Roofing Podcast: Hook Better Leads

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.Taylor Ammons Links:https://paragonroofingusa.com/https://www.facebook.com/taylorammons360/https://linktr.ee/TaylorAmmons?fbclid=PAZXh0bgNhZW0CMTEAAacoUE0dZRwxmXV_ec_t86VxvUmw_PCVrIQjf6aN1q6bPV60LbkXiGJjv8_5tw_aem_jQ2aOFpAlZxQSX88lJC-uw

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.Consultant Brainstorm Prompt:“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 10 sharp, voice-mode questions in radically different directions to stir insight - Do not keep building them on each other or offer a lot of ‘consulting’ until after I’ve answered all the questions. Ask the questions one at a time, Use creative twists and weird angles to get out of my default thinking. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”Simulated Boardroom Prompt:“I’m working on [insert gnarly problem] with [insert constraint] — ask me 3 brutal questions (1 at a time): what’s the real issue, 3–5 key metrics for context, and what wild success looks like. Then simulate a no-fluff boardroom where [insert 3 real thinkers you respect] argue their actual, contradictory views. Let one idea win, name a leader, and have them drop a clear, high-stakes next move — using [insert framework] and [insert mental model] as loose guides, but break rules if better insight emerges.”Our Website: https://hookagency.com/Connect with Tim on FaceBook:   / invigorated  Our meme page:   / roofermemes  DIY Website / SEO guide:   • DIY Home Services SEO  #roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.Our Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

Interested in working with a niched Google Specialized Marketing Team?Book here for $1,000 off: https://hookagency.com/youtube-deal/Use this prompt:“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insight. Use creative twists and weird angles to get out of my default thinking. Ask each question 1 by 1, and don’t build on the last answer to keep it hitting from different angles. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”Our Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing technology.You’ll learn:The most impactful roofing tech tools right nowHow AI can save contractors hours every weekAutomation strategies for scheduling, estimating & follow-upWhy tech adoption is a mindset, not a skillset2025 predictions for roofing industry technologyWhether you’re a tech nerd or a roofing traditionalist, this episode will help you stay ahead of the curve.📌 Learn more at: https://hookagency.com📌 Connect with Andy: https://jobprogress.com

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic CaminataStruggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.You’ll learn:Why the roofing industry has a sales talent shortageThe traits to look for when hiring sales repsHow to create a training system that actually worksWhy culture beats commission in long-term performanceHow Dominic built one of the most respected roofing sales teams in the countryIf you want to grow your roofing business beyond yourself, this episode is a must-watch.📌 Connect with Dominic: https://renaissanceroofing.net

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.You’ll learn:Why relying on marketing alone is dangerous for growthThe Carnivore vs. Herbivore vs. Omnivore sales modelHow to structure your team for hunters and closersWhy strong cultures require high initiation standardsThe DDT formula to double revenue: more reps, more conversations, higher close ratesPlus, Sam shares tips from his bestselling book Becoming a Sales Carnivore and reveals what’s working NOW for roofing, solar, and home services sales teams.📌 Connect with Sam: https://thed2dexperts.com

Master the Art of Storytelling with Jay Golden | Hook Better Leads PodcastWant to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people.You’ll learn:How to find endless stories from your own lifeThe Journey Curve framework for powerful storytellingWhy transformation, not victory, makes your story compellingHow tension builds trust (and why most business stories fail)Practical tips for keynotes, marketing, and everyday conversationsWhether you’re a contractor, marketer, or CEO, these insights will help you build influence and grow your business through authentic, powerful storytelling.

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads PodcastWhat does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.Topics:Building a brand people rememberTV jingles, tiger suits, and trucks that popWhy details (like your office!) actually matterWhat separates top sales reps from average ones👇 Connect with Ben / Roof Tiger 🔗 Website: https://www.therooftiger.com 📱 Instagram: https://www.instagram.com/benjamintiger📍 Learn more about Hook Agency: https://hookagency.com#RoofingMarketing #HookBetterLeads #RoofTiger #ContractorBranding

What if giving without expectation could actually grow your business? 💡In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have transformed his team, his company, and the entire roofing industry.Learn how the “Happy & Scrappy” mindset can inspire your team, build deep community ties, and even drive long-term business growth. Whether you're in roofing or any home service business, this conversation is a masterclass in brand impact through purpose-driven leadership.👉 Like, share, and subscribe for more home service marketing insight!

What if going viral is overrated?In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most trusted name in your neighborhood.🔧 Whether you’re a roofer, remodeler, or local contractor—if you’re tired of the marketing hamster wheel, this is your roadmap to real, lasting visibility.

Why Community Involvement is the Secret Growth Engine for Home Service BusinessesIn this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.Whether you’re at $1M, $5M, or $10M in revenue — this conversation will challenge you to think bigger and inspire you to give back with intention.✅ Learn the real ROI of giving✅ Build a brand that people want to work for✅ Get tactical tips to launch community initiatives now👉 Watch now and subscribe for weekly home service growth tactics.

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sales replay ritual that supercharges your mindset.Plus, don’t miss the live sales objection role play where Chuck masterfully navigates real scenarios you’ll face in the home service space.✅ What elite closers do before every sales meeting✅ The mindset that drives 7-figure producers✅ Why VA support might be the smartest sales hack✅ The “Closer Frequency” — and how to get on it🎯 Want to scale faster, close bigger deals, and build a championship-level sales culture? This episode is your playbook.🔗 Check out Chuck’s training: https://topreptraining.com

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into: • The psychology behind referral asks • Why most salespeople fail at referral systems • How to get 70%+ close rates through strategic referrals • Role-play scripts that actually work • Using small-dollar gift cards the smart way • Social media tactics to boost organic leads through storytelling • What marketers are missing when it comes to systemic referral marketingIf you’re in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.👉 Learn more about John’s work at: https://www.johntheroofpro.com

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold.From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and Instagram.✅ Learn how to: • Engage roofers and homeowners without selling out • Harness haters to boost your reach • Structure videos for maximum retention • Steal viral formats from other industries—and make them yours📈 Whether you’re a contractor or home service marketer, this episode delivers actionable strategies to get real views that actually convert.

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build high-trust websites that convertCapture authentic customer and crew imageryUse video to future-pace homeowner expectationsReinforce culture and retention through social proofTurn internal team wins into a recruiting engine

Discover the AI Coaching Tools Driving Explosive Growth in Home Services SalesJoin Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.Learn how top companies are: • Using AI to instantly review technician performance • Coaching reps on the go with real-time insights • Leveraging call analytics to close more deals • Increasing average ticket sizes by talking smarter, not harderIf you’re in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.🎯 Subscribe for weekly strategies that grow home service leads!

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.📲 Subscribe for more home service marketing content💬 Drop a comment if you’ve had success with referrals👍 Like the video if you got value🔔 Turn on notifications so you never miss a Hook Agency episode