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Welcome to the Responsive Nonprofit Podcast – a show that takes you into the mind (and heart) of responsive nonprofit leaders. Through spirited conversations with philanthropy, fundraising, and technology executives, Virtuous’ Bryan Funk and Rob Peabody explore the changing landscape of fundraising and philanthropy – from donor trends, fundraising best practices, controversial takes, nonprofit growth strategies, and mission transformation.
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This week Jeff Conn, Co-CEO of NPact, and Gabe Cooper, CEO of Virtuous, join the conversation to discuss the evolving landscape of community-based giving, particularly focusing on the rise and significance of Donor-Advised Funds (DAFs) and the role of community foundations. Historically, community foundations have played a key role in philanthropy but are now facing challenges and competition from commercial DAF providers. What can we learn from the rise of donor-advised funds to create more hyper-personal donor experiences and draw people into a bigger story about their impact?
In the discussion, we explored:
The challenges currently facing community foundations
The rise of the donor-advised fund
How technology can enhance donor experiences
Strategies to meet the expectations of the modern donor
What is your year-round brand message for your nonprofit? Most nonprofit marketing is about the offer - what we are asking a person to give. Yet the commercial space spends consistent time and resources on brand marketing. What does your organization believe in or stand for, what do you do, and what are the stories that showcase the world you are working to build?
Responsive nonprofits are adopting marketing automation strategies and tools to maintain relevance and deepen relationships and engagement with donors. Mark Neigh, VP of Digital at Masterworks, suggests an “always on” approach to build awareness and affinity for nonprofits.
Tune into this week’s episode to learn about the marketing automation strategies and the “always on” framework to stay top of mind for donors and supporters all year long.
Bonus: this episode was recorded the week of Giving Tuesday. Mark and Bryan spend the first 15 minutes discussing the top lessons learned from Giving Tuesday, and how those lessons inform fundraising next year.
This episode was originally featured on The NonProfit Voice Tech Series hosted by Mark Becker editorial advisory board member for NonProfit PRO.
Spreadsheets can quickly become overwhelming for nonprofit marketers — and even if you think they’re working for your organization, you might be surprised by how much more organized and streamlined your efforts could be. That’s where marketing automation comes into play to remove administrative duties from your fundraisers’ day-to-day activities.
“When we take away the 32 Excel spreadsheets, the manual reporting, the manual memorization of what emails need to go out — all of that — we free up those fundraisers to be out in the community, really doing the job that we want them to do with the most effectiveness,” Abigayle Tobia, vice president of philanthropy at Verland, said.
In this episode, Abigayle shares how marketing automation can simplify tasks, such as pulling reports, reconciling donations, emailing a donor welcome series, bettering donor acknowledgment, making donor communications documentation accessible to all team members, and more.
For Tobia, it’s saved her so much time, that she’s more able to pick up the phone now to call donors — as well as determine which donors warrant that additional point of contact — thanks to marketing automation.
In a world that is constantly changing, our generosity must also evolve. If we want to have a positive, long-lasting impact on local communities, we must rethink the ways we’ve traditionally addressed their needs.
Dr. Bertrhude Albert will challenge you to dig deep and reimagine the ways we give and engage with those in need. She will share her personal story of how she found herself hurting those she intended to help in Haiti and how she uses that vivid experience to bring radical transformation to her homeland.
Dr. Albert firmly believes that generosity has the power to change the world—if we allow it to change us first.
The Virtuous team was onsite with the team at Mel Trotter Ministries, witnessing their work at the forefront of battling homelessness through community partnerships and innovative solutions.
The organization adopted Virtuous CRM and Responsive Fundraising as both a technology solution and a strategic mindset shift to how they operate as a team and deliver their programs.
And the results they’ve seen are transformational - including a 31% increase in overall individual giving. They’ve evolved the way they treat their program beneficiaries by embarking on a major innovation of their homeless shelter into a hotel that brings dignity to the experience of transitioning out of homelessness and welcoming their beneficiaries as guests.
Beth Fisher, Chief Advancement Officer, calls this “the downstream impact of changing technology”.
Donor retention is broken. This is no surprise to anyone who has worked in the nonprofit industry for any length of time. Despite all the best practices tactics about sending thank you cards, making phone calls, investing in new technology, etc. – the average donor retention rate seems to be stuck around 45%. I
n a brand-new research endeavor analyzing both the donor retention performance and the donor experience of 212 nonprofit organizations, the team at NextAfter has begun to uncover what may be the most important ingredient to keep donors around for the long term.
The best part? This magical ingredient has nothing to do with your technology, your reach, or your budget. Instead, it has everything to do with why your donors give.
Tune into the latest episode with Nathan Hill, VP of NextAfter Institute, to learn about their research-based strategies to increase donor retention.
This week we are featuring a conversation from The Beacon Podcast hosted by Lighthouse Counsel’s Director of Business Development, Ryan Woroniecki. This conversation with Ryan and our very own Erik Tomalis, Director of Business Development at Virtuous, have a follow-up conversation to the last episode’s discussion on the Giving USA 2023 report.
Tune in for a thought-provoking discussion on the practical donor engagement insights learned from the Giving USA 2023 Report. In this discussion, you’ll learn:
The top 3 takeaways from the report
The best way to build meaningful relationships with donors
How organizations can counter a decline in total donors giving
Learn more about the top 3 practical donor engagement insights here.
Earlier this summer, the results came in from the Giving USA 2023 report, showcasing the current state of the philanthropic sector. In this conversation, nonprofit leaders across the sector gathered to discuss 2022’s biggest headlines, as well as what we can expect in 2023 in the current fundraising climate.
The following nonprofit leaders joined us to discuss the biggest issues facing the nonprofit sector: Jason Wyssmann, SVP of Technology and Data Analytics at HonorHealth Foundation; Nathan Chappell, SVP at DonorSearch; and Meena Das, CEO of NamasteData.
In this episode, you will learn how to:
Navigate the evolving philanthropic landscape
Leverage the insights to inform a data-driven fundraising strategy
Apply practical, responsive fundraising strategies to engage donors effectively
Responsive nonprofits harness measurement and data to increase generosity for their mission. A critical data point is measuring the short, mid, and long-term impact of your programs and showcasing to donors the power of the impact they create.
John Mark Vanderpool, Co-Founder of Social Impact Solutions, shares his expertise and 8 reasons nonprofits should measure their impact. He’ll walk you through how to leverage technology to utilize impact data and communicate that impact to your donors for long-lasting effect.
About Social Impact Solutions
Social Impact Solutions helps you raise more money to advance your cause. They give nonprofits access to the best marketing and impact resources to help them communicate their value, accelerate their fundraising, and expand their reach.
Are you looking to raise more money for your nonprofit? Take this online quiz to discover where your organization could be leaving money on the table.
Society for Science was looking for a new title sponsor for the second time in their 100-year history. That’s when Maya Ajmera, President and CEO of Society for Science and Executive Publisher of Science News, decided to flip the traditional RFP model on its head.
Society for Science announced its own RFP. They asked donors to pitch them on why they should accept their sponsorship to support the nation’s oldest and most prestigious science and math competition for high school seniors and champion the future STEM workforce of America.
In this episode, you’ll learn how Maya pioneered a new RFP model to secure 50 applications from philanthropists, organizations, and corporations to select a new partner that aligns with their passion and vision for the future.
This week, Toby Weiss - Founder & CEO of Rooted Software - joins Rob on the podcast to talk about all things tech. Toby has extensive expertise as a global nonprofit technologist and walks us through the steps of how to think well about the role of technology to scale impact for our missions. We operate in a digitally platform dependent space, and there are key decisions that must be made to strategically make progress for the good of all involved.
Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!
In this episode, Bill and Sarah TeDesco of DonorSearch join Rob to talk about what nonprofit leaders need to know about deep tech as it pertains to the fundraising market. They double-click on the topic of AI (Artificial Intelligence) and ML (Machine Learning) and how any size nonprofit can utilize these technologies to enrich their supporter data and prompt actionable next steps.
Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!
In this episode, Katrina VanHuss (Founder and CEO) and Otis Fulton (VP for Psychological Strategy) of Turnkey join Rob for an enlightening deep dive on peer-to-peer social fundraising. Not only do they have vast experience working with the largest nonprofits in the US, but they also apply psychology to fundraising and donor behavior resulting in significant thought leadership in this space. Katrina and Otis discuss best practices of fundraising with social media, the "Trifecta of Satisfaction," why you are most likely rewarding your volunteers wrong, and how to maximize peer-to-peer giving for any organization.
Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!
In this episode, Heather Hiscox of Pause for Change, joins Rob and tackles what it means to dismantle the status quo to make true change in your organization. Using her PAUSE framework, she has helped countless social impact organizations address challenges in less time, using fewer resources, to achieve greater impact. Heather's insight is a must listen for any nonprofit leader.
In this episode, Ben Johnson, Founder and Chief Strategist of Frontier Marketing joins us to talk about how to achieve transformational growth at your nonprofit. It's been thirteen years since he founded Frontier, and Ben has a wealth of knowledge that helps inform the necessary pivots that must be made in order to choose growth and organizational impact.
Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!
In this episode, Tony Martignetti joins us in a lively conversation around planned giving to your nonprofit. Tony's lifetime of experience helps to demystify planned giving and encourages us to spend just one hour a week to unlock countless people and monetary funds to propel our mission forward. You don't want to miss Tony. Trust us.
In this episode, Bryan and Rob sit down with Tania Bhattacharyya of Lumos Marketing to talk about how empathy can unlock generosity, the power of vulnerability in your storytelling, how to leverage multi-channel communications to build your brand and trust with donors, and how to authentically build a movement in this modern age of giving.
In this episode, Michelle Boggs from Classy joins Bryan and Rob to share about the recent findings from their 2022 Why America Gives Report and what this means for nonprofits to grow giving and generosity in 2023.
To dive deeper into the insights discussed in this episode, download the 2022 Why America Gives Report today.
In this episode, Matthew and Noah discussed:Changing traditional models of fundraising to engage modern donorsGenerational shifts in expectations and wealthMonthly and recurring donationsShifting from traditional events to meaningful experiencesCreating partnerships with donorsMeasuring ROI
Dana Snyder of Positive Equation joins the Responsive Fundraising Podcast to discuss social media and digital strategy for nonprofits. During our conversation we covered the dance marathons that first sparked her interest in college, how to make your mission stand out in the busy online landscape, and how to connect more deeply with your supporters.
Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates.
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