RotoViz Fantasy Football Show

Shawn Siegele and Colm Kelly are drafting from the 1.01 in the FFPC Main Event. Listen as they share their fantasy football draft strategy and fantasy football advice when the stakes are high as they navigate the draft board and discuss their selections. Can they build a Juggernaut to win the entire contest and the $1 million top prize?Timestamps:0:00 Intro1:00 Shawn's Travel Issues4:00 Ja'Marr Chase as 1.0110:00 Jonathan Taylor could have legendary upside in 202514:00 Is George Kittle the right fit for this roster?19:00 Jameson William's Role to expand?33:00 Matthew Golden's outlook?46:00 Harold Fannin's ADP rise1:03:00  The importance of the starting lineup for advancing to the playoffs this season1:09:00  Keaton Mitchell1:23:00 Brashard Smith1:43:00 Waiver wire strategy2:10:00 Good Luck this season2:12:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTSRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)RotoViz co-owner Shawn Siegele (@FF_Contrarian)SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2054" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Which players did I draft the most, and who will decide my fantasy football season's fate? Colm Kelly reveals his most rostered players and who he has 100% faded in 2025! Will you agree with him?Timestamps0:00 Intro2:00 Share your suggestions for in-season content!3:00 Good luck this season + Thank you as always!5:00 Most Rostered Players26:00 Most Faded Players37:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)SPONSORSFranchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Which rookies will have the biggest fantasy football impact in 2025? Dwain McFarland and Colm Kelly explore why rookies still offer a significant advantage and analyze whether players like Treveyon Henderson, RJ Harvey, Tet McMillan, and others will be hits or busts this season while sharing fantasy football advice for the upcoming season.Timestamps0:00 Intro3:00 1 - TreVeyon Henderson6:00 R.J. Harvey11:00 Omarion Hampton12:00 Cam Skattebo/Tyrone Tracy13:00 Jacory Croskey-Merritt16:00 Tetairoa McMillan18:00 Matthew Golden20:00 Emeka Egbuka23:00 Ricky Pearsall25:00 Isaac TeSlaa27:00 Xavier Worthy31:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTDwain McFarland (@dwainmcfarland) of fantasylife.comSPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready to dominate your fantasy football league with our expert final prep guide! Dwain McFarland and Colm Kelly share their top tips and strategies to help you win your home league and secure a fantasy football championship, and reveal the best Home league Fantasy Football Draft Strategy in 2025!Timestamps0:00 Intro3:00 Home League mindset6:00 League setting and Rookies12:00 Managing ADP - Edges and Upside16:00 Onesie Positions20:00 Player Targets25:00 What is the best Home league Fantasy Football Draft Strategy in 2025?27:00 How to play it?31:00 OutroArticle: Fantasy Football Draft Strategy: How To Win On Yahoo, ESPN, and Sleeper in 2025Subscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTDwain McFarland (@dwainmcfarland) of fantasylife.comSPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Colm Kelly, Renee Miller, and Kevin Szafraniec help you prepare for your salary cap draft! As they get ready for an upcoming Franchise League Football draft, they share their auction draft strategies and tips to help you succeed in 2025! From draft preparation to nominations, roster building, spotting undervalued players, and planning the waiver wire, as well as budgeting. Tune in to optimize your fantasy football draft strategy. Timestamps: 0:00 Intro 1:00 Auction Draft Prep2:03 Franchise League Football5:41 Teams Overview11:31 Auction Draft Strategy14:17 Waiver strategy17:00 What about Kickers and DST?23:00 What is injury replacement and how to plan for it? 28:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTSRenee Miller (@reneemiller01) - CEO of Franchise League Football & Neuroscientist-University of Rochester. Author of Cognitive Bias in Fantasy SportsRotoViz Writer Kevin Szafraniec (@thecatdadff)SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let's draft some RBs! Kevin Szafraniec and Colm Kelly approach this Underdog Fantasy BBMVI with a heavier RB approach than usual. How will their rosters look, and can they create a lineup capable of winning the contest? Tune in as the guys discuss players, recent news, ADP movements, and more. Subscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTRotoViz Writer Kevin Szafraniec (@thecatdadff)SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Colm Kelly and Kevin Szafraniec continue their balanced approach to their FFPC Superflex Best Ball draft. The guys took some massive upside swings in part one. What will they do in the second half of the draft? How will they manage the TE position, having waited since selecting Brock Bowers? Which Young QB will they pick to round out their QB room? Listen as they make their picks while on the clock.Subscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTRotoViz Writer Kevin Szafraniec (@thecatdadff)SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nailing the early rounds of your fantasy football draft is KEY to winning championships! That is the goal of Kevin Szafraniec and Colm Kelly as they build an FFPC Superflex Best Ball team from the 1.05. The guys take some massive upside swings in a draft where they target the upside to win it all! Listen as they make their picks while on the clock.Subscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTRotoViz Writer Kevin Szafraniec (@thecatdadff)SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are starting to get scared that we've avoided all Draft season! Who are they, and how could they destroy our season? Best Ball champion Conor O'Driscoll joins Colm Kelly for an FFPC Best Ball Tournament draft. Can they build a winning roster from the 1.02? Watch the guys make their picks while on the clock.Subscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTConor O'Driscoll (@DricoOut) – Writer/Contributor at RotoViz.com and 2021 FFPC Best Ball Champion.SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Drafting for upside will help you win fantasy football titles in 2025! Colm Kelly and Jakob Sanderson explain how to identify the correct upside profiles and reveal which WRs are set to smash their ceiling in the upcoming season. Listen as the guys share fantasy football advice on how to make the best wide receiver choices while you're on the clock.Timestamps0:00 Intro1:00 Why should you draft for upside?3:00 Is it risky?8:00 Garrett Wilson10:00 Jaxon Smith-Njigba13:00 Marvin Harrison15:00 Tetairoa McMillan17:00 Xavier Worthy/Rice22:00 George Pickens27:00 Travis Hunter 34:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTJakob Sanderson (@JakobSanderson) - Dynasty Points Podcast with FantasyPoints, ADP Chasing with Shipchasing, and jakobsanderson.substack.comSPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready to crush your fantasy football draft with these 5 backfields that will decide who wins it all! Colm Kelly and Jakob Sanderson discuss the running back choices that might make or break your chances of winning a championship. From workhorse running backs or backups operating under the radar, the guys provide you with the information you need to make informed decisions on draft day.Timestamps0:00 Intro2:00 Preseason Hitchhiker's Guide to RB4:00 Detroit Lions - Jahmyr Gibbs, David Montgomery12:00 Denver Broncos - J.K. Dobbins, RJ Harvey20:00 New York Jets - Breece Hall, Braelon Allen, Isaiah Davis28:00 Jacksonville Jaguars - Travis Etienne Jr, Tank Bigsby, Bhayshul Tuten33:00 New York Giants - Tyrone Tracy Jr, Cam Skattebo39:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTJakob Sanderson (@JakobSanderson) - Dynasty Points Podcast with FantasyPoints, ADP Chasing with Shipchasing, and jakobsanderson.substack.comSPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the most fun and challenging ways to build your fantasy football team is through auction drafts. While discussing his recent Kings Classic auction, Colm Kelly explains the results of the salary cap draft. From draft prep to nominations, roster construction, finding undervalued players, and managing tiers and budgets. Listen in to improve your fantasy football draft strategy.Subscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in. Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From sleepers to under-the-radar players, Davis Mattek and Colm Kelly dive deep into the stats and trends to uncover the hidden gems that will set you apart from the competition. From underrated wide receivers to breakout running backs, and a QB that might make all the difference, you won't want to miss these hidden gems that could make all the difference in your Fantasy Football championship run.Timestamps0:00 Intro1:00 What defines a fantasy football sleeper?3:00 Packers WR conspiracy5:00 Jalen Royals, KeAndre Lambert Smith9:00 Isaac Teslaa12:00 Woody Marks14:00 Jacory Croskey-Merritt19:00 Juwan Johnson, Oronde Gadsden II22:00 Ja'Tavion Sanders28:00 Anthony Richardson32:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTDavis Mattek (@DavisMattek) - You can find him talking fantasy on his YouTube channel, the Swolecast, and the Taekcast.SPONSORSZBiotics - Go to zbiotics.com/ROTOVIZ and use ROTOVIZ at checkout for 15% off any first-time orders of ZBiotics probiotics.BetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Franchise League Football - Sign up using code RV50 to save $5 off the $10 buy-in. Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can you take your Fantasy Football game to the next level? Renee Miller (CEO of Franchise League Football) joins Colm Kelly to discuss FLF. They discuss the innovative additions to this format, which differentiate it from Dynasty and Keeper leagues, the contract scenarios at play, how the round robin style playoff works, and much more. They also discuss how you can join the first-ever RotoViz FLF league!Article: Sharp Dynasty Managers Are Changing the Way the Game Is Played: An Introduction to Franchise League FootballTimestamps0:00 Intro1:00 Renee's Background4:00 What is FLF?8:00 The College player contract10:00 How to manage player contracts and free agency12:00 Auto injury relief17:00 Round Robin Playoffs19:00 Auction-style free agency26:00 Scoring settings28:00 Trading contracts32:00 How to use RotoViz rankings and tiers for auction formats37:00 How to start an FLF league39:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTRenee Miller (@reneemiller01) - CEO of Franchise League Football & Neuroscientist-University of Rochester. Author of Cognitive Bias in Fantasy Sports.SPONSORSBetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to dominate your fantasy football league and bring home the championship? Davis Mattek and Colm Kelly reveal a proven draft strategy that's guaranteed to give you a competitive edge to crush your fantasy football draft. From identifying your Hero RB and breakout players to navigating ADP and creating a well-rounded roster, the guys cover all the essentials you need to implement the Hero RB draft strategy. Davis also shared who he believes is the best fantasy football player of our lifetime!Timestamps0:00 Intro2:00 What is Hero RB?6:00 The Benefits and Upside of the Strategy9:00 The PERFECT Hero RB draft11:00 Christian McCaffrey14:00 Drake London17:00 Xavier Worthy, Marvin Harrison19:00 Draft Elite QB?22:00 Draft Elite TE?28:00 Calvin Ridley32:00 Emeka Egbuka34:00 Tyler Warren, Tucker Kraft33:00 OutroSubscribe to the RotoViz YouTube Channel here!HOSTRotoViz Radio Executive Producer Colm Kelly (@OvertimeIreland)GUESTDavis Mattek (@DavisMattek) - You can find him talking fantasy on his YouTube channel, the Swolecast, and the Taekcast.SPONSORSBetterHelp - This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/ROTOVIZ, and get on your way to being your best self.Gametime - Download the Gametime app, create an account, and use code ROTOVIZ for $20 off your first purchase.Listeners of RotoViz Radio can save 10% on a one-year RotoViz subscription by visiting RotoViz.com/podcast or by using the promotional code "rvradio2025" at the time of purchase.SHOW NOTESRotoViz Radio provides the power for RotoViz Overtime.Email: RotoVizRadio@gmail.com@RotoVizOvertime on Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.