If your Google Business Profile is gathering digital dust, this podcast is your free fix. Hosts Kai (SEO nerd, taco lover) and Eileen (content strategist, karaoke queen) break down local SEO with laughs, real talk, and zero jargon. It’s fast, fun, and built for business owners who want to show up, stand out, and get […]
You’ve got gold in the backyard — AKA an amazing business — but if you don’t show people where to find it, what’s the point? It’s like burying treasure… and forgetting to draw the map. 🎧 Sign up below to get your free Google Business Profile Checklist and Competitor Audit Launches Tuesday, June 3rd
In Episode 3 of Rise and Rank with RankPast, Kai and Aileen dive into the visual side of your Google Business Profile—and why bad photos are basically digital sabotage. From flip-phone-quality fails to pro-level photo strategies, this episode is packed with tips on what to post (think: exterior, interior, product, team, and video content), how to make it look amazing, and why geo-tagged customer-site pics can supercharge your local SEO. If your profile looks like a ghost town or a witness protection brochure, it’s time to glow up. Tune in and learn how to make your business scroll-stopping, click-worthy, and algorithm-approved!
In Episode 2 of Rise and Rank with RankPast, Kai and Aileen break down the essential elements every Google Business Profile needs to rank locally and convert curious searchers into loyal customers. From ensuring N.A.P. (Name, Address, Phone) consistency across the web to keeping your hours accurate, defining your service areas, and writing a killer business description, this episode gives you the tools to turn your GBP into a local SEO powerhouse. Tune in and learn how to build a rock-solid foundation that helps your business rise and rank!
In this kickoff episode of Rise and Rank with RankPast, hosts Kai and Aileen dive into the must-know basics of local SEO by unpacking the power of your Google Business Profile (GBP). You’ll learn why your GBP is your business’s digital storefront, how to fully optimize every section (yes, every one!), and the role of reviews, photos, and updates in boosting your local visibility. Whether you're a small local shop or a growing service provider, this episode is packed with actionable tips to help you stand out in search results and attract more local customers.
In Episode 4 of Rise and Rank with RankPast, Kai and Aileen dive into how to rank on Google. Learn how to pick the right Google Business Profile categories to get found by your ideal customers—no more digital invisibility!
In Episode 5 of Rise and Rank with RankPast, Kai and Aileen, learn the 7 types of Google Business Profile posts that boost visibility, attract clicks, and turn browsers into buyers—no stale chips included.
In Episode 6 of Rise and Rank with RankPast, Kai and Aileen, turn customer reviews into your SEO superpower! Learn how to collect, respond, and market them to boost Google rankings and build trust.
Turn your GBP Q&A into a trust-building, SEO-boosting machine. Episode 7 teaches you how to answer smart, seed FAQs, and spark community replies.
Confused customers = missed sales. Episode 8 shows how Google Business Profile attributes like “Outdoor Seating” or “Wheelchair Accessible” turn browsers into buyers. Learn how to stand out, show up in more searches, and boost your local SEO in minutes.
Your GBP listings should be working overtime—and in Ep. 9, we show you how! Learn how to write service descriptions that rank, create click-worthy product posts, and turn your listing into a high-performing digital storefront. Perfect for service and product-based businesses alike.
Episode 10 shows how to turn your Google Business Profile into a 24/7 digital receptionist with “Book Now” features that boost bookings, cut cancellations, and grow revenue. Perfect for salons, restaurants, healthcare, and service businesses.
In Episode 11 of Rise and Rank with RankPast, we reveal the most common Google Business Profile mistakes—from outdated hours to keyword stuffing—and how to fix them fast for better visibility, trust, and conversions.
Ep. 12 is your Messaging game-changer! In this episode, we dive into Google Business Profile Messaging and how to turn listing views into real-time conversations. You’ll learn how to set it up, reply like a pro, and use it to boost bookings and build trust. A must-listen for any local business ready to connect fast and convert faster
Is your Google Business Profile dashboard gathering dust? In episode 13 of Rise and Rank w/ RankPast, we break down GBP insights—what they mean, how to read them, and how to turn those stats into strategic moves that drive real results. It’s time to use your data to rise in local search!
Is your local search clogged with shady, fake business listings? In Episode 14 of Rise and Rank w/ RankPast, we break down GBP spam—how to spot it, when to report it, and the exact steps to get it removed. It’s time to clean up Google Maps and clear the way for your business to rank where it belongs!
Has your Google Business Profile suddenly vanished or been suspended? In Episode 15 of Rise and Rank w/ RankPast, we dive into suspensions, disabled listings, and verification issues—why they happen, how to fight back with the right evidence, and the exact steps to get reinstated. It’s time to defend your listing and get your business back where it belongs—front and center on Google.