Running With Wolves

Do you actually know if your marketing and sales team is making you money right now? Or are you paying for posts, emails, calls and beautifully formatted reports while still feeling like you're doing all the work yourself? In this episode of Running With Wolves, Savannah turns one of her most popular TikToks into a full breakdown of the questions she would ask if she walked into your business tomorrow. These are the questions that show whether marketing is working, whether sales is working, where you're losing money and whether your team is producing a real ROI. Here's what this episode covers: Why activity is not the same as performance, and how to stop measuring your team by how busy they look How to find out where your sales actually came from, including unique links, lead source tracking and attribution Why your highest viewed post is often the one that drives the least revenue How to map your funnel and find where revenue is leaking at every step Why averages hide problems in your sales team's close rates The monthly marketing and sales meeting Savannah would run if she were your CEO Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing ROI, marketing team, sales team, marketing questions, CEO accountability, sales funnel, conversion rate, marketing attribution, Savannah Jordan

Ty Hiss is the CEO and co-founder of Fresh Sends, the modern gifting brand reinventing the way we send flowers. What started as a wedding florals side hustle at 22 turned into a nationwide brand that she and her husband Jesse launched out of their 900 square foot duplex, right before COVID. Fresh Sends has been mostly bootstrapped and grown largely through organic marketing and word of mouth. The brand has partnered with Bumble, Revolve, Benefit, Prime Video and Tower 28 along the way. In this episode of Running With Wolves, Savannah sits down with Ty to talk about how Fresh Sends went from a side hustle to the go-to gifting brand for the next generation, and why it has never really been about the flowers. Here's what this episode covers: How Ty went from wedding florals with no floral experience to building a nationwide flower business Why Fresh Sends called itself the anti-floral flower company from its very first press release How launching right before COVID shaped the business, from demand to logistics The hardest season of the business and why the name of the game is don't run out of money The Fresh Sends holiday collection is available now at freshsends.com, including their fresh wreaths delivered in a pizza box and the Santa Send. Connect with Ty on Instagram at https://www.instagram.com/tygerhiss and follow Fresh Sends at https://www.instagram.com/freshsends Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Ty Hiss, Fresh Sends, flower delivery, gifting brand, female founder, bootstrapped business, word of mouth marketing, brand building, startup story

September was one of the most chaotic months of the year. There was nonstop travel, a packed schedule and every sales objection under the sun. It still turned into the highest sales month of the year to date, without Savannah taking a single sales call. In this episode of Running With Wolves, Savannah does something she has never done before and breaks down her own marketing strategy. She walks through exactly what she posted, why she posted it and how each piece moved buyers from first scroll to purchase. Marketing that gets views is very different from marketing that makes someone ready to buy, and this episode shows you that difference in action. Here's what this episode covers: Why judging every post on "did this make a sale?" misses how people actually buy How "if it's a pattern, it's a problem" turns repeated sales objections into marketing prompts What a sales call looks like when your marketing has already pre-sold the lead The post with only 3,000 views that brought in over $500K in consulting leads How to audit your objections and your last three highest sales months to find what's really driving revenue Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, highest sales month, sales objections, buyer's journey, content that converts, marketing that sells, objection handling, service based business, Savannah Jordan

Nine out of ten Americans say they absolutely need hope. St. Jude Children's Research Hospital did not assume that. They commissioned a study to prove it. In this episode, Samantha Maltin, chief marketing and brand officer of ALSAC, joins Savannah on the St. Jude campus to break down the Hope Imperative, what it revealed about how people move from awareness to action, and why the same principles that drive donations apply directly to every business trying to convert an audience. In this episode: Why St. Jude commissioned the Hope Imperative study and what it says about the state of hope in America How hope is made up of small, repeatable actions and why that changes the way you think about content The three goals that drive every marketing decision at St. Jude: trusted, loved, and relevant What the creator economy means for brands right now and why younger generations trust people before they trust brands How St. Jude tells authentic patient stories under hospital regulations without ever staging or scripting a single moment Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Hope Imperative, St. Jude marketing, nonprofit marketing, brand strategy, female CMO, marketing leadership, content that converts, emotional marketing, female founder, organic marketing 2026

She is six months pregnant, opening her sixth studio location and managing a 70-person team. And she is only executing about half of the marketing strategy Savannah gave her. In this episode of Running With Wolves, Savannah breaks down the full case study of her fitness studio client in San Diego, who sent one push notification and made 1,000 sales in 24 hours, then made 100,000 dollars in founding memberships for a studio that had not even opened yet. Here's what this episode covers: Why a studio with tens of thousands of email subscribers, SMS contacts and a solid social following was not making nearly the money it should have been The market research that revealed her audience was mostly women who had not worked out consistently in years, and how that changed everything about how they marketed The light bulb moment content, UVP content and founder forward marketing that took her reach from flat to flying Why most of her sales came from Instagram, not email or SMS, and what that tells every founder about writing off platforms they think are dead Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.   fitness studio marketing, client case study, push notification marketing, Instagram sales, market research, marketing strategy 2026, female founder, organic marketing