Revenue Accelerator

Intro / In this Episode:In this episode of the Revenue Accelerator Podcast, we are happy to introduce you to our guest,  Pamela George. Rockstar does not even encompass what this woman has been through and what she is doing in the world today! She is a financial powerhouse. But it wasn't always that way. She was born into poverty and raised by an illiterate mother. As a young child, Pamela vowed to create her own financial wealth, breaking the cycle that was passed on to her by her family. Through her work, she has healed her own money trauma and now stands before us all as a strong and financially empowered woman who now lives her purpose by supporting women across the globe to create their own financial freedom and build generational wealth through her signature framework: The Seven Pillars of Money Management. Highlights:[ 01:29 ] Marrying the “money mindset” and believing and manifesting with actual numbers and dollars and cents.[ 03:32 ] I help my clients see that they need to understand that their money mindset, their mental blocks and what they have gone through, all affects their behavior around money. And when you address that, and you match it with the money aspect of dollars and cents, then you come out of it feeling really financially empowered.[ 04:46 ] Money ghosting. This is when a potential client who you know was all set to pull the trigger, they’ve read the invoice email, you know they have, but they just froze.  They are not responsive, they are just ghosting you because they are afraid to make that investment commitment.  They might be dealing with their own issues that have nothing to do with you at all…so it is best to give them some space and grace to figure things out.[ 07:49 ] We are accountable to manage our own triggers. It's not other people's fault. So take on that responsibility, and be accountable for what has happened. Understanding your triggers, is an important thing. A firm believer in therapy, God knows I had my share of it. [ 12:3 ] Here's this gratitude and living and enjoying the moment. That comes with a settling, a grounding, so that I can really focus on what my purpose is, what's my intention, what I want for my life, what I want my future to look like what is important to me, and my values. [ 20:36 ] What does wealth mean? It's not just money. It's not just millions of dollars coming in, but it's also the time to spend with family.[ 24:13 ]It’s not JUST SAVING,  if you don't save RIGHT, you can’t be successful in your savings. [ 25:19 ] You need to have a money date.  Sit with your money, crack open a bottle of wine if that takes the edge off - it's a date, and sit with your money, start with thirty minutes and do the things that will help you to build wealth.Freebies / Guest Links:15 minutes FREE training, third Wednesday of every month, at one o'clock Eastern time.Go to Moneydate.co to get the invitation. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Billy Broas, the guy who created The Five Lightbulbs. What began as a teaching tool has now evolved into a company and brand. Billy is the marketing genius behind some of the most successful online entrepreneurs and course creators. In my conversation with Billy, he shares his marketing framework, tips on how to market and build a powerful message to create infinite depth and opportunity for creativity.Ownership[03:37]What makes a good copy is one that works. Entrepreneurs who write their copy and hand it off to copywriters represent a very powerful relationship because a product invented by the entrepreneur can better express what that product is all about rather than just an idea. It will greatly assist copywriters in taking work off the entrepreneur's plate and finding new opportunities.The Five Lightbulbs[07:33]Marketing is all about getting the message across, including knowing the right words to use and how to spread the message. Understanding whether your message is ready to be amplified is also critical. Otherwise, an unclear message is conveyed, rendering it unsuitable for attracting potential customers.[09:02]Light bulb one represents messaging customers, understanding their status quo, or understanding language. Light bulb number two represents various options that people may have and the sharing those options. Many people may find themselves in situations where they are only offered something and expected to follow through. This is one of The Five Lightbulbs' goals.[12:29]Consider your approach in light bulb three. Why should they choose you when there are so many other options? What does your product do in relation to Light Bulb 4? Given that there may be multiple products similar to yours, one way to persuade people to choose you is to approach your prospective client with their needs in mind; how is this product specifically tailored for them, and how is this product a solution for them.[14:44]Light bulb number five represents the customer's new life; how you and your product were able to make a difference in their lives.Copywriting[16:55]Stop starting from the beginning. The most effective copywriters spend 80 percent of their time researching. Use tools and collaborate with others or your team to focus your efforts on more important aspects of marketing.Consistency[23:29]Marketing is the process of organizing your thoughts around your organization. It allows your organization to maintain the consistency and essence of the message you are attempting to deliver, avoiding "drift" or fading of your message intent.Conclusion[27:10]Marketing can be enjoyable, and one of the surprising things I've learned from talking to people about it is that it makes it feel like a game or puzzle you must solve. Discover how Billy Broas runs through a framework of marketing by visiting:https://fivelightbulbs.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Nina Froriep. She is an expert in the film and video production industry. Nina participated in various commercials, shows, and films and the producer and director of the Emmy Award Winning documentary film “Abraham’s Children.” Nina also helps coaches and entrepreneurs utilize video marketing for their businesses and services to gain clients. In today’s episode, she discusses video marketing and how to use it to gain clients on LinkedIn.How Nina started in the Video Industry[1:10]Nina has always been talented and an all-rounder in terms of creativity. Being curious about technology, she always tries something new, just like how she tried to invest in Cryptocurrency when it was first introduced. Thirty years ago, she discovered filmmaking and chose it over other professions because the filmmaking field has it all. Once she entered the industry, she slowly climbed up to the top.Video Marketing[3:36]For the last four or five years, Nina has been focusing on teaching video marketing with a focus on LinkedIn. They use the platform to gain clients, targeting business and service coaches and entrepreneurs. They help their clients produce content for their video marketing. [7:05]Consistency is the key that helps in monetizing on LinkedIn. As time passes by, change has been happening, especially in technology. What works now may not be appropriate in the future. Nina shared her experience on how their company boomed during 2020-2021; however, she emphasized how 2022 differs from before. Inbound Marketing[11:19]Nina values relationships a lot. When it comes to getting clients, they try their best to avoid outbound marketing and focus on inbound marketing; video marketing, after all, is part of the latter. Having great content could help people decide to reach out to you, and Inbound clients liked your content which led to them contacting you. Nina shared how she keeps track of where their clients come from – whether from a referral, a repeat client, an inbound client, or an outbound client. In her case, the clients are primarily referrals and repeat clients; otherwise, it’s an inbound with a few outbound. Strategy and Call-to-Action[13:36]In content creation for video marketing, you must first have a strategy. Determine what your purpose is, your target audience, etc. Make sure to also use call-to-action. You also need to find out your video personality. Nina shared that they have created a video personality quiz to help clients more in creating content. It will help your video to convert, and your target audience will see your sincerity as it aligns with your values. Recommendations on Content Creation[21:12]Nina recommends having a strategy and a content calendar. A content calendar can be composed of current promotions and activities of the business, events in the world, or society. Nina shared how they are currently promoting their Bootcamp. Aside from that, she makes sure share something about the video personality test once a week or thrice per month. Creativity[25:05]It’s essential to have a structure in creativity because it creates boundaries. If there are no boundaries, then there is no creativity. You should also be flexible with your content. Closing Remarks[29:58]You don’t necessarily need fancy equipment to shoot a video for marketing purposes. You can use your smartphone to start things off.Learn more about Nina by visiting: https://clockwiseproductions.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Sabrina Victoria, Founder and Executive Director at Human Better 365. Sabrina hosts three podcasts. All of them are on human transformation and the drive to do better than you did before. As we chat with Sabrina, she shares her ideas on how to be a successful business and continue improving as an established entrepreneur today.Procrastination[01:19]People put things off in various ways, and their decisions to do so can be influenced by several considerations. Several different circumstances can cause people's procrastination. But to get past procrastination, one has to push through the reasons one gives themselves.Negative Events Affecting Success[05:47]Trauma is a persistent cycle that runs through a person's head, preventing them from discovering or developing the potential inside them. As a result, trauma is one of the most significant reasons why individuals procrastinate.[06:45]Some are born leaders and others who are born followers. Some may have heard that they are overwhelming. However, consider it a compliment because that particular characteristic may be what attracts potential clients.Working Things Out[10:29]People have diverse life experiences at different ages. Occasionally, a particular trait from our past manifests itself in our lives today, which can be frightening. However, as we get older, we learn so much more, so don't be afraid to take a step ahead because you are not alone.[17:26]People can work on moving past their traumas in a variety of ways because everyone has different preferences. Remember that the things that people must do must also be something that they love doing as part of their job and lives.Discover how Sabrina Victoria runs through human transformation by visiting: https://www.sabrinavictoria.com/podcast Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Alison Tedford, a business consultant and author specializing in inclusive communications. She did work in the public service around creating inclusion for indigenous people within the federal prison system. Today, Alison discusses inclusiveness and communications, their respective origins, and how they interact.Telling Someone’s Story[00:45]When you think about storytelling and the role of a storyteller, you have to recognize the historical relationships that your subjects have had with who tells their stories, how they're represented in media, how their narratives are framed, and what level of consent they've experienced when their stories are told. It's important to consider when you're telling stories about people who are either different from you or share your identity. Writing Isn’t Just Writing[03:54]It involves relating, mediating, translating, and interest-based negotiation. Sometimes, you have to be able to come back to a subject and say, I understand why these things are important to include. We need to figure out how to share that with an audience who might not have the same frame of reference and knowledge base. [04:50]Things can be factually accurate. But the aspects of a story that are emphasized and how things are positioned can make a difference in how people feel.Inclusion Value[08:19]When you are inclusive, you create many more opportunities for people. It's important not to engage in perfectionism to the point where you continue to exclude people who haven't had opportunities. You need to do the best that you can to create a space that is going to accommodate people.[10:31]What are your values? Who do you want to include? If somebody comes across your website if somebody comes across your work, experiences, your services, how would they be able to see those things? If those things aren't things you can articulate, or aren't built into your processes or language, then that's something to evaluate if things need to shift and research what people need. And how might you need to do things differently?[16:02]It's good to be clear about where you stand and understand who your people are and what they care about. Diversity Inclusion Statement[22:19]It's something that should be a living document. It shouldn't be something that you copy and paste because the way you include people might change over time because norms and expectations can change. Technology can change, and there are lots of different aspects that will change over time. So it's important to be current with your statements so that people know what to expect.Conclusion[25:10]Regarding diversity inclusion, sometimes people are afraid because they think they will be lectured and made to feel bad about themselves. It's not about guilt; it's about growth. We're all humans conditioned by our environments, and there's a lot of messaging out there that we internalize just being people. When we know better, we can do better.Discover more about Alison Tedford by visiting: http://alisontedford.com/  Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Emily Aborn, a copywriter for creative entrepreneurs and the Founder and Owner of "She Built This". She works with people who have businesses that are unconventional and help them find their voice in the world of marketing. Today, Emily shares some of her wisdom in content creation that have helped businesses build their brands and get noticed by potential customers.Content Writing[2:47]Being able to build a voice for clients to promote themselves is what content writing is all about. This includes managing their social media, blogs, and websites. Representing client's voice[6:03]The brain dump approach is taking all thoughts and then narrowing them down to the most important ones. Getting into a creative flow requires organization.Creating a process[9:09]Have a process and understand that sometimes you have to adapt that process. It helps you figure out how to get into that zone fast.Engagement[10:03]The most common mistake in marketing is when people create content that is solely focused on themselves. While talking about yourself is OK, keep in mind that the focus is on the person reading it, and consider their experience, what makes them go on social media and then stop.Generating leads[12:47]Maintain a strategic approach and focus on what your piece has to offer. Assume your company or brand were a book genre. What kind would it be? It encourages people to go the extra mile, resulting in content that they can share on their own social network.[15:32] It's all about the vibe or how I want people to feel going into the group as a group leader, making it a fantastic location to connect with other community members. Remember the initial few people in your community as your cheerleaders, encouraging you to keep going.[17:25]Get accurate information on what individuals are doing.Knowing your audience[19:07]Every group is unique. It all depends on the type of community you want to create. It is critical to:Determine how they discovered the organization and gained access.Get their email address so you can keep them up to date on group rules.Listen to what your people are going through.Building community[22:42]Carli.ai is an app where individuals may attach it to various Facebook groups and enter keywords that connect you to other people to engage with them. [24:55]Look for similarities to help you attract the perfect individual. People in the peer group share something they're struggling with or something that's challenging them. Then individuals express their opinions and weigh in. [30:31]There is no discernible difference between being a leader and being a member of your community. You only need to specify the boundaries and guidelines, and that's where leadership line stops to assist leaders in steering the ship.Discover Emily Aborn and her work by visiting: https://www.emilyaborn.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, our guest is Jennifer Frye. Jennifer has been in business development for her entire career, working with local and national clients of all sizes. After spending decades in business development, she knew there was a better way to approach sales than the traditional bro marketing tactics. Appreciated Asset Sales Accelerator Program offers businesses a unique consultative approach to contract them to set new business appointments with their prospect’s wish list. Aligned Approach for Cold Calling[01:47]Jennifer says you have to come first from a heart of service. Provide a solution you believe in and know you can help your customer. You have to get specific as well. Many people are nervous about narrowing down their target market and their ideal prospects, but you’ll find that the more specific you get, the narrower you get, the better results.Wrong Expectations about the Sales Efforts in a Business[03:12]Jennifer works with people who have had bad experiences within their own sales departments or external call center-type services. She doesn’t spend much time talking about what’s gone wrong in the past because she can’t compare what her client does with what she does. Jennifer created an entire paradigm shift within sales because it is within her heart of service and her focus on the solution that her clients can provide.The Paradigm Shift[05:05]In the paradigm shift, you must come from the angle of wanting to educate people. Offer a solution that you know that they need to know about. Doing that makes the entire energy shift around what you are messaging. At the end of the day, you don’t have to volley with someone. You don’t have to argue with someone. If you are arguing with someone, it’s probably not the right energy fit for you for long-term relationships. Healing the Wound[07:50]You have to get specific and direct on what your value proposition is. Be dialed in on that and not just in general terms. But with some key metrics and some KPIs, you can show that you have success stories and percentages that you’d be able to increase revenue. Then figure out how you can monetize it because the prospect will be ready for the next step of that call once it is monetized. Building the Pipeline[10:04]CRM is essential to any business. It is essential to have something to keep track of. It is really important to ensure you’re in front of the clients at the right time and that they know it’s not about your commission check this month or your sales or your numbers this month. You want to work with them in the timeline that makes sense for them, and you’ll be there. Sales is not a short-term strategy. You have to continue to do the activity and plant the seeds over and over again.How Jennifer Helps Business with Cold Calling[13:17]Jennifer works with people who are looking to grow and have a sales department in place but are not doing cold calling activities. Jennifer helps with giving her clients all the benefits of cold calling campaigns without anyone having to pick up the phone. Jennifer’s Final Thoughts[28:02]Jennifer says that cold calling is like anything else. It’s a skill; if you are uncomfortable, it’s because you’re learning to grow. She encourages people to try it, especially business owners. Try to see what objections people are saying. See what people are saying so you can better train and prepare your team to want to go out and do the same. Get Jennifer’s free pipeline assessment at https://appreciatedasset.com/assessment Hosted on Acast. See acast.com/privacy for more information.

In this episode, our guest is the Queen of Podcast Guesting, Christine McAlister. Christine is a media coach and strategist, passionate about helping impact-driven entrepreneurs attract their next-level clients by being value-driven podcast guests. She’s generated six figures for herself and has helped people do the same for themselves. She is recognized as the best in the world at podcast guesting by seven-figure founders like John Lee Dumas and Dana Wilde. Today, Christine will talk about podcast guesting, how to start a podcast, and how you can monetize your podcast and connect with people.Christine’s Purpose[01:55]Christine tends to attract people who are very heart-centered and mission-driven. She loves to do the work where she helps people own their greatness. Her business is in honor of her late daughter. Christine’s working on a mission to elevate consciousness by helping important voices become heard.Podcast Guesting[03:55]Christine says that no one likes being used. Being a podcast guest is about understanding your story, which not only empowers you. The host wants to create a relationship with you, which facilitates opportunities.How Podcasting Connects People[09:58]Christine finds that when it is an energetic personality fit, people become huge cheerleaders for each other. People will bring you into their masterminds or each other’s high-level programs. She thinks it is because they do not offer that service. Many people get invited into exclusive masterminds that are not advertised anywhere. They get invited if they are a perfect fit or have what they need from each other.Vulnerability[17:58]What Christine finds fascinating is that even people earning more than her are often reluctant to share vulnerably. In her case, Christine decided to start her business for the reason that requires vulnerability. People buy from people they want to be in the room. You just need to connect with people. Podcasting is a leveraged way to do it. But one should look at the main pillars for the person who wants to guest in a podcast.  Create Tangible Offers[21:43]You want to offer one thing that is very tangible to the guest. You must offer one clear, free call to action at the end of each episode that created podcast offers alignment. One that makes some sense between the conversation. Connecting with a Podcast Guest from the Internet[24:35]A guest is essentially still a stranger on the internet to the audience. The psychological safety required with a stranger on the internet is like getting a first tattoo. But in that moment of your first tattoo, you will have this perception of being on a pedestal because the guest was on a podcast. If you allow the audience to create to access something that they want that doesn’t require getting over fear and that allows them to dip their toe in rather than like those skinny dipping with you, then you’re creating a much wider net because the number of people who will take you up on that.Checklist for High-Achievers[30:55]Christine’s checklist is a podcast testing checklist. It is meant to summarize and give you everything that you need to know about podcasting. You can simply grab it for free at www.lifewithpassion.com/checlist.Learn more about Christine McAlister:https://www.lifewithpassion.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Donna Ashton. She is an expert when it comes to online courses. Working for over 12 years in the field, she has encountered and helped various entrepreneurs and CEOs through her programs, and she was able to help them be successful. In this episode, Donna shares some tips on how to handle your clients and how to create a course or program for them.Working in a Leverage Space[01:30]There will be a time that you’ll need to change your strategies after hitting your initial goals. Donna helps her clients to expand even more from what they’ve already achieved by establishing a more leveraged program and model. Business will be studied to determine what strategies are working and what should be done to improve for better results.How Donna Helps to Get Better Results[04:11]Donna offers a premium course, which is a hybrid program that is a combination of modules and coaching. Clients will read and study the modules and contact her for concerns and clarifications.[07:39]Most people get into business because they want to work at their own time and convenience. They want to have freedom and be their own boss. Donna teaches her clients to bring work and life balance in their lives. [11:40]Donna incorporates the issues that her clients face into her content. This guarantees that she can provide a solution and assist her clients. Undoing the Perpetual Hustling Modality[14:10]The transition from working corporate to establishing a business makes you think that you are still required to work for at least 8 hours. In reality, you don’t have to work that hard, especially if you’re already done with the things you have to work on. According to Donna, the pandemic may have possibly helped them realize that a 1 hour meeting can just be done within 20 minutes. Working Goals[19:39]Instead of just focusing on the sales, you must also focus on how you can solve your clients' problems. Focus on bringing results to them. If you’re helping people to get results, this will reflect positively on you and may lead to getting better sales.Indicators to Revamp and Create a New Course[22:48]It is important to have an established business. In doing courses or programs, you can update your course from time to time. This ensures that the lessons are still useful to the clients, and this helps the clients be updated on what they should do next. Conclusion[27:03]You must try and update everything first before deciding to throw it all away and start from scratch in your business. You should also do group engagement sometimes as it helps get some insights from various people. Get a free Simplify & Scale Template from Donna Ashton here: https://www.donnaashton.com/template Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Samantha Riley. She is a bestselling author, speaker, and host of the Influence by Design podcast. Samantha has judged the Stevie Awards and has built various businesses over the last two decades, including her first seven-figure business. Samantha collaborates with specialists to help people create their enterprises in a way that is indeed linked with living their life by design,  Today, she talks about her techniques that are effectively helping clients achieve success in personal and business ventures.Relationships in Life by Design[01:44] The importance of relationships in achieving success cannot be overstated.  We have business in our lives all of the time, and we need to be surrounded by the right people; we need an inner circle, collaboration partners, and the same in our personal lives. We need an internal group that is always there for us.The Guest[06:31] Samantha ran a dancing studio for 20 years while running retail establishments and raising three children. Running three different brick-and-mortar enterprises, two of which would operate during the day and one would work at night. She realized she had reached a point where she appeared to have lost everything.The Keep Principle[13:18] The keep notion is broken into four distinct portions, which become apparent when mentally dumping everything onto paper. Knowledge comes first, then skill, experience, and lastly, excitement. These may not appear to be business-related, but they are since they contain multiple stories, metaphors, and lessons.Perfect Timing[15:47] Samantha proposes selecting the optimal period for your company's life cycle, similar to childbirth. While many individuals like to work from the bottom up, she has discovered that this takes significantly longer since you require more structured business training when you have lesser sales.Critical Factors for an Effective Online Course[18:09] For an online course to be highly effective, three elements must be present: Your content or the course component; Your coaching section, which is your Q and A; A community, which may be Facebook groups or workshops.Iteration[21:41] Samantha prefers a monthly recurring income model in which customers come in, and she coaches them through each iteration of the course in real-time. That is the brand-new content that will be included in the course.Live Recordings[24:16] Samantha loves recording live modules for several reasons: Recording on your own and uploading a video does not provide real-time feedback. When people ask questions during the conversation, the information is included in the recordings, which helps the viewer grasp a subject better when they hear it from someone else.Indications for Change[28:08] Feeling stale, depleted, as if your business is a slog, or if you're beginning to dislike your clientele, are indicators that something has to change and change quickly. That means digging inward and determining what you're missing from the business to fill your cup and have an overflow so you can return to giving and serving your clients.Nuggets of Wisdom[30:17] When we are out of equilibrium, our bodies communicate. Pay attention to your body's signals since this will help you get into that "what's going on here?" feeling.https://samanthariley.global/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Dr. Ron Stotts, a transformative leader, three-time best-selling book author, and an international speaker. Dr. Stotts received his Ph.D. in psychology, and Doctor of Chiropractic. He also takes business leaders and entrepreneurs on transformational journeys to help them connect with their higher selves and live the life they were born to live. Today, Dr. Stotts talks about the importance of one's ability to access the subconscious, self-awareness, and vulnerability as critical factors in one's success.The Subconscious Aspect[01:04] Many people develop specific skills without realizing that earlier portions of their lives often limit those skills, subconscious restrictions, and factors that hold them back that they are either aware of or oblivious of. Consciousness affects one's perception of achievement and how much one can achieve with their aspirations.[03:55] We are in a period of change. People from many walks of life push us to pay attention to their causes and be heard. But we can’t bring out the best in each other unless we work together. A study from the 1950s or 1960s found that conscientious leaders are effective, productive, and innovative.Self Awareness[05:52] The foundations of consciousness and self-awareness are awareness of one's thoughts, emotions, and physical sensations, as well as one's level of consciousness. At any particular time, your level of awareness accurately represents your consciousness. Self-awareness and consciousness increase your awareness of others.First-hand Trauma experience[16:04] Further exploration reveals that the section prepared for healing also holds the key to releasing what you need to move forward in life.[18:36] After a while, you start to trust the healing process and realize how well-designed the world is to help you open your heart and live your life fully and wonderfully.Be Vulnerable[20:18] Vulnerability is necessary, but it also necessitates trust: faith in yourself, your surroundings, and belief in God. As a result, you can interpret coming into your power or opening up your heart in any manner you like. [23:33] Humans have brain specialties, according to Dr. Ron. Their main focus is becoming whole-brain integrated thinkers, and the change in their life was incredible, as they suddenly stopped looking at others to complete them. They were complete in and of themselves. They were supportive rather than competitive or on the hunt for something and unhappy if they couldn't find it elsewhere.Aspects of Creativity[27:22] Your imagination and access to your vision, creativity, and intuition will dramatically expand once you employ integrated whole-brain thinking.[28:55] Simply mentally stepping back and inhaling deeply brings you into the present moment. You'll determine the best course of action or decision to take after that. Because you're always taking deep breaths and remaining vigilant, you're always aware of the optimal next action.[31:57] The main difficulty that Dr. Ron finds in leadership and life is that people are looking for something that can only be found within themselves. Begin your inner journey of self-discovery by taking a deep breath. Recognize and embrace the fact that life in general is a personal journey.www.RonStotts.com Hosted on Acast. See acast.com/privacy for more information.

It is critical for a business to attract the right clients to grow. To be successful in business, you must serve the right clients. Susan Gold, a marketing strategist and founder of Susan Gold Coaching, joins us on this episode of the Revenue Accelerator Podcast. In my chat with Susan, she shares with us the steps she took to find the right clients and convert them into sales and revenue.Susan’s Early Days[01:24]Susan learned about marketing before the digital world existed. She had been in the corporate world for about 30 years and had previously worked in advertising agencies. Susan believes that the primary goal of marketing should be to connect with the right clients. In the previous companies where she worked, however, it was all about doing what the company wanted or what the other departments didn't want.The Deep Feeling[03:52]Your business is not all about you. It’s about how you can attract clients and earn revenue. Susan often asks her clients to make a list of their customers and rank them according to how they are making them happy. They also analyze the business’ previous strategies and margin rankings.Creating Influx of Ideal Clients[05:55]Getting a business’ ideal clients has always been a problem. One of the great marketing channels you can use is networking. Find the right network with about 60%-70% of your ideal clients. Otherwise, you need to change rooms as it is not the right network for you.[08:08]Stop bringing prospective clients to you. It will cost you a lot of money. Instead, go to where they already gather. You must know who your ideal clients are to know which network is right for you.Getting your Prospect’s Attention[09:27]You must ensure that you can highlight the skills and changes that you can bring to improve the association. Engage with people and find ways through workshops and presentations.[12:07]You can go to your prospect's referral partners and find out the meetings, associations, and other things that they go on. This will enable you to discover the different network rooms you may enter.Leveraging the Right Channels and Engaging with Them[14:12]Creating visibility doesn’t automatically get you leads and sales. You must engage with them and determine what their pain points are. These pain points are your prospects’ clients that need to be solved. This is where your role comes in. You must introduce to the client how you can contribute to this particular pain point and what value you bring.The Things a Business Owner Must Do[16:30]You should keep track of who your clients are. Aside from thinking if you are a good fit for them, you must also think if they are a good fit for you in terms of revenue and margin. You must also know who referred them. This is to ensure that they are well-taken care of.Closing[21:18]Find out who your ideal clients are and learn where they came from. You must understand their pain points to know how you can help them.  Discover how Susan Gold helps businesses with their strategies: https://susangoldcoaching.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Tracy Pohlmann. Tracy is an award-winning speaker, certified trainer, entrepreneur, and personal image expert. She has assisted over 9,000 women in creating a stylish and professional personal image to advance their careers and attract their ideal customers. Today, we will dive deep into what Tracy is doing so her clients can feel great about the way they look, no matter their age, or shape, exude more confidence, and create an impression that makes them shine in their careers.Why is it important to pay attention to what we have on and what it does for your business? [1:06]People often just throw on clothes without much thought or consideration for how they make you feel. Whatever happens, it's important to look good.[2:42]Anytime you have a new outfit, even though it’s not new, it’s newly created, which generates a lot of excitement and fun. It can make you feel like you’re on cloud nine.Why is it important to have a personal image and branding align with you?[5:15]In this day and age, there’s a lot of noise. You’re showing up on zooms with many people. So how will you stand out? Other people are curious about you. Many people are struggling to figure out how they dress now compared to how it was before. Tracy always asks people, who are your ideal customers and clients? Because maybe that’s what you need to do.  Styling[7:53]Learn how to dress for your body shape. There is no such thing as a perfect body. Face is a good feature. How could you wear certain colors to draw attention up and away from unwanted areas? It helps people see themselves in a new light. Also, the type of purse you should carry is determined by your body. To learn how to dress for that body shape, you start looking at those things.[10:01]It’s not about body shame or anything like that, and it’s learning how to dress. First impressions[11:53]People form an opinion of you within seven seconds of meeting you. They are determining whether they want to do business with you or whether they like you. They’re not looking at what’s on the inside or your expertise in those seven seconds. They are judging you on your appearance. Studies have shown that people are attracted to certain people and want to do business with certain people. It doesn’t mean you have to be a model, gorgeous, or anything like that. But when you put on the clothes and feel good about yourself, you stand out. You have confidence, and confidence is contagious. People want to be around confident people, and they want to do business with them.     Leveraging style, scaling your business, and generating more revenue[15:29]One of the things you really need to look at is Who are you trying to attract? How do you want to be perceived? Understanding your style personality is important because everyone has a style. [17:09]Tracy likes to strictly look at her clients’ styles and what colors look good on them to help them create something they love. Learn more about Tracy Pohlmann at:https://www.linkedin.com/in/tracypohlmann/ https://tracywithstyle.com/ https://www.youtube.com/channel/UCnIGnCBY_radVcWX3DIizdw  Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, our guest is Michael Delon. He is the president of Paperback Expert, which helps business owners publish a book that positions them as experts in their field. Business owners seek Michael to clarify their brand strategies, make them bestselling authors, and set up their profitable podcast. They use their Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Since 2013, Michael has worked with business owners across the United States and internationally to establish and market their credibility.The Common Struggle for Business Owners [01:08]Business owners struggle with marketing because there are so many shiny objects, and they get confused and stagnate. Michael helps these business owners clarify their brand strategies. He shares that there is a reason for what you do if you have a story. When that story is told properly, it sets you apart from everybody else.What does credibility have to do with branding?[02:11]Credibility is what people have to know about your brand to like and trust you. What happens in marketing can happen in the minds of your audience, and it’s how they think about you.Positioning your Brand and Credibility in the Marketplace [07:40]It starts with your clear branding and story. Everywhere Michael goes, he tells his story of escaping prison and being a foster parent. He knows that somebody is going to connect with his stories. He says that understanding his whole story is the seed that has grown into his company, the Paperback Expert. What is Marketing? [11:22]What makes you choose one restaurant over the other three that offer the same type of food? It’s the experience. It’s the people around you. They’re going to buy you much more than they are whatever you do. Marketing is everything you do to gain and retain a client. Tug of War [16:01] There is a tug of war that we all fight with. One is time vs. money. Time is the commodity when resources are running out. When you help a business owner save some time, they’re going to give you their money because that’s a valuable resource that can’t be replaced. The other tug of war is intellect vs. emotion. Offering Micro-trainings [20:39]Michael sends out a daily email to his list. He wants people to know, like, and trust him. He stays in touch with that list and sends out daily emails. Doing that lets him position himself in the minds of his clients regularly. When you start offering those regularly to your list who listen to you every day, you’re going to convert those people who are on your database. How to Draw People to You [26:03]It’s a lot like the ocean to walk go to the beach, you look at the ocean, and there are waves and currents. The consistency of who you are, how you show up, and what you say is the current of your credibility. That’s what’s going to draw people to youMichael’s Final Advice [28:41]Be yourself. Find out your story. Tell your story. Be you because that’s who people really want to know, and tell your story because it is essential.Learn more about Michael Delon:Website: https://paperbackexpert.com/LinkedIn: https://www.linkedin.com/in/michaeldelon Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, our guest will be Diana Needham, the CEO, and founder of Business Book Partners in Chapel Hill, North Carolina. Diana has been making magic happen since 2008 for big business book partners, entrepreneurs, speakers, and business leaders. She has created over 90+ bestselling authors in a row using her proven system. Today, Diana tells us how she approaches her clients and how this system works.Diana’s Work Background[01:20]Project management is in my blood. So, one of the side things that makes me different, I think, from a lot of people that work with authors is that there is a proven process.[2:35]I had no time to work with my people. That's what I loved the most about my role: mentoring and working with people.Marketing Books[05:14]You need to be clear about some key questions at the very beginning. And the first one is about why am I writing this? What's the big heart story? I have to dig a lot of times to get the heart story behind the book. Why is this so important? Because you don't want to be writing the wrong book. And you don't want to be writing something you don't have passion for.[7:47]When I work with people from the beginning, they've got some idea, even if it's vague, which we refine, and we figure out those answers to those key questions. We know who it is, what the problem is that we're solving, what we want to be known for, what's the result that we want from this book.Knowing your end goal[14:19]It goes back to that foundation, those seven questions. And knowing your end goal, that's another thing that people miss is like, okay, at the end of the day, imagine you have this book in your hand. What do you want to have to happen? And they never thought about it. They want to get it out there but haven't thought about what they want.How changes are made[23:36]if you somehow got to the finish line with a book, and you're looking at it now through the lens of how can I use this as a business asset, there are probably some key things we could look at, tweak, rearrange and make it work.Starting conversations with partners[28:19]How do you start the conversation? Just turn the conversation from discussing the weather to whether we should work together. Does the conversation start with what you are reaching out to?Conclusion[30:44]It takes us a while to realize that what makes us different from everybody else who does what we do is our experience and story. Learn more about Diana Needham by visiting: www.dianamneedham.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Kachina Gosselin, an MIT graduate with a degree in aerospace. She is now coaching entrepreneurs, authors, and speakers to become elevated experts. Today, Kachina shares her thoughts about experts, what people should do to become one, and how to handle being one.Forgetting[01:28]The people we attract are good at what they do. And if you happen to be good at what you do, you forget what it's like to be a beginner.Knowing what to say and when[2:53]You don't have to have a Ph.D.; you don't have to have a book. You need to be a step ahead of your audience. They can be relatable and teach them what they need to know at the time.Authority[4:04]One of the things I like to talk about as an expert does have to have authority and authority isn't claimed. It's given, which means you can claim the expert title, but then people have to give you authority and say, I invite you to write that book or to be on that podcast that you can kind of put some weight behind that claim.Showing Vulnerability[12:14]I think there's something bonding with seeing somebody show humility and vulnerability, which makes it a little less intimidating for other people to do the same.External Perspective[14:36]I think that's where it helps to be in the community. And that's what mentorship is all about. Because of the courses we see, the easier it is to look at you from an external perspective and help you shine, and it's very hard to do that work yourself.Experts and Brilliant People[18:09]Right now, we are focusing a lot on our partnerships because we found that experts and brilliant people lift the people around them and have a constant stream of new introductions.Conclusion[19:48]The truth is if you can envision a future where your business works for you, you will get there. So, I want you to give yourself permission you can do less and earn more. Learn more about Kachina’s mentorship by visiting: www.elevatedexpertmentorship.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of the Revenue Accelerator Podcast. Today we have Rocky Buckley, creator of Platinum Path and The Power Persona Project. Rocky assists influencers and experts in reinventing their brands and helping them with strategies to improve their business.Discovering you[04:05]It is critical to discover and understand oneself. It is working with your foundation to become the person you want to be. After completing those tasks, it's time to consider how unique you may be.Taking a step back[07:02]Know which parts of yourself you want to leave behind, your assets, and the resources that you have—Taking a step back is critical to get some perspective.[09:38]Be conscious of your identity, your strengths and resources that you can use on personal branding, and elements in your past that can help you resonate with people.Brandable character[15:48]Developing systems and procedures that people will use, including instructional design ideas, in your work is highly crucial. Importance of design in a system[21:43]Design can help you to market what you are selling. People find it highly appealing when you have this three-part system with all of these features and functions, and it even sounds more digestible from a marketing perspective.It's all about speed[24:01]it's about speed and ease and clarity. You can market rate by telling your clients that you can achieve something faster than it usually takes.Components in building an audience[25:42]You need to decide if you want to be a public figure. It would help if you do not only decide who you want to be but also examine your market to determine its demographics. People won't be drawn to you if you aren't enthusiastic about what you do and have a clear sense of purpose that motivates you daily.Attracting audience[30:25]It would be best if you were engaged, and you can't expect others to be interested if you only try to post every so often. Engaging with people in the comments and having enough grasp of human nature is the way to know what would pique someone's interest.Entrepreneurs’ perspective[34:40] Always begin with a perspective of an entrepreneur. What do you envision for your life? The decisions you make in business are contingent on how you expect your life.Foundation for everything else[39:21]What am I doing here? Why do I exist? What is my purpose, and where am I headed? Objectively experiencing life is the basis for everything else. Take the time to stand back and get perspective if you're not already doing so. You will begin to observe shocking alterations in the aftermath if you get conscious of your life.Join Rocky's Facebook group to learn more: https://www.facebook.com/groups/powerpersonaListen to Revenue Accelerator Podcast on:Apple | Acast Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Ryann Dowdy. Randy has 15 years of corporate sales experience and is now an entrepreneur. She's passionate about transforming people's perceptions of sales, empowering business owners and salespeople, and giving potential clients an authentic sales experience. Today, Ryann shares her powerful ideas about sales and how someone could learn to embrace the sales culture wholeheartedly, disregarding the negative feeling associated with deals.About the Guest[01:02]Ryann began her sales career and immediately realized that PR and sales were remarkably similar, except that sales paid a commission when someone answered yes. She started selling radio advertising at the age of 21 and worked her way up the sales ladder, from individual contributor to regional sales trainer to national sales trainer to Channel Sales Manager before retiring as the Director of Sales for a digital marketing firm.Negativity on Sales[02:45]Why do so many people despise sales? Or, alternatively, what exactly is it that we're afraid of? It arises from the fact that we've all been sold something that didn't seem right. To make a long story short, we've developed this odd perception about sales. Some of our feelings about sales stem from how we were sold.Be Appreciative Of The Success of Others[06:47]How do we escape the comparison trap? We must learn to applaud others. When we can get to that space where we are cheering people on, it changes the entire comparison trap because we no longer ask why they have something that we don't. There is enough for everyone, and we genuinely need to make that mental change. The Barriers to Six to Seven Figure Revenues[15:24]The most significant mindset barrier in sales is the bottleneck issue on the trip from six to seven; it's typically the final item on people's to-do list. That is what keeps us there: the desire to preserve control and do everything in the conviction that your clients will only buy from you. We're unwilling to let go, we're opposed to outsourcing, or there's this false narrative that it's not going to work if it's not you; nobody will want to buy from anyone else. As a result, we find ourselves hesitating and waiting.Transactional vs. Relationship Marketing[24:36]It's all about connecting on a human level. However, are your clients satisfied? Are their needs met? These are the questions that must be asked. You must question yourself: Is this what you desire? Nobody but you is judging you. There's this external thing where we believe we're constantly comparing ourselves to the person we could be. However, if we continue to do so, we will always fall short or continue to compare ourselves to someone else. It's just a matter of being present, being in the moment, and taking pleasure in the process.Nuggets of Wisdom[28:41]The only people you must answer at the end of the day are yourself and your higher power, whatever that may be for you—and taking full ownership of it. We'd be more successful at being honest with ourselves and knowing what we want if we looked inwards at ourselves and our Creator and how and why we were created. When you're in that position of power, you're not afraid to send that message, reach out to that person, follow up, write that article, and do all of those revenue-generating activities because nothing is frightening when you're fully aligned. https://www.linkedin.com/in/ryanndowdy/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, our guest is Rebecca Gebhart. Rebecca is a sales leadership coach who guides top-performing salespeople from leaderboard to leadership. She is also the best-selling author of Beyond the Board: How to Achieve Your Vision Board Goals in a Fulfilling and Sustainable Way and a Certified Kolbe Consultant. Today, she talks with us on how to accelerate sales leadership and impact recruiting, retention, and revenue.Why does the sales Industry have a high level of turnover?[00:55]You have to get paid for what you're producing. Know that people leave leaders, they don't leave companies. Another high reason for turnover is burnout. Burnout and how effective a sales leader is has an immediate impact on the sales team. Only 57% of salespeople achieve quota because their sales leader does not properly mentor them.How the Sales leadership Hierarchy Works[05:06]The higher you go in sales leadership, the more problems you deal with. The flip side of that is if the younger leaders or the people closer to the sales force were trained properly, they could handle better. They could handle the problems faster and quicker, and there wouldn't be a bottleneck. Things wouldn't have to constantly work their way up to the top so that leaders would have more time.Why People Leave Companies[07:46]Leaders aspire to be excellent. However, statistics show that only 20% of leaders are untrustworthy. When it comes to leadership and its impact on culture, if you have a great boss, people will stick with you. If they are not being developed, 85 percent of millennials will leave their jobs. They anticipate personal growth. If they don't see a path to advancement and progression, 90% of high performers will leave.The Fastest Way to Get Better[20:44] If you want to accelerate, you must first slow down. After a certain point, you can't outwork yourself to improve.Bad Feedback is Good News[23:34]We never want to be the bearer of bad news. But if the bad news or the bad feedback is seen as good news, it's actually for the betterment of you and the whole team. Build a culture where feedback is expected and wanted because we all want to continue to get better. But there are some lightning moments when people pause and think through the topics we discuss.Finding Great Leaders[29:20]Companies like to promote from within, especially people who are great with the culture. But often, organizations aren't doing the best job of letting people know that they are being pegged for leadership or the company recognizes they have no clue. You need to look at specific qualities about great leaders, and it has nothing to do with their number one rank on the leaderboard. Learn more about Rebecca Gebhart:https://www.linkedin.com/in/rebecca-gebhardt-036125ahttps://www.risewithrebecca.com/https://www.instagram.com/risewit Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, our guest is Daphne Jones and Roberta Ravella. These two amazing women found each other and started taking action in their business with a solid message. Today, they will share how you can make more money in your business faster using effective strategies that they are using.Why Podcasting?[03:37]Podcasting allows you to present yourself as an expert. It allows you to get in front of an audience, and you are allowed to present yourself as an expert, and it’s repeatable. It’s a great way to talk about your business and help others. So you’re giving, and you’re also teaching simultaneously.Connecting to your Target Audience[06:03]Connecting to the ideal client persona is about knowing who responds to you on your platforms. Go into the comments to see what your audience is talking about. Then find out what media they are most present to get your message out there. See what people are talking about you and put yourself out there.Content Creation[10:35]There is only one method to content creation, and it is just getting it out. Use the time you have to think and mull about what is happening in your life and the world. Go for the questions that you are always answering for your clients.Produce the Right Content[21:28]Whatever your business is, it is okay that you don’t get everybody because you don’t want everybody. You just have to give your authentic voice out there. If you’re having problems producing content, you’re trying to fit into something you don’t want. So just be you because the folks that want to do business with you will find you. If you’re producing content that’s you, it’ll resonate, and they’ll talk to you. You will get more content out and even dictate your business as to what you’re producing for them.How to attract the right audience[27:28]Attracting your people isn’t all just via computer social media, and it’s getting out and suggesting to people. You must go out and listen to what other people are talking about and just hang out so that you can also share what you have to offer. Talk to people and listen to what they have to say, then you can share your content.B2B vs. B2C[30:15]There is a difference between B2B and B2C in terms of engagement. In the B2C world, people tend to be very clear on what they will buy. When you engage and call someone, it’s kind of a given that that conversation will be steered somehow. In a b2b world, it feels more like dating, and someone will activate an action. But what’s common in both worlds is that clients come to you in crisis. People don’t realize that or own that most clients come to you when they are in a severe pain point.Changing your Money-Game[41:55]If you want to look at what marketing strategies have worked overtime, check out what real estate agents are doing. If it’s a podcast, sit down and get started. It’s about changing your money game.  Learn more about Daphne Jones and Roberta Ravella:https://www.grownwomengrowingwealth.com/https://www.linkedin.com/in/robertaravella/https://www.linkedin.com/in/daphneajones Hosted on Acast. See acast.com/privacy for more information.