Send us a text Tool mentioned in the podcast: https://validator.schema.org/ Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand your brand, your people, and your offers without ambiguity. The focus is on schema markup that scales: JSON‑LD for clean implementation, @id for stable references, and a connected entity graph that links Organisation, Website, Person, Product, and Service into one coherent m...
Send us a text Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recognise as a trusted resource. From mapping entities to designing a pillar page and the right cluster coverage, we show how to move beyond thin posts and build a small, focused library that stands up to scrutiny. We break down the hub-and-spoke model in plain terms: what belongs...
Send us a text The prompt mentioned in the episode is: You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to perform a Named Entity Recognition (NER) analysis on this text. Please identify all the significant entities mentioned in the text. For each entity, classify it into one of the following categories: Person, Organization, Location, Product, Event, or Concept ...
Send us a text Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can complete today. The result is a living blueprint that gives your brand a clear centre of gravity online and helps algorithms connect your pages to real people, products, and ideas. We start by anchoring your commercial core with precise bra...
Send us a text Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unlocks a practical playbook: ground responses in real documents, use retrieval‑augmented generation, and structure your content around clear, unambig...
Send us a text Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into vectors, arrange them in a multi‑dimensional latent space, and “reason” by navigating probabilistic paths rather than retrieving certified entries from a knowledge graph. That shift explains both the astonishing creativity of LLMs and the stubborn problem of hallucinations, and it reveals why your content choices directly ...
Send us a text The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features and why your real goal isn’t just ranking higher, but earning eligibility across the SERP. By treating features as an external readout of the knowledge graph, you can diagnose gaps in authority, spot competitor advantages, and plan content...
Send us a text Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is the Knowledge Graph at work, and it’s quietly steering whether you earn a knowledge panel, sitelinks, and richer visibility across search. We break down the four streams feeding the graph—public web pages, licensed datasets, human‑edited k...
Send us a text Keywords don’t tell the whole story—entities do. We take you inside the three-step process machines use to read your content like a detective at a crime scene: highlighting potential entities, using context to resolve ambiguity, and linking each mention to a unique identifier in a global knowledge base. By the end, you’ll see why “Jordan” only makes sense when surrounded by the right clues—and how to present those clues so search engines and AIs make the right call every time. ...
Send us a text Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a network of entities, relationships, and intent. We unpack the “things, not strings” shift and explore how Hummingbird, BERT, and advances in NLP turned SEO from phrase-matching into meaning-making. Along the way, we show how entity clarity powers knowledge panels, fuels AI answers, and builds the kind of topical authority ...
Send us a text Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks, and unmatched brand authority. In this eye-opening episode, I dive deep into "engineering as marketing" – the strategy of creating free, useful tools that attract and convert your ideal customers. Unlike standard content marketing, this approach leverages your development resources to build something truly valuable that ...
Send us a text Ever wondered why some websites rank well but fail to convert visitors? The missing piece is likely search intent—understanding not just what people search for, but why they're searching in the first place. Search intent is the compass that guides effective SEO and content strategy. In this classic episode from the SEO Is Not That Hard archive, I break down the four critical types of intent that drive all searches: informational (seeking knowledge), commercial (researching opt...
Send us a text Success stories in digital business rarely follow a straight line, and the 18-year journey of Broadband.co.uk perfectly illustrates the rollercoaster ride of building a sustainable online business. What began almost accidentally in 2004, when the term "broadband" suddenly became associated with home internet service, evolved into one of the UK's leading comparison websites before culminating in a successful exit in 2021. The early days reflect the experimental nature of the mi...
Send us a text The deceptively simple concept of Time to Value might be the most overlooked factor in your SEO strategy. In this eye-opening episode, I break down why the speed at which users experience the core benefit of your website directly impacts your search rankings. Time to Value (TTV) is that magical moment when a visitor says, "Ah, I get it!" – the instant they realize your site delivers exactly what they needed. Whether it's finding the perfect product, getting a crucial answer, o...
Send us a text A major shift has occurred in how Google Search Console reports your website's performance data, and it all stems from a quiet technical change few noticed. Google has removed the "num=100" parameter from search results—a seemingly minor adjustment with far-reaching consequences for SEO professionals and website owners alike. This parameter allowed SEO tools to view 100 search results on a single page, gathering vast amounts of ranking data efficiently. Its removal has thrown ...
Send us a text Have you ever found yourself drowning in a sea of marketing data, unsure which metrics actually matter? The solution might come from an unexpected source—a smoke-filled room beneath London during the Battle of Britain. In this fascinating episode, I draw surprising parallels between the RAF's revolutionary Dowding System—which helped a vastly outnumbered air force defeat the Luftwaffe in 1940—and the challenges modern businesses face with data management. The problem isn't a l...
Send us a text Looking for the magic SEO shortcut that will skyrocket your rankings overnight? You won't find it here—or anywhere else legitimate. In this candid episode, I pull back the curtain on one of the most persistent myths in digital marketing: the idea that quick fixes can deliver sustainable SEO results. Drawing from over two decades of experience building, monetizing, and selling websites, I share why patience isn't just important—it's absolutely essential. We examine the recent A...
Send us a text Ever wondered if your website's loading speed really matters that much? The Financial Times conducted a bold experiment that answers this question with hard data—and the results should make every website owner pay attention. In this episode, I dive into FT.com's fascinating study where they deliberately slowed down their website for different groups of users. Some visitors experienced the site normally, while others faced delays ranging from one to five seconds on every page l...
Send us a text Search behavior is constantly evolving, and understanding those shifts is crucial for effective SEO. This episode dives into the fascinating distinction between "intent shift" and "question shift" – two concepts that significantly impact how we should approach content creation. The traditional view of intent shift focuses on how the purpose behind identical search queries changes over time. Think of "Christmas trees" – in December, users want to buy one; after Christmas, they ...
Send us a text Are affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a critical blind spot in many brands' SEO strategies. Drawing inspiration from SEO veteran Carl Hendy's expertise, Edd Dawson explains why controlling your branded search experience is essential for businesses of any size. When potential customers search for your brand plus terms like "discount code" or "voucher code," they've ...
Gary Watch
We were in a very similar position last year with our online store. After several disappointing agency experiences, we engaged with Redhead Digital Agency https://redheaddigital.agency/ , and they fundamentally transformed our approach to digital. They began with an incredibly thorough discovery process that examined every aspect of our business - from customer journey mapping and technical performance to competitive positioning. What impressed me most was their ability to connect seemingly disconnected elements; for example, how server response time impacts bounce rates, which then affects search rankings and ultimately conversion rates. They developed a phased roadmap that prioritized quick wins alongside long-term strategic initiatives. Their team handled everything from optimizing our Core Web Vitals and restructuring product categories for better SEO, to creating content that addresses genuine customer questions throughout the buyer's journey. The results have been substantial - w
Karl Youn
Our e-commerce business has plateaued in recent months, and we're struggling to identify the right path forward. We need someone who can analyze our entire digital footprint and develop a cohesive strategy that addresses everything from site speed and user experience to content marketing and conversion optimization. Has anyone worked with an agency that excels at this kind of big-picture thinking?
Mohammad Javad Zaroudi
thanks for your great podcasts