Ride AI

On the latest episode of the Ride AI podcast, our host Ed Niedermeyer talks to Tyson Jominy, VP of Data & Analytics for J.D, Power, about the recent dynamics in the car market. They touch on COVID, the EV market, the prospect of another truck/SUV slowdown, and how these are all related. Discussion on the cyclicality of the auto industry and recent turbulence due to COVID-19: undersupply situation, excess savings leading to increased demand, and supply chain disruptions. Pricing dynamics in the EV market: oversupply of EVs in the $50-60k price range leading to price cuts. Fleet sales and their impact on EV market dynamics, including potential risks to resale value and pricing stability (Hertz struggled with high repair bills and consumer dissatisfaction with EV rentals, prompting them to unwind their EV-focused strategy.) Tesla's decision not to pursue a low-cost model raises questions about the industry's focus and the challenges of making EVs profitable. The auto industry seems to be retreating to familiar corners, like focusing on SUVs, hybrids, and high-margin segments, rather than investing heavily in lower-cost EVs. EVs face challenges in consumer perception and understanding of total cost of ownership, compared to hybrids, which have been around for a while but still face low adoption rates. The auto industry's struggle to make EVs profitable raises concerns about the future of EV adoption and the profitability of traditional segments like trucks and SUVs. There's uncertainty about the trajectory of EV adoption and whether there will be a "EV winter" where growth stalls. Regulatory factors still incentivize automakers to invest in EVs despite profitability challenges.

This week’s episode of the Ride AI podcast is a mind-meld between automotive analyst Ed Niedermeyer and tech-innovation scholar Horace Dediu about why the car industry is ripe for disruption. Their conversation is a reflection on the transformative power of past innovations like computers and phones, and the need to imagine a better future for mobility.  Together they discuss:  The concept of unbundling the car for different trip types and purposes, similar to computing devices Observation that the world seeks to improve cars, but they are already highly optimized Critique of current approaches by companies like Tesla and Apple, which aim to fit new technologies into the existing car model Emphasis on the need for truly disruptive innovation in mobility, either through cheaper, more accessible options or new directions of competition Discussion on the potential for self-driving technology to transform mobility by enabling new experiences and connections Examinations of the challenges of building an EV that is both cheap and has extensive battery range Why investors are over-focused on cars as a platform at the expense of other autonomous driving use-cases, like agriculture, defense, and transit.  ⌲ Subscribe to our free newsletter to stay on the forefront of the intersection of AI and mobility 👉 https://rideai.beehiiv.com/

For the inaugural episode of the new Ride AI podcast, author and analyst Ed Niedermeyer discusses the hype and disillusionment surrounding several new mobility technologies—namely autonomous vehicles—with Mike Ramsey, a vice president at Gartner. Ramsey explains the five parts of a hype cycle, including the innovation trigger and the trough of disillusionment, and provides historical analysis for where he believes autonomy is today on the road to mass adoption. Ed and Mike discuss the concept of the five-part "hype cycle" in technology adoption: innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, and plateau of productivity. The "slope of enlightenment" is explained as the phase where technologies become useful and start to see real-world applications. Autonomy in vehicles, while not profitable yet, is advancing (especially in robotaxis) Meanwhile autonomous technology is diffusing into other industries like agriculture, mining, and construction, where simple design domains allow for easier implementation. Despite challenges, significant investment in autonomy has advanced technologies like vision systems and edge AI. The hype surrounding autonomy is similar to that of other emerging technologies like generative AI, which may have significant impacts but will likely manifest in smaller, more practical applications initially. Media attention tends to focus on hype, but the most significant advancements often occur quietly, requiring deliberate effort to discover and understand. ⌲ Subscribe to our free newsletter to stay on the forefront of the intersection of AI and mobility 👉 https://rideai.beehiiv.com/

Leading up to Micromobility Europe, James Gross talks the state of micromobility in Europe with Prabin Joel Jones, Founder and CEO of Mayten along with Augustin Friedel, Senior Manager, MHP – A Porsche Company who is sharing his personal views on the podcast. Topics Discussed: Shared and Owned Micromobility Prabin takes us through the Tier and Dott merger: Tier/Dott deal  Background of the deal What the deal is Challenges in merging Where can they go from here What does this mean for the industry? Augustin predicts continued consolidation in the shared mobility space, with potential mergers or acquisitions among companies like Bold, Lime, and Voi. Prabin critiques Bolt's strategy and their future as the next Uber. Augustin also spoke about the struggles of owned ebike companies and the shift towards software-defined vehicles (SDVs) and AVs to enhance customer experience and safety. Software Defined Vehicles, AI and Regulation Augustin elaborates on Europe's position on AVs, noting a lag compared to the US and China due to a lack of investment and no existing tech giants. The potential for software-defined vehicles to improve user experience and safety, but recognizing Europe's fragmented approach to AVs and mobility tech. How government and local authorities could play a more significant role in advancing AVs and shared mobility through funding and regulatory support. Augustin speculates about Europe's potential to catch up in the AV space by pooling resources from major automotive players and focusing on local mobility solutions. Safety is discussed as a primary concern for micromobility users, with different European cities showing varying degrees of progress in creating safe infrastructure for cyclists and scooter users. Despite the challenges faced by shared mobility and AVs, there's optimism about the future, with emphasis on the need for innovation, better regulation, and strategic investments. The discussion concludes with a call for continued exploration and improvement in the mobility space, acknowledging the long journey ahead but recognizing the opportunities for impactful change. Trends to watch: - Software-Defined Vehicles and Artificial Intelligence - The Role of Government in mobility investments and Regulation - Safety and Infrastructure

Apple is reportedly exiting the car industry, focusing instead on software and mobility services. The company's decision is driven by the challenges and complexities of the automotive industry, including high costs, long product cycles, and difficulty in making significant contributions. Apple's future in mobility may lie in micromobility and smart accessories for vehicles. 🚗 Apple's decision to exit the car industry is not surprising given the challenges and complexities associated with building and selling cars. The company's strengths lie in software and user experience, which may be better applied to mobility services and smart accessories for vehicles. 📱 The smartphone is already a powerful tool in the car, with features like Apple CarPlay allowing users to integrate their phone's apps and functions into the vehicle's infotainment system. Apple's focus on privacy and AI could enhance the smartphone's capabilities and create unique mobility experiences. 💡 Apple's decision to pivot away from the car industry and explore opportunities in micromobility aligns with the broader trend of urbanization and the growing demand for sustainable transportation options. By focusing on smaller, more agile vehicles, Apple can address the needs of urban dwellers and contribute to the future of mobility.

On this episode of Ride On! we are talking with Tyson Roehrkasse, the Chief Reviewer at our sister company, Ride Review. Tyson has been with us now for around 4 months and comes from a tremendous background in electric bike reviews, with the majority of his time spent working with Electric Bike Review, the OG of the ebike review space.  Highlights: - 🚲 Reviews play a crucial role in the success of small electrical vehicles, with online reviews impacting pre-orders, investments, and revenue. - 🛵 The importance of local dealers and retailers in providing better customer experience and service for e-bike buyers. - 🌐 The rise of influencers in the scooter and one-wheel market, focusing on lifestyle and fun rather than technical attributes and formal reviews. We also use this episode to make some announcements around Ride AI, a platform covering all the technology that moves us. We have started with a newsletter, you can subscribe at http://rideai.org and very soon we will be launching a Ride AI podcast with Ed Neidemeyer who has tirelessly covered the AV and vehicle tech landscape for over 15 years now. Finally, as part of the new launch, we will also be announcing our Ride AI Conference in Costa Mesa, CA the week of November 11th that will also coincide with Micromobility America.  So big news there is 1) a new event Ride AI highlighting all the technology that moves us with our first ever event along with Micromobility America moving from the Bay Area to Southern California.  Why Southern California? On top of the being the largest market in the United States for small electric vehicles we also think it represents the renaissance happening in the hard tech world both as it relates to AI and mobility. SoCal is home to incredible mobility history like Hughes AirForce Base, the first west coast refineries from Rockefeller and now home to SpaceX and many startups looking to change the way we move.  We hope you buy tickets and join us at the event, go to Micromobility.io to learn more about it.

Arnold Kamler, CEO of Kent International, discusses the evolution of his family's three generations of the bicycle business from its inception in 1906 to the present day. The journey includes the transition from retail to wholesale, adapting to market trends like racing and mountain bikes, overcoming challenges during the financial crisis and COVID-19, manufacturing in the US, moving it to Europe, then to Chin and then back to the US all the while remaining resilient in a dynamic industry that has now gone electric. Timeline: 🚴 1906: Arnold's grandfather arrives in the U.S. and opens up his first bike shop in the Lower East Side. 🛠️ Early 1920s: The family moves the business to New Jersey. 📈 1947: Post-WWII, Arnold's father shifts the business from retail to wholesale. 🌎 1950s-60s: The company adapts to changing markets, beginning to import bikes from Europe and then Asia. 🏁 1970s: Kent International experiences a boom with the popularity of racing/road bikes, starting in California. 🚵‍♂️ 1990s: The company adapts to the mountain bike craze and faces the challenges of globalization and competition from China. 💸 2008: The financial crisis impacts the business, leading to strategic pricing and inventory adjustments. 🌐 2010s: Kent International focuses on e-commerce and begins exploring the electric bike market. 📉 2020-21: The COVID-19 pandemic causes a surge and then a sudden drop in demand, impacting inventory management. 🌿 Present Day: Kent International remains a resilient player in the bicycle industry, adapting to current market trends and consumer needs. Other Highlights: 🌍 Global Expansion: Kent International's strategic shift to importing and later manufacturing in China. 🚀 Growth: Significant growth in the 1970s, reaching new heights in the 2000s with major retail partnerships. 🛠️ Manufacturing Innovations: Experimentation with different bike designs and materials, adapting to changing consumer preferences. 🛍️ Retail Shifts: Adjusting strategies to cope with the rise of e-commerce and direct-to-consumer sales. 🚲 Industry Trends: Continuous adaptation to industry trends like electric bikes and changing consumer habits.

In an emergency podcast episode of Ride On!, James Gross and guest Prabin Joel Jones discuss the Chapter 11 bankruptcy of Bird, one of the high flying shared micromobility companies over the last 5 years.. They delve into the financial challenges and strategic missteps of Bird and other companies in the shared micromobility space, considering the broader implications for the industry. They then turn their attention to how you could build a shared micromobility company today and the opportunities that are now present as capital and some of the existing industry heads for the exit. 

Oliver Bruce is back for this episode! Upway is an innovative company in the e-bike marketplace, specializing in the refurbishment and resale of electric bikes. Founded in 2021 and headquartered in Paris, France, Upway has made significant strides in the e-bike industry. Toussaint Wattinne, the CEO and co-founder of Upway, along with co-founder Stéphane Ficaja, have backgrounds in leading roles at Uber Eats, bringing their expertise in tech-driven business models to the e-bike industry. The company is notable for refurbishing and certifying a vast array of electric bikes, offering customers a wide selection of over 400 brands. As of March 2023, Upway had refurbished and certified more than 20,000 electric bikes, showcasing its commitment to providing quality and sustainable transportation options. The company has successfully expanded its services beyond France, with availability in Belgium, Germany, the Netherlands, and the United States. This expansion is a testament to the growing demand for sustainable and affordable mobility solutions. Upway's approach to e-bike sales centers around a seamless ordering and delivery process, ensuring that the bikes and their batteries are of high quality and safe for use. This business model has attracted notable investors like Sequoia Capital, Global Founders Capital, Exor Seeds, and Origins, contributing to Upway's impressive total funding of $60.6 million. Highlights 🚲 Upway, a company specializing in selling refurbished electric bikes, has successfully raised over $30 million in Series B funding. 🌍 Founded in 2021 and based in Paris, Upway has expanded to Belgium, Germany, the Netherlands, and the United States. 🔄 They have refurbished over 20,000 electric bikes from more than 400 brands, offering up to 35% discount compared to new bikes. 🛠️ Upway's business model focuses on rebuilding trust in the used ebike market by refurbishing bikes to a high standard and offering a one-year warranty. 📈 Despite initial skepticism, the market demand for used ebikes has been strong, with Upway receiving high customer satisfaction ratings. 🤝 Upway collaborates with over 1500 retailers and ebike dealers, using trading software for customer trade-ins and managing returns for D2C manufacturers. 📊 The business mix varies by region, with a significant portion of sourcing in Europe coming from dealers, while in the US, direct consumer purchases and manufacturer returns play a larger role.

Melvin Lian is the Founder and CEO of @VoroMotors . He discusses his company's journey, from its beginnings in Singapore to its current base in Los Angeles. Melvin detailed the challenges he faced in Singapore, including strict regulations that culminated in an overnight ban on scooters. Melvin also talks about the company's innovations in seated scooters, its distribution of Kaboo and Dualtron scooters, as well as its own EMOVE line of vehicles. Highlights - 🛴 Melvin Lim, founder and CEO of Voro Motors, explained how the firm began in Singapore due to the city's need for convenient and portable e-scooters. - ⚖️ He explained the various laws in Singapore that gradually constrained scooter usage, leading to an unexpected overnight ban on scooters in 2019. - 🖊️ Following this, Melvin made the decision to move operations to Los Angeles where he believed the desire for e-scooter use was increasing. - 🚀 In L.A. they primarily sold their own models, the Emove Cruiser and the Emove Touring, however consumer demand led to them also distributing dula motor scooters by other brands like Kaboo and Dualtron. - 🌍 Despite the challenges from strict regulations and sudden changes in operating environments, Voro Motors has successfully adapted and grown, serving different customer bases with varied products.

With more Americans dying in car crashes than at any point since the 1970s, the data increasingly shows robotaxis make cities safe for micromobility. Edward Niedermeyer talks to @Waymo about how AVs can help eliminate the dangers of human driving, at Micromobility America 2024. Highlights 🚗 The panel discusses the progress and ongoing evolution of road sharing in San Francisco, noting the city's move towards being more cyclist-friendly. 👥 The guests all share their individual experiences as cyclists around San Francisco, highlighting the importance of infrastructure and social norms for cyclist safety. 🌆 Each panelist emphasizes the variability of driving conditions between different cities, such as the contrast between Phoenix's car-centric suburbs and San Francisco's diverse road users. 💻 Team members from Waymo explain their roles in automating driving tasks that we often do subconsciously, such as perceiving our surroundings and planning our route.- 🤖 Edward Niedermeyer notes that robots are not entitled to anything. Instead, autonomous vehicles must respect human needs and find their space in society. 🚙 The discussion addresses the shift from Waymo operating primarily in Phoenix to its activities in San Francisco, while noting their strong track record so far. 🚴‍♂️ The panelists stress the need for autonomous vehicles to have hyper-awareness of their surroundings, particularly in relation to vulnerable road users like cyclists and pedestrians.

At Micromobility America 2023, policymakers and fire-safety experts discuss why li-ion batteries in ebikes and scooters are suddenly catching on fire and how cities can minimize the risk - Panelists include Tristan Brown, Deputy Administrator of the Pipeline Hazardous Material Safety Administration (PHMSA), Jason Levine, the Executive Director of the Consumer Product Safety Commission (CPSC), and Laura Kavanagh, the FDNY Fire Commissioner. - The discussion focuses on the challenges and safety concerns related to lithium-ion batteries in micromobility vehicles, particularly in densely populated areas like New York City. - Commissioner Kavanagh highlights the unique challenges faced by the FDNY in a delivery-intensive city like New York, including issues with battery charging and swapping - Deputy Administrator Brown emphasizes that the problem extends beyond micromobility and is related to the misuse of batteries in general. - The discussion also touches on the underground economy surrounding battery charging, DIY conversion kits and the need for safety regulations and certifications. - The panelists express the importance of public safety and innovation coexisting and working towards safe solutions.

Fresh off Micromobility America, James Gross talks with Jimmy Standley, the Co-Founder and CEO of Solé Bicycles. Solé Bicycles was founded in 2009, with the initial concept being a class project to create affordable bicycles, specifically aiming for a price tag of $200-$300. They subsequently won an Alibaba business plan competition, and used the $25,000 grant won to create their first product. They sold their products directly to customers, offering a high-quality product at a competitive price. They used the Shopify platform early on, and utilized digital marketing strategies on platforms such as Facebook and Instagram to grow their business. The brand focuses on being relevant culturally, collaborating with various DJs and other artists for special products and promotions. Highlights 🎓 The idea for Solé Bicycles began as a college business plan project to create affordable fixed-gear bikes. 💡 Winning a business plan competition sponsored by Alibaba, they received a $25,000 grant to start their business. 🌍 Initial struggles included direct dealings with manufacturers in China and rapidly scaling the business. 📈 The company's focus on vibrant, artistic designs helped them break into the market and attract customers. 🚲 Solé Bicycles diversified into direct-to-consumer sales, online marketing, and various collaborations. 💻 Early adoption of Shopify and leveraging social media platforms like Instagram played a key role in their growth. 🛠️ Future plans include expanding into electric bikes while maintaining their core in acoustic bikes.

Meet Jason and Camilla Iftakhar of Swifty Scooters. Swifty Scooters is an innovative micromobility company that specilizes in foldable and portable scooters for adults. James Gross talks with Jason and Camila about winning the Startup Awards at Micromobility America 2023 and their brand new electric Scooter, the G500. You can see their Startup Awards pitch here: https://www.youtube.com/watch?v=dRKQrqI04mM Highlights of the Talk 🔋 Swifty Scooters are powered by a LFP (lithium ferrophosphate) battery that can cover a range of 25km and assure the rider that these batteries won't catch fire in or around their home or work. 🏙️ These scooters are ideal for adults commuting in urban areas. 🛴 Convenient features such as adjustable handlebars, low center of gravity and a kickstand enhance maneuverability and add ons for paneers and other storage capabilities. 💦 Mudguards are added to keep the ride clean. 🎒 Thanks to their foldable design, these scooters are portable and easy to store.

At Micromobility America, James Gross and Levi Conlow, CEO of Electric Bikes, discuss the company's rapid growth to become the #1 ebike seller in the US. He also shared insights into the ebike market, Lectric's DTC strategy, plans for new products, and the need for industry regulation while also being concern with some of the current legislation being pushed. 🚲 Lectric sells over 150,000 electric vehicles annually, that is more than any US vehicle company besides Tesla 📈 Despite industry downturn, Lectric still seeing double digit growth ⚙️ Focused on high quality, low cost bikes rather than maximizing margins 🛒 Committed to DTC as it provides valuable customer feedback 🆕 Excited about upcoming partnerships and new wider wheelbase models 🤝 Sees need for more industry regulation to protect consumers 🫂 With influence comes responsibility - brands can drive positive change