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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”
JAMES BROCKBANK
Managing Director and Founder, Digitaloft
“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”
NITIN MANCHANDA
Founder & Chief SEO Consultant, Botpresso
“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”
SIMON COX
Technical SEO Consultant, Cox and Co. Creative
“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”
PAM AUNGST CRONIN
President and Founder, Pam Ann Marketing and Stealth Search and Analytics
“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”
RAMONA JOITA
SEO Consultant and Founder
“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”
SUKHJINDER SINGH
Freelance SEO Consultant
Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”
JAMES BROCKBANK
Managing Director and Founder, Digitaloft
“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”
NITIN MANCHANDA
Founder & Chief SEO Consultant, Botpresso
“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”
SIMON COX
Technical SEO Consultant, Cox and Co. Creative
“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”
PAM AUNGST CRONIN
President and Founder, Pam Ann Marketing and Stealth Search and Analytics
“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”
RAMONA JOITA
SEO Consultant and Founder
“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”
SUKHJINDER SINGH
Freelance SEO Consultant
515 Episodes
Reverse
Increasingly, it seems as though SEO needs to be a complete organisational approach rather than a marketing channel, and this way of thinking is backed by Keith Goode.Keith says: “The SEO who secures buy-in isn't selling rankings, they're selling resilience.”What kind of resilience are you selling?“More specifically, it's organisational resilience.One of the challenges that you will face as an in-house SEO, and oftentimes as a consultant for companies, is getting buy-in for the things that you're recommending for sites – and this problem evolves just like our industry evolves.
Sharon Gwati-Mudzudzu shares the importance of combining SEO tactics with data insights to personalise the user journey to drive smarter decisions.Talking points include:Why do we need to Combine SEO tactics with data insights?How do you Combine SEO tactics with data insights?How does this help to personalise the user journey?What are examples of how a user journey can be personalised?How does this deliver measurable SEO success?How does this help to drive smarter decisions?How should this be implemented on an ongoing basis - how does this fit into a strategy?
Jean Dejsuvan shares that you shouldn't be panicking because SEO isn't dead (again)!Talking points include:Why do people think that SEO is dead?Is SEO changing significantly?What does this mean for new SEOs entering the industry?What are the foundations?How does an SEO ensure that their skills stay relevant?Where do you learn the latest SEO techniques?SEO in moving fast - what should we do ?
Jonathon Roberts shares the importance of building bespoke web apps that automate SEO workflows - like site audits, schema generation and for in-house reporting - by integrating search-engine APIs and real-time dashboards to drastically speed up your optimisation process.Talking points include:What are bespoke web apps that automate SEO workflows?Why can’t we rely on standardised SEO platforms?What are we looking to achieve by doing this?What tasks should we be looking to run through these workflows?How do we build them?Where do we get the data from?How much work do we need to put in to keep everything running smoothly and best-in-class?Why can’t we rely on standardised SEO platforms?Why is building your own tools better?What types of businesses should be doing this?
Ulduz Ismayilova shares that with AI disrupting top-funnel visibility, SEO strategies must evolve to capture bottom-funnel, conversion-ready traffic.Talking points include:How is AI disrupting top-funnel visibility?Why is it so key to focus on capturing bottom-funnel, conversion-ready traffic?How do you identify bottom of funnel, conversion-ready traffic?What happens to top and middle of funnel?What does this look like as a strategy?How will this continue to evolve?
Katie Thompson shares the importance of getting expertise straight from the source - EEAT is still important and the most valuable content will come from those who have interviewed real-life, human experts.Talking points include:What do you mean by get expertise straight from the source?Why is EEAT still important?How does the importance of EEAT manifest itself?You say that the most valuable content will come from those who have interviewed real-life, human experts. What does this mean in practice?How do you put together an expert-driven content marketing strategy?What do you have to include in your content to maximise the opportunity?
Ryan White shares that mastering the basics now has never been important, but those basics have changed, where understanding data is now a key soft skill.Talking points include:What are the SEO basics now?Why have they changed?Why is understanding data now a key soft skill?What does this mean?How does this impact SEO on an ongoing basis?How does this impact the way that SEO works with other marketing channels?How does this impact SEO strategy?
Callum Lockwood shares that optimising for Google Organic product grids is more important than ever.Talking points include:What are Google Organic product grids?What is “top tier product schema?”How do you implement it?How do you measure its success?What are typical blockers to visibility?How do you fix them?
Hannah Fox shares the importance of being strategic with your keyword research.Talking points include:What is strategic keyword research?How do you know what is not suitable for the blue links?Where else are you optimizing for?How do you know which keywords are right for different platforms?Is keyword volume still important?Has the way that you incorporate keywords into content changed?
In this episode Charlie Marchant says that AI search is on the rise.Talking points include:What specifically is on the rise in terms of search engine popularity?Is AI search popular among specific verticals or consumer groups?How do we know if our target market is using AI search?How do we optimise for AI search?How do we measure the success of AI search?What does this mean for the user funnel?What does AI search mean for the future of SEO?
Pieter Serraris discusses with David Bain how logfile analysis is an SEO and GEO goldmine that is too often left untouched.Talking points include: - Logfile usecases- Crawl budget- AI bots- Visibility in ChatGPT- Clarifying the dark funnel- Topics popular for ChatGPT- What does this mean for strategy- Beyond SEO
Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively.Talking points include:How do you make analytics ready for your SEO?Why does this let you track data more effectively?What software do you use?What data should be used in GA4?Metrics and dimensionsHow do you use this data elsewhere?What impact does this have?
Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing.Talking points include:What are some typical gaps between SEO and brand marketing in a strategy?How do you prioritise what needs to be done?Who should be responsible for this?How does an SEO work more closely with brand?How can these essential instruments, as you call them, work together in perfect harmony?How do you measure the impact of this?
John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.Talking points include:Why is brand authority so important?Why are direct audience relationships so important?Why does brand recognition get you cited in AI answers?Why does this keep you top-of-mind when traffic from search declines?Why does this drive sustainable revenue growth?How do you measure the impact of this?
Konrad Szymaniak shares the importance of using conversational SEO and query data clustering via machine learning.Talking points include:What is Conversational SEO & Query Data Clustering?Why is machine learning key? What do we want to achieve from this?What software do you use?What type of businesses should be doing this?How is this changing due to AI?
Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.Talking points include:What do you mean by combining SEO and CRO?What can SEO do for CRO and what can CRO do for SEO?What does this mean in practice?How do you measure the impact of doing this?How do you sell the value of this to stakeholders?
Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-page SEO that can't be replicated.Talking points include:What kind of content can humans create that AI can’t?How do you create unique content?How do you create authentic content?What do you mean by creating off-page SEO that can’t be replicated?Will this strategy continue to work in the next couple of years?
Will Slater shares that it's essential to learn to write better content instead of relying on AI.Talking points include:Why shouldn’t AI be relied upon to write content?What content needs to be written by humans?What does good human-written content look like structurally and why is that different to AI?How do you compete with the volume that AI can produce?Will AI content not continue to get better?What role is good for AI?What does a good human / AI content workflow look like?What AI tools do you use at the moment?What will be the role of human produced content in the future?
James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for web search.Discussion points include:Why do AI tools rely on Bing?What do we been to rank on Bing? What specifically do we need to do differently to rank in AI results?What information does Copilot, Chatgpt, and Perplexity take from Bing?How is this different from Google?Is this situation likely to remain the same for a while?What else are AI engines looking for?
In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI.Discussion points include:Why are communities so important?How do you know the right communities you should be interacting on?What’s a good way to interact and what’s a bad way to interact?Should you be trying to drive traffic back from communities?How do you measure the SEO success of interacting in communities?How does interacting on communities positively affect other online success?How are online communities evolving and what do we need to do to stay on top of things?Is AI impacting online communities?
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