Riding Tandem

In this episode, I sit down with Dessie Redmond, co-owner of Full Fledged Brewing Co., for a conversation that’s equal parts business insight and real-life storytelling. We talk about her journey from a career in urban planning to co-founding a brewery in Council Bluffs, Iowa—and why she and her husband chose that specific city to chase their dream.We dive into what it takes to start a business in a new place, how community support played a critical role in their growth, and the ways they had to pivot during the pandemic. Dessie opens up about the lessons she’s learned around entrepreneurship, working alongside her partner, and how to balance a full-time job while growing a business on the side.We also talk candidly about the myths of business ownership, the strategic (and very real) importance of things like ceiling height and distribution laws, and how staying open to change helped them thrive.This conversation is for anyone who's ever considered building something from scratch, especially if you’ve wondered what it really takes to choose the right place, the right people, and the right time.🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 02:53 The Journey to Brewing06:01 Establishing the Brewery08:59 Navigating Challenges and Opportunities12:04 Community and Support15:06 The Impact of the Pandemic18:01 Innovation and Growth21:03 Future Aspirations27:09 Engaging the Community: Innovative Public Engagement Strategies28:00 Adapting to Change: The Evolution of Brewery Offerings29:57 Navigating Business Challenges: Lessons from the Brewery34:22 Planning for Growth: Capital and Layout Considerations40:23 Balancing Act: Managing Time and Responsibilities44:45 Working Together: The Dynamics of a Business Partnership47:20 Misconceptions of Entrepreneurship: The Reality of Business OwnershipRelated Episodes:#3 Nailing an RFP, scope creep and sticky details - a candid chat with client Nicole Lindquist (PT 1)#4 Taking on big projects when you don't know it all, and how we created the Iowa West Foundation Imagine Hours -with Nicole Lindquist (Pt 2)#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional CollectiveVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctDessie Redmond:Facebook - https://www.facebook.com/fullfledgedbrewingcompanyWebsite - https://fullfledgedbeer.com/Instagram - https://www.instagram.com/fullfledgedbeer/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity.They unpack “shiny object syndrome,” how freedom without structure can lead to burnout, and the tension between creating from passion vs. building a sustainable business. Vivian and Casey both share the mental tug-of-war behind pricing services, the lessons they've learned from failure, and why the real growth in entrepreneurship is often internal.Whether you're just starting out or deep in the grind, this episode is a must-listen for anyone wondering, "Am I doing this right?" Catch Part 1 if you missed it: “The Leap...”🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Navigating Entrepreneurial Ideas and Shiny Object Syndrome06:11 The Rule of Five for Entrepreneurs12:15 Prioritizing Ideas in Entrepreneurship16:01 The Balance of Discipline and Freedom20:25 The Importance of Execution Over Ideas26:10 Understanding Timing in Entrepreneurship32:44 The Unique Perspective of Entrepreneurs37:35 Understanding Market Needs and Pricing Strategies40:03 The Challenge of Pricing Services43:33 Value-Based Pricing and Its Implications44:28 The Importance of Charging for Your Time47:23 Establishing Boundaries Through Transactions50:19 Creative Solutions for Pricing and Value53:33 Iterating Pricing Models56:26 The Experimentation of Entrepreneurship01:01:19 Navigating Client Conversations and Expectations01:04:56 Finding Balance in Pricing Strategies01:11:41 The Realities of EntrepreneurshipRelated Episodes:The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3#64 How to Build a Century-Strong Business Legacy - John AlbertVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctCasey Putney:Facebook - https://www.facebook.com/casey.putney.3LinkedIn - https://www.linkedin.com/in/caseyputney/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this candid conversation, Vivian Kvam sits down with Casey Putney to explore what it really feels like to step away from the stability of a 9–5 and into the unknown world of entrepreneurship. From leadership in the military and corporate life to the deeply personal reasons that sparked their transitions, Vivian and Casey open up about the fears, self-doubt, and internal conflict that come with leaving the safety net behind.They reflect on the emotional toll of starting something new, the disconnect between passion and running a business, and how both their definitions of success have evolved over time—from chasing titles and income to valuing purpose, freedom, and flexibility.Whether you’re thinking about a leap, in the middle of one, or just need to know you’re not alone, this episode is for you.🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Exploring the Journey of Entrepreneurship05:46 Identifying Leadership as a Passion12:03 The Turning Point: Leaving Corporate America18:01 The Reality of Entrepreneurship vs. Passion31:50 Navigating the Entrepreneurial Journey39:03 Facing Doubts and Fears47:14 The Evolution of Purpose in Entrepreneurship54:56 Defining Success Beyond Income01:07:57 The Value of Freedom in EntrepreneurshipRelated Episodes:#6 Success after a massive layoff late in a career and starting a podcast recording studio - a candid conversation with Todd Studer#8 Love your Mondays, leaving a miserable job & healthy business partnership tips - With Machaela Clark, co-owner of Tandem Works#12 From corporate globetrotter to entrepreneurship: Neal Eilers' journey, building a successful business around his passionVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctCasey Putney:Facebook - https://www.facebook.com/casey.putney.3LinkedIn - https://www.linkedin.com/in/caseyputney/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this solo episode, I’m diving into a topic that comes up all the time with entrepreneurs and creatives: vanity metrics. It’s so easy to get caught up in likes, follows, and views—but those numbers don’t always tell the real story of how your business is doing. I’m breaking down the difference between what looks good and what actually moves the needle. I’ll walk you through how to shift your focus to meaningful metrics—like leads, conversions, client retention, and revenue—and how to build a simple scorecard to track what matters. If you’ve ever felt like you’re working hard but not seeing results, this episode is for you.Here’s what I cover:Why surface-level metrics can be distracting (and even misleading)The truth about engagement—it’s not just public likes and commentsHow to separate busy work from work that actually drives resultsA simple way to build your own business scorecardWhy revenue isn’t something to shy away from—it’s a core business metricHow to make sure your tracking evolves with your goalsIf you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 Introduction to Marketing Mindset Shifts01:22 Understanding Vanity Metrics05:39 The Lie of Vanity Metrics11:22 Tracking What Actually Moves the Needle17:59 Building Your Business Scorecard21:51 Conclusion and Call to ActionRelated Episodes:#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3 Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Your logo, colors, and website do NOT make people buy from you.In this episode of Riding Tandem, Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t.Vivian Kvam shares personal stories (including how she landed a major client before Tandem Works even had a logo or a bank account) and challenges listeners to rethink what’s truly driving sales: trust, connection, and authenticity.✨ Here’s what you’ll learn: ✔ Why people buy from people, not brands ✔ How obsessing over branding could be slowing your growth ✔ Action steps to stop hiding and start showing up now🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Introduction to Marketing Mindset Shifts02:22 The Importance of Authenticity Over Branding07:22 Real-Life Examples of Success Without Perfect Branding12:06 The Myth of Perfect Branding17:37 Actionable Steps to Show Up Authentically24:32 Recap and Next StepsRelated Episodes:#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2#71 The Secret to Selling More: Focus on the Outcome - Marketing Mindset Shift #3Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Marketing isn’t about your product—it’s about the transformation your customers experience.In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success.I’ll walk you through: ✔️ Why listing features won’t get you sales ✔️ How top brands like Apple and Martha Stewart master storytelling ✔️ A simple Transformation Story Formula to revamp your messaging💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift!🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct📌 Next Episode: Stop Hiding Behind Your Branding!🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Introduction to Marketing Mindset Shifts01:01 The Power of Customer Transformation09:04 Crafting Compelling Transformation Stories15:37 Implementing Transformation in Marketing23:13 Challenge and RecapRelated Episodes:#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Starting a business at 10 years old? For Chloe Gollehon, it wasn’t just a dream—it was a reality. Now, at 14, she runs Chloe’s Crafts, creating stunning pebble art that tells a story.In this episode of Riding Tandem, host Vivian Kvam sits down with Chloe to explore her journey as a young entrepreneur—balancing school, creativity, and business. She shares how a family trip to Lake Michigan sparked her passion for pebble art, the highs and lows of selling at craft fairs, and the emotional connections behind each piece she creates. Chloe also opens up about the challenges of time management, the surprises of being a business owner, and the importance of trusting others while still maintaining her creative vision.This conversation is an inspiring reminder that passion, perseverance, and a little bit of courage can take you far—no matter your age.🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Introduction to Chloe Galahan03:00 The Birth of a Creative Business06:00 Challenges and Growth in Entrepreneurship09:02 Artistic Process and Customer Engagement11:57 Navigating the Business Side of Creativity14:53 The Emotional Connection in Art18:01 Support Systems and Community20:58 Future Aspirations and Lessons Learned26:58 Outsourcing and Collaboration in Creativity30:55 The Journey of a Young Entrepreneur34:11 The Importance of Trust in Business37:34 Encouragement for Aspiring Creatives40:14 Future Aspirations and Flexibility41:44 Misconceptions About Business Ownership42:56 Fun and Snacks at Craft Fairs43:32 Inspiration Through Music and Art44:21 Embracing Change and Opportunities45:20 The Unique Journey of Young Entrepreneurs47:55 The Role of Art in Making a Difference49:10 Promoting Chloe's Crafts and Community EngagementRelated Episodes:#48 Building a Subscription Box Business - Jennifer Lea's Entry Envy Journey#56 How to Turn a Passion For Crafting Leather Goods into a Profitable Business - Maisey Haines#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique StoryVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctChloe Gollehon:Facebook - https://www.facebook.com/ChloeofChloesCraftWebsite - ChloesCraft.bigcartel.comInstagram - https://www.instagram.com/chloes_.craft/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram: https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this episode, Vivian welcomes LaPora Lindsey to talk about the power of embracing your value—whether you're an entrepreneur, an employee, or both! LaPora shares her journey of starting and restarting a business while navigating the challenges of military spouse life and frequent moves. She also dives into the ACT Framework (Awareness, Communication, Transparency) and how it can help both individuals and leaders foster a culture of ownership and accountability.Key Takeaways: ✔️ Value Over Title: Your worth isn't tied to a job title—it's about the impact you make. ✔️ The ACT Framework: Awareness, Communication, and Transparency are key to workplace success. ✔️ Healthy Comparison: Learn from others without letting it drain your confidence. ✔️ Goal-Setting for Success: The 12-Week Year method to stay focused and adaptable. ✔️ The Power of Relationships: Success isn’t just about skills—it's about connection and collaboration.Mentioned in This Episode: 📖 Bottom of the Food Chain - https://www.amazon.com/Bottom-Food-Chain-Perspective-Career/dp/B0B5H866GH 📩 Get LaPora’s exclusive resources & updates – Join Her Email List🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Navigating Media Misrepresentation03:01 Introduction to LaPora Lindsey06:04 The Dual Role of Employment and Entrepreneurship08:51 Understanding Value in the Workplace12:05 The Journey of Writing a Book15:05 Building Relationships in Organizations18:03 Fostering Value and Engagement20:55 The ACT Framework for Leadership26:30 Understanding Personality Assessments28:40 Emotional Intelligence and Self-Awareness30:31 Navigating Business Challenges and Relationships33:23 The Role of Comparison in Business Growth36:06 Intentionality in Overcoming Comparison40:50 Fostering Healthy Competition and Curiosity45:44 Valuing the Present in Business Growth49:58 The Power of Reflection and Journaling52:26 Goal Setting Philosophy and Techniques58:15 Misconceptions of Business Ownership and Personal Insights01:06:25 The Importance of Empathy in BusinessRelated Episodes:Fear #18 Overcoming fear and betting on yourself - a candid conversation with Marianne Chance#6 Success after a massive layoff late in a career and starting a podcast recording studio - a candid conversation with Todd StuderVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctLaPora Lindsey:Facebook - https://www.facebook.com/thelaporalindseyWebsite - www.laporalindsey.comLinkedIn - https://www.linkedin.com/in/lapora-lindsey/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your strengths, and align your marketing efforts with your goals.Key Points:The Overwhelm of “Shoulds”: Learn how the pressure to be everywhere can actually hurt your business.The Instagram Example: Vivian explains why TandemWorks decided to stop chasing Instagram for its results and focus on channels that truly matter.The Three-Part Funnel: Attract, Engage, Connect – a simple framework for creating impactful marketing strategies.Personal Reflection & Action: Reflect on which marketing activities you should let go of and what truly resonates with you.👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going!🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Introduction to Marketing Mindset Shifts03:20 Overcoming Marketing Overwhelm12:49 The Three-Step Marketing Funnel17:08 Aligning Marketing with Goals and Resources22:24 Simplifying Marketing for SuccessRelated Episodes:#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet!Marketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling, and you tell stories every day—whether it’s recommending a restaurant, convincing your kids to eat veggies, or sharing your latest great find with a friend.By the end of this episode, you’ll walk away with: ✅ A new perspective on marketing that makes it feel natural and effortless ✅ Real-life examples of how you’re already using marketing skills in your daily life ✅ A FREE resource to help you uncover your most powerful business stories!📌 Grab your free download here: thetandemworks.com/promptyourstory.Next Episode: We’ll tackle Marketing Mindset Shift #2, another powerful shift that will change how you approach marketing. Don’t miss it!👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going!🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 00:00 Introduction to Marketing Mindset Shifts01:19 Reframing Marketing as Storytelling05:39 Recognizing Your Natural Marketing Skills12:44 Finding and Crafting Your Business Stories16:05 Conclusion and Next StepsRelated Episodes:#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success#26 Mastering the Art of Brainstorming: Fueling Small Business Growth#18 Overcoming fear and betting on yourself - a candid conversation with Marianne ChanceVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

How do you refine your business pitch, build partnerships, and scale your business without losing your mission? In this episode, we welcome back Christi Kmecik, founder of Written Hugs Designs, to dive into her entrepreneurial journey—what’s changed, what’s working, and how she’s using storytelling to scale impact.We discuss navigating pitch competitions, the power of product testing, vendor challenges, and balancing creativity with business strategy. Plus, Christi shares how her one-to-one giveback program is bringing meaningful connections to those who need it most. Whether you're a new entrepreneur or a seasoned business owner, this episode is packed with actionable insights, inspiration, and encouragement.Tune in to hear: ✅ How Christi refined her pitch through competitions and coaching ✅ The power of product testing before scaling ✅ Why tracking data can transform your business decisions ✅ The realities of working with vendors and big retailers ✅ How Christi’s cards are helping nonprofits and families in need🔔 Subscribe & leave a review to support the show! Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Unpacking this episode min by min: 02:59 The Mission Behind Written Hugs Designs06:05 Growth and Confidence in Entrepreneurship08:59 Pitch Competitions: Insights and Experiences11:49 The Importance of Structure in Pitches14:59 Navigating Challenges in Pitching17:51 Feedback and Its Impact on Business20:21 The Power of Connection Through Cards31:10 The Importance of Customer-Centric Storytelling33:49 Navigating Pitch Competitions and Effective Communication35:02 Product Presentation and Messaging Challenges41:06 Overcoming Roadblocks in Product Distribution42:02 Building Trustworthy Vendor Relationships44:59 Testing Products and Market Fit50:05 Expanding Product Lines and Consumer Insights56:00 Evaluating Vendor Events and Consumer Behavior59:48 Building Connections and Email Lists01:01:07 Diversifying Revenue Streams01:05:13 The Importance of Focus in Business01:06:39 Understanding Customer Acquisition01:12:06 Implementing a One-to-One Give Back Program01:18:32 Future Partnerships and Community ImpactRelated Episodes:# 33 How to get product into big-box stores: the inspiring journey of Christi Kmecik#35 Unleash Your Pitching Potential and Presentation Skills: Expert Advice from Kelsey Stupfell and Niki FergusonVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrctChristi Kmecik:Facebook - https://www.facebook.com/Writtenhugsdesigns/Website - www.writtenhugsdesigns.comInstagram - http://instagram.com/writtenhugsdesigns LinkedIn - https://www.linkedin.com/in/christi-kmecik-11395b271/Linktree - https://linktr.ee/Written.Hugs.Designs?fbclid=PAY2xjawIN4l1leHRuA2FlbQIxMQABpvaZmkLyxAupgFdGbOfmqp6UhWdIBqkbHUPyvWXAcCeR8jDq7RM4s64mIw_aem_As_i3bk0Rpw0hvka1vkdcA Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey. FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this conversation, Dylan Yeomans shares his journey from radio broadcasting to the insurance industry and the importance of networking in building authentic connections. He discusses the UIA Trusted Partners podcast, which serves as a platform for networking and community engagement, emphasizing the value of genuine interactions over scripted conversations. Dylan also provides insights into creating a successful podcast and the significance of content creation in attracting business. In this conversation, Vivian Kvam and Dylan Yeomans explore the nuances of networking through podcasting, emphasizing the importance of preparation, intentionality in guest selection, and the value of building genuine relationships. They discuss unique networking strategies and delve into insights about the insurance industry, highlighting the shift from transactional interactions to meaningful connections. In this engaging conversation, Dylan Yeomans shares insights into the insurance industry, discussing the importance of profitability for insurance providers and the necessity of open communication with clients regarding claims and pricing. He emphasizes the need for agents to guide clients through the complexities of insurance coverage and pricing, while also addressing common misconceptions about business ownership. The discussion also touches on personal interests, including cooking and gaming, and concludes with a heartfelt reminder of the impact of kindness in everyday interactions.Related Episodes: #21 Machaela Clark's Networking Tips: Going Beyond the Business Card with Authentic ConnectionsCrossover - Hear Vivian on the UIW Trusted Partners Podcast Book a 1:1 Session with Vivian or Machaelahttps://thetandemworks.com/11-mentoring  If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 Introduction and Background03:07 The Art of Networking06:04 Transitioning from Radio to Networking08:53 The Importance of Authentic Connections12:04 The UIA Trusted Partners Podcast14:58 Building Community Through Podcasting18:00 Advice for Aspiring Podcasters26:39 The Importance of Preparation in Networking Podcasts30:24 Intentionality in Guest Selection36:02 Building Relationships Through Podcasting40:51 Unique Networking Strategies49:52 Insights on the Insurance Industry52:40 Navigating the Insurance Landscape01:04:01 Overcoming Pricing Conversations01:09:56 Personal Insights and Misconceptions01:13:03 Making a Positive ImpactVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Dylan Yeomans:Facebook - https://www.facebook.com/uiagencies/Website - https://www.uiagencies.com/Podcast - https://open.spotify.com/show/0Jmky91Lyszy2DmfQdHM6eTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this episode of Riding Tandem, Vivian Kvam sits down with John Albert, a third-generation business owner with deep roots in Cedar Rapids, Iowa. From managing a family business that started in 1927 to navigating the challenges of COVID-19 and eventually transitioning ownership through the successful sale of his company, John shares his remarkable journey of adaptation, leadership, and resilience.John dives into how to build a century-strong business legacy, adapt and lead through business challenges, and make tough decisions with confidence. He also shares how to use mentorship to propel your business forward, balance tradition and innovation, and pivot effectively during times of crisis. Listeners will gain valuable insights on creating a lasting impact as a business owner and navigating the emotional side of entrepreneurship.Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable advice and inspiring stories about growth, pivots, and building a meaningful legacy. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 Introduction to SCORE and Business Mentorship06:06 The Evolution of Albert's Cleaners12:01 Navigating Business Challenges and COVID-1917:59 Generational Business Transition and Legacy27:06 The Journey Begins: From Passion to Business32:32 Acquisitions and Growth: Expanding the Business38:42 Innovative Marketing: Creative Strategies for Success47:32 Overcoming Procrastination: Tackling the Tough Tasks53:13 Community Impact Through Businessf01:07:59 The Future of EntrepreneurshipRelated Episodes:#62 8 Game-changing mindset shifts every entrepreneur needs to make for business successVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com John Albert:Website -SCORE.org/eastcentraliowaEmail - john.albert@scorevolunteer.orgTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Score mentors - https://www.score.org/find-mentorShop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs.The episode covers how their strategy sessions are structured, from identifying roadblocks to setting goals and exploring tools that can help bring those plans to life. Vivian and Machaela also discuss the value of leadership being on the same page with organizational goals, surprising takeaways from roadmap sessions, and what defining success really looks like.They touch on how business coaching fits into marketing strategies, describe the types of clients who get the most out of roadmap sessions, and explain why follow-up support is key. Plus, they break down common mistakes in marketing strategies and share tips for businesses that might not be ready for a full-blown roadmap just yet. It’s all about building connections, fostering collaboration, and setting businesses up for success! If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 05:52 The Evolution of the Tandem Works  Marketing & Communications Roadmap12:02 The Structure of Strategy Sessions18:10 Tools and Resources for Implementation24:33 The Importance of Leadership Alignment30:48 Defining Success and Simplifying Metrics36:38 The Value of Follow-Up and Ongoing Support42:30 First Steps for Organizations Not Ready for RoadmapsRelated Episodes:#62 8 Game-changing mindset shifts every entrepreneur needs to make for business successVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Machaela Clark:LinkedIn - https://www.linkedin.com/in/machaela-clark-52984110/Email Machaela - mclark@thetandemworks.comTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this episode of Riding Tandem, Vivian Kvam shares actionable insights from a recent workshop she led with SCORE mentors in Cedar Rapids, Iowa. If you’ve ever felt overwhelmed by marketing or unsure where to start, this episode is for you. She uncovers a high-level view of eight mindset shifts for marketing every entrepreneur needs to make for successful marketing. 🚀 Plus, Vivian announces an exciting offer: free 30-minute one-on-one brainstorming sessions to help you tackle your marketing roadblocks and clarify your next steps.Resources Mentioned:Free 30-Minute Strategy Session90-Minute Deep Dive with TandemWorksLearn more about SCORE Mentors If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 Introduction to SCORE and Marketing Mindset06:14 Eight Mindset Shifts for Marketing Success22:30 Understanding Marketing and Sales as a ConnectionRelated Episodes:# 55 How to Say No Without Guilt- Tips from Decision Master Kirsten Parker#10 How to use storytelling to create social media content that engages your audience.#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experienceVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this episode, Vivian Kvam chats with Becky Edwards, a CFO mindset coach, about something that every business needs but so many avoid talking about—money. Becky takes us through her journey from a corporate career to launching her own business, sharing insights on building confidence with finances and why it’s so crucial for entrepreneurs to take control of their numbers. Vivian and Becky dive into the challenges of keeping up with bookkeeping, cash flow, and the power of setting clear expectations in business. Becky also highlights the importance of having a supportive community and understanding what financial tasks you can manage in-house. If you’re interested in leveling up your financial game, Becky also shares details on her one-on-one coaching and self-paced courses designed to help business owners get confident with their finances. Tune in for tips on creating a financial plan that aligns with your business goals and empowers you to truly own your business journey! If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 02:33 The Importance of Community in Business05:20 Transitioning to CFO Mindset Coaching14:44 Challenges in Transitioning to Self-Employment25:26 Understanding the CFO Mindset39:13 What to Keep in-House: Bookkeeping Insights49:28 The Role of CPAs in Business54:49 Communication and Expectations in Business Relationships59:50 The Importance of Regular Bookkeeping01:06:52 Understanding Cash Flow and Its Impact01:12:35 Mindset Shifts for Business Success01:16:39 Engaging with Becky: Services and Offerings01:24:39 The Accidental Business Owner's Journey01:30:48 Personal Growth Through Business OwnershipRelated Episodes:#16- Feel Good Money Mindset - A Chat with Megan Hale on Taking Control of Your Business & Life#17 This is not sexy, but it's your key to successVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Becky Edwards:Facebook - https://www.facebook.com/groups/thecfomindsetWebsite - https://www.becky-edwards.comE-Book - https://www.becky-edwards.com/shop/p/moneyinmotionTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic.  In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs.If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 From Polishing Rocks to Boutique Owner03:00 The Evolution of Unique Boutique06:00 Navigating Challenges in Business08:56 Building Community and Support11:57 The Journey to a Physical Storefront15:04 Lessons from MLMs and Retail18:12 Finding Your Niche in Fashion21:00 The Importance of Slow Growth23:57 Market Insights and Inventory Management27:09 Balancing Life and Business30:11 Future Aspirations and Goals46:05 Life on the Farm: Balancing Family and Work50:16 Navigating a Full Schedule: A Day in the Life53:22 Building a Community: The Boutique Experience58:16 Flexibility in Business: Adapting to Customer Needs01:03:01 Overcoming Challenges: Lessons from Adversity01:14:43 Misconceptions of Boutique Ownership: The Reality Behind the Glamour01:20:15 The Importance of Authenticity: Staying True to Yourself01:27:03 Looking Ahead: Future Aspirations and GrowthRelated Episodes:#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience#13 Uncharted adventures: Neal Eilers' journey to opening a storefrontList and link the title hereVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Jayme Busch:Facebook Group - https://www.facebook.com/share/g/3QVr3yPL5xs2k4xb/?mibextid=NSMWBTWebsite - www.shopubiowa.comTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

Paul Pape is a designer and fabricator of custom collectibles who can make things that no one can find. He has a background in theater design and has worked in various mediums such as sculpture, woodworking, leatherworking, 3D design, fabrication, jewelry, and metal craft. Paul's journey started in theater, where he learned to do a lot of different things. He then transitioned into creating custom collectibles and has worked with well-known clients such as Disney, Universal, and The Tonight Show. Paul's approach is to solve creative problems and navigate through challenges, and he values relationships and the ability to make memories tangible. In this conversation, Paul Pape discusses the importance of letting go of ego, working with others, and staying positive. He emphasizes the value of consistency and the fact that people are always watching, even if they don't actively engage. Paul also talks about the balance between knowledge and imagination, encouraging creativity, and the need for a creative outlet. He shares his future goals of continuing his consultancy work and speaking engagements. Paul advises business owners to focus on helping others and making a positive impact.A few key topics we covered - Paul's journey from scenic design in theater to custom collectible design- Lessons learned from working with clients like Disney and Nickelodeon- The importance of imagination and creativity in problem-solving- Balancing artistry and business in a freelance career- The realities of working with big brands and managing relationships If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 05:00 From Theater Design to Custom Collectibles13:17 Solving Creative Problems and Making Memories Tangible23:11 Working with Well-Known Clients30:51 Navigating Relationships and Checking Ego33:45 Letting Go of Ego and Staying Positive42:15 The Balance Between Knowledge and Imagination44:08 The Value of Consistency and Working with Others56:26 Helping Others and Making a Positive ImpactVivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Paul Pape:Facebook - https://www.facebook.com/paulpapedesigns/LinkedIn - https://www.linkedin.com/in/paulpapeInstagram - https://www.instagram.com/paulpapedesigns/YouTube - https://www.youtube.com/paulpapedesignsX - https://twitter.com/paulpapedesignsTandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsHow to figure out how much to charge video Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this engaging episode of 'Riding Tandem,' host Vivian Kvam sits down with Dillon De Rozairo from Nebraska Innovation Labs. Dillon shares his journey as a non-developer in a tech-driven world, the inspiration behind the nonprofit model at Nebraska Innovation Labs, and how they're revolutionizing software and app development for startups. Key Topics Discussed:- The rise and benefits of digital business cards- Nebraska Innovation Labs' mission to provide affordable tech solutions for startups- Dillon’s personal journey from a non-technical founder to leading a tech nonprofit- The importance of market validation and creating mockups before full-scale development- The reality of entrepreneurship: balancing passion, hard work, and consistency- How age and background should not be barriers to starting a business- Insights on work-life balance and managing multiple ventures effectivelySHOW NOTES: If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Unpacking this episode min by min: 00:00 Digital Business Cards05:26 Overview of Nebraska Innovation Labs09:34 Finding and Retaining Talent26:36 Importance of Market Validation and Mocking Up Ideas31:35 Building a Minimum Viable Product (MVP)36:00 The Problem-Solving Mindset41:37 Misconceptions About Starting a Business44:46 Consistency and Hard Work48:19 Teaching Entrepreneurship51:58 Organization and Time Management58:10 The Reality of Owning a Business01:00:32 Embracing Uncertainty and Trying New Things01:06:17 The Positive Impact of Business OwnershipRelated Episodes:#47- Venture Capital and Startup Burnout - with Kaylee Williams#3 Nailing an RFP, scope creep and sticky details - a candid chat with client Nicole Lindquist (PT 1)#4 Taking on big projects when you don't know it all, and how we created the Iowa West Foundation Imagine Hours -with Nicole Lindquist (Pt 2)Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Dillion De Rozairo:Facebook - https://www.facebook.com/nebraskainnovationlabsWebsite -  https://www.neinnovationlabs.org/LinkedIn - https://www.linkedin.com/in/dillonderozairo/Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com

In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.Unpacking this episode min by min: 05:12 What is Email Marketing?10:03 The Value of Email Marketing16:00 Overcoming Hesitations and Starting Email Marketing25:58 Email Marketing for E-commerce Success33:19 Building Relationships through Email36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing38:35 From Childhood Entrepreneurship to Starting a Business52:22 The Challenges and Commitment of Building a Business59:54 Selling: A Key Aspect of Business SuccessIf you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Josh Kropkof:Facebook - https://www.facebook.com/TheEmailAgencyWebsite - https://www.theemailagency.comLinkedIn - https://www.linkedin.com/in/josh-kropkof/Podcast - https://podcasts.apple.com/us/podcast/the-email-revolution/id1621652210 Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com FREE RESOURCES https://newsletter.theemailagency.com/email-revolutionhttps://www.emailprofitscheatsheet.com/email-cheat-sheetShop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: RidingTandem@thetandemworks.com