Claim OwnershipRetail management and marketing - for iPod/iPhone
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© The Open University 2011
Description
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
This material forms part of The Open University course B122 An introduction to retail management and marketing.
13 Episodes
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A look at how stores plan and operate, focussing on Waterstone's and Clarks.
Looking at the increase and benefits of online shopping and barcode technology.
The importance of marketing and communication.
This video looks at how agencies help companies to raise awareness of their brand and promotions.
An online entrepreneur challenges the existing state of high street retail.
How should a retailer go about building their brand, and what is meant by 'a brand'?
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
Using frozen peas as an example, this video takes us through the complete supply chain process.
A look at how UK fashion companies trade overseas.
Several independent retailers explain why they are a preferred alternative to the high street.
Experts discuss the internet tools available to retailers.
How technology has changed and drives retail and consumerism, and the use of statistics and date.
Businesses reflect on what the future hold for them and where they might be.
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