Restaurant Rewind

The industry’s past is packed with tales of scoundrels and heroes, big thinkers and pinheads, colossal successes and dismal failures, breakthrough moves and self-inflicted destruction. Few soap operas pack as much color and drama. Yet those yellowed snapshots provide insights relevant to the challenges of today. Join Peter Romeo, a 41-year veteran of the business with a penchant for restaurant history, as he explores those pivotal moments from the past.

Thermometers say its time to give air conditioning its due

Restaurants’ appreciation of air conditioning is likely to be at a high point this week as a major heat wave rolls across the country. For at least the next few days, and likely at a significant number of additional points during the summer, no other piece of technology is likely to be as highly valued by the trade. Just ask operators in Phoenix, where temperatures hit 111 degrees on Friday. How did that dependence come about? And who invented air conditioning in the first place? Those questions are answered in this week’s episode of Restaurant Rewind, the podcast that looks back into the industry’s past for more color on what’s happening in the trade today. The current installment traces the development of A/Cs from their invention in 1902 by a name that’s well known and still a dominant force in the field today. We look at when and why the foodservice business followed movie theaters’ lead in adopting the machinery, and touch on how the equipment forced the industry to be more inclusive. So grab a cold drink, crank up the A/C, and give a listen.

06-13
08:12

How Domino's broke new ground with a tell-all ad campaign

Domino’s is tweaking its ad strategy to tout the quality of its food—a complete 180 from the ground-breaking campaign it ran 16 years ago in what proved a seminal move by the pizza giant. Back then, it acknowledged that its pies were abominable; the ads spotlighted customers who asserted the pizza was the worst they had ever tasted, and they disparaged the product as little better than cardboard smeared with ketchup. After detailing how god-awful the pizza had been for 50 years, the ads went on to herald a revision for the ages. CNN said it might have been the weirdest TV ad in history. But it worked. The campaign was a turning point for Domino’s, leading to its emergence as the nation’s largest pizza chain. Now the brand is taking the reverse tack. Will it work? It’s hard to say, because there have been so few parallels in the industry’s past, but there were a few that provide a rough comparison. Like the time KFC changed its name to FKC in exasperation over an operational challenge. Get a sense of how bad attributes can become good marketing points by listening to this week’s episode of Restaurant Rewind.

06-06
07:33

Here's why restaurant chains are selling one another's products

A&W fast-food restaurants in Canada will start serving Pret A Manger-branded products this fall, under a just-announced 10-year collaboration deal. A cross-selling situation like that might have been inconceivable 20 years ago, as this week’s episode of Restaurant Rewind reports. But, as the podcast installment explains, the lines of competition have been blurring for some time as restaurant licensing expands beyond consumer packaged goods to ready-to-eat fare prominently featured on another concept’s menu. Cinnabon-branded products, for instance, are available at chains ranging from Wendy’s to Subway to The Cheesecake Factory. Tune into this week’s episode for a look at why and how chains are increasingly relying on the drawing power of other chains’ products to increase their own allure.

05-30
08:10

Never mind Endless Shrimp. How about all the booze you can hold?

All-you-can-eat deals can be risky, as Red Lobster’s current plight attests. But there was a stretch 50 years or so ago when the danger extended beyond business fallout, to actual physical peril for customers and neighbors using the same roads. This week’s episode of Restaurant Rewind looks back at that era when a flurry of upstart concepts used the promise of unlimited beer and wine as their main draws. Today, adult beverages offer restaurants an extremely attractive profit margin. Back then, they were the cheapo giveaways, the bait for luring in patrons willing to pop for a steak or burger. That’s where the money was. Join as we look back at a day when $10 could get you drunk and decently fed, and why those times mercifully ended quickly.

05-23
06:20

The restaurant business has produced its share of criminals, including these

Federal regulators have brought a new battery of charges against Andy Wiederhorn, chairman of Twin Peaks and Smokey Bones parent Fat Brands. It’s not the first time he’s been accused of violating federal security regulations. Nor is he the lone high-level restaurant executive to have served jail time, as this week’s episode of Restaurant Business’ Restaurant Rewind podcast reports. The installment looks back at several of the most publicized instances of executives crossing the line into criminal territory, including the scandal 20 years ago that rocked Buca di Beppo. There’s also a deeper dive into what landed Wiederhorn in prison around that time, where he earned a $2 million bonus on top of a CEO-scale salary. Press “Play” for a recount of the curious criminal records of past chain CEOs.

05-16
09:54

At age 59, San Francisco's Scoma's restaurant still defers to its elders

The Beatles were still newcomers to the music scene when Scoma’s served up its first bowl of cioppino on San Francisco’s Fisherman’s Wharf. The Fab Four would disband in less than a decade, but the restaurant remains a star of the local restaurant scene at age 59, the payoff from navigating the latest currents in dining while remaining true to the operating philosophy and standards set by founder Al Scoma in 1965. By design, the experience of today’s customers is not radically different from what Al sought to deliver decades ago to their grandparents and great-grandparents. It's a common goal of landmark dining establishments, but not an easy one to attain, given how widely generations’ preferences can diverge over time. On this week’s episode of Restaurant Rewind, Scoma’s President Mariann Costello shares how her charge has handled that challenge of balancing the new with the revered, and what has kept Scoma’s successful for six decades. She also shares her thoughts on how the San Francisco market has changed in the 40 years she’s been affiliated with the restaurant (and, no, she’s not the longest-serving member of the team, as she’s quick to point out). Press “Play” for a download of how a restaurant with sales exceeding $11 million a year has sustained its success through wars, recessions, a pandemic and the loss of a fishing boat.

05-09
34:15

How we all came to scream for ice cream

With summer just a few heatwaves away, the restaurant business is within a Maraschino cherry toss of prime ice cream season. Is there any better time to retrace how a treat that began as honeyed snow has morphed into an all-American restaurant staple? This week’s episode of Restaurant Rewind is betting “no.” The installment looks back at the origins of the frozen treat and its twisty evolution over the centuries that followed. In what other account might Nero, Thomas Jefferson and Howard Johnson all play memorable roles?   So scoop yourself a bowl of rum raisin, bury it in whipped cream and press Play.

05-02
10:02

There's enough color in TGI Friday's past for a month of Sundays

Even the name suggests a climb out of a rut: TGI Friday’s, as in it’s time to cut loose and have some wicked fun. The casual-dining trailblazer didn’t disappoint, aiming from Day One to offer a different sort of experience to children of the conformity-conscious '50s.

04-25
09:13

How the Restaurant Leadership Conference came to be

If you’ve been in the chain restaurant business for an appreciable stretch, chances are you’ve either attended or heard about the Restaurant Leadership Conference. It’s the top-to-top event where you might see Magic Johnson jump off the stage to give someone a hug, two chain builders lay the groundwork for a merger (Cava and Zoes Kitchen, 2018) or a big-name CEO careening around a Go Kart track. Be mindful of who may be behind you in the coffee line, because it could be a best-selling author checking out the tech demonstrations in the tradeshow area. Yet even longtime attendees are likely unaware of how the conference, now hosted by Restaurant Business parent Informa, came to be. In those roots are the reasons why the RLC continues to reign as an event where you’re likely to be surprised by what happens on the stage and the number of industry all-stars you’ll meet. This week’s edition of our Restaurant Rewind retro-focused podcast revisits how the conference got started, why it zigged when other conferences zagged, and some of the brush-with-greatness presenters who left attendees a-buzz. Check it out, whether you are there or want to be.

04-16
09:13

In a business of nonconformists, Popeyes founder Al Copeland broke the mold

Popeyes is emerging as a tough bird to beat in the quick-service fried-chicken market, a distinction that would have delighted its late founder, the flamboyant and pugnacious nonconformist Al Copeland. Had Copeland done nothing more than create Popeyes, he’d deserve a prime spot in a restaurant industry hall of fame. But his leadership of that chain is only one of the reasons he should be remembered today. In an industry of cowboys and rebels, he was a standout in his brashness and insistence on marching to his own beat. Industry long-timers would have a tough time naming someone who came close to his uniqueness. Consider, for instance, that he once not only ran Popeyes but its next closest rival, the chain now known as Church’s Texas Chicken. He fought openly with the author Anne Rice and other neighbors, never yielding an inch. And then there were his ghost stories. But that’s just a sampling of what made Copeland so unusual. Press play on this week’s episode of Restaurant Rewind to learn more about his exploits in and outside of the restaurant business.

04-09
10:50

The saga behind the illegal Jell-O shot

It’s probably a myth that tax-code writers refine their knack for inscrutability by taking a whack at state and local liquor regulations. The complexity and illogic of the rules governing alcohol sales are enough to make a restaurateur long for a seat on the other side of the bar, knocking back Jell-O shots with fellow scofflaws. In New York and other areas, theirs would be an outlaw’s life, the result of gelatin made with vodka being prohibited for sale or giveaway by restaurants and bars. Yes, you read that correctly. You can buy a hefty blunt from a streetside establishment, but a wiggly 1-inch cube of spiked Island Pineapple Jell-O is pure contraband, even in a place as wild as New York City. Join us for this week’s episode of Restaurant Rewind as we look at why so many regulations governing the sale of alcoholic beverages seem stuck in the age when revelers would hit their local dram shop for a flagon of mead. We won’t say a word if you should happen to listen with a cube of cherry-red gelatin at your elbow.

04-02
08:11

Remembering the best of restaurants' April Fool's Day pranks

America loves its pranks, as fast-food chains learned years ago in turning April Fool’s Day into a major marketing opportunity. Consumers have brought considerable gullibility to the day, while big brands like Taco Bell, Burger King and McDonald’s have gone to extreme lengths to hoodwink the public, with remarkable success. The combination has turned several of the put-ons into major news stories because the deceptions were so successful, as stupid as they might appear in hindsight. In a surprising number of those instances, perpetrators had to ‘fess up afterward that they were pulling off a joke and not actually adding burgers for lefthanders or edible fashion accessories. This week’s edition of Restaurant Rewind looks back at some of the outstanding con jobs and what they wrought. Join us as pranksters rev up their tricks for this year’s April Fool’s Day, which falls on Monday. No foolin’.

03-26
08:42

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

After Wendy’s charge and retreat on dynamic pricing, the restaurant business can’t seem to talk about anything else. Perhaps that’s because variable pricing is as much a part of the business as knives and forks. Indeed, you may not be aware of the various forms dynamic pricing has taken over the years. In this week’s edition of Restaurant Rewind, we take a look at some of the forgotten manifestations, including ones from big-name operators like McDonald’s. Join us as we look at early instances of dynamic pricing and how it’s waxed and waned.

03-19
08:33

True crime fans may not know how a restaurant figured into an infamous murder

True crime stories have become a major entertainment genre, delivered in big numbers by podcasts, streaming TV shows and even several whole networks. It’s about time Restaurant Rewind, Restaurant Business’ retro-focused podcast, made its contribution to the field. In this week’s episode, we look back at the small role a restaurant played in the assumed murder of Jimmy Hoffa, the labor leader and known organized-crime associate who disappeared without a trace in 1975. Even today, tips periodically surface about what happened to the Michigander, only to lead nowhere. One of the few things known for sure is where Hoffa intended to dine on the day he disappeared. There’s no dispute that he was scheduled to lunch with two known gangsters at what was then one of the country’s most famous fine-dining restaurants, Machus’ Red Fox in Bloomfield, Mich. He never made it past the parking lot, where his car was later found abandoned. But that was enough to indelibly connect the restaurant and its proprietor, an upstanding industry luminary named Harris Machus, to one of the most infamous disappearances in American history. There was never any suggestion that Machus or his establishment had anything to do with what was later adjudged to be a murder. But a restaurant formerly noted for the caliber of its service and food became a popular destination for another reason overnight. Interest in true crime stories was popular even then, nearly 50 years ago. The irony is that Machus was as solid of a citizen as you could hope to find, having served with honor in World War II, and forever shaping the modern U.S. restaurant business as it emerged in the 1950s and '60s. He even served as president of the National Restaurant Association, where he was a director for a solid decade. Little is remembered about Machus today other than the connection to Hoffa. But there was so much more to the man, as this week’s podcast episode attests.  But listen for yourself. Hit Play to learn about an often-overlooked pioneer of the business.

03-12
09:58

What you might not know about Jacques Pepin

If Mad Men’s Don Draper was trying to impress a prospective client, he may have taken the target to New York City’s cathedral of French cooking, La Pavillon—the 1960s landmark, not the modern reincarnation opened by Daniel Boulud. There, he would have sampled the fare of a young French chef who’d leave more of an imprint on the American dining scene than mere memories of outstanding meals. By that time, Jacques Pepin was already a culinary star on both sides of the Atlantic, having served as personal chef to France’s Charles De Gaulle before leading the kitchen team at La Pavillon. In modern parlance, we’d have called him a celebrity chef, if not a rock star. So how did he build on that fame? To the astonishment of many, Pepin took what was essentially the job of corporate chef for the Howard Johnson’s restaurant chain, a mass-market phenom known for its orange roofs, fried clams and ice cream. It was one of the many curious twists to a culinary career that’s now in its 74th year. At age 88, Pepin is still making appearances in the fine-dining world. Yet many of the young chefs who’ve been unknowingly influenced by the kitchen master may not recognize his name, even though it’s graced some 30 cookbooks and 17 cooking shows.  This week’s episode of Restaurant Rewind shows why Pepin should not be overlooked by any student of the restaurant business. On the occasion of a tribute to Pepin by one of the educational institutions he helped to found, the podcast delves into the chef’s career and his lasting influence on the business. Give a listen to learn how a one-time R&D chef for Howard Johnson’s brought fine dining to the masses.

03-05
08:25

Think recent closings were dramatic? Here's the whole chain Darden had to shutter

The restaurant industry has seen a number of big-name chains reveal widespread closures within their ranks in recent weeks. Outback parent Bloomin’ Brand alerted Wall Street that it intends to close 41 stores, while adding another 45. Denny’s recently acknowledged that it had shut about 60 stores in 2023 because the units were no longer financially sustainable. As dramatic as those closures might be, they may not have spun as many heads as the complete shutdown nearly 30 years ago of a 51-unit chain in a single day. What grabbed attention was the company pulling the plug: Darden Restaurants, better known as the Midas-like operation that ran Olive Garden and Red Lobster at the time. The full-service operator had launched an Asian concept just five years earlier with hopes of duplicating what it had done with Olive Garden: offering consumers a safe, reasonable and dependable alternative to the thousands of mom-and-pop ethnic restaurants that dotted the landscape at the time. There was no leading Chinese brand, just as there hadn’t been a national Italian option until Olive Garden came along. But China Coast proved it was no Olive Garden. After a mere five years, Darden decided it was losing too much money on the upstart, and snapped off the whole system’s lights on a Tuesday morning. But Darden wasn’t finished with the Asian market, as you’ll learn from listening to this week’s episode of Restaurant Rewind, the podcast that travels into the industry’s past for more insights on what’s happening in the business today. What did Darden hope would be a more viable Asian concept than China Coast? And what went wrong with China Coast in the first place? Press Play to find out.

02-27
13:04

When reports of a restaurant-Mafia connection were more than rumors

As any fan of "The Sopranos" knows, mobsters love good food almost as much as they relish ill-gotten money. No wonder organized crime is constantly rumored to be intertwined with the restaurant business. For veterans of New York City, those insinuations are far from fanciful. Long-timers know the dining landmarks where Mafioso kingpins were whacked after a meal, and where you have to be careful not to kick fellow guests in the ankle lest you set off their back-up guns. A line of black limos outside means you don’t tell Italian jokes while waiting for a table, and the men’s dress code might include a pinky ring.  If there were any doubts of a connection between cooks and capos, they were dashed a few years ago when once-celebrated chef David Ruggerio came clean on his involvement with the mob. While earning stellar reviews for his fare at New York’s La Caravelle, the second cousin to famed gangster Carlo Gambino pursued a second life as a goodfella, hijacking trucks, shaking down other crooks and dealing drugs. He eventually left the business to avoid jail time, and decided to air his criminal past after several partners in crime were killed and he was disrespected by a godfather of sorts. It’s an incredible story, and you can learn it by hitting Play on this week’s episode of Restaurant Rewind, the podcast that looks back at often-forgotten nuggets from the industry’s past.  Listen this week for a snapshot of how a real wise guy made it in the business.

02-20
09:12

Who was this James Beard guy?

Restaurants will be hearing the name again and again as one of the industry’s premier awards program draws closer to its early May conclusion for 2024. Yet few in the business may know who James Beard was, now that he’s been gone for nearly 40 years. This week’s episode of Restaurant Rewind answers the question of why Beard should be remembered, particularly within fine dining. Even those familiar with the media star’s legacy may not be aware of his full contribution to the industry he loved, like proving that Americans would tune in their TVs to learn more about cooking and food. He was the first to try the airwaves, beginning in 1946. Nor might they know that he was a founder of Citymeals on Wheels, or that he was a fan of barbecuing when that form of prep was still considered low-brow. Learn more about a figure who deserves to be remembered as a god of the business. Hit Play to learn how Beard lived, and the contributions he’s left behind.

02-13
10:33

Remembering a social crusader named Bill Darden

Tipping has been villainized by organized labor as a vestige of slavery, an assertion that strains credibility. What makes the assertion even more difficult to accept is the background of the restaurant company that’s likely more dependent on tipping than any other employer in the business. Bill Darden is well-known to any student of the business as the founder of Darden Restaurants and Red Lobster, the brand that made the company a full-service powerhouse. Yet few are likely aware of the role he played in combating racism, going back as far as 1935. Darden’s refusal to segregate his dining rooms put him and his business at considerable risk. Yet he made color-blindness a plank of the company’s culture. Join us as we look back in this week’s episode of Restaurant Rewind at the stance Darden took and how sharply it contrasted with the industry’s attitude of even just a few decades ago. Hit “Play” to learn how one strong adherent to tipping was all about treating people equally, regardless of their skin color.

02-06
06:31

How the once-mighty are falling in casual dining

Casual dining roared back as pandemic conditions lifted and dining rooms reopened, dispelling assertions the segment was cooked. But that doesn’t mean the full-service chain market has been on cruise control, as this week’s episode of Restaurant Rewind attests. The retro-focused podcast looks back during the installment to what the casual market looked like 10 and 20 years ago, and how that compares with the state of play today. Among the brands that have clearly aged are TGI Fridays and Red Lobster, the brands that virtually midwifed the whole sector. Join us as we look at how the market has changed, and what propelled those granddads of the segment to prominence in the first place.

01-30
12:55

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