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Retail MBA Podcast
Retail MBA Podcast
Author: Karen Waksman
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© Retail MBA - All Rights Reserved 2018
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Retail MBA - Selling to Retailers Podcast, is a podcast about selling products to major retail chains such as Best Buy, Home Depot, Macys, Kroger Grocery Store, Sams Club, Walgreens, Whole Foods, Wal-Mart and much, much more! The Retail MBA podcast focuses on epic tips and strategies on how to approach, pitch and sell to big box retail chains. This podcast is the perfect resource for product companies, entrepreneurs, manufacturer's, inventors, Amazon and FBA sellers, advanced sellers, eCommerce companies or ANYONE interested in getting a product on the shelves of major retail chains today. No sales experience required!
64 Episodes
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Are you a Shopify store owner? Do you want to grow your business beyond this online platform? In this new video, I share tips and strategies on how to scale to retail from platforms such as Shopify. Learn more here: https://www.retailmba.com/turn-your-shopify-store-into-a-magnet-for-retail-companies/
Do you want to learn some tips and strategies on how to sell to Macy's and become a Macy's vendor? New trainig video now up in our site! Learn here: http://www.retailmba.com/macys-vendor-how-to-sell-to-macys-and-become-a-macys-vendor/
If you want to sell to drug stores like Rite Aid, I created a quick training segment to give you some tips and strategies on how to get your product up on their shelves. Learn more here: https://www.retailmba.com/rite-aid-vendor-how-to-sell-to-rite-aid-and-become-a-rite-aid-vendor/
Are you an inventor or an entrepreneur? What’s the difference between the two? Learn how you can be both an inventor and an entrepreneur! Click on the link: https://www.retailmba.com/inventor-vs-entrepreneur-and-how-to-be-both/
Learn the words to use when selling your product to major grocery chains by checking out my latest training video on How to Sell to Publix Super Markets and Become Their Supplier! https://www.retailmba.com/publix-super-markets-suppliers-how-to-sell-to-publix-and-become-their-supplier/
Let’s talk about why more Amazon sellers are turning to retail. Watch my latest training video: https://www.retailmba.com/why-more-amazon-sellers-are-turning-to-retail/
If you're interested in learning how to sell to Brookstone stores, then this training is perfect for you. Learn more: https://www.retailmba.com/brookstone-vendor-how-to-sell-to-brookstone-stores/
Now that you’re successful with your eCommerce product online, the next step that you should consider taking is to get your product into big box retailer chains! Learn more: https://www.retailmba.com/so-youve-built-a-successful-ecommerce-product-now-what/
Learn how to scale from E-Commerce into Retail and find out why you're losing money if you don't! New training video: https://www.retailmba.com/how-to-scale-from-e-commerce-into-retail-and-why-youre-losing-money-if-you-dont/
If you have a product that is perfect for Bass Pro, watch this video and learn more: https://www.retailmba.com/bass-pro-vendor-how-to-sell-to-bass-pro-and-become-a-bass-pro-supplier/
eCommerce is very popular today but retail stores are still here to stay. This is the best time ever to sell into retail chains such as Wal-Mart, Home Depot, Best Buy, Whole Foods, CVS, etc. Want to learn more? Make sure to click on the link and check out our latest training video on eCommerce vs. Retail (and what you need to know)! https://www.retailmba.com/ecommerce-vs-retail/
You have a product that you think would be perfect for chain stores, but you want to know how to increase your chances of getting a purchase order. Well, you are not alone! Everyone with a great product is looking for that thing that will tip a buyer’s decision to purchase your product over someone else’s. And although there are obviously a variety of things you can do to get a buyer interested in your product, I will mention one thing that I always focus on when trying to intrigue a buyer to hand me a purchase order. Here’s what I focus on… I focus on why my product will make that retailer money. You can hand me any product and I will not do anything with that product until I come up with a story for that buyer that is so compelling that the buyer will have no choice as to buy my product from me. And it’s all about making them money. Let me explain…
People always ask me how much quantity a chain store buyer buys when selling to retail. They are concerned with the initial orders chain stores might expect. Will the buyer expect millions of dollars worth of product? My answer is NO! Buyers will first test out your product at retailers. And they will increase quantity gradually. So don’t worry so much :). In this training video, I explain how it typically works with chain store retailers. This question comes up all of the time in my workshops and classes!
Hi everyone! This is Karen Waksman, founder of Retail MBA. Today, I want to talk about becoming a BJ’s Wholesale vendor. The reason I decided to create a video on this particular retailer is because some of you guys love the concept of warehouse stores, like Costco and so forth, and some of you might not have heard of BJ’s. So, I want to talk to you about that because there’s so many opportunities with retail to get your products into stores beyond the basic top retail chains and so forth. BJ’s is a wholesale retailer. They’re kind of those warehouse type retail stores. It’s a membership only retailer, so you actually have to pay a membership to be part of this organization. People pay a membership, they can go to those stores, they’re a massive warehouse, and ultimately, they get great deals, right? ‘Cause they buy product in bulk and so forth. It’s a great thing, very similar to Costco and so forth. They have over 200 stores that they’re responsible for, so they can buy massive product. If you can think about a warehouse store, usually what you’ll see, is that they actually carry products in a pallet form. A pallet is a lot of products on one singular pallet. A lot of these warehouse retailers actually buy by the pallet, so can you imagine you get BJ’s interested in your product. All of a sudden they buy one pallet for one store, but they have over 200 stores they’re responsible for. If you can add the numbers up, that’s pretty substantial revenue for you. That’s why a lot of people like warehouse stores.
Do you have a product that is perfect for Private Label Brands? Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Private Label Brands! (For those of you who prefer to read this content, transcripts are included below!) In this training, I will discuss some of the things to think about when approaching a retailer such as Private Label Brands. Hope it helps!
BH Photo and Video Vendor - How to Sell to BH Photo and Video
Would you like to become a QVC Vendor? QVC has a program called ‘QVC Sprouts’ that’s perfect for new product companies and inventors! Watch the video above for some quick tips and strategies on how to get your product considered for QVC! Also, if you want to maximize your chances of becoming a vendor for QVC, you will also want to consider selling your products to major retailers as well. QVC loves it when a new product company already has sold their products at stores. The good news is that I’ve created a FREE retail training series that explains: How to find the buyers contact information at major retailers How to get a meeting with their buyers And then how to pitch them
Sell Products Online - How to Sell Products to Online Retailers
Dillards Vendor - How to Sell to Dillards Stores
Do you have a product that is perfect for Sams Club? Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Sams Club! (For those of you who prefer to read this content, transcripts are included below!) In this training, I will discuss some of the things to think about when approaching a retailer such as Sams Club. Hope it helps! To Your Success, Karen Waksman Retail MBA






















