Right About Now with Ryan Alford

Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi give you the run down on PR in the Metaverse, share their thoughts on Facebook and Instagram's newest announcement, and introduce you to Nerf's new mascot . . . Murph!Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!Social Holidays:Friday 6.24 - National Handshake Day, National Take Your Dog to Work DaySaturday 6.25 - National Catfish DayMonday 6.27 - National Sunglasses DayWednesday 6.28 - National body piercing dayThursday 6.30 - Social Media dayTrends in the Metaverse2023 Chevy Corvette Z06 with Zany Green Paint, Matching NFT to Be AuctionedSnoop Dogg files for new NFT and Metaverse trademark applicationsMacy’s takes July Fourth bonanza to Web3 with free NFT dropBella Hadid Arrives in the Metaverse With a New Line of NFTsWeekly Marketing NewsNerf’s first mascot Murph draws Gritty comparisons, sparks Twitter debateCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beveragesLexus brings marketing to ‘Next Level’ on TwitchFacebook and Instagram won’t take a cut from creators’ revenues until 2024Mastercard released its first-ever music album yesterday, according to a press release. “Priceless,” available now on Spotify, features original songs by 10 artists from around the globe that incorporate the melody of Mastercard’s brand soundIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TAKEAWAYSChild traffickingPhilanthropyBusiness journeyMotivation behind charitable workImpact of childhood traumaGenerational transfer of traumaAddressing root causes of societal issuesSuccess rate of charitable companiesPersonal commitment to charityCompassionate approach to addressing societal issues TIMESTAMPS The average age of abuse disclosure (00:00:00) Discussion about the average age of individuals disclosing or remembering their abuse as a child, and the impact of subconscious negativity.Introduction and podcast information (00:00:17) Speaker 2 introduces the "Right About Now" podcast and its success, setting the stage for the episode.Introduction of the guest (00:00:43) Speaker 4 introduces Pablo Hutchinson, founder of Liberating Humanity and the executive producer of "The Sound of Freedom," and the guest responds.Pablo's work in Latin America (00:01:13) Pablo discusses his work in Latin America, setting up healing retreats and safe houses for children and engaging with governments to change policy.Liberating Humanity's mission (00:02:21) Pablo explains the mission of Liberating Humanity, addressing past trauma, addictions, and breaking free from negative influences.The need to address demand in child trafficking (00:04:12) Pablo discusses the need to address the demand side of child trafficking and the role of collective negativity in perpetuating the issue.Understanding the roots of child trafficking (00:08:07) Pablo delves into the prevalence of childhood sexual violence and the impact of trauma transfer on future generations.Compassion and breaking the cycle (00:11:36) Pablo emphasizes the importance of approaching traffickers with compassion and understanding to break the cycle of abuse.Philanthropic journey and business success (00:15:08) Pablo shares his mentor's advice on charitable giving, his journey into philanthropy, and the impact of his charitable work on his business success.The universal law of giving and receiving (00:20:02) The discussion shifts to the universal law of giving and receiving, emphasizing the benefits of charitable actions.Building a Life of Abundance (00:21:25) Pablo shares his journey from aspiring surgeon to wealthy philanthropist, emphasizing the importance of going big in creating impactful change.Rescuing Children in Colombia (00:23:09) Pablo recounts his involvement in rescuing over 100 trafficked children in Colombia, detailing the negotiation with traffickers and the harrowing rescue operation.The Sound of Freedom (00:27:43) Pablo describes the pivotal moment when he saw the trafficked children, leading to his commitment to fight child trafficking, and the emotional aftermath of the rescue operation.Investing in a Movie (00:37:41) Pablo discusses the challenges and risks of investing in and promoting a movie with a powerful message, highlighting the financial and distribution hurdles faced.Finding Distribution for the Movie (00:40:29) Pablo shares the struggles of securing distribution for the movie, detailing the obstacles faced with major studios and the eventual grassroots movement that brought the film to the world.The battle against establishment (00:41:26) Discussion on the uphill battle against mainstream media and Hollywood's control over what is force-fed to the public.Censorship and moral degradation (00:42:31) Exploration of Hollywood's resistance to allowing individuals to censor content and the impact of media consumption on moral values.Corruption in Hollywood and politics (00:44:15) Deep dive into the corruption, pedophilia, and blackmail in Hollywood and politics, emphasizing the need for leadership reform.Promoting child liberation and safety (00:47:09) Information on the upcoming book, social media presence, and programs aimed at educating parents and ensuring children's safety.Impact investing and healing retreats (00:48:37) Details about impact investing opportunities and the development of healing retreats as part of the Liberating Humanity initiative.Empowering individuals to make a difference (00:50:25) Encouragement to make a positive impact by healing oneself and mentoring others, leading to a collective effort to fix societal issues. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TAKEAWAYSImportance of understanding the needs and perspectives of the target audience in B2B website designCommon mistakes in website design based on personal preferences rather than the needs of the target audienceProcess of refining problem statements and testing them through outreachFundamentals of B2B websites, including the home page and the "grunt test"Controversial topic of sharing pricing on the websiteDifferent types of website traffic and catering to each effectivelyDesigning websites for businesses with multiple services and departmentsComparison between websites and landing pages for specific offers and low-ticket itemsCreating a feedback loop to inform sales calls and improve marketing strategyImportance of continuous evaluation and improvement to ensure the website meets the needs of the target audience  TIMESTAMPSThe importance of understanding the target audience (00:00:00) Sam Dunning discusses the need to understand the needs and perspectives of the target audience when designing a B2B website.Sam Dunning's background and career trajectory (00:02:56) Sam Dunning shares his background and career trajectory, including his experience in retail, web agency, and marketing.The impact of ego on website performance (00:09:40) Dunning emphasizes the negative impact of ego on website performance and the need to focus on the target audience instead of personal preferences.Customer research for effective website design (00:15:35) Dunning highlights the importance of customer research for creating website content and messaging that resonates with the target audience.Challenges in customer research (00:19:18) Discussion about the challenges of customer research, including bias and the need to dig deep to understand the root of the problems faced by the target audience.Customer Research and Testing (00:22:17) Sam discusses the importance of customer research and testing problem statements with target clients to refine assumptions.Understanding the Target Audience (00:23:56) Sam shares his experience of understanding the needs of the target market and the importance of resonating with potential clients.Website Design and Messaging (00:25:37) Sam emphasizes the importance of understanding and resonating with the audience compared to making oneself sound impressive.Fundamentals of B2B Websites (00:26:06) Sam discusses the importance of research and the home page, including the "grunt test" for clarity and the impact of page speed.Pricing and Social Proof (00:29:45) Sam discusses the controversy of sharing pricing on the website and the value of social proof in building trust.Visitor Engagement on Websites (00:32:14) Sam explains the differences in visitor engagement between warm prospects and cold traffic and the need for a good first impression.Complex Businesses and Website Design (00:35:12) Sam discusses the complexity of website design for businesses with multiple services and personas, emphasizing the need for thorough research and planning.Websites vs. Landing Pages (00:39:31) Sam explains the differences between websites and landing pages, highlighting the role of landing pages for specific offers and the complexity of high-ticket sales.Customer Journey and Attribution (00:42:07) The discussion delves into the complexity of the customer journey in B2B marketing and the challenge of attributing sales to specific marketing efforts.Understanding Customer Needs (00:43:29) The importance of gathering feedback and data from various channels to understand the messy buying journey.Maximizing Website Potential (00:43:59) Emphasizing the critical role of a well-researched, designed, and updated website in maximizing sales potential and avoiding missed opportunities.Connecting and Learning More (00:45:12) Sam Dunning's invitation to connect on LinkedIn, listen to his podcast, and seek assistance for improving website performance.Closing Remarks and Contact Information (00:45:49) Expressing gratitude for the conversation and providing contact information for further discussions and partnerships. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Hey there, listeners! Welcome to another exciting episode of Right About Now with Ryan Alford. In this episode, we covered a wide range of topics from business and marketing news to technology and entertainment updates. Here's a detailed synopsis of what we discussed:Business and Marketing News: We kicked off the episode by discussing the latest business and marketing news of the week. From mortgage demand dropping to interest rates soaring, we delved into the implications for the housing market and the economy as a whole.Perplexity AI: We explored the emergence of Perplexity AI, a search startup that achieved unicorn status by raising significant funding. We discussed how their generative AI search platform is changing the landscape of search engines by focusing on providing answers rather than search results.GM Cars Tracking: We delved into the controversy surrounding GM cars tracking drivers without their consent and sharing data with third parties, including insurance companies. We highlighted the privacy concerns and legal issues raised by this practice.MetaQuest Headset Operating System: We discussed Meta Platforms' decision to open up its MetaQuest headset operating system to other hardware makers, aiming to boost its standing in the augmented reality and virtual reality industries. This move is expected to bring more players into the AR and VR space.Kentucky Medical Cannabis Licenses: Kentucky announced a lottery system to award licenses for its medical cannabis program, signaling a step towards the legalization and regulation of cannabis in the state. We explored the business implications and the growing trend of cannabis legalization across the country.TikTok Ban: We touched on the potential ban of TikTok if ByteDance doesn't sell, highlighting the uncertainty surrounding the popular social media platform and its impact on businesses and content creators.Netflix Subscriber Growth: We discussed Netflix's subscriber growth after cracking down on password sharing, leading to a significant increase in new memberships and revenue. The shift in strategy reflects the company's efforts to maintain growth and profitability.Final Thoughts: We wrapped up the episode with reflections on the evolving landscape of technology, entertainment, and business, urging listeners to stay informed and engaged with the latest developments.Timestamps:00:00:26 - Weekly business and marketing news00:02:12 - National Superhero Day and the championship belt00:03:48 - National Honesty Day discussion00:05:04 - Mortgage demand drop and impact on the housing market00:07:08 - Perplexity AI becoming a unicorn00:14:51 - Netflix subscribers increase after password sharing crackdown00:19:29 - Meta opening up Quest headset operating system00:32:39 - Kentucky's lottery for medical cannabis business licenses00:35:10 - Potential TikTok ban and its implications00:36:58 - Final thoughts and sign-off If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TAKEAWAYSFatherhood and personal experiencesImpact of upbringing on parenting stylesForgiveness and grace in parentingFamily dynamics and complexitiesImportance of being present in children's livesThe Dad Edge's approach to teaching fatherhood skillsImportance of proactive learning and training for fatherhoodPractical advice for fathers to create connection with their childrenCreating a supportive and connected family environmentFostering open communication with childrenTIMESTAMPSFatherhood and Personal Reflection (00:00:00) Discussion about the impact of becoming a father and reflecting on one's upbringing and decisions made.Introduction and Background (00:01:01) Introduction of Larry Hagner, CEO and founder of The Dad Edge, and a brief discussion about the podcast's audience and the importance of being a father.Larry's Personal Story (00:02:30) Larry shares his experience of raising four boys, his wife's support, and the challenges he faced due to his upbringing.Impact of Childhood on Parenting (00:05:45) Larry discusses how his childhood experiences influenced his initial struggles as a father and his commitment to learning and improving.Reconnection with Father (00:08:14) Larry shares the unexpected encounter and reconnection with his father after many years and the subsequent development of their relationship.Forgiveness and Grace (00:10:45) Larry's realization and journey towards forgiveness, and the impact of his experiences on his parenting approach.Reflection on Fatherhood (00:14:52) Larry reflects on the impact of becoming a father and the importance of being present in his children's lives.Discussion on Forgiveness and Grace (00:19:09) Further discussion on the importance of grace and forgiveness, and personal experiences related to fatherhood and divorce.The Dad Edge (00:20:02) Larry explains the purpose of The Dad Edge and its focus on building better connections and relationships with family.Learning Skills for Fatherhood (00:20:26) Larry compares learning fatherhood skills to training for a fight, emphasizing the importance of learning and developing the necessary skills.Choosing the Right Partner (00:24:32) The discussion touches on the need to train men on choosing the right partner and the importance of continual improvement in relationships.Cultivating Connection with Teenagers (00:26:49) Larry shares insights on creating an environment where teenagers feel connected and open up to their parents.Importance of Proactive Counseling (00:27:48) The conversation highlights the need for proactive counseling and preventive measures in relationships, rather than waiting for issues to escalate.Communication and Emotional Validation (00:29:53) Larry explains the importance of emotionally validating one's partner and children, and the shared relationship needs of feeling seen, heard, and safe.Connecting with Kids (00:35:44) Larry discusses the importance of asking children about the best part of their day to cultivate gratitude and excitement, and encouraging them to share their failures to foster growth.Preparing for Tests (00:40:04) Encouraging critical thinking and planning for academic challenges.Building Psychological Safety (00:40:55) Fostering open communication and trust to handle difficult situations.Engaging with Children (00:42:42) Creating meaningful connections and being a supportive guide in their lives.Connecting with The Dad Edge (00:43:46) Information on resources and programs offered by The Dad Edge. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TAKEAWAYSIce Cube's offer to basketball player Caitlin ClarkMcDonald's scented billboardsFluctuation of BitcoinTravis Kelce hosting a game showTesla halting Cybertruck deliveries due to a design flawCHAPTERSIce Cube's Offer to Caitlin Clark (00:05:55) Ice Cube's offer to basketball player Caitlin Clark to play in the Big Three league for $5 million.McDonald's Scented Billboards (00:09:28) McDonald's created billboards that diffuse the scent of its french fries to attract customers.Fluctuation of Bitcoin (00:13:39) Bitcoin's 8% drop due to geopolitical events and its potential vulnerability to world events.Travis Kelce Hosting Game Show (00:18:16) Travis Kelce hosting a spin-off of "Are You Smarter Than a 5th Grader?" called "Are You Smarter Than a Celebrity?" on Amazon Prime Video.Tesla Halting Cybertruck Deliveries (00:20:03) Tesla halting Cybertruck deliveries due to a design flaw causing the accelerator pedal to become stuck.Coin Waste and Treasure Hunt (00:22:36) Discussion on Americans throwing away coins and a company hunting for discarded coins.Cashless Society (00:24:47) Conversation about the difficulty of obtaining cash and the potential for a cashless future.Trash Treasure and Metal Detectors (00:26:11) Exploration of the psychology of treasure hunting and the profitability of a business collecting coins from trash.Look-Alike Day (00:27:41) Brief exchange about National Look-Alike Day and personal experiences of being compared to celebrities.Closing Remarks (00:29:00) Appreciation for the audience, preview of upcoming episodes, and thanking the listeners. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TAKEAWAYSKen Wentworth's experience as a fractional CFOPractical outcomes of Ken's expertiseNature of Ken's business acumenChallenges of implementing business strategiesImportance of having a willing client to listen and implement changesKen's insights on increasing sales, managing margins, and improving cash flowImportance of having a fresh set of eyes to help businesses overcome tunnel visionKen's three pillars of financial success: cash flow, open-mindedness, and growthCritical importance of budgeting, measuring performance, and optimizing margins for businessesMindset required for growth and common mistakes businesses make when scalingKen's perspective on the current business environment and opportunities for growthImportance of a mindset shift and trying new strategies for scaling businessesEnsuring original business operations are optimized before expanding to multiple locationsCHAPTERSThe entrepreneur gene (00:00:00) Discussion of the entrepreneurial mindset and the enjoyment of flexible work hours and pursuing ideas.Flexibility and business opportunities (00:00:53) Ken's preference for diverse challenges and the value of flexibility in his work.Starting a radio show (00:03:01) Ken's journey into hosting a popular radio show and its impact on his career.The role of a fractional CFO (00:05:16) Ken's strategic approach as a fractional CFO, addressing common business challenges and practical outcomes of his expertise.Challenges of implementing business strategies (00:08:44) Ryan's realization of the challenges in implementing business strategies and the importance of a willing client to implement changes.The push for business growth (00:12:47) Ken's assertive approach to pushing businesses towards growth and the importance of aligning goals with clients.Budgeting and Measuring Performance (00:14:57) Importance of having a budget, measuring performance, and mining margins for financial strength.Reading Business Indicators (00:16:33) Ken's ability to read business indicators and the importance of observing subtle signs of decline.State of Business (00:17:52) Ken's perspective on the overall state of business and the potential for growth in challenging economic times.Opportunities in Tough Economy (00:18:23) Seizing opportunities for growth in a tough economy and the potential for acquiring struggling competitors.Media Influence on Perception (00:21:22) Discussion on how media portrayal can influence perception and the importance of considering the whole economic picture.Positive Business Sentiment (00:22:56) Positive sentiment and abundance mindset among business owners during challenging times.Mindset for Growth (00:24:38) The importance of mindset and adapting strategies for growth, including shaking up traditional approaches.Scaling and Business Development (00:24:38) Different paths for scaling businesses and the need for a growth-oriented mindset in various industries.Expansion Pitfalls (00:27:50) Potential pitfalls in expanding locations and the importance of maintaining consistent business practices.Key Ingredients for Successful Business (00:29:21) Critical elements for a successful business, including cash flow, budgeting, and the role of a strong and open-minded leader.A Malleable Leader (00:30:20) Ken discusses the importance of a leader's willingness to make changes and not sticking to ineffective strategies for too long.Employee Satisfaction (00:31:04) Ken emphasizes the significance of treating employees well, which leads to happy customers and business success.The Impact of AI (00:33:30) Ken and Ryan discuss the significance of AI in business and its potential impact on various industries.Don't Fake the Funk (00:39:03) Ken talks about his latest book, "Don't Fake the Funk," and shares insights on goal setting and achievement.Impact of Politics on Business (00:37:11) Ken shares his perspective on how political dynamics in the United States may impact businesses, irrespective of the election outcome. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TAKEAWAYSDiscussion of new studio spaceReturn of mall foot trafficImpact of the Apple Vision ProStubbornly high US inflationThoughts on the eclipseFunny incident involving a Mexican TV stationChallenges of adopting new technology like the Apple Vision ProInsights and commentary on current business landscapePerspectives on the impact of business on everyday life CHAPTERSThe new studio space (00:00:45) Discussion about the new studio space and plans for a live recording.Return of mall foot traffic (00:06:26) Talk about the resurgence of mall foot traffic and the impact on retail and entertainment experiences.Issues with the Apple Vision Pro (00:12:43) Discussion about the problems and user experiences with the Apple Vision Pro, including potential health risks and impact on adoption.Stubbornly high US inflation (00:17:02) Conversation about the impact of high US inflation on various aspects of daily life, including housing, groceries, and salaries.Real Estate Investment (00:22:48) Discussion on BlackRock's purchase of a real estate investment trust and potential rent increases.Billionaire Bunker in Miami (00:24:40) Jeff Bezos's real estate acquisitions in the Indian Creek community and the safety of the area.Wellness and Biohacking (00:27:09) Importance of health and wellness for billionaires, including biohacking trends and the Vibe Science podcast.Promotion of Mac Fox Bikes (00:29:13) Promotional segment for Mac Fox Bikes, including details about the X2 bike and a discount code.Weekend Update (00:29:59) Brief mention of the Masters weekend and a prediction for the winner, followed by closing remarks. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Join us as we tackle the intricacies of market research, innovation, and the art of crafting irresistible offers. Jason and I exchange strategies on how to listen to your audience and anticipate their needs, touching upon the power of social media as a research tool. We also delve into the impact of personal branding, discussing how any individual can carve out a space in the market with the right combination of consistent brand building and compelling offers, regardless of their current level of recognition.Rounding off this insightful episode, Jason shares his leadership philosophy and his innovative strategies for creating content that resonates with audiences. From his morning routine to his thoughts on creating viral marketing campaigns, Jason's candid revelations are a testament to the potential of authenticity and smart marketing in driving business success. As we conclude, I extend a heartfelt thank you to Jason for his valuable contributions and look forward to continuing this enlightening discussion in future episodes.TAKEAWAYS1. Focus and consistent effort are essential for building a successful business with multiple customer interactions.2. Leadership within a company and the community is critical for growth and setting standards.3. Developing irresistible offers and optimizing the customer journey are key strategies in online marketing.4. Market research and personal branding are vital for understanding audience desires and competing effectively in the market.5. Social media is a powerful tool for gaining insights into consumer interests and building a credible brand.6. Even new or lesser-known businesses can compete with industry giants like Grant Cardone by consistently crafting compelling offers and establishing a strong brand.7. Entrepreneurial success requires a solid sales team, adaptability, and the right attitude towards paid traffic and lead generation.8. Overcoming limiting beliefs about money and fully investing in offers are necessary for business growth.9. Leadership involves building trust and loyalty within a team, setting an example, and fostering a supportive environment.10. A morning routine can be beneficial for generating creative ideas and maintaining motivation.11. High-performing content and offers can be crafted using humor, viral elements, and strategic marketing.12. Authenticity and smart marketing strategies can lead to business success and strong customer connections.13. Entrepreneurs should not only focus on immediate sales but also consider the longevity and compliance of their offers to avoid issues with regulatory agencies.14. Performance marketing is useful for short-term sales, but building a brand is crucial for long-term success and scaling.15. Jason Wojo shares insights into the importance of having unique mechanisms and compelling copy to make offers stand out and sell effectively.16. It's important to research the market, competition, and ensure offers are fulfillable and compliant when crafting marketing strategies.17. Entrepreneurs should be willing to take risks and invest in their business to reach higher levels of success.(00:48 - 02:09) Scaling Your Business With Consistency(04:29 - 06:14) Sales Strategies in Various Niches(10:31 - 11:35) Navigating Market Needs for Innovation(16:45 - 17:29) Limited Pool of Successful Names(24:06 - 26:02) The Power of Attending Events(30:59 - 31:52) Future of Social Media Advertising Trends If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Changing media habits of the 18 to 34 demographicRise of podcasting and its impact on traditional mediaCreation of the Flamin' Hot brand by PepsiCoNCAA Final Four basketball games and high ratings of women's basketball gamesImpact of Elon Musk's reputation on Tesla salesThe podcast begins (00:00:00) Introduction and overview of the show, with a mention of the date and the host's co-host.Media Habits of 18 to 34-Year-Olds (00:02:21) Discussion of the changing media habits of the 18 to 34 demographic and the rise of podcasting as an equal platform to television.PepsiCo's Flamin' Hot Brand (00:09:34) Exploration of PepsiCo's creation of the Flamin' Hot brand and its impact on consumer behavior and health considerations.NCAA Final Four Basketball Games (00:12:58) Review of the NCAA Final Four basketball games, including the teams involved, ratings, and personal reflections on the outcomes.Ratings of Women's Basketball Games (00:14:03) Analysis of the record-breaking ratings of the women's basketball game, highlighting the influence of star athletes and social media on viewership.Impact of Elon Musk's Reputation on Tesla Sales (00:21:19) Discussion of the potential impact of Elon Musk's polarizing persona on Tesla sales, with a focus on the historical Tesla buyer persona and its alignment with Musk's public image.Elon Musk's Reputation (00:23:41) Discussion about Elon Musk's behavior and its impact on Tesla owners and potential buyers.Wealth Disparity and Stock Market (00:25:32) Talk about the wealth of the top 1% and its correlation with the stock market, along with a mention of Bitcoin and meme coins.Celebrity Billionaires (00:29:04) Forbes list of celebrity billionaires, focusing on Taylor Swift's wealth and fanbase.April Fool's Pranks (00:32:24) Mention of various April Fool's pranks by companies, including fake products and announcements. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TakeawaysPromoting and branding opportunities can arise from unexpected sources, such as appearing on TV shows or participating in unique marketing campaigns.Marketing and branding require a combination of creativity and data-driven strategies.Taking risks and stepping out of your comfort zone is crucial for promoting your business.Following your passion is important, but it should be balanced with what you are good at and what can lead to success.Reflecting on achievements and setting new goals is essential for continued growth and motivation.Expanding the business can involve bringing in additional brands and utilizing existing resources.Maintaining drive and passion requires urgency of effort and patience for results.Finding happiness and fun in simple things like spending time with loved ones and engaging in hobbies.Fun projects and ventures can provide a break from the daily grind and offer new experiences.Lead generation and brand awareness are both important for business success and should be integrated into marketing strategies.Having urgency of effort and patience for results is a mantra that can guide entrepreneurs throughout their journey.Sound BitesChapters00:00 The Risk and Pain Tolerance of Growing a Business02:53 Starting College Hunks Hauling Junk08:04 The Entrepreneurial Journey and Growth09:23 Risk Tolerance and Pain Tolerance14:33 The Power of Bold Branding20:42 The Story Behind the Name 'College Hunks'23:08 The Experience of Appearing on Shark Tank23:36 The Importance of Promotion and Publicity25:01 Marketing and Branding Strategies27:21 Taking Risks and Creative Promotion28:47 Following Passion vs. Success30:15 Reflecting on Achievements and Setting New Goals32:36 Expanding the Business and Exit Plans33:03 Maintaining Drive and Passion36:20 Finding Happiness and Fun38:10 Fun Projects and Upcoming Ventures40:03 Lead Generation and Brand Awareness43:24 Urgency of Effort and Patience for ResultsTo know more about Nick Friedman, follow him on Instagram @nickfriedman1 or his website https://www.nickfriedman.com/.    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TakeawaysGoogle is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.Snapchat has launched sponsored AR filters as a new ad option.The rise of deepfakes poses risks to creator and brand safety.Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.Chapters00:00 Introduction and Discussion of Recent Events07:45 Google Losing Ground to Instagram and TikTok in Local Search15:39 Amazon Partners with Mr. Beast for Reality Competition Series23:13 Deepfakes and Brand Safety28:20 Women's Final Four and Championship Games Sell Out Ad Inventory31:20 Promotion of MacFox Bikes33:17 Conclusion and Closing Remarks If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TakeawaysThe love of music and the drive to create keeps A Thousand Horses going despite challenges and setbacks.The music business is constantly changing, and artists need to adapt to new technologies and platforms to reach their audience.Authenticity is key in creating music that resonates with listeners and stands the test of time.A Thousand Horses embraces their country rock sound and continues to release new music to connect with their fans. The music industry is complex and challenging, with various revenue streams and accounting complexities.Live performances are a crucial part of an artist's career and provide a direct connection with fans.Longevity and building a loyal audience are important goals for artists.The music business requires hard work, rehearsals, and constant strategizing.The country music community is supportive and collaborative.Crossover artists can bring new perspectives and audiences to the country music genre.Chapters00:00 Introduction and Welcome01:26 The Drive and Inspiration Behind the Band09:13 The Importance of Authenticity in Music24:57 Covering Foo Fighters' Song 'My Hero'26:24 Understanding Songwriting and Royalties27:43 The Challenges of the Music Industry28:39 The Wild West of the Music Industry29:05 The Desire to Meet Dave Grohl29:33 The Highway Sound Tour30:02 The Impact of Live Performances31:30 The Impressive Live Performance of Thousand Horses32:01 The Highway Sound Tour Dates32:30 The Excitement of Touring33:26 The Value of Live Music33:56 The Influence of Live Shows34:54 The Impact of Live Concerts35:22 The Experience of Seeing Clint Black Live36:19 The Possibility of Doing More Covers37:16 The Goal of Longevity in the Music Industry38:44 The Challenges and Surprises of the Music Business39:17 The Importance of Rehearsals and Preparation40:17 The Work and Energy Behind Making Music41:14 The Community and Support in the Country Music Scene42:38 The Temptations and Challenges of Touring43:06 The Reality of the Music Industry44:25 The Joy and Fulfillment of Live Performances45:21 The Influence of Trailblazers in Music46:41 The Popularity of Country Music48:04 The Impact of Artists Crossing Over to Country Music49:01 The Artists Thousand Horses Admires50:27 The Country Music Community in Nashville51:52 The Gratitude and Journey of Thousand Horses52:52 Where to Stay in Touch with Thousand Horses If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

TakeawaysMarch Madness has a significant impact on the economy, generating billions of dollars in revenue and causing corporate losses due to unproductive workers.Paid memberships in stores and restaurants are becoming more popular as businesses look for reliable sales and customers seek exclusive perks and experiences.Apple is considering integrating Google's AI platform into its iPhone, potentially improving the digital assistant Siri and enhancing the user experience.Stanley, known for its vacuum insulated water bottles, is expanding its market to include men, targeting outdoor enthusiasts and offering new products.The tire market is experiencing a boom due to the increased demand from electric vehicles, which burn through tires faster and cost more than internal combustion vehicles.While Tinder downloads have declined, dating apps as a whole are still popular, with users seeking a variety of options and experiences beyond Tinder.Chapters00:00 Introduction and March Madness06:35 Paid Memberships in Stores and Restaurants08:41 The Rise of Memberships and Private Clubs16:03  Apple Integrating Google's AI Platform23:42 The Tire Boom Caused by Electric Vehicles30:30 Decline in Tinder Downloads If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

KeynotesBitcoin and cryptocurrency continue to rise in popularity, with Bitcoin reaching over $70,000.Streaming services like YouTube TV are gaining traction and taking market share from traditional cable companies.The entertainment value of wrestling and the marketing power of spectacle can be applied to other industries.Social media has a significant impact on mental health, and many people are realizing the benefits of taking breaks from their smartphones.Companies like Airbnb are taking privacy concerns seriously and banning indoor security cameras from rental properties.The battle to ban TikTok in the US continues, with lawmakers proposing new bills to force the app to sell or be banned entirely.Tesla's Autopilot and similar automated driving systems have received poor ratings from safety groups, raising concerns about their effectiveness and safety.Chapters00:00 Introduction00:25 News of the Week01:25 Bitcoin and Cryptocurrency04:40 The Rise of Streaming Services06:07 The Success of YouTube TV07:07 The Power of Connected TV Advertising08:02 Marketing Lessons from WWE09:29 Sponsorship Opportunities in Wrestling10:29 Skims' Unique TV Ad Debut12:22 The Entertainment Value of Wrestling13:48 The Marketing Power of Spectacle15:40 The Influence of Bitcoin on Other Cryptocurrencies19:32 The Impact of Social Media on Mental Health20:54 The Need for Entertainment in Marketing22:19 The Privacy Concerns of Indoor Security Cameras23:36 Airbnb's Ban on Indoor Security Cameras26:24 The Battle to Ban TikTok27:58 The Safety Concerns of Tesla Autopilot33:49 Sponsorship: MacFox36:13 Conclusion If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.