RethinkYour.com Podcast by Jeweler Websites, Inc.

On today's episode of RethinkYour.com we're diving into the free SEO website reporting tool called Google Search Console.  Search Console is not the scary technical tool it once was. Google has slowly made it user friendly and much easier to understand without any technical knowledge, but it's still a little intimidating when you first look at it.  We're going to walk you through the basics of Google Search Console, explain a few of the reports, and they can help you improve your jewelry website.  As we digest the charts and keywords, you'll uncover important golden nuggets hidden within your own website.  We know that our discussion will help you better understand how customers find you online.  We also invite audience participation by listening to this while you log into your own Google Search Console account  and follow along.  Let's get started…

On today's episode of RethinkYour.com we're talking about two relevant topics for your ecommerce website. Our first topic is shopping cart abandonment, which is the phrase we use to describe when someone puts an item in their shopping cart but doesn't follow through with a checkout. We'll share a few cute email marketing tactics used by one company to bring people back to the customer journey, and to complete their purchase. Speaking of the customer journey, in our second topic today we'll go through a few actionable ideas on how to improve the ranking of individual product catalog webpages. Along with those ideas give you examples of how to improve your website's ranking by breaking up some generic pages into more in-depth and useful pages. Although we've spoken about these topics before, we're pretty sure today's discussion will give you a new point of view and some new approaches to improving your jewelry site. Let's dig in… Reference Desk: Websites we used for data and mention during this episode: How Can I Rank Informational & Product Pages On The Same Keyword? - A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.

We're taking a little detour away from marketing, SEO, and jewelry business related topics that we normally talk about on the RethinkYour.com Podcast, and turning our attention to cybersecurity.  In the past we've given individual nuggets of cyber security improvement ideas whenever it came up as a side topic, but we've never pulled it all together for you until now.  In this episode we're going to walk you through several methods of increasing a protective shield over your cyber footprint and dive into topics that we take very seriously.  You'll find out how to check if your passwords have gotten out in the wild, and what to do about it.  We'll also give examples of spoofing and phishing in hopes that you'll never fall prey to these scam methods.  We think we've gathered together a good set of easy to use cyber tools to help you stay vigilant with your online security, so stay tuned.

On today's episode of RethinkYour.com we are talking in-depth about internal linking between pages of your website.  We're going to dig into the expectations of the header and footer of your website, what your jewelry customers expect to see in the header and footer, and the behind the scenes of how Google reads them.  Our sources come from two recent Google Office Hours Q&A sessions that shed new light on the SEO value that Google gives to links and text in your website's header and footer.  If usability and SEO are important to you, then we know for sure that you'll get some golden nuggets of information out of this podcast episode, because the new Google information we break down today was even a little surprising for us.  So if you're serious about the SEO of your jewelry site, then keep listening as we dive in.

On today's episode of RethinkYour.com we are talking about various online video services and how they relate to your jewelry store marketing, and search engine optimization.  In the early days of YouTube, a video was thought to go viral if it had a few hundred thousand views.  Yet today, on TikTok and Instagram Reels, anyone can create a fun video that launches to more than 4  million viral views within days.  This is why so many people are rushing to establish marketing strategies for short form videos.  Our source today comes from recent information published by Google where they explain how they analyze videos that appear in search results.  In this episode we're digging video hosting services and giving actionable golden nuggets on how to use your Instagram Reels and TikToks for marketing and for website SEO.  Let's roll tape, and dive in.

On today's episode of RethinkYour.com we are talking about Instagram hashtags.  Specifically, we're diving deep into branded and long-tail hashtags, working with micro-influencers, how many tags to use in posts, how to apply them to Instagram Stories, and how to hide them so they  don't look like marketing spam.   Our sources come from the March 2022 issue of Instore Magazine and Sked Social, and we're  super happy to share our experiences with hashtags while we digest this information for you on this.  Hopefully we will surface some golden nuggets of actionable information that you can  put to good use today, so stay tuned. 

On today's episode of RethinkYour.com we are talking about hidden content on your website and whether or not Google is using it for your ranking. Hidden content is an often debated topic for SEO professionals who worry if Google is interpreting it correctly. Our episode today was inspired by an article from Search Engine Roundtable I'm and we are happy to dive deep into the history of hidden content and how optimization techniques have changed over the years. We'll touch upon the different ways you can implement hidden content, how hidden content improves your website design, and the claims that Google can read and understand hidden content. For us, while recording this episode we actually had our own realization of the potential relationship between Schema.org and hidden content, and how to account for that on your own website. Don't hide this episode away because it's especially important if you are managing your own website, so keep listening…

On today's episode of RethinkYour.com we're jumping forward to the year 2035 with imaginings  of what the internet would be like.  Our  source today is a February 2022 Pew Research study titled "Visions of the Internet in  2035."  In this lighthearted topic, we're recalling what has changed over the last 13 years online and comparing it to the ideas surfaced by Pew Research.  There's a smattering of topics today ranging from ADA compliance, to omnichannel, internet access, photography,  video, and the future of the influencer.  As you give it a listen, you'll find out what might drive some future changes and how to become part of the future, today.

On today's episode of RethinkYour.com we're diving deep into the details of how a jewelry store was targeted in a viral video on YouTube which caused an onslaught of fake reviews on Google Maps, Facebook, and Yelp.  We'll explain why the viral video was made, and how it triggered more than 100 fake reviews.  We felt it was important to share this story today because this is the second time this YouTube publisher has targeted a retail jewelry store.  We hope the details of this episode will prevent you from becoming their third target.  As we share our first hand experience with this situation, you'll find out what it would take for you to remove fake Google Reviews as well as fake Facebook reviews and comment spam.  Let's dive in.

On today's episode of RethinkYour.com we're breaking down what it means to be a Social Media Manager for a jewelry store.  This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements.  This job title is so much more than simply hiring an employee to post to social networks.  In this podcast episode we're going to digest the different ways an in-house Social Media Manager will help you better understand your customers, will help you make better product choices, and overall improve your store.  It's time to rethink the importance of your Social Media Manager, so stay tuned to understand why. 

On today's episode of RethinkYour.com we're talking about the benefits of using QR codes,  along with recent warnings of how to protect yourself from malicious codes.  This topic was inspired by a QR code commercial that aired during Super Bowl 56, which generated a  lot of publicity, but also brought light to a recent QR code usage warning from the FBI.  We'll dive into the efforts  by watch groups that  are teaching users how to recognize malicious codes.  We at rethinkyour.com are here to provide advice on how to effectively use QR codes now that there is renewed interest in them. Let's talk about the best methods, and even some bad ideas you should avoid so you don't scare people away.

Putting your store's reputation in the hands of online reviews can be scary.  Reviews that paint your store in a poor light are common.   Many negative online reviews are simple miscommunications, or even a dispute that you thought was already settled!  On today's episode of Rethinkyour.com, we are going through Google's newly announced Map Reviews policy and the details of their automated and human content moderation procedures.   This is a really good step for Google to take in an effort to protect businesses, such as yourself, from trolls and paid bad review writers claiming to be disgruntled customers.  We'll also share some scary stories of how we've helped jewelers deal with 1-star reviews.  We're hoping this podcast topic will further enforce due diligence in your account moderation.  Let's review!

Do you find yourself continually baffled as to why your competitor appears higher than you in search results?  On today's episode of RethinkYour.com, we are explaining Google's recent efforts to reveal why you see what you see in search results.  There are a handful of basic search engine optimization best practices that everyone should be using because they've been confirmed by Google.  Newer  website software should make it easy to keep up with these best practices, once you know what they are.  When you follow along with us today, we'll walk you through an  inconspicuous  feature on Google search that is really helpful for your SEO.  We're happy to digest this information and provide real examples of how it applies to your own jewelry website. Open up Google Search on your smartphone and follow along… 

On today's episode of RethinkYour.com we are talking about the finer details of your ecommerce site that you might be overlooking, or even ignoring, because they seem trivial and a waste of your time.  In this topic, we really dive into the different ways to set up an ecommerce site, and how difficult some of them are, but we also explain why the extra effort you put into your website will make it more user friendly.  You'll hear why uploading inventory from your point-of-sale system is a boon for you, but it can result in customer shopping frustrations.  We then talk about browser website compatibility issues, and how to validate your site so it's compatible everywhere.  Within each story we share today, you're sure to hear a few golden nuggets of information that will help you make your jewelry website better.

On today's episode of RethinkYour.com we are talking about traditional marketing and whether or not jewelers should still be using it.  We also explore ways to make traditional marketing better, and even trackable.  Our source comes from an editorial in the February 2022 issue of Instore Magazine, and we're super happy to boil down many of the ways we've helped jewelers improve their approach to traditional marketing over the years.  Newspaper, billboard, radio, direct mail, and TV advertising are not dead, but you need to rethink your older approach if you want a better ROI, which is exactly what you'll hear in this episode.  Let's get into it.

On today's episode of RethinkYour.com we are talking about the jeweler's digital marketing checklist.  We've previously mentioned many of the items from this checklist, but never explained how they relate to one another until today.  The digital marketing checklist that we'll go through is a good guidebook for future marketing, and it could also help you identify where you've made mistakes in previous marketing.  Our source comes from a brief editorial in the February 2022 issue of Southern Jewelry News, and we're super happy to give you our thoughts on the finer details, and perhaps some golden nuggets, behind every item on that checklist.  When it comes down to it, marketing is all about how big your net is, or how to use a shiny hook to catch your next customer.  Let's dive into it.  Thanks to Andre Savoie for inspiring this episode.

On today's episode of RethinkYour.com we are talking about personal privacy. In recent years, the topic of personal privacy usually relates to how our online activity can be translated into some type of targeted marketing.  It's commonplace to see cookie notifications on websites and tracking messages on smartphone apps; the existence of these messages has made everyone aware that they are being tracked.  But what exactly is being tracked, and how is that information used?  Our source for today's podcast comes from a German Court that recently ruled on how using Google Fonts on your website is a violation of personal privacy.  From the GDPR to the CCPA, understanding the differences in privacy laws is critical for every website.  This is a very complicated topic that we're digesting for you today.  You'll hear about the types of information that can be tracked, some methods of being tracked, and why user tracking is so important for helping you make better decisions in your jewelry store.   Let's dive in and break it down now… 

On today's episode of RethinkYour.com we are talking about your Facebook business page and how you can use nine different post types to increase your organic reach.  When it comes to business pages on Facebook, we often talk about how limiting your organic reach is unless you boost your posts; which is often referred to as pay-to-play.  But, organic reach isn't completely dead, and there are a few ideas on how you can revive your organic reach so more people see your posts for free.  We're getting into those ideas today.  Our source comes from an informative Social Media Examiner article, which we are happily digesting on the podcast.  You're sure to hear a few new golden nuggets of information about these nine Facebook posting methods, especially since we're sharing our own related experiences with each of them.  Let's jump into it…

On today's episode of RethinkYour.com we are talking about online contests as a marketing campaign.  Although online contests can attract participants from all over the world, the goal is subtle local lead generation while also increasing local customer goodwill. When you incorporate personal stories in a contest, you are creating an effective and friendly social media marketing campaign that's share worthy and creates public interest while also capturing customer data and new leads.  We're sharing the success stories of jewelers who have used online contests, and digesting how to do it, and the minimal cost involved.  If you're having trouble with your current marketing routine, and you're looking for some new ideas, then this episode will really help you see a different way to capture new curated lists of potential customers.  Let's jump into this creative idea now…

On today's episode of RethinkYour.com we get to talking about the expanded understanding of social media and its impact on communicating with customers. The definition of a social network, and all of social media, keeps changing.Those social network memories from years ago, as simply a place to share random thoughts to others, are so different than what social media has evolved into.  Social media has already replaced traditional marketing methods, including email.  The features that turn any online service into a social media service are popping up everywhere,  and those who seem to be glued to their smartphones are being influenced by those who have learned the skill to post good content. To explain how important social media influence is for your own jewelry brand, we're digesting the incredibly fun and transparent approach one jewelry designer is using on TikTok.  As you listen to this podcast episode, hopefully you'll catch a few new ways to understand what social media is, and how you can approach it now that social media influencers have matured into a legitimate marketing medium.  Let's get into it…