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SMB In The Trenches
SMB In The Trenches
Author: Bodhi Gallo
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© Bodhi Gallo
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Welcome to SMB in the Trenches, hosted by Bodhi Gallo, Chief Revenue Officer of Stryker Digital. This show is for home service business owners who want real talk, not theory. Each episode features honest conversations with operators in the SMB space, sharing real stories, proven growth tactics, and lessons learned in the trenches. Built by operators, for operators—let’s get into it.
6 Episodes
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Book a free strategy call with my team:https://www.stryker-digital.com/book-call?el=ytoGet the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:https://www.stryker-digital.com/playbook?el=blmIf you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.In this episode, I sit down with Jeremy Payne, owner of Nexair Home Services in West Virginia, who went from accountant to HVAC and plumbing business owner and grew his revenue 150% in year two. Jeremy breaks down his $36K SEO mistake that cost him 12 months of growth, why he focuses on demand capture over branding when starting from zero, and how his accounting background helps him invest in marketing without fear. We also dive into why taking care of employees is his number one priority and how that's been key to scaling so quickly in a market being taken over by private equity.Follow Jeremy on:X: https://x.com/JPayne_61Visit his website: https://nexairhomeservices.com/Enjoy the episode!Connect with me:X: https://x.com/irentdumpsters?lang=enInstagram: https://www.instagram.com/bodhigallo?...Threads: https://www.threads.com/@bodhigalloFacebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/TikTok: https://www.tiktok.com/@bodhi.galloLinkedIn: https://www.linkedin.com/in/bodhigallo/DISCLAIMER:This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.For Algorithm:#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #HVAC #Entrepreneur #HVACPodcast #PlumbingBusiness #HVACLife #PlumberLife #HVACContractor #PlumbingContractor
Book a free strategy call with my team:https://www.stryker-digital.com/book-call?el=ytoGet the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:https://www.stryker-digital.com/playbook?el=blmIf you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.In this episode, I sit down with Mike Calcara, who turned an SVB collapse into a car concierge business dealerships actually love. Mike reveals why executives pay him to buy their cars, how he closes deals in 20 minutes, and the fleet management goldmine where SMBs are bleeding $60,000 in repairs they don't need. He shares his playbook for scaling through wealth advisor partnerships and why 3,000 Twitter followers generate more qualified leads than accounts ten times his size.Follow Mike on:X: https://x.com/MikeCalcaraLinkedIn: linkedin.com/in/mikecalcaraVisit his website: https://www.motosaic.com/Enjoy the episode!Connect with me:X: https://x.com/irentdumpsters?lang=enInstagram: https://www.instagram.com/bodhigallo?...Threads: https://www.threads.com/@bodhigalloFacebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/TikTok: https://www.tiktok.com/@bodhi.galloLinkedIn: https://www.linkedin.com/in/bodhigallo/DISCLAIMER:This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.For Algorithm:#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #CarBuying #B2BSales #CarDeals #BusinessGrowth #RouteOptimization #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #EntrepreneurLife #SMBMarketing #Consulting #LeadGeneration #Automotive
Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:https://www.stryker-digital.com/playbook?el=blmBook a free strategy call with my team:https://www.stryker-digital.com/book-call?el=ytoIf you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.In this episode on SMB in the Trenches, I sit down with Dominick Tullo, a fourth-generation business owner running TNR Oil Company out of New Jersey, who's evolved his family's operation from ice and coal delivery to supplying diesel fuel and DEF to commercial truck fleets. We dive into the realities of family business dynamics, how he's using tech like tank monitors to undercut competitors, and why making money is the only way to earn respect in a multi-gen company.Follow Dominick on:X: https://x.com/Liquid_BulkLinkedIn: https://www.linkedin.com/in/dtulloVisit his website: https://troilco.com/Enjoy the episode!Connect with me:X: https://x.com/irentdumpsters?lang=enInstagram: https://www.instagram.com/bodhigallo?...Threads: https://www.threads.com/@bodhigalloFacebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/TikTok: https://www.tiktok.com/@bodhi.galloLinkedIn: https://www.linkedin.com/in/bodhigallo/DISCLAIMER:This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.For Algorithm:#SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #SmallBusinessOwner #FamilyBusiness #B2BSales #BusinessGrowth #DieselFuel #RouteOptimization #SmallBusinessPodcast #HomeServiceBusiness #TradeBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #OperatorMindset #RealBusinessStories #BusinessGrowthStrategies #EntrepreneurLife #SMBMarketing
Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:https://www.stryker-digital.com/playbook?el=blmBook a free strategy call with my team:https://www.stryker-digital.com/book-call?el=ytoIf you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.In this episode on SMB in the Trenches, I sit down with Seth Fenn, a third-generation pest control business owner who runs Cura Termite in Southern California. Seth shares how he left finance to return to the family business, grew his company from zero to $7 million in six years with 130% growth last year alone, and scaled his door-to-door sales team from one guy to over 100 knockers. We dive into the importance of cash flow management, why he's willing to break even in year one for recurring customers, and his relentless approach to testing every marketing channel to find what works.Visit his website: https://www.curapest.com/Enjoy the episode!Connect with me:X: https://x.com/irentdumpsters?lang=enInstagram: https://www.instagram.com/bodhigallo?...Threads: https://www.threads.com/@bodhigalloFacebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/TikTok: https://www.tiktok.com/@bodhi.galloLinkedIn: https://www.linkedin.com/in/bodhigallo/DISCLAIMER:This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.For Algorithm: #PestControlBusiness #EntrepreneurPodcast #SmallBusinessGrowth #RecurringRevenue #7FigureBusiness #DoorToDoorSales #BusinessSuccess #Entrepreneurship #HomeService #SMBInTheTrenches #SmallBusinessPodcast #HomeServiceBusiness #HVACBusiness #TradeBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #FamilyBusiness #MillionDollarBusiness #OperatorMindset #RealBusinessStories #BusinessGrowthStrategies #EntrepreneurLife #HomeServiceMarketing #SMBMarketing
Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:https://www.stryker-digital.com/playbook?el=blmBook a free strategy call with my team:https://www.stryker-digital.com/book-call?el=ytoIf you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.In this episode of SMB in the Trenches, I sit down with Logan Haskett, owner of Summit Heating and Air in Tulsa, Oklahoma, who built a $1M HVAC business without college. Logan shares his path from trade school to entrepreneurship, how he got started in HVAC, and why having real industry experience matters when building and scaling a service business.We dive into real operator lessons around B2B growth, SEO, guerrilla marketing, real estate-driven demand, and scaling an HVAC company, along with mistakes made, wins earned, and advice for young operators choosing the trades over a traditional path. This episode is packed with practical insights from the trenches for anyone building or thinking about building a blue-collar business.Follow Logan on X: https://x.com/LoganHaskettVisit his website: https://summitheatandair.com/Enjoy the episode!Connect with me:X: https://x.com/irentdumpsters?lang=enInstagram: https://www.instagram.com/bodhigallo?...Threads: https://www.threads.com/@bodhigalloFacebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/TikTok: https://www.tiktok.com/@bodhi.galloLinkedIn: https://www.linkedin.com/in/bodhigallo/DISCLAIMER:This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.For Algorithm:#SMBInTheTrenches #SmallBusinessPodcast #HomeServiceBusiness #HVACBusiness #TradeBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #FamilyBusiness #MillionDollarBusiness #OperatorMindset #RealBusinessStories #BusinessGrowthStrategies #EntrepreneurLife #HomeServiceMarketing #SMBMarketing
Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here:https://www.stryker-digital.com/playbook?el=blmBook a free strategy call with my team:https://www.stryker-digital.com/book-call?el=ytoIf you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses.In this episode of SMB in the Trenches, I sit down with Nick Hancock, who scaled his mattress business from zero to seven figures. We dive into real operator stories, what it’s actually like building a business with family, transitioning from a 9 to 5, pricing strategies, online sales growth, and lessons learned in the trenches.Follow Nick on X: https://x.com/mattressguy_Visit his website: https://directoutletmattresses.com/He ships quality mattresses nationwide.Enjoy the episode!Connect with me:X: https://x.com/irentdumpsters?lang=enInstagram: https://www.instagram.com/bodhigallo?...Threads: https://www.threads.com/@bodhigalloFacebook: / 61583839916141 TikTok: / bodhi.gallo LinkedIn: / bodhigallo DISCLAIMER:This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws.For Algorithm:#SMBInTheTrenches #SmallBusinessPodcast #HomeServiceBusiness#LocalSEO #LeadGeneration #ServiceBusiness#EntrepreneurPodcast #BusinessOwnerLife#ScalingSMB #SMBGrowth#FamilyBusiness #SevenFigureBusiness#DigitalMarketingForSMBs #OnlineSales#OperatorMindset #RealBusinessStories#BusinessGrowthStrategies #EntrepreneurLife#HomeServiceMarketing #SMBMarketing





