesCareer #BreakIntoMedicalSales #MedicalDeviceRep #PharmaRep #SalesCompensation #CareerAdvice
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