Routine Your Dream: TPT Marketing and Success Habits for TPT Sellers

Hitting Six, and Multi-Six Figures is great when it's great, and NOT when it's not. Let's zoom in on digital product sellers who are on THIN ICE (and may not realize it) *Check back here for more tips*Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Six Figure+ Earners in the MOST Danger RN and found it helpful, please leave a review!

An update to the version that aired 4 years ago! In this episode you’ll hear—→ What I do in the 48 hours after a sale that most TPT sellers don’t... and why it changes everything.→ the one question you should always ask after a sale if you want sustainable growth next time.→ why a big sales day doesn’t necessarily mean your store grew (and how to spot the difference).→ the 3-part strategy I use (and teach) to turn sales into future growth fuel.→ how to assess what actually worked in your marketing, even if you didn’t track a single metric during the sale.→ …plus the unseen emotional hangover that sneaks in post-sale and keeps you from building on your momentum.→ I’m also walking you through how to build a “post-sale growth plan” in 20 minutes or less so your best day isn’t a one-time fluke.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What to Do After the TPT Sale: 3-Step Growth Strategy and found it helpful, please leave a review!

Months of tweaking in the dark = $0 ROI. Let's get your dream out of draft mode RN!! Here's how I did it with my website!In this episode you’ll hear—→ The “Invisible Work, Zero ROI” problem: how spending months tweaking in the dark earns nothing compared to hitting publish then iterating in public (it also lights a major fire under ya!).→ how I unpack my own Showit site procrastination spiral and why waiting for it to be “perfect” stalled everything else → why scrappy launches create better results than polished projects because they get you real feedback faster.→ the specific mindset shift I use to reframe messy progress as a compounding ROI decision, not a downgrade (this was a BIG one!)→ I’m also breaking down how “scrappy ROI” creates momentum, data, and results that polished perfection NEVER ever will if it stays locked behind the scenes and in ~*draft mode*~This episode was sponsored by Interact. Visit them at https://www.tryinteract.com/Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The ROI of Scrappy: I Took My Own Advice (Finally) and Hit Publish and found it helpful, please leave a review!

This week’s episode is a practical pep talk for when you’re maxed out, including:→ The “Ambition vs. Capacity Boxing Match”: how chasing big goals during busy seasons leaves your energy on 0% *unless* you pick the right lane.→ how I coach sellers to spot their “fade zone” — where things silently slip through the cracks because everything feels equally urgent.→ My priority trick I always use to figure out the *actual* next right step for my clients→ The exact prioritization formula I use to stay calm and focused during crunch seasons (no more white-knuckling your calendar!!)→ I’m also breaking down how to rebuild focus and capacity so you can move forward without burning out or abandoning what matters most.If you need a permission slip to pull back, push pause, or burn it all down consider this your sign (and your pep talk). Let’s get you back in the driver’s seat, friend ♡xx ChynellConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed 4 Back to School Game Plans for BUSY TPT Sellers and found it helpful, please leave a review!

Ever feel like you're throwing spaghetti at the wall hoping something will scale?In this episode, Chynell opens the Zoom room doors and shares what her multi 6-figure clients are actually doing differently.🚫 It’s not working harder.🚫 It’s not building a team of 12.✅ It’s the mindset, method, and moves they make daily.You’ll learn:→ The “just because you can” trap — and how top sellers say no to shiny distractions→ How to create content with serious mileage (goodbye, hamster wheel 👋)→ Why algorithm-optional businesses are a must→ The shift from yard-sale to a signature product suite → How to step out from behind your products and build authority in your niche→ The hypergrowth habit all of my multi six figure seller clients share — treating strategy access like goldIf you’ve ever wondered how some sellers scale while others stall, this episode is your peek behind the curtain.Want to see the Salary Match to Six Figures Masterclass mentioned in the episode: Check it out here: https://chynell.mykajabi.com/protocol-registration-pageConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What Multi Six Figure Edupreneurs Do Differently and found it helpful, please leave a review!

"I bought your bundle, ChatGPT told me yours was the best" Yeah, this is a thing now. And we need to prepare as marketers. Let's unpack:In this episode you’ll hear—→ The “Chosen by the Chatbot” problem: how your product has to earn the AI’s recommendation — not just show up in search results.→ how a casual customer email turned into a wake-up call about what’s really driving discovery now (spoiler: it’s not Pinterest).→ why understanding AIO (Artificial Intelligence Optimization) is now just as important as SEO for getting your TPT products seen.→ the specific ways AI-led buyers behave differently — and how that’s changing product discovery, consideration, and decision-making.→ the exact blog structure tweaks, content strategy pivots, and action items I’m coaching clients to implement to show up in ChatGPT answers.→ …plus why doubling down on becoming a thought leaders in your niche is more essential than ever — not for Google this time, but for the bots that teach buyers what’s best.→ I’m also walking you through how to shift your marketing strategy to be AIO-ready without abandoning what works — so you can stay searchable and reference-worthy.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed AIO VS SEO: Move Over, Google—Your Next Sale Is Coming from…ChatGPT? and found it helpful, please leave a review!

In this episode you'll hear: → The First Hire Framework: the step-by-step pre-hire strategy that shows you what to fix before you hand off anything→ how I help sellers identify whether their bottleneck is bandwidth, automation, or delegation (spoiler: it's usually all three).→ Delegation Danger Zones (and how to avoid burning out your first hire)→ Why traditional SOPs Are Dead. I'm sharing the smarter way to train your new hire. Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How To Prep For Your First Full-Time Hire (Even If You're Not Ready Yet) and found it helpful, please leave a review!

I often get asked, "How do I validate my niche so I don't waste time, money, and energy?" In this episode, I’m pulling back the curtain on my "Tiny Green Light Principle" — the exact way I help clients spot early growth signals that most sellers completely overlook.In this real client case study breakdown you'll hear—→ The “Tiny Green Light Principle”: how I help clients spot early growth signals most sellers overlook — so they know when to double down (or pivot) with confidence.→ how I coached a client to spot micro-proof points inside a brand-new niche — even when initial audience numbers were tiny.→ the audience stacking strategy we used to grow her email list from 150 to 4,000 subscribers and TikTok from 0 to 1000 in less than 30 days.→ why small shifts in messaging, offer positioning, and testing ad formats accelerated her audience growth far faster than Instagram ever did.→ …plus how we used TikTok growth, early email signs, and niche-specific traction to validate whether her pivot was sustainable.→ I’m also breaking down how I coach clients to collect “green light” data signals so they know when to double down *or pull back* before wasting years building the wrong business.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How I Spot Early Signs of Growth (Before My Clients See It) and found it helpful, please leave a review!

Spend a Dime or Spend Your Time—either way, traffic’s gonna cost yaIn this episode, Chynell breaks down what’s really going on behind the scenes with successful TPT sellers—and what’s holding others back. From coaching convos to TikTok tests, she explores the three traffic types, what “taking your business seriously” actually looks like, and how one little messaging tweak led to new memberships (with zero mention of the offer!).Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Psst: The Traffic Platforms My Clients Are Betting On (And the Ones They’re Leaving Behind) and found it helpful, please leave a review!

It’s not about better words. It’s about better strategy. In this quick episode, Chynell is sharing 3 smart questions you can ask ChatGPT to help you audit your TeachersPayTeachers product descriptions like a conversion copywriter. These prompts will help you spot what’s missing, make your copy more persuasive, and fix the small things that might be costing you sales. If you’ve ever stared at your listing wondering what to change—this one’s for you.

Ask any fitness trainer and they'll say "summer bodies are made in the winter." Well, that adage works in the business world, too! Let's dive in!In this episode you’ll hear—→ The “Summer Sales Start in Spring” problem: how waiting until July to prep for your biggest sales month leaves massive revenue on the table.→ how I coach clients to reverse-engineer August sales with intentional spring action plans.→ why building traffic pathways, lead magnets, and product refreshes in March & April unlock your August ROI months ahead of time.→ the exact prep checklist I coach clients to work through in Q2 — including email warm-ups, product listing refreshes, blog traffic boosters, and funnel tune-ups to maximize back-to-school sales.→ why most sellers underestimate how long true sales optimization actually takes — and how to break it into simple monthly sprints.→ …plus behind-the-scenes coaching stories on clients who doubled August sales by prepping months ahead.→ I’m also breaking down how you can map your own prep plan now — so August isn’t a scramble, but a celebration.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed TPT Sales Strategy: For Sellers Who Don’t Wait Until the Last Minute (Anymore) and found it helpful, please leave a review!

It’s time for a different kind of spring cleaning—one that clears out the clutter in your business priorities instead of just your junk drawer. In this episode, Chynell dives into the sneaky ways entrepreneurs overload their to-do lists, expenses, and mental bandwidth with tasks that feel productive but actually hold them back.She shares how to ditch the busy work, cut unnecessary expenses, and prioritize high-impact activities using her GPA Method (Greatest Payoff Activities). Plus, she breaks down the power of automation, outsourcing, and single-task focus to streamline your business and get back precious time and energy.If your to-do list looks like a Hoarders: Business Edition episode, this one’s for you.Listen in to learn how to:✔ Identify and eliminate tasks that don’t move the needle✔ Audit your expenses and cut out the dead weight✔ Automate and outsource low-value work✔ Get laser-focused on one big goal at a timeYour time is your most valuable resource—let’s clean up the mess and make room for real growth.🎧 Listen now & DM Chynell on Instagram with your biggest decluttering win!Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How to Ruthlessly Declutter Your Business To-Do List (and Actually Breathe Again) and found it helpful, please leave a review!

Have you noticed the phrase "is this AI" coming up every where you look? How will the increase in skepticism impact selling in 2025 and beyond? Tune in and find out ways to build more trust with your potential buyers in this episode!Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed My Honest Thoughts On Selling Right Now and found it helpful, please leave a review!

In this special Valentine's Day episode, Chynell dives into real client stories and marketing challenges from her coaching business. She breaks down the importance of clear, differentiated messaging and shares actionable insights on positioning products effectively.In This Episode, You'll Hear:Why unclear messaging is costing you customersReal client case studies and how they tackled messaging challengesThe 'Preschool Test' for evaluating your product positioningPractical tips for turning lackluster sales emails into high-converting campaignsHow to spot early signals that your messaging is landing with your audience...and more

Episode 2 of What TPT Sellers Struggled With This Week: 🚨 BREAKING: A TPT seller’s product sales plummet by $28K—but why? Meanwhile, ad drama is shaking up the TPT world, and let’s talk about memberships… because if yours isn’t uncopyable, it’s forgettable.In this episode, Chynell is spilling the tea on:💸 The $28K Leak: How one seller discovered her paid product was floating around the internet for free—and the messy cleanup that followed.🔥 The Facebook Ad Controversy: Are ads really tanking your sales, or is that just another myth making the rounds?💡 The Membership Positioning Glow-Up: Why content libraries are dead without positioning in 2025 and the must-have strategy that makes your membership ownable, marketable, and irresistible.If you’ve ever wondered why some offers feel magnetic while others get lost in the shuffle, this episode is for you. Get ready to audit your positioning, rethink your marketing, and make your membership the one people flock to.FREEBIE MENTIONED: The 10k Blueprint: How to Replicate Your Highest Earning Month https://routineyourdream.kit.com/10kConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The $28K Mystery, The TPT Ad Drama, and Creating Uncopyable Memberships and found it helpful, please leave a review!

You did the thing. Grew the list. Listened to all the “money is in the list” advice. But… no cha-ching? (or not enough cha-chings to make paying for a 10k+ list feel worth it)This week on the podcast, Chynell is breaking down exactly why your list isn’t making money—and how to flip the script. Spoiler alert: It’s *just* not about sending more emails (however if you haven't heard the exact number you should be sending based on research, you can check that out here) ...and it’s also definitely not about copying what everyone else is doing.Here's what we dug into on this episode:→ The 3 fast and dirty things to start testing with your list in the next 30 days to increase your earnings from email → Why the plain ol' schmain ol' tone of voice might be making your subscribers' eyeballs glaze over the email (and a few different tone of voice styles that will wake'em up!)→ The #1 secret ingredient to increasing conversions in your sales-focused emailsConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed "Big Email List, But It's Not Making Me Money." Alright—Hold My Matcha. and found it helpful, please leave a review!

What's up in Chynell's world? Take a peek behind the curtain of real TPT seller challenges from this week. In this episode, we're diving deep into the actual problems Chynell's clients faced this week and how she tackled them together. Because sometimes knowing you're not alone in your struggles is exactly what you need to move forward.Episode Highlights:🔄 Delegating with ConfidenceHow one seller successfully transitioned from full-time business owner to balancing school commitmentsThe breakthrough moment: When delegation actually improved her email marketingKey Lesson: There's always a solution for tasks you think "only you" can do📧 Email MarketingWhy one-size-fits-all email sequences don't workUnderstanding the buyer's journey stages for better email conversionStrategic approach to crafting sales pages for curriculum products💰 Bouncing Back from Big Revenue DipsHow to analyze financial setbacks like a proThe "Car Accident" assessment method for identifying specific lossesFinding actionable solutions when specific products show significant revenue drops🆕 Starting Fresh in a New NicheReality check: Timeline adjustments for launching to a new audienceMini milestones that matter before a big launchThe truth about splitting focus between different niches🎯 Membership PositioningKeys to standing out in a crowded marketHow to validate your offer before investing time and resourcesThe power of surveying your audience for better results🔑 Key Takeaway: Build the business you love, but build it smart.🎁 Free Resources Mentioned:Sales Copy Infused Preview Template Link10K Month BlueprintWant more episodes like this? Let Chynell know over on Instagram @routineyourdream or shoot her an email!Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What TPT Sellers Struggled With This Week: Memberships, Financial Loss, and Big Pivots and found it helpful, please leave a review!

If “go full-time” is on your vision board this year, hit play. And if you're already full-time, every action item *still* applies.We’re talking:🔥 The secret to “quiet quitting” without sacrificing your paycheck📊 Why dating your dashboards is the spicy habit your business needs🚀 How to build a growth flywheel that practically runs itself⏳ And the one thing you must do now to save yourself from first-year regretIf “go full-time” is on your vision board this year, hit play. Your step-by-step roadmap is waiting. Let’s make it happen, together.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Steps to Go Full-Time on TeachersPayTeachers This Year and found it helpful, please leave a review!

Listen in on this TPT Seller's $6K Wake-Up Call: What's Really Moving the Needle?Ready to get real about where your time and money are actually going in your business? Let's dive into a story that might just change how you look at your own investments.Inside this episode, Chynell is pulling back the curtain from a session where she uncovered a $6K blind spot in just under 30 minutes. (Spoiler: It involves Instagram, and you might see yourself in this story!)You'll discover:✨ Why that nagging feeling about your business investments might be spot-on✨ How to know if you're pouring resources into the wrong channels✨ The unexpected place where most successful TPT sellers are actually finding their traffic✨ A framework for making those tough decisions about where to investPlus, Chynell is sharing her own $6K learning moment from this year (because yes, even business coaches have these moments!)If you've been feeling the pressure to show up everywhere or struggling to make those big business decisions, this conversation is your permission slip to choose differently.Ready to get clarity on what's really moving the needle in your business? Let's dive in! Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The $6K Decision That Changed This TPT Seller’s Business and found it helpful, please leave a review!

Chynell's got good news and "please don't shoot the messenger" news...In this episode Chynell talks about predictions for staying ahead of the curve in 2025 if you sell on TPT.⏱️ Episode Highlights:[00:00:42] The evolution of content creation - from video taking over to AI [00:02:50] Why your approach matters: casual creator vs. serious business owner[00:04:08] Strategic product creation in the AI era[00:12:45] Building an unmistakable brand voice that stands out[00:16:22] Making ROI your new BSF (and why it matters more than ever)[00:19:30] Future-proofing your business beyond TPTConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed TPT Seller 2025 Predictions: What to Scrap, Keep, and Double Down On and found it helpful, please leave a review!