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SMB Solution: Boost Your Marketing with Office 365 (Audio) - Channel 9
SMB Solution: Boost Your Marketing with Office 365 (Audio) - Channel 9
Author: Microsoft
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This demo-rich course offers instruction on how to create and publish blogs for your business, plus how to create, configure, and share an event calendar and how to create display advertising to promote your business. Industry experts Tim Adam and Chaitra Vedullapalli show you how to create an e-book to generate leads and sales, how to create and publish newsletters, how to create mailing lists and use mail merge to send emails to your customers, and how to generate leads using Bing.
7 Episodes
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Small businesses often build multiple email lists based on customer segmentation. See how small businesses can create mailing lists and use email methods to communicate with their customers through mail merge functionality.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing
Learn how small businesses can take advantage of Bing functionality to generate sales leads., and see reviews of Bing, Bing Ads, and Bing Places.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing
Examine why e-books are unique marketing tools and how they can help small businesses increase their social reach and push their social media contacts down their sales funnel. See how to create and configure an e-book and how to use the template provided by this course to get you started.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing
Many small businesses use newsletters because they are an inexpensive, yet hugely effective, marketing tool. Take a look at how to create, publish, and distribute a newsletter (in Mail Merge) that allows you to keep your customers up-to-date with company developments, educate consumers, and build your product brand.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing
Explore what display advertising is, how it can be used to effectively promote your small business, and the various forms of display advertising that are available. See why a small business should consider display advertising, and find out how to create an effective display ad.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing
Learn why configuring a public event calendar is so important for the small business owner. See an Office 365 solution that you can use to plan, confirm, and promote your events across the web.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing
Examine how blogging is an essential marketing tool that pumps up the activity on any website, builds community, and goes hand in hand with Facebook, Twitter, and LinkedIn. Look at the key components of a blog and see how to create and publish one for your business.Full course outline:Mod 01: How to Create and Publish a Blog for Your BusinessMod 02: How to Create, Configure, and Publish an Event CalendarMod 03: How to Create Display Advertising to Promote Your BusinessMod 04: How to Create an E-Book to Generate Leads and SalesMod 05: How to Create and Publish NewslettersMod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your CustomersMod 07: How to Generate Leads Using Bing



