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Responsive Fundraising

Author: Virtuous Software

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The Responsive Fundraising Podcast is a show where we talk with nonprofit leaders and fundraising experts to uncover how today’s top nonprofits craft remarkable donor experiences and build lasting relationships at scale.
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Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of ma Gabe Cooper, Virtuous' CEO and founder joins The Responsive Fundraising Podcast to discuss what we can glean from the events of 2020 and how fundraisers should pivot to maximize the potential of 2021. 2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed.  During the discussion Gabe shares six fundraising strategies nonprofit teams can carry forward into 2021. 6 Fundraising Strategies To Help You Grow 1) You must know your donors. And in order to know them, you must listen. One of the silver linings of 2020 is that nonprofits are increasingly committed to better listen to donors. When COVID-19 hit our shores and lockdowns began, a lot of fundraisers wondered if they should even be asking for money. What are my donors thinking? Do they still care about my cause? These questions inevitably raised a larger existential question: why don’t we already know what our donors are thinking? Why don’t we have an open line of communication with our donors already? Many leading nonprofits have quickly pivoted in 2020 to better listening to donors and trying to build more authentic relationships. Giving to a great cause is deeply personal and requires a two-way relationship. If you don’t have that personal relationship, then generosity is never going to happen at scale. Most nonprofits have a direct connection to major donors but “everyday” small and mid-tier donors are often just a name in the database. To create predictable generosity and impact, nonprofits can’t afford to abandon the everyday donor. They must strive to adopt systems and strategies that listen to the needs of donors at scale and treat every donor personally. The more you listen, the more you begin to understand areas of interest, giving opportunities, and how each person wants to connect with the cause. Responsive fundraising is fueled by these signals and equips you to deepen relationships as you move each donor through a journey with your cause. The increase in generosity we’ve seen this year can be the new normal, but it does require a commitment to being massively personal and earning trust at scale. 2) Generosity begets generosity. When you are given an incredible gift, isn’t it instinctual to ask “how can I give back?” This truth has to be top of mind for nonprofit. You have to think about how you deliver value to your donors before ever making an ask. Think deeply and carefully about what your donors want. What makes their heart beat faster? What do they get excited about? What are they passionate about? Deliver value around those things. How do you love on your donors and deliver value with no strings attached? If you can do that well you can unlock a new level of generosity. It’s also deeply important to begin breaking down silos at your organization in order to bring your donors closer to the impact of their gift. We work with several organizations that have their program team call donors every month. They don’t ask for money; they just say “thank you.” They ask if there are any questions they can answer. And then they tell stories about the great work the organization is doing. This makes generosity cultural across the whole organization. COVID has afforded us an opportunity to dismantle silos across organization lines. As a result, many organizations are beginning to shorten the distance between their donors and the good that they’re doing in the world. Removing those silos brings the donor in very close. 3) Let 2021 be the year you get educated on donor advised funds and planned giving. We have a massive amount of aging wealth in this country, and many fundraisers don’t yet have a robust strategy for planned giving. This has to be a part of your fundraising approach. Be courageous enough as a nonprofit to have that conversation about donor advised funds, planned giving options, and tactics to protect wealth that enable more generous giving. We live in a tech-driven world where social feeds, news feeds, and web/email experiences are hyper-personalized to our individual interests or community. We’ve seen platforms like GoFundMe leverage this personalized, community-driven technology to create a new kind of giving experience – because it’s so much easier to give to a family down the street that’s hurting than it is to give to some big nameless, faceless organization. Leading nonprofits are now acknowledging this change in the way donors are choosing to give. And then stepping in to create more personal experiences for their constituents. The organizations that flourish in 2021 and beyond are the ones that are able to create those more personal relationships at scale, not just with major donors, but with all donors. 4) Don’t let the crisis go wasted. Crisis is a great driver of innovation. This is a great time to reset, to make some hard decisions, and put ourselves on a trajectory for flourishing in the next decade. It’s been really exciting to see organizations that were previously stuck, but are now focused on making innovative changes to move their cause forward. Before this year, their donor retention was slightly worse than their new donor acquisition. They were losing five percent a year and scared to death of change. COVID has been a wake up call. They’ve been forced to innovate. They’re listening to their donors. And they’ve righted the ship. If your organization hasn’t taken this important step, take this moment to step back and ask hard questions about the changes needed to increase your impact. 5) Double down on your efforts to generate sustainable revenue. If you want to make a predictable, sustainable difference in the world, you have to have predictable, sustainable revenue. And you don’t get predictable, sustainable revenue from one-off big checks. You get predictable, sustainable revenue from an army of several thousand donors giving $100 a month. I want to challenge you to create monthly giving products that deliver value to the donor and help them engage. Donors who are excited to give $100 a month for the next ten years create a predictable mechanism for sustained impact. Not only do monthly giving products create predictable, sustainable revenue, they also build an army of advocates for your cause. There’s nothing like an army of several thousand donors who just won’t shut up about the difference they are making through your organization. 6) Plan out your strategy, but do it with a pencil, not a pen. 2020 has served as one giant reminder that we don’t know what awaits us. It’s important to have a strategy, but we need to hold our plans loosely while we start executing. Waiting for the pandemic to be over is not the right solution. You have to be courageous enough to act now to make strategy changes. It’s time to act. Create a best case plan and a worst case plan. Then think carefully about your expenses and your staff, knowing that you can go with the worst case plan, if necessary. Align your team around big goals to accomplish on a quarterly basis. In our changing world, a quarterly cadence of setting big, hairy, audacious goals, and then having the permission to reset those goals quarterly is a really healthy way to approach 2021. 2020 has tested us all, not least of which nonprofits and fundraisers. But if you can sift through the challenges, find the lessons, and apply them to 2021, then the sky is really the limit for your organization. Let’s go change the world. https://www.virtuous.org/blog/2021-fundraising-strategies/ https://www.linkedin.com/in/gabecooper/  ssive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed.  During the discussion Gabe shares six fundraising strategies nonprofit teams can carry forward into 2021. 6 Fundraising Strategies To Help You Grow 1) You must know your donors. And in order to know them, you must listen. One of the silver linings of 2020 is that nonprofits are increasingly committed to better listen to donors. When COVID-19 hit our shores and lockdowns began, a lot of fundraisers wondered if they should even be asking for money. What are my donors thinking? Do they still care about my cause? These questions inevitably raised a larger existential question: why don’t we already know what our donors are thinking? Why don’t we have an open line of communication with our donors already? Many leading nonprofits have quickly pivoted in 2020 to better listening to donors and trying to build more authentic relationships. Giving to a great cause is deeply personal and requires a two-way relationship. If you don’t have that personal relationship, then generosity is never going to happen at scale. Most nonprofits have a direct connection to major donors but “everyday” small and mid-tier donors are often just a name in the database. To create predictable generosity and impact, nonprofits can’t afford to abandon the everyday donor. They must strive to adopt systems and strategies that listen to the needs of donors at scale and treat every donor personally. The more you listen, the more you begin to understand areas of interest, giving opportunities, and how each person wants to connect with the cause. Responsive fundraising is fueled by these signals and equips you to deepen relationships as you move each donor through a journey with your cause. The increase in generosity we’ve seen this year can be the new normal, but it does require a commitment to being massively personal and earning trust at scale. 2) Generosity begets generosity. When you are given an incredible gift, isn’t it instinctual to ask “how can I give back?” This truth has to be top of mind for nonprofit. You have to think about how you deliver value to your donors before ever making an ask. Think deeply and carefully about what your donors want. What makes their heart beat faster? What do they get excited about? What are they passionate about? Deliver value around those things. How do you love on your donors and deliver value with no strings attached? If you can do that well you can unlock a new level of generosity. It’s also deeply important to begin breaking down silos at your organization in order to bring your donors closer to the impact of their gift. We work with several organizations that have their program team call donors every month. They don’t ask for money; they just say “thank you.” They ask if there are any questions they can answer. And then they tell stories about the great work the organization is doing. This makes generosity cultural across the whole organization. COVID has afforded us an opportunity to dismantle silos across organization lines. As a result, many organizations are beginning to shorten the distance between their donors and the good that they’re doing in the world. Removing those silos brings the donor in very close. 3) Let 2021 be the year you get educated on donor advised funds and planned giving. We have a massive amount of aging wealth in this country, and many fundraisers don’t yet have a robust strategy for planned giving. This has to be a part of your fundraising approach. Be courageous enough as a nonprofit to have that conversation about donor advised funds, planned giving options, and tactics to protect wealth that enable more generous giving. We live in a tech-driven world where social feeds, news feeds, and web/email experiences are hyper-personalized to our individual interests or community. We’ve seen platforms like GoFundMe leverage this personalized, community-driven technology to create a new kind of giving experience – because it’s so much easier to give to a family down the street that’s hurting than it is to give to some big nameless, faceless organization. Leading nonprofits are now acknowledging this change in the way donors are choosing to give. And then stepping in to create more personal experiences for their constituents. The organizations that flourish in 2021 and beyond are the ones that are able to create those more personal relationships at scale, not just with major donors, but with all donors. 4) Don’t let the crisis go wasted. Crisis is a great driver of innovation. This is a great time to reset, to make some hard decisions, and put ourselves on a trajectory for flourishing in the next decade. It’s been really exciting to see organizations that were previously stuck, but are now focused on making innovative changes to move their cause forward. Before this year, their donor retention was slightly worse than their new donor acquisition. They were losing five percent a year and scared to death of change. COVID has been a wake up call. They’ve been forced to innovate. They’re listening to their donors. And they’ve righted the ship. If your organization hasn’t taken this important step, take this moment to step back and ask hard questions about the changes needed to increase your impact. 5) Double down on your efforts to generate sustainable revenue. If you want to make a predictable, sustainable difference in the world, you have to have predictable, sustainable revenue. And you don’t get predictable, sustainable revenue from one-off big checks. You get predictable, sustainable revenue from an army of several thousand donors giving $100 a month. I want to challenge you to create monthly giving products that deliver value to the donor and help them engage. Donors who are excited to give $100 a month for the next ten years create a predictable mechanism for sustained impact. Not only do monthly giving products create predictable, sustainable revenue, they also build an army of advocates for your cause. There’s nothing like an army of several thousand donors who just won’t shut up about the difference they are making through your organization. 6) Plan out your strategy, but do it with a pencil, not a pen. 2020 has served as one giant reminder that we don’t know what awaits us. It’s important to have a strategy, but we need to hold our plans loosely while we start executing. Waiting for the pandemic to be over is not the right solution. You have to be courageous enough to act now to make strategy changes. It’s time to act. Create a best case plan and a worst case plan. Then think carefully about your expenses and your staff, knowing that you can go with the worst case plan, if necessary. Align your team around big goals to accomplish on a quarterly basis. In our changing world, a quarterly cadence of setting big, hairy, audacious goals, and then having the permission to reset those goals quarterly is a really healthy way to approach 2021. 2020 has tested us all, not least of which nonprofits and fundraisers. But if you can sift through the challenges, find the lessons, and apply them to 2021, then the sky is really the limit for your organization. Let’s go change the world. https://www.virtuous.org/blog/2021-fundraising-strategies/ https://www.linkedin.com/in/gabecooper/ 
Steven Aguiar joins The Responsive Fundraising podcast to discuss how nonprofits can grow their donor base through digital acquisition and paid campaigns. During the conversation we discuss essential elements of digital marketing campaigns and why a growth blueprint should replace your traditional fundraising plan. Steven is the founder of Good Goes Further, a company that helps nonprofits create and execute a plan for digital growth. He is a full-stack digital marketer with experience running all aspects of a company's digital marketing and is now using his experience for good by focusing completely on growing nonprofits. Over the past four years, Steven has helped dozens of businesses scale and activate digital audiences and with Good Goes Further, he hopes to bring all of those growth marketing capabilities directly to nonprofits. https://goodgoesfurther.com
Lindsay Voltz, the Sr. Director of Major Gifts at the Diabetes Research Institute Foundation (DRIF), joins The Responsive Fundraising Podcast to discuss donor stewardship strategies and what today's donor is looking for from fundraisers. During the discussion we unpack what's top of mind for today's philanthropist, how you navigate the balance between what a donor desires to do with your nonprofit's mission, and the importance of improv within fundraising. Lindsay Voltz, CFRE currently serves as Senior Director, Major Gifts at the Diabetes Research Institute Foundation (DRIF) overseeing a team of frontline major gift fundraisers and DRIF’s expansion to a regional major gift model. Prior to joining DRIF, Lindsay was the Director of Major Giving, Southeast at the Parkinson’s Foundation. While with the Parkinson’s Foundation, Lindsay led major gift efforts for the southeast region of the U.S. and built a robust pipeline of major donors across nine states. Lindsay has been in the nonprofit sector for more than thirteen years, with a focus on development and major gift fundraising for the majority of her career. Prior to her role at the Parkinson’s Foundation, Lindsay raised crucial funds for cancer research for Moffitt Cancer Center. Lindsay held a number of roles while at Moffitt, including as a Development Officer building a midlevel giving program, Associate Director of Principal Gifts during which time she secured multiple six and seven-figure gifts and as Director of Corporate and Foundation Relations overseeing the CFR program. Lindsay began her nonprofit career with Obesity Action Coalition, a national patient advocacy organization, where she initially served as Marketing Manager, followed by her role as Director of Development and Engagement Initiatives. https://www.linkedin.com/in/lindsayvoltz https://www.diabetesresearch.org/ 
David J. O'Brien and Matthew D. Craig join The Responsive Fundraising Podcast to discuss the insights from their new book Building Smart Nonprofits. During the conversation we dig into  alternative funding models, how to move beyond golf tournaments, galas, and grants, and ask the question whether there are too many nonprofits. Many contrarian notes, but insightful. Building Smart Nonprofits: A Roadmap for Mission Success is a handbook of best practices nonprofits can use to improve sustainability - a book of knowledge and know-how distilled from interviews with over 60 industry leaders who are in the nonprofit trenches every day—as executives, leaders, board members, funders, publishers, and service providers. David J. O’Brien and Matthew D. Craig provide real-life examples of nonprofits deploying best practices and emerging industry trends – such as the rise of socially conscious investing – to position their organizations for the long term. Topics include, among others, funding models, impact investing, compensation, strategic restructuring, leadership, full-cost grantmaking, program evaluation, storytelling, and financing. Readers learn how to best position their non-profit organization for a sustainable and long-term future. https://requiemforthegala.org/our-book/
Bridget Jones and Kelly Hayman join The Responsive Fundraising Podcast to share how they help transform the Boys & Girls Club of the Tennessee Valley fundraising programs in light of tremendous challenges brought on by the COVID-19 pandemic. During the conversation we take a step back to March 2020 to recall how Bridget, Kelly, and their team's decision making process amidst the chaos and upending that COVID-19 had on their fundraising channels which was in contrast to the rapid growth in demand for their programs. Bridget Jones started as a part time Youth Development Worker with Boys & Girls Clubs in her hometown of Greeneville, TN. With a degree in education from Carson Newman College, a passion for young people and a love of gathering people together, she was able to use her skillset as the Director of Development & Corporate Events to raise funds to support the mission and vision of Boys & Girls Clubs of the Tennessee.  Her heart truly desires to serve young people who need us most and provide them with life-changing opportunities each time they enter the BGS doors. Kelly Hayman came to Boys & Girls Clubs of the Tennessee Valley in 2006 as an Education Director in one of the school based sites.  Over the next fourteen years, Kelly progressed into leadership positions such as Technology Director, Club Director and Executive Director.  He was moved into the role of Annual Gifts Officer in 2019. In his current role, Kelly is responsible is responsible for developing and stewarding both annual and recurring gifts.  His role allows for him to work with both small and mid-level donors.  Kelly began his Boys & Girls Club career in 1995 when he was hired to work as a summer staff member for the Boys & Girls Club of Valdosta, GA.  Becoming the Club Director in 2003, he led the Lake Laurie facility from serving 75 members to more than 140 members in 2005.  https://bgctnv.org/leadership/
Dan Reed joins the Responsive Fundraising Podcast to share his first-hand experience scaling digital fundraising campaigns. During the conversation we discuss why digital fundraising is the future of fundraising, what makes monthly giving programs scale, and the power of blending community with giving. Dan started his digital fundraising career at Us TOO International Prostate Cancer Education and Support Network, developing peer-to-peer activities for two annual Greater Chicago Prostate Cancer Run Walk & Rolls. From there, Dan spent seven years at the Smithsonian Institution, managing the digital components of the Friends of the Smithsonian direct response program, mid-level donor program and working across the different Smithsonian units, supporting their digital fundraising efforts. While at the Smithsonian, Dan earned his Masters Degree in Strategic Fundraising and Philanthropy. Next, Dan moved to World Food Program USA, building out their digital fundraising program from the ground up and developing an award winning monthly donor program over the course of three years. Dan sees working at Media Cause as an opportunity to work with a wide variety of nonprofits that are working to make the world a better place. He knows he'll be inspired on a daily basis helping passionate clients achieve their fundraising goals. https://mediacause.org/about-us/ https://www.linkedin.com/in/dan-reed-5a336b104/ https://www.virtuous.org/modern-nonprofit-fundraiser-podcast/ 
Gordon Pont, the Partner and Strategy Director at Collab Agency in Australia, joins the Responsive Fundraising Podcast to talk about brand and marketing strategy, and the necessity to stand for something to ensure you stand out from the crowd. During our conversation we pull on Gordon's experience in consumer marketing and nonprofit advocacy and uncover essential traits nonprofit brands need to be remarkable and attract support. Gordon is a strategically led commercial marketer and business owner. With 20+ years of building brands, across B2C and B2B markets he promises to effectively collaborate so that your business grows. His experience includes senior Marketing, Sales, Category Management, Innovation and Directorship roles. Having also worked across most communication channels in traditional and digital media. He's passionate about working together with teams looking to grow and brings a breadth of capability, leadership and insight. https://www.collabagency.com.au  https://opportunity.org
Catherine Moore joins the Responsive Fundraising Podcast to talk about change management and its importance as nonprofits navigate constant change. During the conversation we discuss the balance between people, processes, and platforms during systems change and the value of personal resilience that's required for successful change leadership. Catherine has served the nonprofit sector for over 20 years, defining and guiding the strategic pathway for technology, marketing, and fundraising at the Canadian Cancer Society and others. She is skilled at understanding and addressing the human concerns that arise during a project as well as the technical challenges that any system transition will bring. Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals. https://www.linkedin.com/in/catherineemoore/ https://teamheller.com 
Vance Roush joins the Responsive Fundraising Podcast to share how our relationship with money impacts the way we fundraise, the importance of taking a holistic approach to donor development, and how you build a community of generosity through your communications. Vance is an ex-Googler, engineer, pastor, and now the founder of Overflow.co, a technology company committed to building the infrastructure to ensure generosity is frictionless. https://www.overflow.co https://www.linkedin.com/in/vanceroush/ 
Sherry Quam Taylor joins the Responsive Fundraising Podcast to share her philosophy for helping nonprofits get fully funded. Sherry teaches nonprofit leaders how to pivot from a heavy dependence on program, government, and event gifts and into securing large, investment-level donations from individuals so they can finally fund their missions. The leaders Sherry works with are experts in their field, but when it comes to individual donor fundraising, they’ve simply never been trained on how to do it, so it feels uncomfortable and frustrating. She helps them learn the exact steps to launch a mid- and major level gift program that feels comfortable, involves less dread, and fully funds their mission for the long-haul. She does this nationally through her private coaching and her 90-day LET’S GROW fundraising accelerator. https://www.quamtaylor.com/about-us https://www.quamtaylor.com/letsgrow 
Jake Smith, the Executive Director of Blood:Water, joins the Responsive Fundraising Podcast to discuss his path to leading his organization through uncertain times, the importance of history and rediscovering old truths with new value, and how a focus on people and execution has paved a path to help them grow 25% YOY despite the challenges of 2020. Blood:Water is an equipping agency that partners with African grassroots organizations to address the water and HIV/AIDS crises. We do this by identifying Africa’s hidden heroes and coming alongside their vision for change. We provide technical, financial, and organizational support so that African civil society organizations have expanded reach and effectiveness in the communities they serve. https://www.linkedin.com/in/igobyjake/ https://www.bloodwater.org 
MaryEllen Dickey, CFRE, joins the Responsive Fundraising Podcast to share what she's learned by leading donor development teams for the last two decades across social service, education, and healthcare nonprofits. We also discuss the balance between donor retention and acquisition, the importance of channel-donor fit and multi-channel fundraising, and how to lead a donor development team well to prevent burnout. MaryEllen, is Senior Vice President of Advancement for Diakon Lutheran Social Ministries. As such, she oversees a range of giving programs, including grants, major gifts, planned giving, corporate giving, endowments, and special capital projects, to support Diakon’s mission to serve those in need. Before joining Diakon the beginning of 2007, MaryEllen was Vice President for Development at Good Shepherd Hospital and Rehabilitation Network, Allentown. In addition to completing a successful $40 million capital campaign that resulted in $52 million in giving, her department focused on creating its first chair, expanding numerous program endowments, and supporting the development of a health and technology center. She also has held planned giving and executive director positions with Lafayette College, Easton, and Lehigh University, Bethlehem.
Missy Gale and Jill Bruner join the Responsive Fundraising Podcast to discuss the unique challenges nonprofit teams must overcome in 2020, the importance of listening to fuel fundraising activities, and how organizations must pivot plans and shift strategies to increase impact. M. Gale & Associates is a fundraising consulting firm with more than a decade of experience collaborating with mission-driven nonprofit organizations in North Texas and the Southwest. They help them reach their full potential by delivering strategic philanthropic solutions that are insightful, implementable, and successful.
Two experienced development leaders from Catholic Extension join The Responsive Fundraising Podcast to share strategies to deepen donor relationships and unpack the needed partnership required between annual fund and major gift development teams.  Tony Smercina, the AVP of Development, and Travis DeRamcy, the Sr. Director of Development, both have an array of experience managing and growing development programs. During the conversation, we discuss the difference yet synergy between annual fund and major donor development programs, the 12 step program they use to steward donors, and how they've continue to deepen donor connection in spite of the distance COVID-19 has forced. Catholic Extension is a fundraising organization that helps ensure that all American Catholics can practice their faith within vibrant faith communities. Together with their donors, they connect poor and remote Catholic communities with essential financial support, educational partnerships, and infrastructure. https://www.catholicextension.org/ https://www.virtuouscrm.com/modern-nonprofit-fundraiser-podcast/ https://www.linkedin.com/in/tonysmercina/ https://www.linkedin.com/in/travisderamcy/
Kelsie Ruff Smith joins The Responsive Fundraising Podcast to share the inside view on the opportunities nonprofits have access to through collaboration with community foundations, corporations, other nonprofits, and local community philanthropists. We discuss what modern philanthropists are looking for in nonprofits they partner with, how to avoid duplication, and how you can build a culture of philanthropy within your donors and the broader community you engage. Kelsie is the Director of Programs at the Community Foundation for Ocala Marion County, which connects the charitable interest of the donor to build a strong community, and the Executive Director of Blissful Life Corporation, a nonprofit 501(c)3 donation-based yoga studio https://www.ocalafoundation.org/ https://www.virtuouscrm.com/
Ryan Brown, stock broker turned nonprofit development professional, joins The Responsive Fundraising Podcast to share how Food for the Hungry cultivates lasting donor relationships. We discuss the power of "full heart" donor development, the need to continually pivot to stay relevant, and why waiting for "normal" will lead you to focus on the wrong tactics. Ryan is the acting CDO at Food for the Hungry (FH) and serves out of its corporate headquarters in Phoenix, Arizona. Prior to joining FH, Ryan spent time as a stockbroker, singer/songwriter, concert promoter, and for a short time, ran a small Christian music record label. Ryan earned two bachelor’s degrees in English and Business from Arizona State University. He currently lives in Gilbert, Arizona, with his wife Suzan and their three children.
Justin Ellis joins The Responsive Fundraising Podcast and takes us into the trenches and see how a successful VP of Development approaches their work amidst uncertain times. We discuss the importance of development staff being data-driven decision makers, the difference between transactional and transformational, and how to transform asks into investment invitations. Justin, the VP of Development at Thompson, oversees fundraising and relationship development of all the many individuals and organizations that support the mission and vision of Thompson. He leads a team that is engaging in vision building initiatives, and works to enlarge the footprint and deepen the impact from those that stand in the gap with us in our communities. He received a Bachelor of Missions and Ministry from Gordon College. He brings over 10 years of experience in Non-profits and fundraising work.
Matt Mundt joins The Responsive Fundraising Podcast to share how CURE bridges the giver and good gap by integrating story into every donor touchpoint. We discuss the balance of empathy and explanation during the current crisis moment, how donor experience is the key differentiator in today's connected economy, and how CURE uses multiple medias to connect people with their purpose. Matt serves as the Senior Director of Marketing for CURE International. In this role, he is collaborating daily with his team to come up with the most creative and authentic ways to let more people know about CURE’s transforming work. For the past 20 years, Matt has led the digital marketing efforts and strategy for organizations like K-LOVE & Air1 Radio networks, SPIRIT 105.3 in Seattle, Tooth & Nail Records, and the Provident Label Group. He loves when technology, media, and storytelling converge to help spread the good news of Jesus. If you ever meet Matt in person, it will more than likely be over a great cup of coffee that he home-roasted, and he will try and convince you why the city of Seattle and the Seahawks are the best! (or the Washington Huskies, whoever is winning more at the time). Also, you have to check out his video winning a new car on The Price Is Right. Matt and his wife Rebecca have two amazing, active children. They enjoy going on many weekend adventures and try not to overshare on social media!   ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Beth Fisher joins us to discuss lessons nonprofits can glean from how for-profit businesses approach growth, the importance and primary characteristics of good leaders, and how vulnerability at work can help unlock your team's full potential. Beth is currently the VP of Advancement & Communications at Meltrotter Ministries and is a sought-after speaker and life coach who knows how to get through life’s decisions & challenges, as she herself has persisted and persevered amidst a sea of uncertainty and life changing seasonal transitions. She has spent the past two decades coaching, teaching, and motivating thousands of people working within some of the largest Fortune 500 companies to help them “re-engineer” their business processes. All along the way, what she was truly helping them do was make decisions – showing them how to take action in the now to get to the big picture later – in an effort to be better, both personally and professionally. https://bethfisher.com/meet-beth/ https://www.meltrotter.org/ ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
Rubin Singh, the CEO & Founder of OneTenth Consulting, joins us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan. Rubin is a seasoned professional with over twenty years of experience in the CRM (constituent relationship management) space, and over ten years in the nonprofit sector.  Throughout his career, Rubin has pursued his passion for social impact through empowering and enabling nonprofits through a variety of roles in technology, strategy and organizational management.   As a Senior Solution Manager at Merkle, Rubin managed the database needs for large direct mail programs with Susan G. Komen and the AARP Foundation. https://onetenth.consulting/about ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.
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