SaaS Sessions

In this episode of the SaaS Sessions Podcast, we hosted Joe Aurelia, Senior Vice President of Operations at Cyware, who shares his extensive journey in scaling businesses globally.Joe discusses his transition from heavy applications to SaaS, his role in growing Cyware from two to seven countries, and the challenges and strategies in managing remote teams.He emphasizes the importance of process standardization, continuous learning, and risk mitigation in business operations. Joe also sheds lig...

In this episode, Anupam Rastogi, General Partner at Emergent Ventures, shares his extensive experience investing in SaaS companies.Anupam discusses his journey from an engineer to a venture capitalist and provides insights into the challenges and mistakes SaaS founders often face when entering the US market.Key topics include the importance of spending time in the US, the balance between science and art in building SaaS products, pricing strategies, and why Indian SaaS companies need to find ...

In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact.With over a decade of experience across different roles, Krati is Currently the head of global sales enablement at Whatfix.Before Whatfix, she spent 8 long years at Zycus - starting as a Business Development Associate and leaving as a Senior Sales Enablement Manager. Krati shares that there are 3 types...

In this episode, Peter shares the whole playbook behind running the newsletter.Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more.If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful.All this and more in this episode with Peter.Subscribe to Carta Data Minute - https://carta.com/subscribe/data-newsletter-sign-up/Connect with Peter on LinkedIn - https://www.linked...

In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro.Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks.We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in different pipeline stages.Puneet also shared the challenges faced in discovery calls, the changing dynamics of the market, and the need for sales proc...

In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever.We start with addressing WHY companies should solve the problem of integrations.Jugal explains the current solutions and the challenges with them.We then discussed how we can use integrations as a growth lever - like unlocking new revenue streams, enhancing user experience, and expanding overall reach and visibility.All this and more in this episode with Jugal.Conn...

In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen.Luke is passionate about building and leading high-performance customer-success orgs.We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, churn post-mortems, and aligning compensation plans.We also discussed how to use the voice of the customer to prevent churn.All this and more with Luke in this episode.Connect with Luke on LinkedIn.Visit our w...

In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.Phil has spent over a decade working in SaaS in various roles.Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves. We also discussed elevating an existing enablement practice in...

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.She also shares her thoughts on what makes customer marketing different than customer advocacy.Abby points out the...

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.He also shares how to ensure the alignment betwe...

In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion.He also talks about some delaying factors that you should account for while entering a new market - like localiza...

In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors. Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shar...

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?Erik also shares his successful lead nurture program example. And I've shared one too.All this and...

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee. I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.Vikram also shares how to align goals to different stages of the funnel along...

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee.As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role.From her experience, she shared when should a company actually hire for this role? And also how do you measure success for it?For someone who is trying to get hired as a Chief of Staff, you will learn the pros & cons of the role, about the scope, and be able to de...