Revenue Builders

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon dive into the intricacies of sales compensation plans with special guest Jose Fernandez, co-founder of Easy Comp. The discussion covers the primary purpose of sales compensation plans, the impact of incentives on sales behavior, and various strategies for aligning sales incentives with company goals. Jose shares examples from his experience at MongoDB, Intap, and Google, highlighting how tailored compensation plans can drive desired behaviors and increase sales productivity. The episode also touches on the challenges of transitioning to consumption-based models and the importance of clear, motivational, and actionable compensation plans for sales teams.ADDITIONAL RESOURCESConnect with Jose Fernandez.LinkedIn: https://www.linkedin.com/in/joseluisfernandez/Learn more about EasyComp: https://www.easycomp.ai/Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Read the Guide on Winning Government Contracts: https://bit.ly/3UYAOvOEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:44] Understanding Sales Compensation Plans[00:01:59] Driving Sales Behavior with Compensation[00:06:43] Aligning Compensation with Company Strategy[00:08:50] Simplifying Compensation Plans[00:12:19] Planning and Implementing Effective Compensation Plans[00:20:31] Leveraging Technology in Compensation Planning[00:27:01] Incentivizing Overachievers and Managing Churn[00:32:42] Understanding Sales Performance Metrics[00:33:49] The Debate on Sales Compensation Caps[00:35:30] Challenges with Sales Compensation Plans[00:36:46] Coaching Technical Founders on Sales[00:38:07] Celebrating Big Wins in Sales[00:45:32] The Role of Technology in Sales Compensation[00:49:01] The Shift to Consumption-Based Models[01:00:16] The Importance of Collaboration in Sales[01:01:26] Introducing EZ Comp and Its MissionHIGHLIGHT QUOTES[00:02:04] "Incentives drive behavior, and it does it in a very strong way."[00:03:09] "The first place they're going to go to figure out what they're supposed to do is their compensation letter."[00:05:14] "Simplicity is key. If they have to write it down, it's never gonna work."[00:06:36] "The number one way to lose sellers: comp plans that don’t represent things I have control over."[00:31:05] "Any good sales rep, really the top-notch salespeople, are not going to your company if you have a cap in the sales plan."[00:34:41] "If they're not getting value, they're turning it off. That's number one in consumption."[01:06:53] "AI is gonna unleash wave after wave of business transformation, and we want to be part of those waves." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan dive deep into the concept of negativity bias and its impact on sales performance. Joined by Jim “Pouli” Pouliopoulos, a seasoned sales management facilitator and author of "How to Be A Well-Being," the conversation explores the roots of negativity bias, its evolutionary significance, and practical strategies to counteract it. The hosts emphasize the importance of focusing on the sales process rather than fixating on closing deals, offering valuable insights for sales professionals looking to enhance their mindset and performance.KEY TAKEAWAYS[00:00:57] Understanding Negativity Bias: Jim explains negativity bias as a hardwired human tendency to interpret external events negatively, rooted in evolutionary survival instincts.[00:02:25] Impact on Sales: The hosts discuss how negativity bias can adversely affect sales professionals, leading to self-doubt, fear of rejection, and a negative spiral in their approach.[00:03:27] Counteracting Negativity Bias: Jim suggests countering negativity bias by training the brain to focus on positive aspects daily, cultivating gratitude for small things.[00:06:28] Shifting Focus to Process: The conversation shifts to the idea of focusing on the sales process rather than fixating on closing deals, emphasizing the importance of controlling what can be controlled.[00:08:13] Empathy in Sales: Jim advises sellers to approach conversations with empathy, asking, "How do I help this person right now?" instead of being overly concerned about closing deals.[00:09:21] Managerial Support: The hosts discuss the role of managers in fostering a positive mindset, encouraging them to shift their focus from demanding closed deals to understanding and supporting the seller's efforts to help their clients.HIGHLIGHT QUOTES[00:01:20] "Negativity bias is hardwired into us; it gave us the tools to evolve, but we need to recognize and manage it in sales."[00:03:45] "Training our brains to focus on daily positives can counteract the immediate negative interpretations of events."[00:07:53] "Instead of fixating on closing deals, ask, 'How do I help this person?' – it leads to better questions, rapport building, and positive outcomes."[00:09:21] "Managers play a crucial role; shifting focus from closing deals to understanding and supporting the seller's efforts leads to better results."Listen to the full episode with Jim “Pouli” Pouliopoulos through this link:https://revenue-builders.simplecast.com/episodes/how-to-be-a-well-being-in-salesCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon welcome back J. Douglas Holladay, Founder & CEO at PathNorth, to discuss his book, 'Rethinking Success' focusing on the chapter on gratitude. Doug shares his insights on the profound impact of gratitude on personal and professional life. The conversation delves into the science behind gratitude, practical steps to incorporate it into daily routines, and its influence on emotional well-being. The episode also highlights personal anecdotes, the importance of naming and confronting one's inner demons, and how leaders can foster a positive work environment through appreciation. The discussion emphasizes that gratitude is a muscle that can be developed and a practice that transforms lives.ADDITIONAL RESOURCESConnect with J. Douglas Holladay.LinkedIn: https://www.linkedin.com/in/dougholladay/Explore Force Management’s Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Watch Force Management’s Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:30] Diving into 'Rethinking Success'[00:03:53] The Power of Gratitude[00:13:05] Practical Gratitude Practices[00:25:55] Embracing Solitude and Reflection[00:34:24] Facing Life's Challenges Head-On[00:35:02] The Power of Naming Your Demons[00:36:28] Owning and Sharing Your Story[00:38:31] Teaching Bravery and Authenticity at Georgetown[00:44:30] The Impact of Gratitude Letters[00:53:40] The Importance of Positive Reinforcement[01:04:13] Practicing Gratitude in Everyday LifeHIGHLIGHT QUOTES[00:04:42] “The more of an effort you make to feel gratitude one day, the more feeling will come to you spontaneously in the future.”[00:07:47] “Gratitude is the one emotion that cannot share space with anything else in the brain at the same time.”[00:09:33] “Nobody changes through an argument. It’s more how you penetrate the emotions.”[00:10:48] “Trouble is the stuff of life. We’re always going to be navigating trouble, but gratitude is one of the tools to get in a good space.”[00:39:40] “You can’t be a great leader if you haven’t understood and owned your story.”[00:55:00] “For every negative interaction you have, it takes five positives to overcome it.”[01:06:00] “Gratitude is a way of living that has a massive return, but it’s a practice, not an event or a feeling.”[00:45:30] “To be nobody but yourself in a world that’s trying every day to make you something other than yourself is the bravest thing you can do.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan go on a deep dive with industry expert Anne Gary as they explore the essential steps in preparing for the Economic Buyer meeting. Ann shares valuable insights on how salespeople can differentiate themselves, become true business partners, and align their solutions with both corporate and individual objectives.KEY TAKEAWAYS[00:00:49] Research is Key: 8 out of 10 executives feel sales meetings are wasted time. Research company objectives, risks, and competition beforehand.[00:01:46] Be a Partner: Differentiate by helping run their business. Provide insights into unconsidered business issues.[00:02:56] Align for Success: Link solutions to corporate and individual performance, focusing on revenue growth, cost reduction, and risk mitigation.[00:04:55] Articulate the Pain: Quantify the current situation, showcasing the full ramifications of the customer's process and connecting it to positive business outcomes.[00:08:14] Differentiate Effectively: Identify required capabilities, differentiating based on unique strengths, addressing specific pain points for winning the Proof of Value (POV).[00:09:00] ROI Confidence: Develop a preliminary Return on Investment (ROI) confidently before entering Proof of Concept (POC) discussions.HIGHLIGHT QUOTES[00:01:25] "Be a business partner, not a salesperson. Help them run their business, inform them about business issues they haven't considered."[00:03:57] "The terms that resonate with your champion may not be the same terms that resonate with the economic buyer. Speak on their business terms."[00:07:54] "Understand how these people are measured. Highlight the business outcome that aligns most with how they're evaluated."Listen to the full episode with Anne Gary through this link:https://revenue-builders.simplecast.com/episodes/getting-to-the-economic-buyer-with-anne-garyCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by Steve Garraty, a tech sales leader and author who shares his inspiring journey from a troubled teen diagnosed with cancer to a successful career in sales leadership. Steve delves into his incredible story of resilience, how he overcame a devastating cancer diagnosis at 18, and how this battle shaped his personal and professional life. Highlighting key themes of gratitude, empathy, and the power of positive thinking, Steve discusses the impact of cancer on his leadership style and offers valuable advice for those facing personal challenges. The conversation also touches on the importance of relationships and knowing one's story. Steve’s newly released book, Greatfruit, captures these life-changing experiences and provides further insights into his journey.ADDITIONAL RESOURCESConnect with Steve Garraty: https://www.linkedin.com/in/stevegarratyGet Greatfruit at Barnes & Noble: https://www.barnesandnoble.com/w/greatfruit-steve-garraty/1147081359 Get Greatfruit on Amazon: https://a.co/d/2sWFNEwExplore Force Management’s Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Watch Force Management’s Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:13] Steve's Early Life and Cancer Diagnosis[00:01:39] The Battle with Cancer[00:02:02] Life After Cancer: Career and Family[00:03:04] Writing 'Great Fruit' and Reconnecting with John[00:08:08] Steve's Journey Through Chemotherapy[00:10:21] The Mental and Physical Toll of Cancer Treatment[00:22:08] Finding Blessings Amidst Tragedy[00:26:33] The Importance of Relationships and Leadership[00:34:49] The Brutal Interview Process[00:36:02] Revealing the Cancer Story[00:39:17] Writing the Book: A 37-Year Journey[00:46:58] Mindset and Health: The Power of Positive Thinking[00:54:19] Impact on Sales Career and Leadership[00:57:39] Advice for Overcoming Personal ChallengesHIGHLIGHT QUOTES[00:01:48] “He went from victim to Victor, from asking ‘Why me?’ to ‘Why not me?’”[00:21:32] “Blessings can be found amidst the tragedies.”[00:25:11] “Every day is a gift.”[00:26:20] “You never know what people are going through—everybody’s got a story.”[00:27:51] “The greatest sign of leadership is when your people don’t need you anymore.”[01:00:48] “If you’re going through something tough, the worst thing you can do is isolate.”[01:01:14] “Just show up. You don’t have to say anything.”[00:27:09] “I want to help people achieve success—not for me, but for them.”[00:25:36] “Perspective is what turns adversity into a blessing.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Tom Heiser to explore the true meaning of empowerment, accountability, and intent in leadership. From the dangers of “pocket vetoes” to the military-inspired concept of Commander's Intent, this discussion unpacks how transformational leaders create environments where teams thrive. Listeners will gain practical insights on fostering trust, enabling decision-making, and avoiding the traps of transactional leadership.KEY TAKEAWAYS[00:00:58] The illusion of empowerment — why saying “you’re empowered” while secretly holding the answer is demotivating.[00:01:39] Transactional vs. transformational leadership — the difference between “just selling” and growing through responsibility.[00:02:23] The power of accountability — great leaders inspect what they assign, signaling its importance.[00:03:25] Commander's Intent in business — lessons from the military on giving clear direction while allowing creativity.[00:04:56] Different team dynamics — recognizing who thrives with intent versus who needs step-by-step guidance.[00:06:00] The paralysis of over-measurement — how too many metrics can crush motivation and productivity.QUOTES[00:00:58] “There are very few things less motivating than being told you’re empowered, but realizing the leader already had the answer.”[00:01:39] “You’re either in a transactional environment or a transformational one. Transformational management forces you to grow.”[00:02:23] “Great leadership inspects what it expects. That accountability keeps people honest and shows them the work matters.”[00:03:25] “Commander's Intent gives people the ability to operate freely within boundaries and often deliver more powerful outcomes.”[00:06:04] “Leaders who measure by eight different ways paralyze their people—they can’t even get out of bed in the morning.”Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/empowering-leadership-persistence-adaptability-and-self-awareness-with-tom-heiserEnjoying the podcast? Sign up to receive new episodes straight to your inboxhttps://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by Carl Coe, Chief of Staff for the US Secretary of Energy. Carl shares his impressive career journey, from his initial sales role at PTC to his current influential government position. The conversation covers the urgency of addressing the United States' power capacity, the role of nuclear and renewable energy, and the intricate relationship between DOE and industry leaders. Carl also speaks about the pivotal role of the national labs, the impact of outdated IT systems, and the strategic use of AI in regulatory processes. The discussion highlights the importance of mission-driven work, the critical race against China in AI and energy, and the transformative changes needed in both government operations and the education system to support the future workforce.ADDITIONAL RESOURCESConnect with Carl Coe: https://www.linkedin.com/in/carl-coe-912b82/Explore Force Management’s Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Watch Force Management’s Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSRead the Guide on Winning Government Contracts: https://bit.ly/3UYAOvOEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:17] Carl Coe's Career Journey[00:05:58] Lessons from PTC and Beyond[00:15:32] Transition to Government Role[00:19:43] Challenges and Achievements at DOE[00:30:05] Modernization and Opportunities in Government IT[00:30:53] AI's Role in Streamlining Regulations[00:31:49] The Power Capacity Challenge[00:32:25] Strategies to Increase Power Capacity[00:36:05] Incentives for Diverse Energy Sources[00:37:46] Reviving the Nuclear Industry[00:39:00] The Importance of Trade Skills[00:43:33] Engaging with the Department of Energy[00:44:28] Technological Innovations and DOE's Role[00:51:45] Procurement and Efficiency Initiatives[00:55:01] Cybersecurity and Grid ProtectionHIGHLIGHT QUOTES[00:05:30] "Think big, be incredibly urgent. Don't take no for an answer. Outwork, out-hustle, outcompete."[00:13:20] Key lesson: Extreme competitiveness and knowing your product, customer, and problem are essential for success.[00:21:58] "Lose the small battles, win the big ones. Get fired up about the big stuff."[00:24:12] "Many more deposits than withdrawals—help people advance so when you ask for something, they're happy to do it."[00:27:50] "Mission is everything. All parties need to know what the mission is and that everyone is in it for the right reasons."[00:32:54] "You can't skip steps. You gotta know what problem your customer's trying to solve and build champions around it."[00:38:16] "Urgency—it's about urgency, not for us, but for the country. It's a race. We've got to win. There's no choice." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Meghan Gill, who spent 17 years scaling MongoDB. Meghan shares her approach to building credibility in sales operations, enabling leaders to think with a business mindset, and creating a management operating rhythm that empowers organizations to scale effectively. From fixing broken reporting to establishing trust and building a cadence that fosters championship-level performance, this conversation is a masterclass in how RevOps drives long-term success.KEY TAKEAWAYS[00:01:00] Sales leaders often excel at recruiting and closing deals but must learn how to leverage information effectively.[00:02:12] Credibility begins with fixing the basics—clean reporting builds trust and opens the door to deeper strategic input.[00:03:00] A strong cadence inside an organization enables consistency and peak performance, much like a championship sports team.[00:04:21] Multiple cadences exist at different levels—frontline managers focus on recruiting and pipeline, while leadership focuses on forecasting and long-term planning.[00:05:52] Sales operations can provide insights that validate or challenge a CRO’s instincts, helping identify hidden issues.[00:07:08] Weekly metric reviews create accountability and ensure readiness, cascading discipline throughout the sales organization.QUOTES[00:00:48] “The greatest sales ops organizations aren’t internal affairs—they’re like coaches, helping sales leaders think with a business intent.”00:02:29] “Don’t come in too hot. Solve the first basic problems, earn trust, and then earn the right to be at the table.”[00:03:35] “The cadence wasn’t punitive—it became enabling. It was something you sought after, like being part of a championship team.”[00:05:22] “By the fifth day of the first month, forecasts roll up. By the 10th, something else happens—there’s a time element to cadence that drives discipline.”[00:07:29] “It started with me. I had to understand the metrics and be prepared, which set a standard that cascaded throughout the organization.”Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/scaling-sales-operations-with-meghan-gillEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by John Schoenstein, the CRO of Customer.io. The discussion dives into Schoenstein's extensive experience in scaling companies from startup stages to large enterprises, touching on key topics like repeatable revenue systems, the importance of talent, and sales rep productivity. The conversation also explores the integration and impact of AI on sales processes, how to create effective revenue systems at various growth stages, and the cultural and operational shifts necessary for scaling. Schoenstein emphasizes the significance of data, training, and customer-centric approaches in driving successful sales teams. The discussion offers valuable insights for B2B sales leaders looking to understand and implement strategies for scalable and efficient growth.ADDITIONAL RESOURCESConnect with John Schoenstein: https://www.linkedin.com/in/john-schoenstein/Learn more about Customer.io: www.Customer.ioEmail John about joining the Customer.io team: john.schoenstein@customer.ioHow leaders are driving growth and scalability in 2026: https://hubs.li/Q03JN74V0Watch Force Management’s C-Level Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:36] Scaling Companies: Insights from John Schoen Stein[00:03:41] The Importance of Talent in Sales[00:11:16] Pipeline Generation and Sales Leadership[00:16:50] Building a Winning Culture[00:18:28] Implementing Repeatable Revenue Systems[00:30:02] The Role of Data and Rev Ops in Scaling[00:32:58] Pipeline Focus and Sales Rep Productivity[00:34:09] Measuring Sales Rep Productivity[00:35:27] Regional Productivity and Investment Decisions[00:36:05] Analyzing Sales Data for Insights[00:38:35] Sales Productivity in Startups[00:40:00] Remote Work and Sales Productivity[00:41:42] Encouraging Creativity and Adaptability in Sales[00:45:52] AI in Sales and Revenue Leadership[00:49:05] Implementing AI in Sales Processes[01:02:06] Customer Engagement and AI at Customer.ioHIGHLIGHT QUOTES[00:05:32] “Talent matters at all levels. You want people who are competitive, coachable, and curious.”[00:08:33] “You can’t own your territory if you’re depending completely on inbound leads.”[00:12:54] “Patriots go to battle with you when it’s hard. Mercenaries leave when things get tough.”[00:16:57] “Pride is the precursor to winning, and winning is the precursor to pride.”[00:39:57] “If you’re not looking at sales productivity, you’re missing a precursor to whether people will make it.”[00:46:28] “AI should be a copilot—helping reps win, not just adding more inspection.”[00:47:10] “Sellers that do not have AI acumen are going to be replaced by sellers that do.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan dive deep into one of the most important and most overlooked drivers of organizational growth: the roles of first and second line managers. Joined by Scott Rudy, CRO at Zywave, the conversation unpacks why these leadership levels are vital to sales success, where companies often blur responsibilities, and how to build accountability into leadership structures. From recruiting to development plans, and from forecasting to coaching, this discussion provides practical insights for CROs, VPs, and leaders who want to strengthen their sales engine and avoid costly missteps.KEY TAKEAWAYS[00:00:22] First line managers are the backbone of seller success but face high pressure with new responsibilities like recruiting, training, and forecasting.[00:02:02] Second line leaders should not act as duplicate first line managers; their true role is coaching, simplifying, and plugging gaps for new managers.[00:02:58] Proper segregation of duties—development plans, recruiting involvement, and quality checks—prevents confusion and duplication.[00:03:56] A sales organization’s growth is often constrained by ineffective execution at the first line manager level.[00:04:53] Accountability must extend to both first and second line managers, ensuring clarity in responsibilities.[00:06:13] CROs should hold second line managers accountable for development plans and rep performance, not just first line leaders.[00:07:27] Recruiting should be a joint process—first line managers drive it, second line managers coach and validate decisions.[00:08:12] Second line leaders focus on quality, spotting blind spots, and identifying trends in recruiting and management.QUOTES[00:00:49] “Seller success should be the number one objective and North Star for a first line leader.”[00:02:02] “A great second line leader plugs the holes of a new first line leader by coaching and simplifying the job.”[00:02:58] “Segregating responsibilities prevents first and second line leaders from duplicating efforts and confusing reps.”[00:03:56] “One of the biggest obstacles for success is the execution of a first line manager.”[00:06:31] “If I’m the CRO, I’m asking the second line manager first about a rep’s performance and development plan.”[00:08:00] “The second line leader ought to focus on quality—spotting trends and blind spots the first line leader may miss.”Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/the-critical-role-of-sales-managers-in-driving-growth-with-scott-rudyEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon welcome back Mike Hayes, former Navy SEAL and current sales leader at Insight Partners. They discuss Mike’s new book, Mission Driven: The Path to a Life of Purpose, and how its lessons apply to sales success and leadership. Mike emphasizes the importance of rooting your work in alignment with personal values and goals, which leads to not only greater outcomes and accomplishments but a sense of fulfillment. Mike also shares insights from his 20-year government career and his transition to the private sector as a sales leader. This episode is an essential listen for anyone seeking to align their personal values with their professional journey.ADDITIONAL RESOURCESBuy Mike’s book, Mission Driven: The Path to a Life of Purpose:https://www.hachettebookgroup.com/titles/mike-hayes/mission-driven/9780306836534/Support the 1162 Foundation’s mission of helping Gold Star families:https://givebutter.com/1162foundationListen to the first podcast with Mike Hayes on Mission, Meaning and Impact from Navy SEALs to Sales:https://www.forcemanagement.com/mission-meaning-and-impact-with-mike-hayesConnect with Mike Hayes:LinkedIn: https://www.linkedin.com/in/mike-hayes-733688/Instagram: Mike Hayes (@thisis.mikehayes)X: @thisismikehayes (@thisismikehayes) on XWatch Force Management’s Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSRead the Guide on Winning Government Contracts: https://bit.ly/3UYAOvOEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:05] The 1162 Foundation and Supporting Gold Star Families[00:07:12] The "Who" vs. "What": A Core Lesson on Identity[00:11:48] The Challenge of Transitioning from a High-Profile Role[00:16:01] The Power of Honest Self-Reflection and Feedback[00:25:50] The Dan Hurley Story: Purpose Over Paycheck[00:33:14] The Three Circles: Aligning Energy, Skill, and Business Need[00:36:20] Adaptability and Developing a "Meta Plan"[00:43:03] Building Resilience and Finding Perspective in Hardship[00:48:19] The Importance of Being Intentional with Your Emotions[00:55:10] A Story of Competition and Humility in IraqHIGHLIGHT QUOTES[00:08:45] "We would always say, who do you want to be? Because the who is that deeper you... let's not connect self-esteem or success based on a what, in a title and a position."[00:41:01] "The acid test, I think for a life well lived is how many people who you've never met have you positively impacted."[00:44:17] "When you're having a hard day, the best thing to do is go find somebody who's having a harder day and go help him or her."[00:53:11] "No one is actually selling technology. What you're actually doing is selling trust."[00:54:15] "When 15 men are wrong, look in the mirror." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan share a thought-provoking segment with Doug Holliday, author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life. Doug explores the significance of vulnerability, owning your story, and fostering authentic communication in leadership and relationships. Learn how asking the right questions, embracing imperfection, and understanding the stories of others can transform both personal and professional connections.KEY TAKEAWAYS[00:00:40] Understanding Team Dynamics[00:01:55] The Power of Vulnerability[00:02:24] The Impact of Social Media on Youth[00:04:19] Owning Your StoryQUOTES[00:01:38] "Instead of looking for answers, why don’t we try to identify the 20 best questions that’ll help us get to the best answer?"[00:02:03] "People are attracted to our broken parts. Nobody's really attracted to perfection."[00:03:16] "To be nobody but yourself in a world that’s trying to make you someone else is the bravest thing you can do." – E. Cummings (cited by Doug Holliday)[00:04:31] "Everybody has a story. Don’t think for a minute anyone you encounter doesn’t have their own."[00:05:12] "There are no heroes, no victims—just a story."[00:05:39] "What people want to see isn’t perfect people, but authentic people."Connect and learn more about Doug Holladay through the link/s below.https://www.linkedin.com/in/dougholladay/Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Steve Waugh, a legendary enterprise software salesperson. Steve shares his journey from starting at IT resellers to executing some of the largest deals in enterprise software at companies like Blade Logic, BMC, and Medallia. He outlines strategies for identifying champions and detractors, the importance of mindset, belief in one's product, and understanding the customer's business impact. Additionally, Steve discusses the critical role of executive support in closing big deals and offers insights into navigating internal challenges within one's company. This episode is a treasure trove of wisdom for anyone looking to understand the art and science of selling large enterprise software deals.ADDITIONAL RESOURCESConnect and learn more from Steve Waugh:https://www.linkedin.com/in/steve-waugh-4833b57/Watch Force Management’s Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSRead the Guide on Winning Government Contracts: https://bit.ly/3UYAOvOEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:19] Steve's Early Career and First Big Deal[00:04:30] Breaking into Financial Services[00:07:36] Mindset for Selling Big Deals[00:11:50] Identifying and Handling Detractors[00:22:21] Cost vs. Value in Sales[00:32:10] The Importance of Content in Sales[00:32:50] Embracing Your Unique Style[00:34:53] Believing in Your Product[00:36:39] Navigating Company Challenges[00:37:55] The Art of Big Deal Selling[00:46:33] Uncovering Hidden Opportunities[00:51:21] Mastering Executive Communication[00:53:43] Career Pathing and LeadershipHIGHLIGHT QUOTES[00:20:49] "You have to believe that everybody gets up and puts their pants on the same way."[00:24:26] "If a customer's constantly looking at cost, you haven't got 'em converted—you gotta get 'em to forget cost and look at the value."[00:33:09] "You gotta know who your friends are, but you gotta know your enemies better."[00:46:46] "Executives don't care how you do it—they care about the 'so what.'"[00:54:17] "If my own leader doesn't believe me, it makes it uber hard for me to accomplish it."[00:56:48] "It's a two-way street. The company has to support their people to believe they can do it, and they have to have that same courage." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The best sales kickoffs are planned in a way that aligns with the company’s strategic goals and sets your revenue teams up to execute successfully. In this segment, John Kaplan and John McMahon talk through the importance of demonstrating the opportunity your company is providing your revenue teams and why committing their time to your organization is going to be worth it. Force Management’s Sales Kickoff Resources:Five must-dos for leaders on SKO planning: https://hubs.li/Q02SpNpS0Ultimate Sales Kickoff Resource Guide:  https://hubs.li/Q02Qr2B80Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Meghan Gill to discuss the pivotal role of sales operations in scaling a company from $100 million to a multi-billion-dollar enterprise. Drawing on her 15 years at MongoDB, Megan shares valuable insights on evolving RevOps functions, the complexities of comp planning, the integration of AI in sales, and the importance of maintaining a robust management operating rhythm. The conversation covers a breadth of topics, including the transition to a consumption-based model, the challenges and strategies in aligning sales and client success teams, and best practices for selecting and consolidating sales tools. Megan emphasizes the necessity of detailed planning and communication, as well as the need to balance protecting the company with serving the sales organization effectively.ADDITIONAL RESOURCESConnect with Meghan Gill:https://www.linkedin.com/in/meghanpgill/Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Watch Force Management’s Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:41] Evolution of Sales Operations[00:03:58] Field Operations and Territory Planning[00:06:45] Rev Ops vs. Sales Ops[00:08:20] Effective Territory Management[00:18:08] Metrics and KPIs in Sales Ops[00:22:55] Building a Successful Sales Ops Team[00:33:54] Deep Dive into Sales Ops Challenges[00:34:22] Diagnosing Sales Problems[00:35:05] Trust but Verify: Ensuring Data Integrity\[00:37:36] Balancing Protection and Service in Leadership[00:39:51] Choosing the Right Sales Tools[00:43:50] The Role of AI in Sales[00:51:21] Compensation Plans and Their Complexities[01:01:25] Lessons from Scaling MongoDBHIGHLIGHT QUOTES[00:26:06] "The hardest part, to be honest, is getting the data right, because nobody has a perfect CRM with perfectly scrubbed data."[00:35:37] "Every analysis that I've done throughout my years running sales ops is very counterintuitive. It's like the fewer accounts you have, the more productive you are because you can really focus and narrow in."[01:32:06] "People with AI experience and leverage on how to do these roles are going to replace people that don't do that. And I see that happening really, really fast."[01:41:50] "Keep it simple. You want to have one, maybe two elements in the comp plan... Any more than that, they're not gonna know where to focus." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, Kara Gilbert, executive coach, startup advisor, and former Chief People Officer at Turbonomic, unpacks the transformative role of coaching—not as a remedial tool, but as an accelerator for growth, leadership, and personal clarity.She explains how elite performers unlock their potential by pausing, reflecting, and holding themselves accountable. From processing feedback to balancing life trade-offs as a working executive, Kara reveals how leaders can connect deeply with their own story to become more effective in business and life.Whether you’re a sales leader, startup founder, or executive navigating high-pressure environments, this episode will help you understand why self-awareness, accountability, and honesty are the real cornerstones of leadership success.KEY TAKEAWAYS[00:01:00] Coaching is not remedial—it’s an accelerant to growth, leadership, and opportunity.[00:01:47] The power of pausing: Why slowing down helps leaders gain clarity on goals, teams, and personal direction.[00:02:15] Accountability in coaching: How check-ins create discipline and progress.[00:02:46] Life trade-offs for executives: Outsourcing and prioritizing to focus on what truly matters.[00:03:07] Processing feedback effectively: Choosing what to embrace and what to discard.[00:03:28] Owning your story: The cornerstone of leadership, happiness, and strong relationships.[00:04:55] Honesty in coaching: Why vulnerability and raw truth unlock real breakthroughs.QUOTES[00:01:00] “Coaching is not remedial. Coaching is actually an accelerant to growth and opportunity.”[00:01:47] “When leaders pause, they can be thoughtful and break through things they just haven’t had time to think about.”[00:03:28] “The most elite people—the happiest people—are the ones who know their story and have owned it.”[00:04:55] “In coaching, you have nothing to lose. Just be honest.”Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/achieving-excellence-in-leadership-with-kara-gilbertEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Tom Heiser, a distinguished technology chairman, CEO, and board director with extensive leadership experience. The episode delves into Heiser's career journey from a sales trainee at EMC Corporation to leadership roles in multiple private equity-backed companies. Key topics discussed include the importance of empowerment in leadership, the value of persistence and adaptability, self-awareness, and the impact of authentic and vulnerable leadership. Heiser also shares insights from his personal mentors and experiences, including the concept of 'commanders intent' and the critical role of understanding and evolving within one's career.ADDITIONAL RESOURCESLearn more about Tom Heiser:https://www.linkedin.com/in/tom-heiser-83b86680/Watch Force Management’s Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:52] The Importance of Reinvention and Growth[00:04:48] Impact of Force Management[00:09:50] Tom Heiser's Management Tenets[00:23:06] The Role of Self-Awareness in Leadership[00:33:13] The Power of Passion in Leadership[00:34:17] Understanding Emotional Proprioception[00:35:21] The Importance of Self-Awareness[00:37:00] Embracing Vulnerability and Authenticity[00:40:54] Empowerment: The Key to Effective Leadership[00:49:43] Commander's Intent and Leadership Strategies[00:58:26] Persistence and Determination in Leadership[01:01:05] Learning from AdversityHIGHLIGHT QUOTES[00:05:41] "You constantly have to reinvent yourself. What got you here is not gonna get you to where you want to go."[00:21:59] "When I told them what to do, I owned it. When they got there, they owned it. That was a force multiplier."[00:58:42] "Persistence and determination alone are omnipotent."[00:59:32] "What's the difference between an EMC sales rep and a pit bull? The pit bull eventually gives up."[01:01:04] "Tough times are not fun, but look at them for the learning experiences they offer." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, we revisit the discussion with John True, General Partner at Cultivation Capital, to explore the critical role of emotional intelligence (EQ) in sales leadership. From reading the room to eliminating partial listening, John shares insights on why understanding personal and professional wins is as important as the deal itself. He reveals why active listening is a lost art, how group interviews can reveal a candidate’s EQ, and why being fully present is the foundation for leadership and influence.KEY TAKEAWAYS[00:00:47] EQ is not optional—it's a core characteristic of great sales leaders.[00:01:16] Understanding personal and professional wins is essential to influence without dictating[00:03:11] Active listening, note-taking, and reading the room set elite salespeople apart[00:04:00] Asking "How do you know?" reveals deeper self-awareness in interviews[00:05:12] Group interviews can uncover a seller’s ability to assess multiple stakeholders[00:06:21] Reading the political landscape in the room helps tailor your message effectively[00:07:24] Distractions kill EQ—presence is the foundation of emotional intelligence.QUOTES[00:01:00] "A big part of every interaction as a leader is understanding personal and professional wins as much as what you’re up to."[00:03:11] "Active listening is about showing you’re engaged—taking notes, bringing insights back into the conversation.[00:04:00] "How are you doing? How do you think you’re doing? And most importantly—how do you know?"[00:07:24] "To have EQ, you first have to be here—in the moment, with no distractions."Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/the-role-of-emotional-intelligence-and-authentic-leadership-in-b2b-sales-with-john-trueEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Andy Clark, a seasoned sales leader with extensive experience in the Asia-Pacific (APAC) region. Andy shares his journey, which began with an unexpected leg injury that redirected his career towards mastering the Japanese market. He discusses the complexities of business in APAC, the critical importance of localizing go-to-market strategies, and the common mistakes companies make when entering these markets. With anecdotes from his own career, Andy highlights the crucial elements of success, from hiring the right local talent to understanding cultural nuances. He also delves into the challenges and strategies of forming joint ventures, and why companies need to be prepared for a long-term commitment to succeed in the region. If you're considering expanding your business into APAC, this episode is a must-listen for invaluable insights and practical advice.ADDITIONAL RESOURCESLearn more about Andrew Robert Clark:https://www.linkedin.com/in/andrewrobertclark/Watch Force Management’s Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:26] Breaking into the Japanese Market[00:07:27] Expanding Across Asia Pacific[00:11:09] Challenges and Strategies in the Asia Pacific[00:19:32] Hiring and Leadership in Japan[00:32:50] Entering the Asia Pacific Market: A Strategic Approach[00:34:39] Exploring Japan's Business Landscape[00:35:29] Challenges of Joint Ventures in Japan[00:38:29] Strategies for Entering the Japanese Market[00:40:41] Building a Successful Team in Japan[00:45:47] Pricing and Market Dynamics in Japan[00:47:36] Expanding Beyond Japan: Korea and China[00:55:43] The Expat Experience: Opportunities and ChallengesHIGHLIGHT QUOTES[00:11:51] "The complexity of Asia Pacific is underestimated significantly."[00:17:59] "One of the worst things you can do in APJ is false start."[00:26:37] "Solid leadership and caring for your team... leading from the front and showing them what good looks like."[00:28:33] "Japanification is really the best word... blending both sides into a process and methodology."[00:31:26] "Be the same before you establish your difference."[00:56:42] "The opportunity to go overseas and work should be snatched up by anyone at any time."[00:59:25] "The experience overseas is career building and eye-opening, and I wouldn't change a thing." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this short segment of the Revenue Builders Podcast, hosts John McMahon and John Kaplan delve into the importance of preparation and coaching with Joe Eskenazi, CRO at Kong Inc. They discuss how vital it is for salespeople to be prepared to reduce stress and build trust with clients. Joe shares personal experiences from his early sales career, emphasizing the need for genuine conversations over mechanical responses. He outlines various training exercises and strategies for developing a high-performing sales team, highlighting the fusion of preparation and development in achieving success. Listen for valuable insights on how preparation transforms pressure into confidence and effectiveness in sales.KEY TAKEAWAYS[00:00:26] The Power of Preparation in Sales[00:01:23] Embracing Authenticity Over Mechanics[00:02:17] The Role of Preparedness in Reducing Stress[00:02:57] The Importance of Self-Driven Development[00:04:25] Coaching and Training for Sales Success[00:05:41] The Impact of Exhaustive PreparationQUOTES[00:02:29] "The difference between stress and pressure is preparedness."[00:02:49] "You bring the character, the courage, the art, the curiosity by applying your style to the skills and knowledge."[00:03:40] "You gotta participate in your own rescue. You gotta put in the work."[00:07:20] "There's no such thing really as closing. It's how openers are closers and opening the sales cycle is where all of your ground is laid."Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/developing-a-performance-mindset-in-b2b-sales-with-joe-eskenaziEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.