Retail Media Breakfast Club

Take a deep dive into Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize personalization over traditional search rankings, plus examine how sponsored placements could reshape retail media. Get actionable insights on preparing your brand strategy for conversational commerce.CHAPTERS:(00:00:00) Teaser(00:00:15) About the Show(00:00:35) Rufus AI Shopping(00:04:05) Early Limitations(00:06:35) Early Rufus Research(00:08:30) Brand Implications(00:10:34) Sponsored Ads Impact(00:13:07) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

Every morning, retail media professionals face countless updates, strategic decisions, and the pressure to stay ahead. That’s why I created Retail Media Breakfast Club—a fresh take on retail media insights designed just for you.Join me, Kiri Masters, as I bring you 10-minute episodes every weekday at 6:00 AM Eastern, packed with focused content and sharp editorial takes. Whether you’re sipping your coffee, walking the dog, or commuting, you’ll get:✅ Context behind the retail media news headlines✅ Insights to help you make confident decisions✅ A daily intelligence briefing that’s quick, focused, and actually usefulFrom digging into press releases to uncovering what really matters for your business, Retail Media Breakfast Club is here to complement your favorite industry shows—not replace them.🎙️ Listen on your favorite podcast platform or watch here on YouTube. Don’t forget to connect on LinkedIn for daily updates, too.Subscribe now to start your mornings with clarity, focus, and actionable insights. I’ll see you tomorrow!