Rockin' Your Marketplace

In the 24th episode of Rockin' Your Marketplace, Thomas Vosper walks us through how to strategize and qualify your marketplace's supply side. How do you qualify the supply side of your platform? That’s a question every marketplace has to answer, and they all land in unique places, because they all have unique products, customers, and positions. Thomas has built and managed the parts of marketplaces that make marketplaces so unique and fun – at Amazon Merchant and Tesco. He has also spent the last 6.5 years in startups and founding/leading a sneaker marketplace – aisle 3. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Check out aisle 3: https://a3.co/ Follow Thomas Vosper on LinkedIn: https://www.linkedin.com/in/thomasvosper/Follow Thomas Vosper on TikTok: https://www.tiktok.com/ @HistoricPubCrawls  Check out Startup Lounge: https://startuplounge.co.uk/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ — This episode is brought to you by Yardstik, the world's first Trust & Safety platform. Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 23nd episode of Rockin' Your Marketplace, Brian Davis shows us how the landscape of fraud has changed in recent years. Scrapers, shell Companies, and sneaky schemes: We’re talking about the fight against modern fraud. From the nitty-gritty of trust & safety to battling those pesky chargebacks, Brian Davis has the inside scoop and tons of experience to walk us through this fun and necessary topic. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Subscribe to The House of Fraud: https://www.thehouseoffraud.com/ Follow Brian Davis on LinkedIn: https://www.linkedin.com/in/briandavis21/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ — This episode is brought to you by Yardstik, the world's first Trust & Safety platform. Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 22nd episode of Rockin' Your Marketplace, Zach Castaneda shares how to gather great early market feedback. Market feedback isn't just valuable; it's the compass that steers startups toward success. In this episode, we sit down with Zach Castaneda to unearth the practical magic behind garnering early market feedback. From covert conference infiltrations to tapping into unexpected Facebook Group gems, Zach shares his tactics that turn feedback into fuel for innovation. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Shofeur: https://www.shofeur.com/ Follow Zach Castaneda on LinkedIn: https://www.linkedin.com/in/zachcastaneda/ Follow Shofeur on LinkedIn: https://www.linkedin.com/company/shofeur/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ — This episode is brought to you by Yardstik, the world's first Trust & Safety platform. Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 21st episode of Rockin' Your Marketplace, Stephen Fusco joins to help us break down how to build a strong foundation for legal in your marketplace. Stephen is the Director of Legal Affairs and Data Security at HopSkipDrive, an incredible marketplace that provides safe, reliable transportation for students. Legal considerations are undoubtedly crucial for all marketplace platforms. Stephen Fusco is here to discuss the importance of integrating the legal team into your business operations, how to cultivate a collaborative relationship with them, and why their insights are vital for company growth and risk management. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about HopSkip Drive: https://www.hopskipdrive.com/ Follow Stephen Fusco on LinkedIn: https://www.linkedin.com/in/stephen-f-fusco/ Follow HopSkipDrive on LinkedIn: https://www.linkedin.com/company/hopskipdrive/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ — This episode is brought to you by Yardstik, the world's first Trust & Safety platform. Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 20th episode of Rockin' Your Marketplace, Colin Gardiner joins to help us break down marketplace metrics for us. Colin is the Founder and a marketplace advisor at Karta Labs. He is also the Founder and a marketplace investor at Yonder Ventures. He also writes about marketplaces in his newsletter Take Rate and co-hosts the podcast Wannabe Angels along with Harry Cambell, the Rideshare Guy. All of that to say... there is no better person to talk about marketplace metrics with than Colin Gardiner. LTV, GMV, Take Rate, CAC… the world of metrics for marketplaces can get very confusing. Even more confusing can be knowing what matters and why certain metrics are significant. He is going to help break this down for us. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Read Colin's newsletter Take Rate and learn more about his businesses here: https://www.gardinercolin.com/ Follow Colin Gardiner on LinkedIn: https://www.linkedin.com/in/colingardiner/ Follow Karta Labs on LinkedIn: https://www.linkedin.com/company/karta-labs/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ — This episode is brought to you by Yardstik, the world's first Trust & Safety platform. Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 19th episode of Rockin' Your Marketplace, Kelly Friend joins to discuss we explore the gig economy and the changing nature of work in our time. Kelly is the Director of Workforce Development and Partnerships at Veryable. Very able is an incredible marketplace for on-demand labor in manufacturing and logistics. The modern workforce is changing in incredible ways. That means the way you think about building and serving your workforce should change too. Kelly Friend is here to discuss the changing dynamics of the workforce and what it means for your marketplace. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Marketplace Risk here: https://www.marketplacerisk.com/ Follow Kelly Friend on LinkedIn: https://www.linkedin.com/in/kelly-friend-538742129/ Follow Veryable on LinkedIn: https://www.linkedin.com/company/veryable/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 18th episode of Rockin' Your Marketplace, Drew Fowler joins to discuss the proper foundations for revamping your Trust & Safety program. Drew is the Head of Trust & Safety at Avail Car Sharing, a great marketplace for sharing and renting privately owned cars. In an era where marketplaces are proliferating, establishing a robust Trust & Safety program is crucial. Drew Fowler is here today to share his journey and insights on how he transformed Avail's Trust & Safety program, focusing on the right metrics, building the right team, and managing vendors effectively. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Avail Car Sharing here: https://availcarsharing.com/ Follow Drew Fowler on LinkedIn: https://www.linkedin.com/in/drewsfowler/ Follow Avail Car Sharing on LinkedIn: https://www.linkedin.com/company/availcarsharing/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ Rockin' Your Marketplace is brought to you by Yardstik – the first Trust & Safety platform. Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 17th episode of Rockin' Your Marketplace, Jeremy Gottschalk joins to discuss how marketplace founders can be proactive yet lean in establishing safety in their platform. Jeremy is the Founder and CEO of Marketplace Risk. Marketplace Risk is the foremost organization for insights into risk management, trust & safety, and compliance. They provide an incredible amount of free content to founders to help them build safe and trusted platforms. It is important to consider how to protect your community and your marketplace from risk and from bad actors who may take advantage of the wonderful thing that you have built. In this episode, Jeremy Gottschalk will talk with us about how marketplace founders can think ahead regarding trust & safety and what you can be doing now to make sure your marketplace is safe. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Marketplace Risk here: https://www.marketplacerisk.com/ Follow Jeremy Gottschalk on LinkedIn: https://www.linkedin.com/in/jeremygottschalk/ Follow Marketplace Risk on LinkedIn: https://www.linkedin.com/company/marketplacerisk/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 16th episode of Rockin' Your Marketplace, Derick Dorner joins to discuss how our growth models must evolve over time. Derick is the Founder and CEO at Roosted. Roosted makes it easier to schedule, manage, and pay your on-demand workforce. The strategy you use to grow to the point of sustainability will never get you to exponential growth. Your growth model and mindset have to change as your company changes. In this episode, Derick Dorner walks us through how Roosted’s growth model changed and what that may mean for the growth of your marketplace. As a huge bonus, we talked a bit about how critical it is to know, listen to, and understand your customers at every stage of building a marketplace. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Roosted here: https://www.roostedhr.com/ Follow Norbert on LinkedIn: https://www.linkedin.com/in/derick-dorner/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 15th episode of Rockin' Your Marketplace, Norbert Sygdziak joins to discuss how marketplaces should categorize their workers. Norbert is the Co-Founder and CEO at RideAlong. RideAlong provides safe, reliable, managed transportation for kids across the country. The typical model for gig workers is to categorize them as independent contractors. Some workers and businesses have chosen a different model - categorizing gig workers as employees. In this episode, Norbert Sygdziak walks us through why RideAlong categorizes its workers as employees and helps us think through what models work best for each type of marketplace. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about RideAlong here: https://ridealongnow.com/ Follow Norbert on LinkedIn: https://www.linkedin.com/in/norbert-sygdziak-3a58b57/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 14th episode of Rockin' Your Marketplace, Ryan Green joins to discuss metrics and measurement mindset for the supply side of marketplaces. Ryan is the Co-Founder and CEO at Gridwise, the leading business app for gig economy drivers. Gridwise helps drivers to manage and optimize their work on rideshare and delivery platforms. This has enabled Gridwise to have a massive amount of data and insights into how people and goods are moving across platforms. In this episode, we'll dig into what metrics matter on your supply side and what mindset you should have to set your supply side up for success. Plus, Ryan shares some very interesting findings they have made going through data on the Gridwise platform. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Gridwise here: https://gridwise.io/ Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryanagreen/ Follow Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/ Follow Yardstik on LinkedIn: https://www.linkedin.com/company/yardstik/

In the 13th episode of Rockin' Your Marketplace, Jeroen Arts joins to discuss how marketplace founders should consider or not consider adding international markets. Jeroen is the co-host of the Marketplace Conference, an annual event where marketplace entrepreneurs, investors, and experts come together to discuss all things marketplaces. He is also a partner at Speedinvest. He previously cofounded and led Deskbookers as CEO. Moving into international markets can create new opportunities, but it can create even more complications if not done properly and at the right time. Jeroen shares with us how to know when to move into international markets and the dangers of premature international growth. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about The Marketplace Conference here: https://marketplaceconf.com/ Learn more about Speedinvest here: https://www.speedinvest.com/ Connect with Jeroen on LinkedIn: https://www.linkedin.com/in/jeroenarts84/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/

In the 12th episode of Rockin' Your Marketplace, Kendall Bishop joins to discuss how marketplace leaders can enable their marketing team to deliver more impact. Kendall is the founder of Badass Growth Co. where she works with marketplace founders to help them achieve their growth goals. She formerly worked at SkipTheDishes, Uber, and Yelp. Marketing is too distracted. We dig into what marketing goals, roles, and org structure should look like at each stage of building a company. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Badass Growth Co. here: https://www.badassgrowthco.com/ Connect with Kendall on LinkedIn: https://www.linkedin.com/in/kendall-bishop-baa40052/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/

In the 11th episode of Rockin' Your Marketplace, Katie Olthoff joins to discuss the value of great customer insights. Katie is the Co-Founder/COO at ChopLocal, a marketplace that allows consumers to buy high-quality meat directly from local farms or butcher shops. You cannot understate the value of knowing your customers well. We’re going to talk with Katie about how ChopLocal connects with its customers and how one customer survey made a huge impact on its business. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about ChopLocal here: https://choplocal.com/ Connect with Katie Olthoff on LinkedIn: https://www.linkedin.com/in/katie-olthoff/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/ Follow Rockin' Your Marketplace on Twitter: https://twitter.com/rockinym Follow Rockin' Your Marketplace on LinkedIn: https://www.linkedin.com/showcase/rockin-your-marketplace/

In the 10th episode of Rockin' Your Marketplace, Bryce Bennett joins to discuss building a pricing model for marketplaces. Bryce is the Founder/CEO at Solo, an app that allows gig workers to optimize their income and guarantee their pay. He was formerly at Uber and Convoy. Many marketplaces try to capture all of their gig workers’ time. But for many of those marketplaces, this may not be the best strategy. Bryce Bennett will help us break down why this is not always the best option and what the alternative is for marketplace leaders. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ Learn more about Solo here: https://www.worksolo.com/ Connect with Bryce Bennett on LinkedIn: https://www.linkedin.com/in/bryce-bennett-a1256813/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/

In the 9th episode of Rockin' Your Marketplace, Vishal Kapoor joins to discuss building a pricing model for marketplaces. Vishal is the Director of Product at Shipt, a three-sided marketplace owned by Target. He was formerly at Lyft and is an advisor at Marketplace Risk. There are a handful of structures marketplaces use to price gigs. Which structure you use affects many aspects of your marketplace. Join in to hear Vishal share how you can build a pricing model that fits your marketplace. Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/ View Vishal's presentation deck for surge pricing here: https://docs.google.com/presentation/d/15LsvIzzbjsPa8bdkU6BBNlA7iSIhVrnJBNAv7mZBUmU/edit View Vishal's presentation deck on how to run experiments here: https://docs.google.com/presentation/d/14d_FpS9uS_67Cw87kqsDv_X-YwOSztJo3AVlX3p87TM/edit Learn more about Shipt here: https://www.shipt.com/ Connect with Vishal Kapoor on LinkedIn: https://www.linkedin.com/in/vee/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/

In the 8th episode of Rockin' Your Marketplace, Elias Chavando joins to discuss calculating profits when selling online. Elias is the Founder/CEO at Progresando, a Mexico-based marketplace that has expanded into the United States as Yoover. Calculating profits can be very tricky when selling on some major platforms. Elias gives his perspective on Amazon's FBA services and what alternatives there are for marketplace leaders. He shares that the greatest alternative is to build your own marketplace for selling your products. Join in to hear Elias' practical advice to marketplace leaders about how they bring selling in-house while staying competitive in online markets. NEW: Subscribe to the Rockin' Your Marketplace newsletter to receive only the best insights from the podcast, LinkedIn, and gig economy influencers. Find it here: https://www.yardstik.com/podcast/ Learn more about Yoover here: https://yoover.com/ Learn more about Progresando here: https://www.progresando.com/ Connect with Elias Chavando on LinkedIn: https://www.linkedin.com/in/chavando/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/

In the 7th episode of Rockin' Your Marketplace, Gabriel Isserlis joins to discuss long-term vs. short-term thinking for marketplace leaders. Gabriel is the Founder/CEO at Tutti, a UK-based marketplace where artists can find amazing spaces for their videos, photo shoots, rehearsals, and recordings. In previous episodes, we talked in-depth about the importance of having a worker-focused marketplace. For marketplace founders, there is always a battle between long-term and short-term thinking. Setting high goals and pressure to see success incentivize the pursuit of short-term gains, but that often comes at the expense of long-term success. Join in to hear Gabriel's practical advice to marketplace leaders about how they can properly balance the pursuit of success now and into the future. NEW: Subscribe to the Rockin' Your Marketplace newsletter to receive only the best insights from the podcast, LinkedIn, and gig economy influencers. Find it here: https://www.yardstik.com/podcast/ Learn more about Tutti here: https://tutti.space/ Connect with Gabriel Isserlis on LinkedIn: https://www.linkedin.com/in/gmisserlis/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/

In the 6th episode of Rockin' Your Marketplace, Chris Heffernan joins to discuss how transparency helps gig marketplaces. Chris is the Founder/CEO at Dlivrd, a white-labeled food delivery marketplace that connects restaurants with their customers. In previous episodes, we talked in-depth about the importance of having a worker-focused marketplace. One of the most important aspects of being worker-focused is being transparent with your gig workers. Now, we dive deeper into what transparency looks like and why it is important. Join in to hear Chris' practical advice to marketplace leaders about how they can build transparency into every system on both sides of their marketplace. NEW: Subscribe to the Rockin' Your Marketplace newsletter to receive only the best insights from the podcast, LinkedIn, and gig economy influencers. Find it here: https://www.yardstik.com/podcast/ Learn more about Dlivrd here: https://www.dlivrd.io/ Connect with Chris Heffernan on LinkedIn: https://www.linkedin.com/in/theheff/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/

In the 5th episode of Rockin' Your Marketplace, Alexia Smith joins to discuss how marketplaces can keep a precise balance between their supply and demand.. Alexia is the VP of Marketing at Dispatch, an on-demand delivery marketplace. The growth of your marketplace must be managed and precisely measured. When supply and demand are not balanced, someone is not happy — either your gig workers or your customers. Join in to hear Alexia's practical advice to marketplace leaders about how they can stay on top of the balancing out. NEW: Subscribe to the Rockin' Your Marketplace newsletter to receive only the best insights from the podcast, LinkedIn, and gig economy influencers. Find it here: https://www.yardstik.com/podcast/ Learn more about Dispatch here: https://www.dispatchit.com/ Connect with Alexia Smith on LinkedIn: https://www.linkedin.com/in/alexia-smith-126bb22b/ Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/