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SEO 101

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SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

537 Episodes
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In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into Google’s August 2026 spam update, go-to URL redirects, the expanding impact of AI Overviews, and new AI reporting tools in Google Search Console. They also discuss ChatGPT ads, Reddit citation declines, and manual action changes in the European Economic Area.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console’s new social tracking, multilingual site advice for AI visibility, and updates on Google’s metadata conflict handling.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization fixes, Google Business Profile bugs, the importance of review management, domain citations in AI mode, and best practices for changing URLs without hurting site traffic.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They also discuss best practices for content creation, the impact of AI, and the June 2024 spam update.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and important advice on managing and responding to online reviews to protect your business reputation and conversions.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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