Rising - Conversations with Leaders On Their Way Up

Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her roles in customer insights, one-to-one marketing, and large-scale brand campaigns. She reflects on her strategic shift to client-side positions, highlighting her impactful work at UPS and the startup initiative, Ware2Go. Andrea offers insights into mentorship, the art of internal selling, and the non-finality of ‘no’ in client-side roles. Her story is enriched by her decision to pursue an EMBA, emphasizing continuous learning and leadership development in the marketing sector. In this Episode ~0:00 - About Andrea & Career ~3:40 - Early Mentorship ~6:32 - Blending Brand & Performance ~10:09 - Moving Client Side ~16:37 - Business School ~21:41 - Work at UPS ~25:01 - Thank You Notes ~26:40 - Top Picks Links Mentioned Mr. Beast on Youtube Cult-ish, Amanda Mantell The Economist Podcasts Find us on LinkedIn ⁠Josh Boaz⁠ (host) ⁠Mat Zucker⁠ (host) Andrea Derby (guest) Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He’s a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative and data-driven cultures. His most recent full-time corporate role was as Chief Marketing Officer at Wayfair, where he was responsible for the entire family of global brands. Prior to Wayfair, he was a consultant at McKinsey and began his career at IBM’s Business Consultant Services. He shares with Josh and Mat about his trajectory, why he got an MBA, the early influence of data, important attributes for a career, the value of variety in what you do, and what to prioritize early in your career vs. later. In This Episode 0:00 - Seeking Variety & Learning Analysis in Consulting 6:01 - Getting an MBA 7:04 - McKinsey & IBM 9:02 - Wayfair 11:32 - Trade-offs, Titles & Building Teams 15:22 - Scope & Struggles 17:12 - Managing 1,000 People 19:14 - Having a Support System (Including The Marketing Academy) 21:02 - Being on a Board 22:57 - Career Attributes 25:42 - Prioritizing Skill & Content Accumulation 27:20 - Thank You Notes 31:12 - Top Picks Links Mentioned The Marking Academy High Output Management, Andy Grove "Peter Attic Drive" (Podcast) "Zoe Podcast: Science & Nutrition" (Podcast) Goodpods (Podcast Platform) Noble Rot Find us on LinkedIn Josh Boaz (host) Mat Zucker (host) Bob Sherwin (guest) Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

John Gaines is the VP of Marketing at Cohere Health and has over 20 years of diverse, go-to-market leadership experience across health plans, health systems, physician organizations and healthcare IT vendors. Prior to joining Cohere, John led efforts to help grow the health plan UM businesses at McKesson/Change Healthcare, Cognizant Trizetto and InformedDNA. John holds a B.A. in Economics from Cornell University. He shared with Josh and Mat about his trajectory, grasping all aspects of a business, product management, the value in non-marketing experience and opportunities in healthcare. In This Episode01:15 - First Job at Macy’s & Running Your Own Business04:32 - Navigating to Management Consulting06:00 - Choosing Healthcare & Next Roles08:02 - Motivation Behind Job Switching13:49 - Establishing Preferences15:31 - The Importance of Non-Marketing Experiences19:10 - What's Next?20:13 - Opportunities in Healthcare22:32 - About Cohere Health26:11 - Mistakes28:38 - Thank You Note31:26 - Top Picks Links Mentioned The Creative Act: A Way of Being, Rick Rubin Beautiful AI House of Suns, Alistair Reynolds Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry’s first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC’s Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us. In This Episode 01:19 - First Job Client Side to Business School for Brand Management 03:01 - Procter & Gamble, Miller Brewing & Whirlpool 06:40 - Motivation Behind the Switches 19:23 - About Reframe & the Market Response 27:00 - What’s Next? 28:48 - Advice for Others 31:12 - Thank You Note 34:06 - Top Picks Links Mentioned How to Master the Art of Selling, Tom Hopkins We Should Not Be Friends, Will Schwalbe Lemon: A Novel, Kwon Yeo-sun Reframe Jeffrey L. Bowman Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed. In This Episode 1:17 - Diego’s Start & Career Journey 12:31 - Continuous Learning & Growth Mindset 14:49 - AI Implementation in Work 17:26 - The Magic of Seaweed 19:33 - The Remit of a CMO in CPG 22:09 - Sustainability 25:56 - Maximizing Digital Performance 29:11 - Thank You Note 31:03 - Top Picks Links Mentioned MidJourney AI App PodViz by RSS.com Perplexity AI Spotify DJ Gimme Seaweed Diego Norris on LinkedIn Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs. In this Episode0:00 - Dave's Start at Milton Samuels & Andersen & Lembke6:53 - Going to Ogilvy9:31 - Lessons in Making Changes13:15 - Growing with R/GA15:54 - Staying Relevant20:03 - Skills He Learned22:16 - Business Development vs. Sales24:43 - Weather Edwards28:22 - Handshake ROI at Conferences30:50 - Thank You Note33:33 - Top Picks Links MentionedThe Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter IsaacsonHomesick for Another World: Stories by Ottessa MoshhfeghJourney of Humanity: The Origins of Wealth and Inequality by Oded GalorWeather Edwards on InstagramDave Edwards on LinkedIn Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.” In This Episode0:00 - Welcome Bradley Werner1:35 - Career Start7:31 - Intentionality About Career Choices10:52 - Two-Way Mentorship14:35 - Mistakes & Moves17:14 - Follow the Fun19:16 - When to Win the Argument21:53 - Coming to CBRE25:40 - Starting the CBRE Podcast27:24 - Working Globally & Building Consensus28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)31:40 - Top Picks Links MentionedCBRE The Weekly TakeMat’s pick: Marketecture podcastJosh’s pick: The Current podcastBradley’s picks (3 books he reads every year):It’s Not How Good You Are. It’s How Good You Want to Be by Paul ArdenWhatever You Think, Think the Opposite by Paul ArdenShow Your Work by Austin Kleon Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years. Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets. In This Episode 0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico) 9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico 11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare 12:50-15:30 - Switching Industries 15:31-17:25 - Assembling a Personal Board of Directors 17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!) 19:39-21:51 - Business School: Yes or No? 21:52-23:29 - Point32 & Health Equity 23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano) 24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence) Links Mentioned Point32Health Stephen Cassell on Linkedin "Turning Points" Point32Health podcast on mental health Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Today on Rising, we're joined by Jesse Purewal. Jesse is VP Corporate Marketing and Brand at PageDuty and was previously the Global Head of Brand at Qualtrics, where he and his team were defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosted the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people with influential passions, perspectives, and instincts to share their stories. Prior to Qualtrics, Jesse was a Partner at Prophet, where he worked with clients in SaaS, mobility, AI, business services and more, and launched brands like T-Mobile’s Un-carrier, Intel’s Amazing, and Amazon’s Amazon Business. In this episode, we'll cover Jesse’s career (1:15) The value of business school (10:05) Learning velocity & maintaining an entrepreneurial spark (21:24) Jesse’s thank you note (29:26) Episode picks (35:21) Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information, visit rising-podcast.com and please subscribe to never miss a show! --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivots, and embracing opportunity. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Visit us at rising-podcast.com and please subscribe to never miss a show! --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Today on Rising, we are joined by Don Mathis, the Senior Vice President of Strategic Development & Growth at Comcast NBCUniversal, among many other things. In this role, Don focuses on establishing, acquiring, and/or investing in new ventures that broaden Comcast NBCUniversal’s offerings, accessing new & emerging markets, capitalizing on disruptive technologies, and facilitating enterprise transformation.   Don currently serves as Board Director at BluVector, A Comcast Company that works with state-of-the-art AI to revolutionize network security, as well as at Quil, a digital health platform that provides personalized and interactive health journies to consumers and their caregivers. Welcome, Don! --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Kristin DiCunzolo is the VP of Marketing and Direct at Wacoal America. Tune in as she shares her experience bringing major heritage brands into the new era of digital marketing and the importance of internal networking. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Shelly Huang is VP of Marketing at Triplemint. Join us as Shelly takes us through career moves that helped her become a more well-rounded marketer as well as the trifecta of criteria she seeks in a "dream job." Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Jane Barandes Pollack is a Career Coach at 4T Coaching. After 25+ years as a marketing leader managing multi-generational teams, Jane decided to pursue her passion and became a career coach. We dive into what led her to take this leap of faith as well as her take on burnout, leaving your comfort zone, and embarking on a journey towards career fulfillment. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

John McDonald is Senior Vice President, Global Integrated Marketing and Communications at Mastercard. In this episode he shares his path starting at Ogilvy, shifting to the client side at British Airways and other moves. Josh and Mat are excited to share his story, advice, and learnings. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show. Top Picks: John: DeckofBrilliance.com and The Talking Politics Podcast Mat: Lunchclub --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Holly Mason is Senior Partner at Prophet and talks to us about her career from her start in social work hacking her way into programming at Andersen Consulting and later into leading agencies designing customer Top Picks: Holly: 10% Happier Podcast & Breaking the Habit of Being Yourself by Joe Dispenza Mat: Literary Journal of the Month Subscription Josh: Michael Jordan's Last Dance Documentary  --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Sam Martin is Director of North America Grooming at BIC. In this episode, he shares his journey from finance to marketing, building critical pieces of expertise, sharing advice including what to volunteer for (everything), about choosing to go to business school part-time (yes), and the important part of the job (below the title). It’s no wonder Sam has received Brand Innovators 40 under 40 recognition and is closing in on 20 marathons over the past 7 years. Josh and Mat are excited to share his story. Top Picks: Sam: Eric Larson: The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz  Mat: RedBubble Josh: Audm App --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Barron Caster is the Senior Director of Product Management at Rev.com. In this episode, Barron takes us through his journey of leaving the mechanical engineering world to pursue his interest in startups. His decision to follow his passion gives him a unique perspective on switching career paths. He offers great advice from journaling and the importance of mentorships. Don't forget to subscribe! Top Picks Maddie: Steve Jobs Biography by Walter Isaacson Barron: The Libby App Mat: Netflix Documentary, American Factory --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

This episode was recorded on May 21st. Ashley Laporte is the Director of Integrated Marketing at Seventh Generation. In this episode, Ashely shares her career journey discussing the challenges she faced at her first job out of college to working at Burton Snowboards to Director of Integrated Marketing at Seventh Generation. She also explains what it was like creating a successful campaign that launched directly after the State of the Union in 2019. Ashley offers great advice on the importance of learning while doing and to always consider all the possibilities. Don't forget to subscribe! Top Picks: Mat Cameo App Ashley NYT Podcast, Rabbit Hole with Kevin Roose Josh Seveneves- Neil Stevenson --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message

Jason Anello is the Vice President of Brand Experience and Design at Booster Fuels. In this episode, he discusses his non-traditional journey from creative to marketing in a variety of different industries, and what lead him to where he is today. He also shares his experience of turning his passion hobby into a community of food lovers and travel enthusiasts, Forking Tasty. Jason's diverse background offers a unique perspective into what is like to switch industries and the importance of growth and change.  Listen Today! Top Picks: Jason: “Eddie Travels” and “ Luke finds a home”- Facebook Messenger Bots. (Eddie Travels helps you book travel & Luke finds a home helps you find an apartment) Brave New Work- both a book and a podcast. Complimentary Mat: The Countdown App Josh: The Mandalorian on Disney+ --- Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message